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78454 31586
99408 08027
85259 04492

 R.   M.    
 NEW INDIA BUSINESS    
     

     
       
   
   
    



   
 NEW INDIA BUSINESS   
   

      
  (GDP)   

      

     
   
    

    

    
    
   NEW INDIA BUSINESS

   

    
     

NEW INDIA
BUSINESS     



NEW INDIA BUSINESS, Trichy


NEW INDIA BUSINESS -2019


Personal Memoranda

Personal
Name ............................................................... Date of Birth...............................................................
Address .................................................................................................................................................
.................................................................................................................................................................
......................................................................... Phone ..........................................................................
Aadhar Card No...............................................Passport No.................................................................
Driving Licence No............................................Vehicle Reg. No........................................................
Blood Group .....................................................Eye Sight (L)............................ (R).............................

Business
Company ...............................................................................................................................................
Address..................................................................................................................................................
................................................................................................................................................................
......................................................................... Phone ..........................................................................
E-mail ............................................................... Website ......................................................................
Fax ................................................................... Mobile ........................................................................

Insurance
Life ...................................................................Renewal.......................................................................
Medical ............................................................ Renewal.......................................................................
House ............................................................... Renewal.......................................................................
Vehicle ..............................................................Renewal.......................................................................
Others.....................................................................................................................................................

Finance
Bank .................................................................A/c No.........................................................................
Bank .................................................................A/c No.........................................................................
P.A.N. No...............................................................................................................................................
Credit Card No................................................. Due Date .....................................................................
Credit Card No................................................. Due Date .....................................................................
Credit Card No................................................. Due Date .....................................................................
Debit Card No.................................................. Due Date .....................................................................


New India Business-2019 4
New India Business-2019 5
New India Business-2019 6

 New India Business 

JJ CAD CENTRE
New India Business-2019 7


K.Dinesh Kumar
       
     
     
        
   
     


   
      
    
       
 
         
    
    



  
     
      
 
       
         
     
          
        
   
  
     
  
   
    
  
          
 
 
  
   
New India Business-2019 8

  
     
    
       
     
   
 
   
   
    
   


  
     
      
    
    

   
    
   
       
      
 
     
        
       
    
   
      
       
 

Kaw;rp jpUtpid ahf;Fk; Kaw;wpd;ik


,d;ik GFj;jp tpLk;.

tpsf;fk;:
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Kaw; r p ,y; y hjpUj; j y; mtDf; F tWikiar;
Nru;j;JtpLk;
Fws; : 616
New India Business-2019 9



    (MSME)  (SHISHU)
    
(PMMY) 

Micro Units Developement and Refinance Agency (MUDRA )
(KISHORE)
    
      
  (TARUN)
        
     

     
   
        
       
   
     
      
    
     
        
    
   
      

 
    
        
     
       
       
    
New India Business-2019 10

 New India Business 


New India Business-2019 11

 
     
   
   (RRBs)
    
    
 
      
        
      
     
      
     


          
     
 PMMY APPLICATION FORM   
     
   

     
    
    
    
    
     
     


  
         
   
      
         
   
     

    
    
    
    
 (SECURITY)    
    


     
     
   
  
    


    
     
    
      www.mudra.org.in 
      
     
 
New India Business-2019 12


New India Business-2019 13
New India Business-2019 14


(BRAND)

