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PROJECT REPORT ON

ROLE OF OPERATIONS
IN MARKETING AT OM LOGISTIC LTD.

SUBMITTED IN PARTIAL FULLFILLMENT OF THE REQUIREMENT

FOR THE DIPLOMA IN MANAGEMENT

“ POST GRADUATION DIPLOMA IN MANAGEMENT”

(2018-2020)
Approved by the AICTE, Ministry of HRD, Government of India, New Delhi

Under Supervision of: Submitted By:

Mr. RAJ JAISWAL

Assistant Professor Roll No: PG/24/063

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CERTIFICATE
Certified that this Summer Training Report entitled
“……………………………………………………………………………………………
…………………………………………….” has been prepared by Mr./Ms.
………………………………………………………………………. of the PGDM
Semester 3rd during the Session ………….. under my Supervision.

The Summer Training Report is up to the standard and I

forward it to the Director, S.M.S for getting it evaluated as per
the Ordinances governing the PGDM course.

…………………..
(Signature)
Date ……………… ……………………
(Name)
……………………
(Designation)
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DECLARATION

I hereby declare that I have successfully completed my

project on “ROLE OF OPERATION IN MARKETING AT OM
LOGISTIC LTD.”.This project is under the guidance of Mr.
………………………., Assistant professor, for the partial
fulfillment of degree in PGDM during my academic
period 2018-2020. This project has not been copied from
any organization or any university or any college and is
the outcome of my own work.

Place: …………….. RAJ JAISWAL

Date: ……………… PGDM-3rd SEMESTER
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ACKNOWLEDGEMENT
It is my pleasure to thank all who helped us directly or indirectly
in preparation of this project report. It is a great privilege to
record our deep sense of gratitude to all the faculties who
stood by us throughout the making of this project report. It was
very exciting for us to work on the project of “ROLE OF
OPERATIONS IN MARKETING AT OM LOGISTICS LTD.”. During
this work I am gaining both practical as well as theoretical
knowledge regarding it. My first thanks goes to SCHOOL OF
MANAGEMENT SCIENCE for providing us with excellent
environment like computer centre, library as well as providing
us an excellent faculties guiding for the completion of my
project .I am greatly obliged to my mentor “SAURABH
SRIVASTWA" and our course coordinator “Mr. Rishi Raman
Singh” for his benevolent guidance, suggestions and help for
preparing this project report
.

Place: …………….. RAJ JAISWAL

Date: ……………… PGDM-3rd SEMESTER
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OVERALL PROCESS OF OM LOGISTICS LTD

MARKETING (MEETING AND MAKING CLIENTS

PICK UP

WEIGHT

GR ISSUE (GOODS RECIPT)

READY TO DISPATCH

REACHED TO LOCATION

DELIVERY

RECEIVED POD (PROOF OF DELIVERY

DDR ISSUE (DAILY DELIVRY REPORT)

ADR ISSUE (ARRIVAL DAILY REPORT)

BILLING

BILL SUBMISSION

CASH FOLLOW UP

PAYMENT
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INTRODUCTION
COMPANY HISTORY
At OM Logistics, they provide you with nonpareil solutions to expand
your reach to every corner you desire .We combine our deep
understanding of the customer’s internal & external requirement with
our strategic approach focuses on how we deliver operational
excellence to provide viable, cost effective technology-enabled
solutions to the most challenging logistics & supply chain management
questions.

We reciprocate through our work entirely with a progressive mindset.

“YOU TRUST US, WE CARE”. Whether a small, medium or a large
business, we cater to every technological need for our business with a
modern touch, keeping the world in motion.

We are a 360 degree service provider in logistic industry

Why Choose Us?

Om Logistics, provide solutions delivering innovative transportation and

logistics solutions that are vital to success of the companies and people
we serve. We’ve built our business on three core values: commitment
to customers, dedication to the excellence and innovative thinking
.Provide your business—small or large—with leasing solutions by
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developing new processes that meet your unique and ever evolving
needs. We are a global provider of logistics, transportation and
distribution services. We address transportation and logistics
challenges facing individuals, small companies, and complex
multinational organizations.

Whether you’re an individual looking at us for logistics solutions or

you’re an international company in need of innovative solutions for
your worldwide supply chain, we’re looking out for you. We tailor our
solutions to your needs and your goals.

We.re committed to exceeding your expectations. We constantly

strengthen and enhance our services to meet the changing needs of the
people we serve, and we provide products and services that are truly
superior.
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INDUSTRY OVERVIEW
Beginning with the incorporation of Om Logistics Ltd., a company
offering logistics and supply chain management services in early 1980s,
the Om group has emerged as the only leading multi-modal logistics
company with a single window integrated logistics services for all the
elements of supply chain management in India. It pioneered 3PL, with
a specific focus on in bound cargo for OEMs, with permutations and
combinations of just in time and direct Online deliveries and is proud to
be a leading manager in the efficient handling of Surface, Sea, Express,
Train and Air Cargo services.

Leveraging its experience in logistics solutions, the group has diversified

interests in allied services with different specializations which have
helped it rise to the next level with unmatched competence. Om group
has created specialized Group companies in the field of Auto, Telecom,
Consumer Goods which control the complete supply chain from source
of raw materials to end user, and in some cases even recycle for clean
environment. Realizing the importance in today’s world, the group also
offers professional business services to manage critical business
documents/information in all forms.
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ABOUT

 ESTABLISHED IN 1985 AS OM AUTO CARRIER.

