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78454 31586
99408 08027
85259 04492
R. M.
NEW INDIA BUSINESS
NEW INDIA BUSINESS
(GDP)
NEW INDIA BUSINESS
NEW INDIA
BUSINESS
NEW INDIA BUSINESS, Trichy
Personal
Name ............................................................... Date of Birth...............................................................
Address .................................................................................................................................................
.................................................................................................................................................................
......................................................................... Phone ..........................................................................
Aadhar Card No...............................................Passport No.................................................................
Driving Licence No............................................Vehicle Reg. No........................................................
Blood Group .....................................................Eye Sight (L)............................ (R).............................
Business
Company ...............................................................................................................................................
Address..................................................................................................................................................
................................................................................................................................................................
......................................................................... Phone ..........................................................................
E-mail ............................................................... Website ......................................................................
Fax ................................................................... Mobile ........................................................................
Insurance
Life ...................................................................Renewal.......................................................................
Medical ............................................................ Renewal.......................................................................
House ............................................................... Renewal.......................................................................
Vehicle ..............................................................Renewal.......................................................................
Others.....................................................................................................................................................
Finance
Bank .................................................................A/c No.........................................................................
Bank .................................................................A/c No.........................................................................
P.A.N. No...............................................................................................................................................
Credit Card No................................................. Due Date .....................................................................
Credit Card No................................................. Due Date .....................................................................
Credit Card No................................................. Due Date .....................................................................
Debit Card No.................................................. Due Date .....................................................................
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New India Business-2019 5
New India Business-2019 6
JJ CAD CENTRE
New India Business-2019 7
K.Dinesh Kumar
New India Business-2019 8
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Fws; : 616
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(MSME) (SHISHU)
(PMMY)
Micro Units Developement and Refinance Agency (MUDRA )
(KISHORE)
(TARUN)
New India Business-2019 10
New India Business-2019 11
(RRBs)
PMMY APPLICATION FORM
(SECURITY)
www.mudra.org.in
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New India Business-2019 13
New India Business-2019 14
(BRAND)
New India Business-2019 16
(DIGITAL MARKETING)
njhopy; rpwpajhf ,Ue;jhYk;> ngupajhf Face book, Twitter, Google plus, linked in,
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New India Business-2019 17
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marketing) MFk;. PPC (Pay per click) ads, CPC Influencer Marketing
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Contextual advertising, Behavioral targeting,
(networking), n j h l u ; G f s ; > G j ; j f q ; f s ;
Affiliate marketing, Mobile advertising
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Nghd;witfs; ,jpy; gad;g Lj;jg;gLfpwJ.
New India Business-2019 18
New India Business-2019 20
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New India Business-2019 22
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New India Business-2019 23
94421 31309
94877 31309
ARABUNISA NASRUDEEN
LIC AGENT
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(Duty) MFk;.
New India Business-2019 26
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K.
Water Bottle, Ice Cream, Stage Decoration &
Catering Service
TRP
New India Business-2019 27
midj; J ngz; f Sf; F k; mofhd nra;J te;jhy;> ey;y mofhf nghypNthL
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Shoes
(Belt)
New India Business-2019 31
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New India Business-2019 37
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New India Business-2019 38
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New India Business-2019 40
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New India Business-2019 45
vd;.X.rp. (NOC) Njit tPl;Lkidg;gpupT
(DTCP)
JBRKRG
K.R.G
JBR
gd;d pnuz;lhk; tFg;G Kbf;Fk; khztu;fSf;F
N0.3A, Maruthanayagam Pillai Complex, L.I.C. Colony, (Near State Bank), K.K.Nagar, Trichy - 620021.
Office : 0431 - 4011979, 95003 13276 www.smarttourstrichy.com smarttourstrichy@gmail.com
Dubai
Rs.14,900 Srilanka Malaysia
/- Rs.11,900/- Rs.7,900/-
Kulumanali Hyderabad
Kerala Andaman
Rs.11,900/- Rs.4,900/-
Rs.5,900/- Rs.7,900/-
Goa Shridi
Raj asthan Rs.5,999/- Rs.5,900/-
Rs.8,900/-
Tourist VISA
Certificate Attestation
New India Business-2019 53
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New India Business-2019 54
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New India Business-2019 55
New India Business-2019 56
New India Business-2019 57
New India Business-2019 58
Dr. M.B.B.S.,
Exclusive Breast Feeding
(Fore milk )
( Hind milk )
“Screen Time”
New India Business-2019 59
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New India Business-2019 60
T. CHARLES
Chief Executive
98424 07365
CISCO VIDEO
CCTV CONFERENCING
EPABX
IP PHONE UPS
BIOMETRIC
M.Sc.,B.Ed.