gy Ngu;fSf;F ntw;wp ngw;w> rhjid ,t; t hW njhopy; KidNthu; f s; >


nra;j kdpju;fspd; fijfis (story) gbf;f rhjidahsu;fs; jq;fsJ fijfis nrhy;y
gpbf;Fk;. Vndd;why; me;j fijfspy; mtu;fs; kw;Wk; gilf;Fk; NghJ gpd;gw;w Ntz;ba rpy
re;j pj;j rthy;fs; kw;Wk; f~;lq;fs;> vg;gb tp~aq;fis ghu;f;fyhk;.
rthy;fis rkhspj;jhu;fs;> mtu;fs; fz;l Structure of a Story
Njhy;tpfs;> Njhy;tpfis Njhw;fbj;J vg;gb
ntw; w pg; ngw; w hu; f s; > mtu; f spd; ntw; w p mikg;G (Context)
ke;jpuq;fs;> mtu;fsplkpUe;J fw;f Ntz;ba ve; j xU fijf; F k; ciu (text),
ghlq; f s; Nghd;w Cf;f kspf; f $ba gy cs;slf;fk; (content) kw;Wk; thf;fpak; vd;gJ
Neu;kiw tp~aq;fs; ,lk; ngw;wpUf;Fk;. xU capNuhl; l k; Nghd; w J. ,ij vg; g b
mikf;fpNwhk; vd;gij nghWj;Nj gbg;Nghupd;
,Nj Nghy; gy njhopy; KidNthu;fs;>
ftdj;ij <u;ff; KbAk;. nrhy;Yk; fijfSf;F
njhopy; mjpgu;fs; jq;fspd; ntw;wp fijfspd; cs;slf;fk;> ciu kw;Wk; thf;fpak; ed;whf
%yk; jq; f s; epWtdj; i j> jahupg; i g> mikf;f Ntz;Lk;.
njhopiy> gpuhz;il gpugyg;gLj;jpatu;fs;
cz;L . ,d;iwa gy Clfj;jpy; (media) gy fijfs; Nfl; N ghupd; > gbg; N ghupd;
f t d j ; i j < u ; g ; g j h a ; (grabs attention)>
njhopy; K idNthu; f s; gw; w pa fijfs;
cw;rhfj;ij cUthf;Fk; tpjj;jpy; (generates
ntsptUfpd;wd. gy Nkilfspy; (platform)
excitement), Rthu];akhdjhfTk; (interesting)>
ntw;wp mile;jtu;fs; jq;fs; fijfis gfpu
fijapy; ek;gfj; jd;ik kw;Wk; cz;ik jd;ik
tha;g;G fpilf;fpd;wd. ,J kw;wtu;fs; ntw;wp nfhz;ljha; (true story)> Njitahd gpd;Gyk;
ngw gaDs;sjhfTk; ,Uf;fpwJ. (necessary background) ,Ug; g jha; mika
,NjNghy; njhopy; KidNthu;f s; > Ntz;Lk;.
njhopy; mjpgu;fs; kw;Wk; rhjidahsu;fs; Nfs;tpf;F gjpy; mspf;f Ntz;Lk;
jq;fspd; fijfis nrhy;ypAk; (storytelling)>
1. vq;Nf kw;Wk; vg;nghOJ (where & when) :
cUthf;fpAk; jq;fsJ epWtdj;jpd; gpuhz;l;
tho; f; if gazk;> njhlf; fk;> rk;g tk;>
, N k [ ; (brand image) c U t h f ; f y h k ; >
ntw;wp> Njhy;tp> kfpo;rr
; p Nghd;w fij rhu;ej
;
gpugyg;gLj;jyhk; kw;Wk; tpsk;gug;gLj;jyhk;.
New India Business-2019 15