(BANOLA)

 6 COMPANIES FORM GROUP 650+ BRANCHES

OFFICES

 200+ ASSOCIATES FRANCHIEE

 20+ HUB, 7 LARGE HUB CENTERS & 13 MINIHUB

CENTRES

 1000 STRATEGIES LOCATIONS

 5000+ EMPLOYEES

 6000+ FLEET OF VEHICHLES

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1. ANNUAL TURNOVER

2015 1000 CRORE

2016 1100 CRORE

2017 TARGET OF 1500

CRORE (REACHED 1300 CRORE)
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2.6 COMPANY GROUP (OM GROUPS)

1. OM LOGISTICS LTD
Domestic supply of goods
by air, water, road and railways and airways (Honda,
LG, etc clients)

2. OM TRANS LOGISTICS LTD

National + International
(Canada, Shangai) Basically on water

3. OM TELECOM LOGISTICS PVT. LTD

IDEA-AIRTEL-JIO
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4. OM TRAX PACKAGING SOLUTION LTD

Packaging + taranger the

package

5. OMX INFO MANAGEMENT LTD.

(ICICI, WHO, IDEA)

Record and data management

6. OM INFRA CONSTRUCTION

Construction of
warehouse for OM groups only
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 RESOURCES OF THE COMPANY

1. FORK LIFT

2. PILLETS

3. TABLES STAND

4. HYDROLLIC LIFT MANUAL

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 IT INFRASTRUCTURE

ONLINE INFRA STRUCTURE PROVIDES EACH AND

EVERY NECESSARY INFO TO THE CUSTOMER AND

BRANCHES THROUGH ORACLE ERP SOFTWARE

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VISION, MISSION & OUR VALUES

Vision
We aim to emerge as the torch bearer in the logistics industry. Our
vision is to establish OM Logistics as the most grounded worldwide
logistics & supply chain management company as a trusted partner to
all our clients. We envision to surpass our success & customer loyalty
level year by year.

Mission
To promote teamwork & create a work environment encouraging the
workforce to continuously strive for quality & excellence high-quality
service to customer under one roof.

Quality Service
We are an ISO certified logistics service provider resolved to give quality
logistics services reliably, at a sensible cost and to ceaselessly enhance
the same to enchant clients on a reasonable premise.
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Our Values
OM logistics has always been values-driven. Our shared values guide
our action that helps us to make difference. These values continue to
direct the growth of business of OM group. The eight core OM values
underpinning the way we do business are:

 Entrepreneurial Soul: We embrace innovations when it comes to

technology. We know how to think creatively as entrepreneurs for
operational excellence to create profitable growth and value for
our stakeholders.

 Portfolio: Offering the world a complete portfolio of logistics

services that anticipate and satisfy client’s desire and needs.
 Responsive: We understand the customer’s need, so we know to
act quickly so that others can perform at their best.
 Passion: Committed at heart and mind.
 Diversity: As inclusive as our brands.
 Quality: What we do, we do well.
 Innovation: Ensuring social responsibilities, accomplishing

economic growth.

 Leadership: Leadership means different things to different

people, and effective leaderships styles can vary significantly,
depending on the client and the situation.
 Safety-Focused: We believe that safety is of outmost importance,
extending beyond the company to our customers, communities,
and families. We endeavor to be the Standard of the business
through innovation and persistent learning.
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Company Details

CIN U63002DL1999PLC101942

Company Name OM LOGISTICS LIMITED

Company Status Active

RoC RoC-Delhi

Registration 101942
Number
Company Company Limited by Shares
Category
Company Sub Non-govt Company
Category
Class of Public
Company
Date of 12 October 1999
Incorporation
Age of 19years, 8 months, 3 days
Company
Activity Supporting and auxiliary transport
activities; activities of travel agencies
Number of 5000+
Members
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Om Logistics Limited is a public incorporated on 12 October 1999.It is

classified as Non-govt company and is registrar of Companies, Delhi. Its
authorized share capital is Rs. 570,000,000 and its paid up capital is Rs.
200,595,008. It is involved in Supporting and auxiliary transport
activities; activities of travel agencies

Om Logistics Limited’s Annual General Meeting (AGM) was last held on

29 September 2017 and as per records from Ministry of Corporate
Affairs (MCA), its balance sheet was last filed on 31st March 2017.

Directors of OM Logistics Limited are Arun Sharma, Bajranglal Bajaj,

Deepak Manohar Gogate, Amit Gupta, Ajay Singhal, Brij Bala Singhal.

Om Logistics Limited’s Corporate Identification Number (CIN) is

U63002DL1999PLC101942 and its registration number is 101942.Its
Email address is cs@omlogistics.co.in and its registered address is 130
TRANSPORT CENTREING ROAD NEW DELHI 110035 IN.
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It’s the only leading multi-modal logistics company with single window

integrated logistics services for all the elements of the supply chain

management in India.

Through its innovative and cost saving methods, Om Logistics Ltd.has

consistently added value for its customers, which can be complimented

by our competence to take the driving seat for generating maximum air

cargo in India. It has been dealing with corporate, multinational

automobile industry and has been pioneer in transportation,

warehousing and logistics support to the sector.

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 SUPPLY CHAIN MANAGEMENT

Oversight of Material infrastructure and finance as

they move in a process from supplier to manufacture
to wholesaler to retailer to Customer
It is management of material and infra in supply
chain to provide highest degree of satisfaction to
lowest possible cost
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Overview of Logistics in World

The growth of the global logistics market is directly related to the

development of international trade flow and the current
economic environment. Asia Pacific and North America appear to
be the most attractive markets for logistics, particularly when it
comes to contract service such as third party logistics. Intra-
regional trade in emerging markets is becoming important,
especially in Asia Pacific, and this, combined with high GDP rates,
is projected to continue boosting the logistics market.

 The usage of Logistics services in different application such as

manufacturing, retail, trade and transportation, government and
public utilities, healthcare, media and entertainment,
telecommunication, banking and considerably during the forecast
period, which in turn is estimated to strengthen the growth of the
logistics market globally.

