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Quality Management System Issue No. 001
Mandatory Procedure
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Control of Documents
GLO10: Participate in social initiatives through personal advocacy, community extension and civic engagement.
Professional-specific Learning Outcomes (PsLO)
The Professional-specific Learning Outcomes are those outcomes expected of a graduate of a particular field of specialization/discipline.
The graduates of the College of Business are expected to:
PsLO1: Gain quality employment and assume entry-level jobs or positions of responsibility related to the field of business ,management
and finance.
PsLO2: Venture into entrepreneurship and eventually contribute significantly to the local and national economy.
PsLO3: Apply their understanding of the concepts, principles and theories of business organization, management and finance.
PsLO4: Conduct feasibility studies and other business researches to address workplace, local community or national issues.
PsLO5: Participate in social entrepreneurship activities through personal advocacy, community extension and civic engagement.
PsLO6: Utilize knowledge management to keep updated with the latest developments in the field of business, management and finance.
PsLO7: Pursue a teaching career or graduate studies in the business, management and finance.
Ms. HELEN P. GARCIA Mr. JAKE L. PERAS Ms. MA. TERESA G. SALUMINTAO DR. DEMETRIA MAY T. SANIEL DR. ESTELA C. ITAAS
OIC-CHAIRPERSON, BA DEAN COB VPAA
Mr. RAYMOND L. HERNANDEZ Ms. LAURELEE B. CABACUNGAN June 23, 2017
Ms. HELEN P. GARCIA Mr. JAKE L. PERAS Ms. MA. TERESA G. SALUMINTAO DR. DEMETRIA MAY T. SANIEL DR. ESTELA C. ITAAS
OIC-CHAIRPERSON, BA DEAN COB VPAA
Mr. RAYMOND L. HERNANDEZ Ms. LAURELEE B. CABACUNGAN June 23, 2017
PLO5
PLO1
PLO2
PLO3
PLO4
PLO6
PLO7
COURSE LEARNING OUTCOMES/ PROGRAM LEARNING OUTCOMES
Ms. HELEN P. GARCIA Mr. JAKE L. PERAS Ms. MA. TERESA G. SALUMINTAO DR. DEMETRIA MAY T. SANIEL DR. ESTELA C. ITAAS
OIC-CHAIRPERSON, BA DEAN COB VPAA
Mr. RAYMOND L. HERNANDEZ Ms. LAURELEE B. CABACUNGAN June 23, 2017
A-CLO3: Integrate ethics and corporate social responsibility issues associated with L L L L P L L
global marketing.
A-CLO4: Develop critical-thinking ability about different perspectives in global L O P P L P L
marketing
(L – Learned in the course; P – Practiced in the Course; O – not yet learned/practiced but the opportunity exists
A. Course Description:
Prepared by/Date: Verified by/Date: Validated by/Date: Approved by/date
Ms. HELEN P. GARCIA Mr. JAKE L. PERAS Ms. MA. TERESA G. SALUMINTAO DR. DEMETRIA MAY T. SANIEL DR. ESTELA C. ITAAS
OIC-CHAIRPERSON, BA DEAN COB VPAA
Mr. RAYMOND L. HERNANDEZ Ms. LAURELEE B. CABACUNGAN June 23, 2017
This course examines the opportunities and challenges associated with marketing across countries. This assesses the impact of marketing on
cultural, economic, political and technological environment in different countries. Furthermore, this course shows the relationship of global
marketing and global business strategy. This analyzes global customers and competitors. Strategies using “P’s” in marketing will be globally
explored. It provides the students with the knowledge and tools for assessing and analyzing international market opportunities and threats as
well as the ability to formulate marketing strategies and programs with a global perspective. This presents the interplay of dynamic driving forces
in the global business environment, the rapid economic integration of the world, and how these factors impact on the formulation and
implementation of international marketing strategies.
COURSE OUTLINE AND TIMEFRAME
WEEK TOPIC
1 Orientation of the University’s Vision, Mission, Core Values, Quality Policy
2 Review of Marketing Fundamentals
3-5 Cultural environment and global markets
6-8 Assessing global market opportunities
9 Midterm Examination
10-11 Developing Global Marketing Strategies
12-15 Implementing Global Marketing Strategies
16-17 Preparation, Creation and Presentation of Marketing Plans and Websites
18 Final Term Examination
REQUIRED READINGS:
SUGGESTED READINGS AND REFERENCES:
Ms. HELEN P. GARCIA Mr. JAKE L. PERAS Ms. MA. TERESA G. SALUMINTAO DR. DEMETRIA MAY T. SANIEL DR. ESTELA C. ITAAS
OIC-CHAIRPERSON, BA DEAN COB VPAA
Mr. RAYMOND L. HERNANDEZ Ms. LAURELEE B. CABACUNGAN June 23, 2017
Agarwal, J., Malhotra, N. K., & Bolton, R. N. (2010). A cross-national and cross-cultural approach to global market segmentation: An application using
consumers' perceived service quality. Journal of International Marketing, 18(3), 18-40. doi:10.1509/jimk.18.3.18
Doole, I., & Lowe, R. (2008). An Introduction to International Marketing. International marketing strategy: analysis, development and
implementation. (5th ed., ). London: Cengage Learning.