rk;gtq;fs; vq;Nf kw;Wk; vg;nghOJ ele;jJ vspikahf ,Uf;fNtz;L k; (simple)
vd;gij Fwpg;gplNtz;Lk;.
fijfs; kpfTk; vspikahf ,Uf;f
2. Kf;fpa fjhghj;jpuk; ahu; (Who is the main Ntz; L k; . vspjpy; kw; w tu; f s; epidtpy;
character?): fijapd; Kf;fpa fjhghj;jpuk; nfhs;Sk;gbAk; ,Uf;f Ntz;Lk;.
ahu; vd;g ij mOj; jkhf gjpT nra;a fhjYld; fij nrhy;Yq;f s; (Tell Story with
Ntz;Lk;. Passion)
3. What does the character want? fi j a pd ; fijfis nrhy; Y k; NghJ kpFe; j
ghj;jpuk; vd;d rhjpf;f tpUk;gpdhu;> mtupd; fhjYld; nrhy;yNtz;L k;. urpj;J> Urpj;J
Fwpf; N fhs; > Nehf; f k; (objective) vd; d fijfis $w Ntz;Lk;.
vd;gij tpsf;f Ntz;Lk;.
Cf;f kspf;f $bajhf ,Uf;f Ntz;Lk;
4. Who and what is getting in the way? ahu; %yk;
Cf;fj;ij juhj vtupd; fijia ehk;
kw;Wk; vd;d jilfs; (barriers)> jlq;fy;fs; kdjpy; epWj;jp Nfl;g jahuhf ,Ug;gjpy;iy.
(obstacles)> g p d ; d i l T f s ; (setbacks)> vtu pd; fij e kf;F Cf;fj;ijAk;>
Njhy;tpfs;> Nghuhl;lq;fs; (battle)> ngw;w cj; N tfj; i jAk; > xU J}z; L jy; f isAk;
typfs; (pain)> Gwf;fzpg;Gfs;> rthy;fs; mspf;fpwNjh mtu;fspd; fijfis Nfl;f> gbf;f
(challenge) Ng h d ; w i t f s ; , l k ; n g w midtUf;Fk; gpbf;Fk;.
Ntz;Lk;.
me;j fijfs; Vw;gLj;Jk; Cf;fk; ek;
eltbf;iffs; (Action) kdjpy; ePz ;l ehl;f Sf;F xU jhf;f j; ij
rthy;fis vg;gb rkhspj;Njhk;> ntw;wp Vw;gLj;Jk;. epr;rak; me;j ntw;wpahsiuAk;>
ngw vd;d eltbf;iffs; (action) vLj;Njhk; mtupd; rhjidiaAk; mtu; rhu;ej; JiwiaAk;
ek; k hy; kwf; f KbahJ. ,NjNghy; xU
Nghd;wtw;iw fijfspy; njhFf;f Ntz;Lk;.
njh opy;KidNthup d; tho;f;if fij
KbT (Results) kw;wtu;fSf;F Cf;fj;ijiaAk;>
fijapy; fjhghj; j puj; j pd; Kbit cj;Ntfj;ijAk;> J}z;Ljy;fisAk;
Fwpg;gplNtz;Lk;. ntw;wp ngw;whu;fsh my;yJ nfhLf;FkhW gilf;f Ntz;Lk;.
Njhy;tpaile;jhu;fsh> vd;d mile;jhu;fs;> fij nrhy;Yjy; (storytelling) epr;rak;
vtw; i w ngw; w hu; f s; . Nghd; w `P N uhtpd; k w ; w tu ; f S f ; F ga Ds ; s j h f ,U g ; g J
KbTfis nfhLf;f Ntz;Lk;. kl;Lky;yhky; jq;fsJ gpuhz;l; ,Nk[; (brand
image) Ak; cau;j;Jk;.