 The global logistics market, in terms of revenue, is set to expend

from US$8.1 trillion in 2015 to US$15.5 trillion by 2023,
registering a CAGR of 7.5% from 2015 to 2024. By volume, the
market is expected to clock in a 6.0% CAGR from 2016 to 2024.
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Roadways to continue being Most Favored Mode of

Logistics Transport:

 Based on the type of transport infrastructure, the logistics market

is segmented into roadways, waterways, railways, and airways.
Road freight transport is the most widely used transport
infrastructure globally and has proven to be vital to the social
integration and economic development of various counties. By
revenue, roadways held the dominant share and by volume,
waterways accounted for the leading share in 2015.

 Flexibility of operations, easy accessibility, reliability, and

availability of door-to-door services have enabled road transport
to gain an increasingly higher share in the logistics market, both in
terms of freight traffic and passenger transport. With improved
road infrastructure in economies such as North-America, Europe,
and Asia Pacific, road transport is likely to continue its trend as
the most favored mode of logistics transport.

 Based on logistics model, the market is categorized into first-party

logistics, second-party logistics, and others. In terms of revenue,
second-party logistics constituted the leading share in the
market in 2015, followed by third-party logistics.
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Indian Logistics Industry: Current Scenario and future Outlook

 Logistics is regarded as the backbone of the economy, providing
efficient and cost effective flow of goods on which other commercial
sectors depend. Logistic industry in India is evolving rapidly, it is the
interplay of infrastructure, technology and new types of service
providers, which defines whether the logistics industry is able to help
its customers reduce their costs in logistic sector and provide
effective services.
 Despite of the weak economic sentiments, the logistics industry
continues to witness growth due to growth in retail, e-commerce
and manufacturing sectors. The Global Logistics sector was expected
to grow 10-15% in the period 2013-14. Logistics industry is expected
to reach over USD 2 biilion by 2019. Rise of e-commerce logistics and
increased domestic consumption will lead the way for industry in the
coming years. With a promise of growth and improvements, the
service oriented logistics industry is ready to expand beyond the
horizons in the latter half of decade.

Recent Scenario:

The recent Indian logistics sector comprise of inbound and outbound segments of
the manufacturing and service supply chains. Of late, the logistics infrastructure
has gained a lot of attention both from business industry as well as policy
makers. The role of managing this infrastructure, to effectively compete has been
slightly under-emphasized. Inadequate logistics infrastructure has an effect of
creating bottlenecks in the growth of an economy. The logistics management
regimen has the capability of overcoming the disadvantages of the infrastructure
in the short run while providing cutting edge competitiveness in the long term.
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Challenges faced by the recent Logistics Industry in India:

 The most essential challenge faced by the industry today is
insufficient integration of transport networks, information
technology and warehousing & distribution facilities. Regulations
exists at a number of different tiers, is imposed by national, regional
and local authorities. However, the regulations differ from city to
city, hindering the creation of national networks.

 Trained Manpower is essential both for the third party logistics

sector as well as the manufacturing and retailing sectors, which is
very weak at a practical level, i.e., IT, driving and warehouse as well
as at a higher strategic level. The disorganized nature of the logistics
sector in India, its perception as manpower- heavy industry and lack
of adequate training institutions has led to shortfall in skilled
management and client service personnel. There is lack of IT
standard, equipment and poor systems integration.

 Poor and deterioration of stock, mainly in the perishable sector. Part

of the problem is insufficient specialist equipment, i.e. proper
refrigerated storage and containers, but it is also partly down to lack
of training . The practitioners and the academicians are now aware
of the importance of logistics and supply chain; however the field is
still under penetrated as far as research is concerned. It is essential
to prioritize research and development so that the weakness in the
industry can be taken care of and improved.
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Solution to some of the Challenges:

 Infrastructure is the backbone of every country’s growth and
prosperity and for the logistics industry to flourish special emphasis
has to be on building world-class road networks, integrated rail
corridors, modern cargo facilities at airports and creation of logistics
parks which need to be given a status equivalent to special Economic
Zones.

 It is necessary to realize that the benefits which can be practiced in

logistics industry can be brought about by the companies by
establishing training institutions, so that there is improvement in the
overall service quality of the sector. Good storage and Warehousing
facilities are important for the growth of the Logistics industry. With
the increase in transportation of perishable products, the logistics
agencies needs to give a lot of importance to enhancing the
Warehousing facilities.

 Warehousing is required to go to the next level taking into account

the changing dynamics of JIT manufacturing, global procurement and
new models of sales and distribution. Emphasis on research and
development is potent mainly because it encourage the use of
indigenous technology which can make the industry cost competitive
and can also bring about improvement in services thereby using
better, effective and efficient services. Particular focus has to be
research in process excellent which can help to eliminate
inefficiencies and bring Indian logistics on par with global practices.
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Future prospects:

 The logistics firms are moving from traditional setup to the integration of IT
and technology to their operations to reduce the costs incurred as well as to
meet the services demands. The growth of the Indian logistics sector depends
upon its soft infrastructure like education, training and policy framework as
much as the hard infrastructure.
 To support India’s fast paced economy growth of logistics industry is very
essential. It is estimated that the Indian logistics industry will continue to show
robust growth of 10-15% annually, leading the pace of growth of the economy
at large.
 The global economic outlook, indeed that of India is expected to significantly
improve as India Inc begins to tackle the economic downturn. With a new
government many policies are expected to be implemented which will give a
fresh impetus to Indian’s growth engine particularly in the corporate and SME
sector which in turn will expand demand for the logistics sector.
 With the implementation of GST, the logistics companies, which are currently
forced to set up many small warehouse across multiple cities can set up just a
few, big warehouse region wise and can follow the hub-and-spoke model for
freight movement from the warehouse to the different manufacturing plants,
wholesale outlets, retail outlets and various POS. This growth is backed by the
boom in the ecommerce sector and expansionary policies of the FMCG firms.
 This has increased the service geography of the logistics firms but they also
have to meet the demands of quick delivery and tight service level
agreements. The industry has moved from being just a service provider to the
position which provides end to end supply chain solutions to their customers.
Thus, all this paved the way for further growth of logistics and warehousing
industry in coming years.
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SOME PHOTOS COLLLECTED WHILE TRAINING IN WAREHOUSE