New India Business-2019 65
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cyf Rfhjhu mikg; gpd; Gs; sptptug; gb Mz; f splk; ,g; g of; f k; gy; N tW Ma; T
,e; j pahtpYk; mUfpYs; s njw; F Mrpa K b T f s p d ; g b 2 3 %y p U e ; J 7 4 %t i u
ehLfspYk;> kf;fs; njhifapy; ehd;fpy; xU Nt W g L f p w J . n g z ; f s p l k ; g u t y h f f ;
gq; fpy; ,Ue;J %d;wpy; xU gq;F tiu fhz g; g lh tpl; lhYk; > rpy gpu pTfsp Yk;
Mz;fs; kJ mUe;Jfpd;wdu;. ngz;fsplKk; rKjhaq;fspYk; 24% Kjy; 48% tiu gutyhff;
gad;ghL mjpfupj;J tUfpwJ. fhzg;gLfpwJ.
cjtpia ehLq;fs;…
kJit tpLq;fs;…tho;fi
; fiaj; jOTq;fs;!!
New India Business-2019 73
Rfhjhu Nfl;ilAk;> Rw;Wr; R+oy; khRghl;ilAk; nra;ayhk;. CLgapu; rhFgb kw;Wk; njhlu;
jLf;f KbfpwJ. gaDs;s tifapy; fha;fwp rhFgb Kiwia Nkw;nfhs;s Ntz;Lk;. ehd;F
cw; g j; j pia Nkw; n fhs; s KbfpwJ. kpff; my; y J Ie; J egu;f s; cs; s xU ruhrup
Fiwthd ,lj;jpy; rhFgb nra;ag;gLtjhy;> FLk;gj;jpw;F Njitg;gLk; fha;fwpia cw;gj;jp
kpf vspjhd Kiwapy; Neha; kw;Wk; G+r;rp nra;a 5 nrd;l; ,lk; ,Ue;jhy; NghJkhdjhFk;.
fl;Lg;ghl;il Nkw;nfhs;s KbfpwJ. NkYk;
New India Business-2019 77
epyk; jahu; nra;jy; 10 nrkP ,ilntspapy; ghupd; ,U gf;fKk;
el Ntz;Lk;.
epyj;ij 30-40 nrkP Moj;jpw;F kz;ntl;b
nfhz;L fpswptpl Ntz;Lk;. fw;fs;> Gju;fs;> elT nra;jTld; Kjy; jz;zPUk; el;l
fisfs; Mfpatw;iw mfw;w Ntz;Lk;. 100 fpNyh %d;w hk; ehs; kWjz;zPUk; gha;r;r Ntz;Lk;.
ed;F kf;fpa njhO cuk; my;yJ kz;GO vUit ehw;WfSf;F ,sk; gUtq;fspy; ,U ehl;fSf;F
,l;L ed;F fyf;fp tpl Ntz;Lk;. Njitf;Nfw;g xU KiwAk;> gpw;gUtq;fspy; ehd;F ehl;fSf;F
45 nrkP [; 60 nrkP vd;w ,ilntspapy; ghu;rhy; xU KiwAk; ePu; gha;r;r Ntz;Lk;.
mikf;f Ntz;Lk;. Njitg;gl;lhy; gLf;if
KiwapYk; rhFgb nra;ayhk;. xU tUlj; j pw; F > tP l ; L r; n ryTf; F
Njitg; g Lk; fha; f wpfis njhlu; r ; r pahf
tpijj;jy; kw;Wk; elT nra;jy; cw;gj;jp nra;tNj tPl;L fha;fwp Njhl;lj;jpd;
K f; f pa Ne h f; f k; M Fk ; . r py Kf ; fp a
Neub tpijg;G gapu;fshd ntz;il>
topKiwfis ifahz;L ,e; j Nehf;fj;ij
nfhj;jtiu kw;Wk; jl;ilg;gaW Nghd;wtw;iw
G+u;j;jp nra;J nfhs;s yhk;.