New India Business-2019 16


(DIGITAL MARKETING)

njhopy; rpwpajhf ,Ue;jhYk;> ngupajhf Face book, Twitter, Google plus, linked in,
,Ue;jhYk; rup mjd; njhopy; tsu;r;rpaila pinter est, Instagram N g h d ; w g y r % f
njhopy;El;gk; (technology) ngupJk; cjTfpwJ. tiyj;jsq;fspy; epWtdj;jpd; ngaupy; jdp
njhopy;El;gq;fs; njhopypd; gy kl;lq;fspy; gf;fq;fis njhlq;FtJ> epWtdj;ijg; gw;wpAk;>
gad; gLfpwJ. jahupg;G kw;W k; Nritia
jdpj;jd;ikfs; gw;wpAk;> vd;ndd;d jahupg;Gfs;
re;ijg;gLj;j b[pl;ly; khu;f;nfl;bq; (Digital
(products) / Nritfs; (service) toq;FfpwPu; fs;>
Marketing) njhopy;El;gk; ngupJk; cjTfpwJ.
mJ kw; w epWtdq; f splkpUe; J vt; t hW
kpd;dZ Clfq;fs; topahf jahupg;G NtWgLfpd; w d> Vd; thbf; i fahsu; f s;
kw;Wk; Nritia re;ijg;gLj;Jjy; Digital
cq;fsplk; thq;f Ntz;Lk;> ve;j khjpupahd
Marketing M F k ; . , j ; j i f a b [ p l ; l y ;
Nritfs; cq;fsplk; fpilf;Fk;>
khu;f;nfl;bq;fpy; gy cj;jpfs; (strategy) %yk;
nghUl;fs; > Nritia re;ijg;gLj;jyhk;. thbf;ifahsu;fs; cq;fsplkpUe;J thq;Ftjhy;
Md;iyd; topahf gy b[pl;ly; mtu; f s; vd; n dd; d gyd; f is mila
khu;f;nfl;bq;if vt;tpj nryTk; ,y;y hky; Nghfpwhu;fs; Nghd;w jfty;fis mbf;fb r%f
nra;Jnfhs;syhk;. tiyj;jsj;jpd; gf;fq;fspy; gjptplNtz;Lk;.
Social Media Marketing njhopiyg; gw;wpd jfty;fis gupkhw
,d;iwa epiyapy; ngUk;ghNyhNdhu; glq;fs; (images)> tPbNahf;fs; (video)> ,d;Ngh
r % f t i y j ; j s q ; f i s (Social media) fpuhgpf; ] ; (infographics)> fpuhgpf; ]; kw; Wk;
gad;gLj;Jfpd;wdu;. xU jahupg;G kw;Wk; Nrit bird;fis (graphics & design) gad;gLj;JtJ
mtu; f is nrd; w ila r%f tiyj; j s Nghd; w it thbf; i fahsu; f is vspjhf
khu;nfl;bq;if gpd;gw;WtJ mtrpakhFk;. nrd;wila cjTk;.
New India Business-2019 17
Face book gr oup, google plus collection Nghd ;witfs; ,e;j tif b [pl;ly;
Nghd;wtw;wpy; njhopiyg; gw;wp gjptplyhk;. khu;f;nfl;bq;fpy; gad;gLj;jg;gLfpwJ. ,jw;fhf
r%f tiyj;jsj;jpy; mjpfkhd follower fis ,iza epWtdq; f s; Fwpg; g pl; l Nrit
nfhz;ltu;fs;> MSik nfhz;l kdpju;fs;> fl;lzq;fs; tR+ypf;fpd;wd.
gpugykhdtu; f s; Mfpatu; f is mZfp
mtu;fspd; tiyj;js gf;fj;jpy; njhopiyg; Content Marketing
gw;wp gfpu nra;ayhk;. njhopiy gw;wpa content I
Video Marketing re;ijg;gLj;JtijNa Content Marketing vd;W
nrhy;yyhk;. ,izaj;jsj;jpy; (website) rpwe;j
njhopy; kw;Wk; Nritia gw;wp tPbNah cs; s lf; f j; i j (content) gad; g Lj; J tJ>
(video) %yk; kpf vspikahf tpsf;f KbAk; mbf;fb epWtdk;> jahupg;G kw;Wk; Nrit
kw;Wk; tpsk;gug;gLj;j KbAk;. Whiteboard & rhu;e;j fl;Liufis (post) Blog apy; gjptpLtJ>
Explainer Videos, Animation video, Intro video, Ads vspjpy; GupAk;gbahf rpwe;j glq;fs; (image),
video, promotional & brand videos, professional vLj; J f; f hl; L fs; (Illustrations), rhd; W fs;
spokesperson video Nghd;w gy jug;gl;l tPbNah (Testimonials), ,d;Nghfpuhgpf;]; (infographics)
%yk; njhopiy gw;wp re;ijg;gLj;jyhk;. Nghd;witfis gad;gLj;JtJ>
tPbNahit jahupj;J mij YouTube, Content I r%f tiyj; jfsj; j py;
Facebook and Vine, Dailymotion and Snapchat, (social media) gjptpLtJ> Md;iyd; kw;Wk; M/
Instagram Nghd;w gy jsq;fspy; gjptplyhk;. g; i yd; Clfk; (online media)> ,jo; f s;