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 JOB DESCRIPTION

The job which I was given there was of marketing and sales where
in I was given the task that I have to go the customers of Om
logistics because it was B2B business so I have to go to those
customers and then I tell about the company performance and
what are the various service Om group provides and then tell them
about our logistics service and tell what are the various rates and
freight which was charged on the basis of the type of the customer
they were.
I have to report at 9:30 am at the office and then I have to report in
marketing department from there I have to go to the customers
with some of my seniors who were working there from long period
and have to learn with them that how to deal the customers the
way of talking and the way of giving their answer which could
impress the party.
My job was to make the proper record of all the parties and the
rate which was given to them for joining our logistics service
As I was in marketing department I was told about the various
strategy of working in the market where any work was after
meeting all the parties I have to sit in the computer band make all
the record of what was my whole day schedule, how many parties I
met today and how to do the entry on the oracle software.
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 EXPERIENCE LEARNING

The Department I worked for in Om logistics during my

summer training was marketing and sales where I got
to know about real market situation anf what are
people really demanding with you with changing era
andf technology
The deparment I worked for was marketing and sales it
was a seprate deparment which was about 250 meters
away from the warehouse of the Om logistics
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 EXPERIENCE GAINED

Logistics is one of the most important career fields in the world. Without
planning and execution of the distribution of the resource, society as we know it
would cause to function and food shortage would cause chaos around the world.

Every company uses logistics even through full time logistics managers may not
be employed.

The work of the logistics begins with bringing in the supplies and raw materials
necessary for a business organization to operate. In bound logistics are then used
in conjunction with outbound logistics to distribute products or services where
they are in demand.

 THE EXPERIENCE I LEARNED DURING MY SUMMER TRAINING AT

OM LOGISTICS ARE:

 HOW TO RESPECT OUR SENIORS.

 ALWAYS BE HAPPY IN WORKING.

 MAKE A GOOD WORKING ENVIRONMENT.

 HOW TO WORK IN CORPORATE FIELD.

 EVERYTHING SHOULD BE DONE ON TIME, NO DELAY.

 THE WAY OF TALKING TO THE OUTSIDE PARTY

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 THE MOST IMPORTANT LEARNING WHICH I LEARN IS THAT WHEN YOU VISIT TO ANY

PARTY YOU HAVE TO IMPRESS THEM.

 ALWAYS KEEP A SYSTEMATIC RECORD OF EVERYTHING WHICH YOU DO IN YOUR DAY

TO DAY LIFE

 HOW TO USE THE ORACLE SOFTWARE OF THYE COMPANY.

 HOW TO WORK HAPPILY IN ALL THE TOUGH SITUATION AND DO NOT TAKE ANY

TENSION OF WORK AND HANDLE EVERYTHING VERY CALMLY.

 HOW TO TRACK THE CONSINGMENT AND TALK TO THE VARIOUS PEOPLE ABOUT OUR

LOT.

 HOW TO FINISH THE WORK ON TIME.

 OBEY WHAT OU SENIORS SAY AND DO THE WORK AS THEY GUIDE YOU.

 WORK ACCORDING TO THE RULES AND REGULATIONS.

 BEFORE STARTING ANY WORK LEARN FROM THE ROOT BECAUSE IT WILL GIVE YOU

THE REAL INFORMATION OF THE COMPANY AND THE WAY OF WORKING.

 SHOULD NOT BE DEPENDED ON OTHERS FOR WORK.

 SHOULD BE FRIENDLY WITH ENVIRONMENT.

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 THOUGHTS, VIEWS, AND COMMENT ABOUT THE COMPANY

My thoughts, views and comment about Om logistics is that as it is private

company, this company provide the logistics services to the clients who are in
need in the transportation for the supplying of goods from one place to another
or from one boundary to the another boundary.

My thought about Om logistics is that while I working in this company the people
who were working here were not happy and I found that many employee where
in search of a new job because which I got to know is that there is lot of politics
which was involved in company.

As in Om logistics everything was manual the labours did not have better
machines for working and the manual machines which was available did not work
properly and there was many problem which they occur while loading and
unloading and the various situation which they face as the regular part time
everyday.

The Om logistics in my view did not have a good working condition of working and
the people with whom I was working was very corporative and helped us a lot and
provided us important information we needed.
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 SUGGESTIONS FOR IMPROVEMENT IN DIFFERENT

AREA

1. The first suggestion from my side to the company is provide the

labours with better machines and equipment which can help in
working and reduce the time of working.

2. The second suggestion is that Employee should be provide with

various facility which improve there working interest.

3. Fans and lights in working area are not working which should be
improved.

4. Infrastructure need to be improved because infra is worst in

situation the floors are damaged which create a lot of problem in
taking good from one place to another.

5. The most important suggestion is that the people who stay in the
warehouse do not have good facility of living they face many
problems such as food facility is not ggod and all types of people stay
at the same place.
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SECTION B
ROLE OF OPERATION IN MARKETING A T OM LOGISTICS
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Operations and Logistics are frequently viewed as secondary functions that can be
handled by someone else. However, in reality, they present a huge opportunity
for a business to become more efficient and differentiate itself.