ghupd; xU Gwj;jpy; 30 nrkP ,ilntspapy;
e lT n ra ; a Ntz ; L k; . KO n rb ah f gy gUt jhtuq;fis kw;w gapu;fspy;
gpLq;fg;gLk; my;yJ mWtil nra;ag;gLk; epoy; gbahjthWk;> Cl;lr;rj;jpw;F Nghl;b
jz;Lf;fPiu> rpWfPiu Mfpatw;iw> 1 gFjp V w; gl hj th W k; Njh l ; l j; jp d; %i ya py ;
tpij 20 gFjp kzy; vd;w tpfpjj;jpy; fye;J
elNtz;Lk;.
if tpijg;G nra;aNtz;Lk;. rpd;d ntq;fhak;>
Gjpdh> nfhj;jky;yp Nghd;wtw;iw tug;gpd; Njhl;lj;jpd; eLtpy; cs;s eilghij
Xuj;jpy; el Ntz;Lk;. kw;Wk; Vida eilghijapd; mUfpYk; FWfpa
fhy gapu; f shd nfhj; j ky; y p> Gjpdh>
ehw;W elT nra;Ak; gapu;fshd jf;fhsp>
nghd;d hq;fd;d p> ghyf; Nghd;wtw;iw el
fj;jup> kpsfha; Nghd;wtw;iw ehw;wq;fhy;
Ntz;Lk;. CLgapuhf jz;LfPiu> rpWfPiu gapu;
gLf; i ffspy; my; y J njhl; b fspy; xU
khjj;jpw;F Kd;Ng tpijf;f Ntz;Lk;. tpijg;G nra;aTk;.
Kbe;J kz;iz %baTld;> vWk;G tUtij gytUl gapu;fs;
jL f; f 25 0 f puh k; Nt g; g k; G z; z hf; if
J}tNtz;Lk;. tpijj;J 30 ehl;fs; fopj;J KUq; if> thio> gg; ghsp> fg;g f;f poq;F >
jf;fhspiaAk;> 40-45 ehl;fs; fopj;J fj;jup> fUNtw;gpiy> mfj;jp.
kpsfha;> rpW ntq;f hak; Mfpatw; iwAk;
ehw; wq;f spy; ,Ue; J vLj; J elT nra; a gapupLk; jpl;lk;
Ntz;Lk;. jf;fhsp> fj;jup> kpsfha;
Mfpatw;wpw;F 30-45 nrkP vd;w ,ilntspapy; ,e;jpa R+o;epiyf;F Vw;w xU khjpup
ghupd; xU gf;fj;jpYk;> rpd;d ntq;fhaj;jpw;F tP l ;L f; fha;f wp Njhl; l j; j pw;f hd gapupLk;
jpl;lKiw (kiy gFjp jtpu)
Foe;ijfNsh> ngupatu;fNsh ahuhYk; `hu; N khd; f Sf; F Vw; w j; j ho; T fs; epiwa
kd mOj;jj;jpypUe;J jg;gpf;f Kbahj R+oy; eilngWfpd;wd.
cs;sJ. gjw;wk; clypYk;> kdpj kdj;jpYk;
gy jtwhd tpisTfis Vw;gLj;Jk;. Nghl;b k d mO j; j j; i j mj p fg ; gL j ; Jk ;
epiwe;j ,t;Tyfpy;> Xt;nthU JiwapYk; `hu;Nkhdhd fhu;bNrhypd; (Cortisol) msT kpf
Vw;gLk; NtiygSthy; kd mOj;jk; tUfpwJ> mjpfkhf MFk;. ty;y hiuf; fPiu> midj;J
nghJthf kd mOj; j k; > eP u popT Kjy; kd mOj; jk; njhlu;g hd `hu;N khd;f is
kdr;Nrhu;T tiu gy Neha;fSf;F fhuzkhf xOq;FgLj;j cjTfpwJ kw;Wk; kdjpy; xU
mikfpwJ. MAu;Ntj kUj;Jtj;jpd; cjtpAld; ,dpikahd tpisit cUthf;FfpwJ.
kd mOj;jj;jpy; ,Ue;J ehk; vspjhf tpLjiy
ngw KbAk;. mjpkJuk;
xUgFjp my;yJ KOikahf Kbia • nrhl; i l : ,J xU jd; jLg;G Neha; .