Heiba, F. I. (2011). Future global marketing negotiations: A strategic scenario. International Journal of Business and Social Science, 2(4), n/a.Retrieved
from http://search.proquest.com.proxymu.wrlc.org/docview/904523887?accountid=27975
Holt, D. B., Quelch, J. A., & Taylor, E. L. (2004). How global brands compete. Harvard Business Review, 82, 68-75. Retrieved
from http://search.proquest.com/docview/227814063?accountid=27975
Philip Kotler. (n.d.). Philip Kotler. Retrieved July 10, 2014, from http://www.pkotler.org/kotlers-quotes/
Philip R. Cateora, Mary C. Gilly, and John I. Graham (2015), International Marketing (16th edition) Boston: McGraw-Hill Irwin,
Verbeke, A. (2009). Ikea Case. International business strategy: rethinking the foundations of global corporate success. Cambridge, UK:
Cambridge University Press.
Werner, M., Sepehri, M., & Murphy, R. (2011). An examination of the extent of influence of the post 2007 global economy on the
determination of global marketing strategy. The Business Review, Cambridge, 18(2), 91-98. Retrieved
from http://search.proquest.com.proxymu.wrlc.org/docview/925638776?accountid=27975
COURSE REQUIREMENTS
Chapter Exams
Short and Long Quizzes
Prepared by/Date: Verified by/Date: Validated by/Date: Approved by/date
Ms. HELEN P. GARCIA Mr. JAKE L. PERAS Ms. MA. TERESA G. SALUMINTAO DR. DEMETRIA MAY T. SANIEL DR. ESTELA C. ITAAS
OIC-CHAIRPERSON, BA DEAN COB VPAA
Mr. RAYMOND L. HERNANDEZ Ms. LAURELEE B. CABACUNGAN June 23, 2017
GRADING SYSTEM
Midterm
Class Standing 60%
Major Exam 40%
Final Term
Class Standing 60%
Exam 40%
Final Grade
Midterm 50%
Final Term 50%
(Class standing should include quizzes, assignments, class participations, oral recitations/examinations, case analysis and
presentation)
CLASSROOM POLICIES:
Class attendance- Regular class attendance as specified by the instructor is expected of all students. Students are only allowed to have
7 absences for TTH and 11 for MWF schedules. Absences due to illness and those with valid reasons are already included in the
allowable no.of absences. Instructors should be notified immediately in case of the students’ absence.
Prepared by/Date: Verified by/Date: Validated by/Date: Approved by/date
Ms. HELEN P. GARCIA Mr. JAKE L. PERAS Ms. MA. TERESA G. SALUMINTAO DR. DEMETRIA MAY T. SANIEL DR. ESTELA C. ITAAS
OIC-CHAIRPERSON, BA DEAN COB VPAA
Mr. RAYMOND L. HERNANDEZ Ms. LAURELEE B. CABACUNGAN June 23, 2017
Punctuality – Student/s who walk/s into the classroom late or leave the class early distract other students and disrupt the learning
environment.Students are expected to come on or before the class schedule.
Class participation – all students are encouraged to actively participate in class discussions and activities.
Use of Cellphones- cellphones are not allowed during class hours, however, if the subject uses e-books and other e-journals, the use of
cellular phones are allowed provided the instructor has the complete control on its usage.
Classroom Behavior and Civility- appropriate behavior and respect to instructors and to others are highly encouraged.
Cheating- Cheating is obtaining or intentionally giving unauthorized information to create unfair advantage in an examination,
assignment or classroom situation, thus cheating in any form is highly discouraged and with corresponding disciplinary action. ( Refer
to Student Handbook)
Course requirements- Students are expected to observe deadlines, otherwise, failure to submit on the stipulated time will be penalized
Cleanliness and Orderliness- Students are expected to maintain the cleanliness and orderliness of the classroom. Loitering is
prohibited.
Wearing of ID and Uniform-Students should come to class on proper uniform and ID
Class preparation- Students who forgot common supplies such as pen, paper, handouts, etc. usually waste class time. They are
encouraged to come prepared.
Seek Assistance- your instructor is very much willing to assist you during consultation hours.