The process of planning, implementing, and controlling the efficient, effective

flow and storage of goods, services and related information from point of origin
to point of consumption for the purpose of meeting customer requirement and
expectations.

The process starts with determining key issues, understanding tradeoffos and
developing goals and standards:

 In service businesses, scheduling staff, services, and supplies correctly to meet

customer needs without incurring excess expenses in critical. We hear about
challenges of pizza parlors planning Super Bowl halftime deliveries but every
business faces those issues on a lesser basis everyday
 On the internet, many retailers have integrated 1-3 day direct ship from
suppliers to consumers to reduce both their inventory investment and risk.
Suppliers reap the benefit of consolidating inventory and expanding their
customer base.
 Customers who wait or walk out of business because of delays generate the
most complaints and represent huge lost opportunities for increased sales.
 Balancing and balancing inventory to serve demand and reduce closeouts can
be critical to success. Reducing lead times, improving flexibility and planning
can all improve effectiveness and lower costs.
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 Consider the 80-20 rule. Many operations experts have shown that 80% of
sales are derived from 20% of your products or services. However, suppliers
continue to proliferate styles, colors, size, models, and features presumably to
better serve more customers and provide more features presumably to better
serve more customers and provide more features. A Harvard Business Review
article analyzed numerous business examples and found that business seldom
increase profits by increasing offering beyond a certain point. We waste time,
money, and frequently add confusion by adding too much complexity.

To better manage your inventory and improve delivery to your customers, the
following are critical steps:

The first Step is to develop a merchandising product or service plan.

 This plan details each product or stock keeping unit (SKU) in a description. It
allows both buyers and sellers to understand the parameters and limitations of
program.
 The description then requires detailed spec sheets that becomes a bill of
materials for suppliers and shippers. In a service business this would be a
description of training, services and requirements for every function. The spec
sheet will tell the scope of the project and expertise necessary to carry out the
project. The most important aspect of the spec sheets is to be very detailed to
ensure all components are accounted for so you don’t miss a component and
your costs are accurate.

You must also develop an inventory forecast:

 The product/service plan also drives and interfaces with forecast. While
planning and forecasting are like the proverbial chicken and egg, startups need
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a forecast model to consider all the parameters of their business. In the

beginning, this includes an estimate of potential volume, pricing resources
required to meet that volume and potential constraints.

 It is critical to develop a forecast with the attendant resources required

because businesses can fail if they can’t afford the necessary inventory or
don’t have the time to perform the services necessary to survive. We
frequently see business owners who expect to drive their revenue through
personal sales calls butt when you add up their time they would be required to
spend, there aren’t enough hours to generate the income they need.

Supply chain and timing consideration can be critical performance and cost saving
factors. There are multiple considerations in making distribution decisions such as
shipping and receiving points, lot sizes and shipping quantities, reducing lead
times, using similar part components, scheduling components to reduce bottle
necks, shipping warehouse charges. Optimizing these factors can improve service
and reduce inventory shortages, requirements and risk. The decision you make
must balance customer fulfillment needs, inventory risk, terms, ownership, and
replacement.

All of these functions are essential to excellent service. Service goals start with a
total commitment to providing consumers with a great quality product and
making the experience enjoyable. Remember:

“Let’s face it, anyone can put product in a store on pictures on the internet and
attempt to sell it. It is difference in service that frequently differentiates.”
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Modern operations are becoming increasing complex and integrated. Two

processes help develop excellence in addition to all the technical tools that are
available:

 Open systems have been around for a long time but have become the norm
for success. Open systems, in general, reject bureaucracy, authority, hierarchy,
and closed decision processes. An open system is a management system that
is capable of self-maintenance on the basis of throughout of resources from
the environment. Open system encourage participation, diversity, new rules
and to some extent chaos.

 One requirement of open systems is the collaborative decision model. As

decisions become more complex, the need for diversity, internalization,
innovation, and expertise are expanded. Again rigidity, hierarchy, and
bureaucracy become liabilities. Collaborative decision making is not the old
group-think, consensus building or “we have always done it that way”
mentality. It requires reaching out to the organization, its suppliers, customers
and outsiders to develop exciting energy and new solutions. It is linked here to
the open system process.

In summary, operations and logistics, and other operations should be viewed as a

critical opportunity to improve sales, profit and competitive positioning. While
there are some technical aspects to its proper implementation, it is the thinking
and integration of the components that can lead to success.
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LITERATURE OVERVIEW

Fourth- party logistics providers and information system are the key words for
this paper. The concept of fourth-party logistics provider is closely related to
logistics services and easily confused with the third-party logistics provider.
Hence, the reviewed literature introduces four subjects: logistics services, third
party logistics, fourth-party logistics, and advanced information system.

Logistics services advanced information system as well as fourth-party logistics

are functions of logistics services. As Bower sox & Closs (1996) acknowledged
that, in recent years the functions of logistics services have expanded from
marketing and manufacturer to warehousing, transportation activities,
purchasing, distribution, inventory management, packaging, and customer
services, which summarized the logistics services integrated.

Apart from the abundant service functions, the relationship between clients and
logistics service providers evolved from tactic solution of cost reduction to
strategic alliance. According to Gronroos (2000), the competition nowadays is
focused more the 11 basis of services not on the basis of physical products. As the
cost and efficiency of logistics services grow to have greater impact on economic
activities, outsourcing the services to another independent company becomes a
popular choice. Third & fourth-party logistics providers are businesses of which
offering that kind of help. Since third party logistics is more familiar concept, the
review would start by introducing it first.
 Page 43 of 72

Third-party logistics providers are companies that offer complete or partial

logistics services for their customer. Through years of development, third party
logistics provider is accepted by most of businesses. There are surveys done by
Lied & Miller (2002) of which exposed that 77% of Fortune 500 manufacturers
employ multiple third-party logistics providers for various kinds of services. In
addition, among those companies that using third-party logistics, half of them
have been using services for more than 5 years.