,oj; j y; tOf; i f my; y J KbAjpu; j y; kz;ilNahl;bYk; clypd; gpw ghfq;fspYk;
vdg;gLfpwJ. Kbapog;G nfhQ;rk; nfhQ;rkhf ,jdhy; Kbapog;G Vw; g LfpwJ. vy;y h
cz;lhFk;. xUrpy ,lq;fspy; Vw;gl;L gpd; tajpdUf;Fk; ,J tUk;. Kb jpl;Lj;jpl;lhf
Kw;wpYkhfg; guTk;. xUtu; xUehisf;F 100 cjpUk;.
Kbfs; tiu ,of;fpwhu;.
• t L t O f ; i f : , J M Nu h f ; f p a k h f
fhuzq;fs; ,Ug;gtu;fSf; F k; tuyhk;. ,e;j mupa
ti ff; Nfhs hwpd hy; kapu ; f ; f hy; f s;
tOf;if tpOtjw;Fg; gy fhuzq;fs; cz;L. rpijtilfpd;wd. kapu;f ;fhy;fs; ,Ue;j
mtw;wpy; mlq;Ftd: ,lq; f spy; tL jpRf; f s; tsu; t jhy;
kWtsu;rr; pf;F tha;gg
; py;iy. kapu;ff
; hy;fis
Kbf; NfhshWfs; (Hair Disorders) mopf;Fk; mow;rpiaj; jLf;fNt kUj;Jtk;
• kuGtop KbAjpu;jy; my;yJ tOf;if: ,J KidfpwJ.
Mz;k uG tOf;if vd;Wk; miof;fg;gLk;. Neha; (Disease)
,JNt KbAjpu;jYf;fhd kpfg; gutyhd
fhuzk; vd;W fUjg;gLfpwJ. Mz;fspy; • mbg; g ilahd kUj; J tf; fhuzq; f s; :
kuGtopahd Kbapog;ghy;> Kbnay;iy Kbapog; G Vwj; j ho 30 Neha; f Sf; F
F iwe;Jnfh z;Nl tUk;; NkYk; vr;rupf;if mwpFwp vd;W fUjg;gLfpwJ.
kz;ilNahl;bd; cr;rpapy; Kbapog;igf; mbj;jsj;jpy; ,Uf;Fk; Neha;f;F kUj;Jtk;
fhzyhk;. Mdhy; ngz;fSf;F nra;Ak;NghJ KbAjpu;jy; jLf;fg;glyhk;.
K bn a y; i ya p y; kh w ; wk ; , U f; f hJ . ijuha;Lk;> ,Uk;Gr;rj;Jf; FiwT ,uj;jr;
Kd;d e;jiyapYk; cr;rpapYk; Kb mlu;j;jp NrhifAk; Kbapog;Gf;F ,l;Lr; nry;Yk;
FiwAk;. kUj;Jtf; fhuzq;fshFk;.
New India Business-2019 83
• rpy Gw;W Neha;r ; rpfpr;i rfs;: fjpu;tP r;R Ng h J k ; K b A j p U k ; . K b t s u ; r ; r p f ; F
kUj; JtKk; rpy Ntjpaw; kUe;J fSk; Xa;t spj; Jg; Gujj; i j cly; Nrkpf;F k; .
KbAjpu r; nra;ay hk ;. Kb Ajpu;jy ; ,uz; L %d; W khjq; f spy; Kbapog; G
jw;fhypfkhdjhdhYk; rpfpr;irapd; ,g;gFjp f z ; f Sf ; f j ; n j d; g L k ; . Nji t a h d
Ntjid jUtjhFk;. msTf;Fg; Gujj;ij cz;Z k;NghJ Kb
kPz;Lk; tsUk;.