Always have a positive attitude
LEARNING PLAN – BACC2 GLOBAL MARKETING
Ms. HELEN P. GARCIA Mr. JAKE L. PERAS Ms. MA. TERESA G. SALUMINTAO DR. DEMETRIA MAY T. SANIEL DR. ESTELA C. ITAAS
OIC-CHAIRPERSON, BA DEAN COB VPAA
Mr. RAYMOND L. HERNANDEZ Ms. LAURELEE B. CABACUNGAN June 23, 2017
Review of Review marketing concepts, Lecture – discussion Digital Light Graded oral
Marketing approaches and principles PowerPoint Processing (DLP) recitation
Fundamentals presentation Projector
Short quiz
Video Presentation Video Clips
Establish the significance of
marketing concepts in global Role play Reflection Reflection paper
and international markets Reflection
Cultural Determine the importance of Lecture- discussion Comparative Digital Led Problem solving
environment history and geography in Video presentation Analysis Projector (DLP) activities
and global understanding international Question and
markets markets Answer Video Clips Graphic organizers
Identify the effects of history Comparative Oral reports Chapter quiz
on a country’s culture and the Analysis
impacts of geographic Anticipatory charts
diversity on economic profiles Summarizing Class Debate
of a country Brainstorming Role-play
Prepared by/Date: Verified by/Date: Validated by/Date: Approved by/date
Ms. HELEN P. GARCIA Mr. JAKE L. PERAS Ms. MA. TERESA G. SALUMINTAO DR. DEMETRIA MAY T. SANIEL DR. ESTELA C. ITAAS
OIC-CHAIRPERSON, BA DEAN COB VPAA
Mr. RAYMOND L. HERNANDEZ Ms. LAURELEE B. CABACUNGAN June 23, 2017
Chapter exam
Analyze the dynamics of
communication infrastructures Case Study 1 - Case Study Case Analysis
as an integral part of Starbucks - Going Analysis Presentation
international commerce Global Fast
Assessing Determine and discuss the Lecture-discussion Case Study Digital Light Oral Recitation
global market significance of culture to an Peer discussion Analysis Processing (DLP)
opportunities international market Projector Chapter Quiz
Explore the origins and Video Presentation Video Clips Reflection Paper
elements of culture
Cooperative Debate Anticipatory charts
Identify the impact of cultural learning Socratic seminar
borrowing
Demonstrate the strategy of Case Study 2: Case Analysis
planned change and its Nestle: The Infant Presentation
consequences Formula
Controversy
Ms. HELEN P. GARCIA Mr. JAKE L. PERAS Ms. MA. TERESA G. SALUMINTAO DR. DEMETRIA MAY T. SANIEL DR. ESTELA C. ITAAS
OIC-CHAIRPERSON, BA DEAN COB VPAA
Mr. RAYMOND L. HERNANDEZ Ms. LAURELEE B. CABACUNGAN June 23, 2017
Compete in India
Chapter exam
Midterm
Examination
Developing Explore the necessity of Key words Case Study Digital Light Quiz
Global companies adapting to cultural Discussion Analysis Processing (DLP)
Marketing differences Questioning Projector Chapter exam
Strategies Reflections
Identify the different
management styles around the Video Presentation Video Clips
world and determine their
impact on decision-making, Compare and Comparative
negotiations and marketing Contrast Analysis
orientations Role-play Oral Recitation
Quiz
Discover the extent and
implications of gender bias in Inquiry- learning Reflection Reflection Paper
other countries
Ms. HELEN P. GARCIA Mr. JAKE L. PERAS Ms. MA. TERESA G. SALUMINTAO DR. DEMETRIA MAY T. SANIEL DR. ESTELA C. ITAAS
OIC-CHAIRPERSON, BA DEAN COB VPAA
Mr. RAYMOND L. HERNANDEZ Ms. LAURELEE B. CABACUNGAN June 23, 2017
ethics
Implementing Interrelate the sovereignty of Problem Solving Think pair and Digital Light Oral Recitation
Global nations and its efficacy on the share Processing (DLP)
Marketing stability of government Projector
Strategies policies Lecture Discussion Board Work Oral Reports
Ms. HELEN P. GARCIA Mr. JAKE L. PERAS Ms. MA. TERESA G. SALUMINTAO DR. DEMETRIA MAY T. SANIEL DR. ESTELA C. ITAAS
OIC-CHAIRPERSON, BA DEAN COB VPAA
Mr. RAYMOND L. HERNANDEZ Ms. LAURELEE B. CABACUNGAN June 23, 2017
Ms. HELEN P. GARCIA Mr. JAKE L. PERAS Ms. MA. TERESA G. SALUMINTAO DR. DEMETRIA MAY T. SANIEL DR. ESTELA C. ITAAS
OIC-CHAIRPERSON, BA DEAN COB VPAA
Mr. RAYMOND L. HERNANDEZ Ms. LAURELEE B. CABACUNGAN June 23, 2017
Ms. HELEN P. GARCIA Mr. JAKE L. PERAS Ms. MA. TERESA G. SALUMINTAO DR. DEMETRIA MAY T. SANIEL DR. ESTELA C. ITAAS
OIC-CHAIRPERSON, BA DEAN COB VPAA
Mr. RAYMOND L. HERNANDEZ Ms. LAURELEE B. CABACUNGAN June 23, 2017