The figures include that outsourcing logistics services has really become a
common practice. The survey also investigated what kinds of services are
required. Comparing with the classification of logistics services are more detailed
about the process.

The most frequent used logistics services (Lied & Miller, 2002) Logistics Function
Used Frequency Warehouse management/operation 59 % Direct transportation
service 49 % Freight forwarding 44 % Shipment consolidation 43 % Freight
payment 40 % 12 Customs brokerage 38 % Consulting services 30 %
Tracking/tracing 30 % Carrier selection 29 % Relabeling/repacking 27 % Rate
negotiation 29 % Fleet management/operations 24 % Some of the frequently
used logistics services listed above are connected with advanced information
system management, such as warehouse management/operation and tracking
/tracing. The IT support, like advanced information system management, offering
by the logistics services providers is heavily relied by the logistics service user
(Lied & Miller, 2002; Bessant & Rush, 2000).

The advanced information system management is disused detailed in the fourth

section. Sheffi (1990) recognized two main types of Third-party provider,
companies that own their own transportation assets and those that do not.
However, in recent research the second kind of company that does not have
tangible logistics assets is called fourth-party logistics. 4.3 Fourth-party logistics
To begin with, as many of the researchers acknowledged that there are
 Page 44 of 72

similarities between third-party logistics and fourth-party logistics. To interpret

fourth-party logistics precisely, it will be discussed by three steps: definition,
fourth-party VS third-party logistics, and finally drivers and barriers of employing
fourth party logistics. 4.3.1 Definition for fourth-party logistics Fourth-party
logistics dose not have a widely accepted and accurately defined 13 definition.

However, some researchers have come up with their opinions. Win (2008)
viewed that: “A fourth-party logistics is an independent, singularly, accountable,
non asset based integrator of a clients supply and demand chains. The role is to
implement and manage a value creating business solution through control of time
and place utilities and influence on form and possession utilities within the client
organization.

This definition points out the nature of fourth-party logistics and explained
roughly how it works with client. While, it only see fourth-party logistics from the
angle of value creation, which makes it lack of integrity. Despite of the short
coming, the definition could give the reader a general idea of what is fourth-party
logistics. 4.3.2 Fourth party VS Third party logistics As presented above, most of
companies are familiar with third-party logistics and many of them have more
than one third-party logistics providers. Lied & Miller (2002) discovered that the
user of third-party logistics provider intends to expand service range,
continuously cut down cost and have a lead logistics provider. This phenomenon
is the reason for fourth-party logistics emerging (Bowersox et al., 2007). Fourth-
party logistics is capable of managing various kinds of third-party logistics for its
customer (Coyle et al., 2003).

What is more, fourth-party logistics is a “leading edge consulting firm and

technology provider” and a “break through supply chain solution” (Cheng et al.,
2008). The terminology of fourth-party & third-party logistics is ambiguous for
readers. To distinguish those two concepts, the differences of them are organized
in table 3. Table 3: Differences between fourth-party logistics and third-party
logistics 14 Factors Third-party logistics Fourth-party logistics Referenced
literature Asset basis Asset based (assets like warehouse and means of
transportation) Non asset based (apart from e.g. advanced information system .
 Page 45 of 72

 Drivers for employing fourth-party logistics are listed: A large proportion of

manufactory companies use more than one third-party logistics providers at
the same time and demand for a leading company to manage the relationships
with various logistics providers (Lied & Miller

 Fourth-party logistics is supply chain integrator of which offers technology and

logistics management experiences for its clients .

 Suppliers and logistics services providers show willingness to take part in

fourth-party logistics, because they could see the opportunities and potential
gain

 Green issues drive the choice of customer. Employing fourth-party logistics in

supply chain management cut down transportation time and it can help to run
reverse logistics.

 Being associated with such innovations benefits the reputation of a company,

contributing better customer cognition.
 Page 46 of 72

RESEARCH METHODOLOGY

For efficient use of either a warehouse or transportation carrier. So, coordinating

packaging with warehouseing and with transportation is quite important. We
need to note, poor packaging can contribute to higher handling charges and result
in lower future sales if the goods arrived changed

Two type of packing exist: consumer packaging and industrial packaging.

Consumer packaging provides information important in selling the product. i.e.
giving the product most visibility when it comes with others on the retail shelf. On
the other hand industrial packaging is of primary concern to the logistics. The
packaging protects goods that a company will move to store in the warehouse
and also permits the company the effective use of transportation vehicle
space.

Material generally used in previous years was wood and other harder material
for no breakage but it added considerable shipping weight to the transportation
and it further increased transportation cost. Generally new era has come up with
the efficient packaging materials, organization nowadays use most cost effective
packaging with focus on security and minimizing cost. Cushioning material include
shrink wrap for consumers packaged goods. Packaging also helped reduce
pilferage and product tampering in warehouse and during transport . air bubbles
cushioning is made of plastics sheets that contain air pockets .there are others
factors while considering packaging they are environmental protection. They are
considered in situation of perishable items like food and drugs.
 Page 47 of 72

RESEARCH MATHODOLOGY

 TYPE OF RESEARCH: ANALYTICAL RESEARCH

 TYPE OF DATA: PRIMARY DATA

 SAMPLE METHOD: CONVENIENT SAMPLING

 SURVEY METHOD: QUESTIONNAIRE

 SAMPLE SIZE: 30

 SAMPLE AREA: GREATER NOIDA

 Page 48 of 72

: DATA COLLECTION TOOLS

PRIMARY DATA: The major tools used were interview with managers

and staff of the branch office questionnaire was developed focusing

various aspects.