• kz; i lNahl; L g; glu; j hkiu: G+Q; i rj;
njhw;whYk; KbAjpuyhk;. ,J • ,Uk; G r;r j; J f; FiwT: ,Uk;G r; rj;i jf;
Foe;ijfSf;Fg; gutyhf ,Uf;Fk;. ,jdhy;
Fiwthf vLf;Fk; NghJk; KbAjpuyhk;.
tOf;ifAk; kz;ilNahl;by; nrjps;fSk;
jhdpaq;fs;> NrhahgPd ;];> G+rzp tpij>
cz;lhfyhk;.
nts;is gPd;]>; gUg;Gfs;> Gjpdh Mfpait
• K b g p a ; j ; j Y z u ; T (Trichotillomania): ,Uk;Gr; rj;J epiwe;j kuf;fwp czTfs;
,f;NfhshWilatu;fs; jq;fs; Kbiaj; MFk; . fpspQ; r y; > rpg; g p> cWg; g piwr; r p
jh q;fNs gp a;j;Jf; nfh s;thu ;fs ;. Mfpait ,Uk; G r; rj; J s; s mirt
jiyKbiag; gpa;j;Jf; nfhs;Sk; njhlu; czTfs;.
c e ; J j N y h L $ l , f ; Nf h s h w p d h y ;
mtjpg;gLgtu;fs; fz; ,ik> %f;F Kb> • cz;Z k; NfhshW: grpapd;ik> ngUk;grp
GUtk; > clypy; cs; s gpw kapu; f s; M f p a c z; Z k ; Nf h s h W fs p d h Y k ;
ahtw;iwAk; gpLq;fp vwpa ce;Jjy; cs;sjhf Kbapog;G cz;lhfyhk;.
mbf;fb $Wtu;.
kUe;J cl;n fhs;Sjy; (Medication)
kdtOj;jKk; ,af;FePu;fSk;
(Stress and Hormones) KbAjpu; j iy cz; l hf; F k; kUe; J fspy;
• k d tO j ;j k ;: cly ; k d mOj;jk ; mlq;Ftd:
c i l a t u ; f S f ; F k ; > n g U k ; mW i t
kUj;Jtk;> mjpf fha;r;ry;> fLk; njhw;W • ,uj;j ciwjiyj; jLf;Fk; kUe;Jfs;
my;yJ Fspu;fha;r;rYf;F g; gpd;Dk; $l
• mjpf msT itl;lkpd; V
Kbapog;G Vw;glyhk;.
• fPy;thjk;> kdr;Nrhu;T> %l;LtPf;fk;> ,jaf;
• , af ; F eP u ; V w ; w , w f; f k ; : ,af; F eP u ;
Nfh sh W fs ; > ca u; ,u j ; j mO j; jk ;
msTfspy; Vw;gLk; khw;wKk; Fwpg;ghfg;
ngz; f Sf;F Kbapog; ig cz;l hf; F k; . Mfpatw;wpw;F mspf;fg;gLk; kUe;Jfs;.
ngz;jd;ik ePuk ; msTf; Fiwtpdhy; ,Wjp
• F Lk ;gf;fl;L g;ghl;L k hj;jpiu fs;:
khjtplha; fhyj; j pYk; kfg; N gw; w pw; F g;
FLk;gf;fl;Lg;gh l;L khj;jpiufis
gpd;Dk; KbAjpu;tJ tof;fkhd xd;Nw. ,J
v L j ; J t U k ; my ; y J e p W j ; J k ; r p y
jw;fhypfk; MdJ. Kb kPz;Lk; tsUk;
ngz;fSf;F KbAjpuyhk;. ,J kuG topahf
czT (Diet) KbAjpUk; gz;igg; ngw;w ngz;fSf;Fg;
nghJthf Vw;gLfpwJ.
• v i l Fi w T : vilg; gpur;rpid
cilatu;fSf;F Kbapog;Gg; gpur;rpidAk; Kb NgZk; gof;ftof;fq;fs;
,Uf;Fk;. ,j;jifa KbAjpu;jy; (Hair Care Practices)
,aw;ifahdNj. jFe;j czTk;> jFe;j
vilAk; kPzL
; k; Kb tsu;jiy Cf;Ftpf;Fk;. • Kb xg;gid: Kbf;F mbf;fb tz;zk;
G+RtjhYk; Kb cilayhk;. njhlu; e ;J
• itl;lkpd; V mjpfkhf ,Uj;j y;: kUe;J my;yJ Kiwaw;w tifapy; Kbr;rhak;>
my;yJ Cl;lr;rj;Jf;fs; %yk; mjpf msT n[y; f s; > jsu; j ; j pfs; > njspg; g hd; f s;
itl;lkpd; V cs;nsLg;gJ Kbapog;Gf;Ff; gad;gLj;Jtjh Yk ; Kb cilAk ;.
fhuzkhFk;.
Nj hy ; k U j ; J t u ; f s ; , g ; n g h U l ; f s p d ;
• Gujr;rj;J Fiwthf vLj;jy;: clYf;Fj; gad;ghl;ilf; Fiwf;F khW MNyhrid
Njitahd msTf;F Gujr;rj;J fpilf;fhj $Wfpwhu;fs;.
New India Business-2019 84
(Life Jackets)
M.Phil., B.Ed.,
TRADITIONAL VS DIGITAL MARKETING
ve;j xU tpahghuj;jpw;Fk; re;ijg;gLj;jy; ghuk;gupa re;ijg;gLj;jy;
(Marketing) vd;gJ ,d;wpaikahj nray; MFk;.
(Traditional Marketing)
re; ijg; g Lj; J k ; Kiw kl; L k ; mtu tu;
tpUg;gj;jpw;Nfw;g khWgLk;. Mdhy; ve;j Kiw ghuk;gupa re;ijg;gLj;jy; fhyk; fhykhf
gpd;gw;wg;gLk; M/g;iyd; (Offline) Kiw MFk;.
ngupa mstpy; yhgk; (Profit) ngw;Wj;jUk;
ngUk;ghYk; ghuk;gupa re;ijg;gLj;jy; gpd;tUk;
vd;gJ midj;J KiwfisAk; gpd;gpw;wpatu;fs;
topKiwfspy; gpd;gw;wg;gLfpwJ:
kl;LNk ed;whf mwptu;. gy;NtW njhopy;
KidNthu;fs; (Entreprenurs) epWtdu;fs; (Owners) 1. mr; R – Print (,jo; f s; – Magazines>
kw; W k; re;i jg;g Lj; J gtu; f splk; (Marketers) nra;jpj;jhs;fs; – Newspapers kw;Wk; gy)
ciuahbatu;fs; vd;w Kiwapy; gpugykhd 2. xspgug;G – Broadcast(njhiyf;fhl;rp – TV>
re;ijg;gLj;Jk; Kiwfspd; ed;ik kw;Wk; thndhyp – Radio kw;Wk; gy)
FiwghLfis (Pros & Cons) njhFj;Js;Nshk;. 3. Neub nkapy; – Direct Mail(gl;bay;fs; –
mitfs; gpd;tUkhW: Catalogues> jghy; ml;ilfs; – kw;Wk; gy)
New India Business-2019 92
rPdhtpd; kpfg;ngupa gzf;fhuu; Mtjw;F Kd;G mjpf Njhy;tpfisAk; kw;Wk; mjpf
Gwf;fzpg;GfisAk; re;jpj;j ALIBABA epWtdu; [hf; khtpd; tuyhW....
[hf; kh (jack Ma) cyfpd; kpf gs;s p Nju;t py; gy Njhy;tpfis fz;ltu;
ntw;wpfukhd njhopy; KidNthu;fspy; xUtu;.
Alibaba epWtdj;ij njhlq;fpatu; kw;Wk; mjd; [hf; kh fy;tpapy; rpwe;j khztuhf
epu;thf jiytu;. 2014 Mk; Mz;L rPdhtpd; ,Uf;ftpy;iy. xUKiw rhu;yp Nuh]; vd;gtu;
Kjy; ngupa gzf;fhuuhfTk;> 2015 Mk; Mz;L vLj;j Ngl;bapd; NghJ> [hf; kh “ ehd; Muk;g
,uz;lhtJ ngupa gzf;fhuu; Mthu;. cyfpd; gs;spj; Nju;tpy; 2 Kiw Njhy;tpaile;Njd;>
22 tJ kpfTk; rf;jp tha;e;j kdpju;> 2016 Mk; e L e p i y g ; g s ; s p j ; Nj u ; t p y ; 3 K i w
Mz;by; cyfpd; 33 tJ Nfhb];tuu;. rPdhtpd; Njhy;tpaile;Njd;> fy;Y}up EioTj; Nju;tpy;
80%Md;iyd;tpw;gid Alibaba FOkk; %yk; 2 Kiw Njhy;tpaile;Njd; gpwFjhd; gl;lk;
eilngWfpwJ. ngw;Nwd;” vd;W njuptpj;jhu;.