SECONDARY DATA: Books of logistics management for literature

reference, internet web portals , websites of each firm ,company

brochures.

STATISTICAL TOOLS:

 Percentage Analysis

 Bar diagrams

 Pie charts

SWOT ANALYSIS
STRENGHT
1.Awarded as “certificate of
excellence” for outstanding logistics
submit.
2.Manpower is approx 60003.
3.It has fleet size of more than 5000
trucks.
THREATS
1.Taxation and state barrier.
2.Small players with low cost
offering.
3. Big player with better service.
Page 49 of 72
WEAKNESS
1.Lesser knowledge brand as
advertising is less effective compared
to global brands.
2. Yet not reached outside India.
3.Limited use of advanced
technology.
OPPORTUNITIES
1.It is expand globally through its
first overseas office in sanghai.
2.Supply chain in India is still at
nascent stage.
 Page 50 of 72

DATA ANALYSIS
RESULT & INTERPRETATION

1) Overall service quality of Om logistics.

Overall Service Quality

10%
27% EXCELLENT

20% VERY GOOD

GOOD

10% SATISFACTORY
NEED IMPROVEMENT
33%

Data Interpretation: In this data 27% customers are agree that overall service is

excellent and 10% agree that it is very good and 33% customers are agree that

overall service is good and rest 20% are Satisfactory and 10% customers needs

improvement
 Page 51 of 72

2) Which are the various logistics services you offered?

Chart Title

7%

FREIGHT
40% WAREHOUSE
CROSSDOCKING
NETWORK DESIGN
53% OTHER

0%

INTERPRETATION: THERE ARE 53 PERCENT PEOPLE WHO THINK

THAT OM LOGISTICS PROVIDE FREIGHT SERVICE AND THERE ARE 0

PERCENT WHO DO NOT HAVE ANY IDEA

 Page 52 of 72

3) Please rate the services offered by your organization.

Chart Title

3% 3%

30% EXCELLENT
20%
GOOD
FAIR
POOR
VERY POOR

44%

INTERPRETATION: 30 PERCENT PEOPLE SAY THAT THE SERVICE

PROVIDED BY OM LOGISTICS IS EXCELLENT AND AND THERE ARE
ONLY 3 PERCENT WHO SAY THAT ITS VERY POOR
 Page 53 of 72

4) How your organization follow up to retain the customers.

Chart Title

0% PHONE CALL

EMAIL

50% 50%
FAX

NEW SERVICE INTIMATION TO

CUSTOMER

INTERPRETATION: THERE ARE 50 PERCENT WHO FOLLOW UP BY

CALL AND 50 PERCENT THROUGH EMAIL
 Page 54 of 72

5) Material handling measures.

Chart Title

13% 17%

7% EXCELLENT
VERY GOOD
GOOD
SATISFACTORY
33% NEED IMPROVEMENT
30%

INTERPRETATION: THERE ARE 17 PERCENT PEOPLE WHO THINK

MATERIAL HANDLING IN OM LOGISTICS IS EXCELLENT AND THERE
ARE 13 PERCENT WHO THINK THAT THEY NEED IMPROVEMENT
 Page 55 of 72

6) Company performance on critical and urgent required.

Chart Title

7%
13% EXCELLENT
37% VERY GOOD
3%
GOOD
SATISFACTORY
NEED IMPROVEMENT
40%

INTERPRETATION: THERE ARE 37 PERCENT PEOPLE WHO THINK

COMPANY PERFORMANCE IS EXCELLENT AND 7 PERCENT NEED
IMPROVEMENT
 Page 56 of 72

7) Optimum service rates charges of Om logistics.

Chart Title

4% EXCELLENT
20%
VERY GOOD
23%
GOOD
SATISFACTORY

23% NEED IMPROVEMENT

30%

INTERPRETATION: OPTIMUM SERVICE RATE CHARGE RATE THERE

ARE 20 PERCENT WHO THINK IT IS EXCELLENT AND 3 PERCENT WHO
THINK THEY NEED IMPROVEMENT..
 Page 57 of 72

8) How to affarand do you get a damage product.

Chart Title

13%

10% WEEKLY
MONTHLY
54% YEARLY
THERE IS NO ISSUE OF DAMAGE
23%

INTERPRETATION: THERE ARE 54 PERCENT WHO THINK THEY

WEEKLY GET THE OFFRAND OF DAMAGE PRODUCT AND 13 PERCENT
THINK YEARLY
 Page 58 of 72

9) Which kind of services are you most happy with

Chart Title

10%
30% AIR
SURFACE
TRAIN
47% SPEED TRACKING
13%

INTERPRETATION: THERE ARE 10 PERCENT CLIENTS WHO ARE VERY

HAPPY WITH AIR SERVICE AND THERE ARE 30 PERCENT WHO ARE
HAPPY WITH SPEED TRACKING AND FEEL IR IS THE BEST
 Page 59 of 72

10) Is customer complaints given performance in organization .

Chart Title

13%

7%
YES
NO
CANT SAY

80%

INTERPRETATION: CUSTOMER THINK THAT 80 PERCENT SAY THAT

CUSTOMER COMPPLAIN IS GIVEN IMPORTANCE AND 7 PERCENT
THINK IT IS NOT GIVEN.
 Page 60 of 72

CONCLUSION

 Organization can initiate human resource department to further

enhance employee motivation. This will have favourable impact
for the operational as well as total strengthening of organization.

 Decision making is quite and can be followed for future

operations.

 Operations with Om logistics provides needs to be enhanced

further for operational effectiveness. More focus should be given
to customer delight and cost effectiveness .