,jd; re;ij kjpg;G $.212 gpy;ypad; lhyu;. [hf; kh fy; t p fw; w ypy; kpFe; j
Nghuhl;lj;ij re;jpj;jhu;. Fwpg;ghf ,sik
tUkhdj;jpd; mbg;gilapy; Alibaba cyfpd; 6
fhyj;jpy; gs;spg; gbg;gpy; kPz;L k; kPz;L k;
tJ kpfg;ngupa ,izaj;jsk;.
Njhy;tpaile;jhu;. vdpDk;> mtu; jdf;F jPtpu
[hf; kh cyfpd; kpf ntw;wpfukhd Mu;tkpUf;Fk; (passionate) tp~aq;fspy; rpwe;J
njhopyjpgu; Mtjw;F Kd; gy Njhy;tpfisAk;> tpsq; f pdhu; . cjhuzj; j pw; F Mq; f pyj; i j
Gwf;fzpg;GfisAk; re;jpj;Jjhd; ,d;W rPdhtpd; fw;Wf;nfhz;bUe;jhu;.
kpfg; ngupa gzf;fhuuhf ,Uf;fpwhu;. vy;yh
[hf; kh xUKiw $wpdhu; “ePq;fs;
Njhy; t pfisAk; jdJ jd; d k; g pf; i fahy; xUNghJk; Kaw;rpNa vLf;ftpy;iynad;why;>
vjpu;nfhz;ltu; [hf; kh.[hf; kh ,d;W cyfpd; tha;g;GfNs ,y;iy vd;W cq;fSf;F vg;gb
gy NgUf;F Kd;khjpupahf tpsq;Ffpwhu;. njupAk;?”
New India Business-2019 98
fy;Y}up EioTj; Nju;tpy; fzpjj;jpy; 120 KFC-apy; Ntiyf;F tpz;z g;gpj;j 24 Ngupy;
kjpg;ngz;Zf;F 1 kjpg;ngz; kl;LNk vLj;jtu; [hf; kh kl;LNk epuhfupf;fg;gl;ltu;
New India Business-2019 100
KFC
cq; f Sf; F KFC Jupj czTfs; 1009 Kiw> cztfq;fshy; KFC rpf;fd; cupik
gpbf; F Nkh gpbf; f hNjh Mdhy; Nfzy; (franchise) Njitapy;iy vd;W nrhy;yg;gl;L
`hu;yhe;J rhz;lu;]; (Colonel Harland Sanders) epuhfupf;fg;gl;ltu;. ,uz; L Ff; f u; > khT>
fij cq;fSf;F epr;rak; gpbj;jkhdjhfNt krhyh fyitfs; Nghd;w itfis mtupd;
,Uf;F k;. mtupd; gazk; vy;NyhUf;Fk; fhupy; vLj;Jr;nrd;W CUuhf Rw;wpj;jpupe;J
xt;nthU cztfq;fSf;F nrd;W mtupd;
ntw; w pf; f hd J}z; L jiyNa nfhLf; F k; .
rpf;fd; nra;Ak; Kiwia tpsf;fp tpw;gid
tplhKaw;rp> mu;g;gzpg;G kw;Wk; fbd ciog;G
nra;a Kad;whu;.
Mfpait ,ize;jhy; ve;j tajpYk; ntw;wpia
cUthf;f KbAk; vd;gij mtupd; tho; f;if Mdhy; mtupd; KFC rpf;fid tpw;gid
gazk; nrhy;YfpwJ. nra;a ahUk; jahuhfapy;iy. mtu; 1009 Kiw
epuhfupg; G fisNa re; j pj; j hu; . 1009 Kiw
Nfzy; rhz;lu;]; jd;Dila nfd;lfp tplhKaw;rpf;F gpwF xU cztfj;jplk; KFC
/gpiuL rpf;fd; (Kentucky Fried Chicken) filia rpf;fd; cupikia tpw;whu;. KFC rpf;fd; Ritapy;
cyfpd; %iy KLf;nfy;yhk; jpwe;jtu;. kf;fs; kaq;fpajhy; cztfj;jpd; vz;zpf;if
mjpfkhdJ.
1009 Kiw tplhKaw;rp
gy Njhy;tpfis re;jpj;j rhz;l u;];
Nfzy; rhz; l u; ] pd; KFC rpf; f d;
cupikia Kjd; Kjypy; tpw;wNghJ mtUf;F Colonel Sanders r p W t a j p y ; g y
taJ 65. ,e;j Kjy; ntw;wp ngWtjw;F Kd;G Njhy;tpfis re;jpj;jtu;. 1890 y; gpwe;jhu;.
New India Business-2019 101
mtUf;F 5 taJ ,Uf;Fk;NghJ mtuJ je;ij KFC rpf;fd; cupikia cztfj;j pw;F
fhykhdhu;. 12 taJ ,Uf;Fk;NghJ mtuJ tpw;f KbT nra;J> 2 Mz;Lfs; 1009 Kiw
jhahu; kWkzk; nra;Jnfhz;lhu;. ,jdhy; epuhfupg;gpw;F gpwF KFC rpf;fd; cupikia
mtuJ khkh tPl;b y; tsu;e;jhu;. 15 taJ xU cztfj;jpw;F tpw;w hu;.
,Uf;Fk;NghJ ,uhZtj;jpy; Nru;e;jhu;. mq;F
9 tUlq;fSf;Fs; 600 cztfj;ij KFC
mtu; fOijia ifahSgtuhf ,Ue;jhu;.
njhlq;fpaJ. 1965 apy; Brown vd;gtUf;F $2
ntWk; 4 khjq;fSf;F gpwF Ntiyia tpl;L
kpy;y pad; lhyu; njhiff;F KFC epWtdj;ij
tPL jpUk;gpdhu;.
Nfzy; rhz;lu;]; tpw;w hu;.
mtu; Kjy; ghjp tho;f;ifapy; xU
1980 rhz;lu;]; ,wf;Fk; tiu 2.5 ,yl;rk;
NtiyapypUe;J ,d;ndhU Ntiy vd khwp
ikapy; mtu; gazk; nra;j jhf Houston
khwp nra;j hu;. ePuhtp ,uapy; vd;[pdpy;
gy;fiyfofk; $WfpwJ.
vupnghUs; epug; G jy; > fhg; g P L tpw; g id>
tpsf;Ffis cUthf;Fjy;> lau;fs; tpw;gid Kentucky Fr ied Chicken (KFC) 1 2 3
kw;Wk; glF Xl;Ldu; Nghd;w gy Ntiyfis e hL f sp y; 20 Ma p uj ; j p w; F k; Nk w; g l; l
nra;jhu;. cztfj;ij nfhz;Ls;sJ. McDonald’s gpwF
tpw;gid mstpy; cyfpd; ,uz;lhtJ ngupa
1930 apy; 40 taJ ,Uf;F k; N ghJ
rq;fpyp cztfk; MFk;.
Kentucky gFjpapy; Shell Oil epWtdj; j pd;
cztfj;ij vLj;J elj;jpdhu;. mg;nghOJjhd; ek;gpf;if> fdT> tplhKaw;rp>
gy %ypiffs; kw; W k; krhyhf; f Sld; mu;g;gzpg;G kw;Wk; fbd ciog;G ,Ue;jhy;
rikf;fg;gl;l Kentucky Fried Chicken (KFC) ve;j tajpYk; rhjpf;fyhk; vd;gjw;F Nfzy;
rpf;fid jahupj;jhu;. 1956 y; 105 lhyu;fs; rhz;lu;]; tho;f;if gazk; xU cjhuzk;.
Xa;T+jpakhf ngw;W mjpypUe;J tpyfpdhu;.
New India Business-2019 102
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Sincerely Thanks To
S. Kingston Deva Sagayam
Adviser
R. Asif Khan, B.E., New India Business M. Asik, B.E.,
Managing Director Managing Director
New India Business New India Business
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