 Quality of service can be further enhanced to increase customer

delight.

 Client handling and service need to be followed in the same way

and can be further enhanced with more support. This can be
achieved by proper guiding of employees and other workers in
the logistics area.
 Page 61 of 72

 Om logistics can enter other markets in the foreign especially in

America when the potential of the market is very high for logistics
industries and can be even diversify to the other area of logistics.

 Om logistics can focus to the African regions for freight handling

as from the date the potential market is high for this region.
 Page 62 of 72

LIMITATIONS

PROJECT LIMITATIONS

 The time period for the project given was narrow, thus restricting
further and detailed analysis of the company’s functioning
environment and its prospective markets.

 Continuous verification and clarification of the project related

queries were possible, but only to the certain extent due to
communication barrier

.
 A constant methodology could not be adopted due to the variances
in the project analysis, due to the fact that the project research was
duly based on a service sector company.

 Om logistics is a domestics and international logistics company.

Hence the sample size required to conduct the research was rather
large. Due to the restrictions, a smaller sample size had been be
proposed. Which does not give the exact environment of the
company’s operations and its customer satisfactory levels.
 Page 63 of 72

RECOMMENDATIONS

GUIDELINES AND PROCEDURE FOR IMPLEMENTATION

 Staff Related learning programs should be given more importance

(referring to labor force) since human errors are the most prominent

problem causing factor in the unloading. Loading and transportation

of consignment to its customer. Hence, step should be taken so as to

improve the knowledge of the staff regarding basic precautions

regarding the consignment handling and verification. The step can

improve the staff’s knowledge and thus, reduce the risk coming

under human errors.

 One of the primary problems which company faces is the distribution

channel problem, basically regarding the transportation and

consignment. Even though there is exist no fool proof system for

 Page 64 of 72

avoiding all the barriers while transporting the consignment,

effectively various technologies, Such as the GPS system for traffic

based reports can be commercials so as to avoid blockage in

consignment delivery. Such a system would also provide immediate

alternatives so as to avoid possible consignment non delivery and

thus avoiding loss for the company. This lead to an increase in

customer satisfactory levels and also earns revenue for the business.

 It has been noted that as the number of transit increase, the risk

consignment damage is high. When consignment is loaded and

unloaded more number of times in different transit, it can lead to

consignment damage, either permanent or temporary. Reducing the

number of transit can avoid material damage.

 Page 65 of 72

EXPECTED OUTCOMES FROM THE RECOMMENDATIONS

THE EXPECTED OUTCOME FROM THE

RECOMMENDATION GIVEN ABOVE BY ME IS THAT
IF THE WORKERS WHO ARE WORKING AS A
LABOUR IN THE COMPANY ARE WELL TRAINED
THEN THEY WILL HAVE A FULL KNOWLEGDE OF
HOW TO DO WORK PROPERLY AND HOW TO
HANDLE EVERYTHING VERY SYSTAMATICALLY AND
DO THE WORK CAREFULLY AND THE MOST
IMPORTANT THINK IT WILL IMPROVE THE
WORKING ENVIRONMENT WHICH PLAY VERY
INNIATIAL ROLE IN ANY COMPANY WILL HELP IN
MAXIMIZING PROFIT .
 Page 66 of 72

SCOPE OF FUTURE WORK

All type of business, either big or small needs logistics professionally for inventory

and accounts receivable.

If the organization will work properly and will provide good work and service to

their party then in future their business will expand very rapidly and this is only

possible when they will improve their labors, machines and provide proper tools

to labors and will carefully see every small things and always keeps a proper eye

on what is going on and what is the function which are taking in the company and

also keep a proper record of all steps.

The scope of the future work will improve and also it will result in profit

maximization and also it will help the company to acquire a good position in the

market and known by all the people which will improve its business and make the

company compete with other big company and will also achieve the goal.
 Page 67 of 72

APENDIX

ROLE OIF OPERATION IN MARKETING AT OM LOGISTICS

Name-…................. Gender-………………..
Age-……………….. Designation-………………..

1. Overall Service Quality of OM Logistics.

 Excellent
 Very Good
 Good
 Satisfactory
 Needs Improvement

2. Company Standard and level of accreditation.

 Excellent
 Very Good
 Good
 Satisfactory
 Needs Improvement
 Page 68 of 72

3.Optimum Service Rates Charges of OM logistics.

 Excellent
 Very Good
 Good
 Satisfactory
 Needs Improvement

4. Delivery Time and Punctuality.

 Excellent
 Very Good
 Good
 Satisfactory
 Needs Improvement

5.Material Handling Measure.

 Excellent
 Very Good
 Good
 Satisfactory
 Needs Improvement

6.Ease of Tracking and Daily Report Level.

 Excellent
 Very Good
 Page 69 of 72

 Good
 Satisfactory
 Needs Improvement

7.Company Performance on critical and Urgent requirement.

 Excellent
 Very Good
 Good
 Satisfactory
 Needs Improvement

8.Service Guarantee and Liability Level.

 Very high
 High
 Minimum
 Not Valuable

9.Company reengineered Operations Level based on past

experience.
 Excellent
 Very Good
 Good
 Satisfactory
 Needs Improvement
 Page 70 of 72

10. Which are the various logistics services you offered?

 Freight
 Warehousing
 Cross docking
 Network design
 Other

Suggestion(if any)
…………………………………………………………………………………………
…………………………………………………………………………………………
…………………………………………………………………………………………
…………………………………………………………………………………………
…………………………………………………………………………………………
…………………………………………………………………………………………
………………………………………...
 Page 71 of 72

BIBLOGRAPHY

 http://www.omlogistics.com

 http://www.omlogisticsoperation.in

 Oracle software
Page 72 of 72