,ij Kw;wpYk; vt;tpj nryTk; ,y;y hky; (magazines)> nra; jpj;jhs;fs; Nghd;wtw;wpy;
nra;ayhk;.
ntspapLtJ> tPb Nahf; fis (visuals,video)
Search Engine Optimization (SEO) gad;gLj;JtJ mij re;ijg;gLj;JtJ Nghd;w
gytif rhu;e ;j Content Marketing nra;ayhk;.
ekf;F ve;j jfty;fs; Ntz;Lnkd;whYk;
ngUk; ghYk; $Fs;> ah`_ Nghd;w ,iza Email Marketing
N j L n g h w p f s ; (search engine) % y N k
thbf;ifahsu;fSf;F jahupg;G kw;Wk;
NjL fpNwhk ;. xU njh op y ; mjp fkh d
Nritia gw; wp njupag;gLj;j mtu; fspd;
thbf; ifahsu; f is ngwNtz; L nkd; w hy; >
<nkapy; Kftupf;F jfty;fis mDg;GtJ
mjd; ,izajsq; f s; NjL nghwpapd;
gf;fq;fspy; ,lk;ngwNtz;Lk;. NjLgtu;fs; Email Marketing MFk;. gy <nkapy; khu;fn; fl;bq;
ngUk; g hYk; Kjy; 4 gf; f q; f spy; vd; d epWtdk; %yk; nkhj;jkhf kpd;dQ;ry;fis
,izaj; j sq; f s; ,lk; ngWfpwNjh mij mDg;gyhk;. Mailchimp, Aweber, Constant contact>
kl;L Nk mZFtu;. freshmail, madmimi, icontact Ng h d ; w g y
epWtdq;fs; Fwpg;gpl;l kpd;dQ;ry; Kftup tiu
,jdhy; njhopypd; ,izaj;jsj;ij ,ytr Nritia toq;FfpwJ.
NjL nghwpapd; Kd;dzp gf;fq;fspy; ,lk;ngwr;
nra;tJ Kf;fpak;. ,jw;fhf vd;w Search Engine Story Sharing
Optimization (SEO) cj; j pfs; gad; g Lj; j g; gy ,izaj;js Clfq;fs; ];lhu;l;
gLfpwJ. Search Engine Optimization (SEO) %yk; mg;> njhopy; fijfis (stories) gjptpLfpwJ.
,iza jsj;ij NjL nghwpapd; Kd;dzp epWtdj;ijg; gw;wpd fijfs;> jahupg;G kw;Wk;
gf;fj;jpy; nfhz;Ltuyhk;. Nritia gw;wp fijfs; kw;Wk; fl;Liufis
Search Engine Marketing (SEM) vOj me;j ,iza Clfj;ij mZfyhk;
medium.com, quora.com, linkedin Nghd;wtw;wpy;
Search Engine Marketing (SEM) vd;gJ njhopiyg; gw;wp gjptplyhk;.
xU tifahd ,iza khu;f;nfl;bq; (internet
marketing) MFk;. PPC (Pay per click) ads, CPC Influencer Marketing
(cost per click) ads, CPM (cost per impressions) ads
kpfTk; gpugykhd> MSik kpf; f
– cjhuzj;jpw;F google Adwords, Search analytics,
kdpju;fsplk; mZfp njhopiy gw;wp mtu;fspd;
Web analytics, Display advertising, Ad blocking,
r%f tiyj;js gf;fq;fs;> blog, nel;nthu;ff ; pq;
Contextual advertising, Behavioral targeting,
(networking), n j h l u ; G f s ; > G j ; j f q ; f s ;
Affiliate marketing, Mobile advertising
Mfpatw;wpy; gfpu nrhy;yyhk;.
Nghd;witfs; ,jpy; gad;g Lj;jg;gLfpwJ.
New India Business-2019 18

 New India Business 



New India Business-2019 19
Local Listings ,jd; %yk; thbf;ifahsupd; nkhigy;f;F
Ne u b a h f j f t y ; > n r a ; j p f s ; Ng h d ; w
Local business directory, google map, bing
mwptpg; G fis mDg; g yhk; . pushengage.com,
map, local citations Mfpatw;wpy; Fwpg;gplyhk;.
foxpush.com, pushcrew.com, izootoo.com Nghd;w
Justdial.com, sulekha.com, quikr.com, olx.com,
Nrit epWtdq;fs; Fwpg;gpl;l nkhigYf;F
clickindia, locanto, click.in newindia.business
mwp t p g; i g mDg; g ,y t r Nr i ti a
Mfpatw;wpd; %yKk; tpsk;gug;gLj;jyhk;.
mspf;fpd;wd.
Mobile Marketing
jahupg;G kw;Wk; Nritia re;ijg;gLj;j
ngUk;ghd;ikahdtu;fs; ,izaj;ij nra;a App based marketing (android & iOs App),
nkhigy; %yNk gad;gLj;Jfpd;wdu;. vdNt Mobile search ads, Mobile image ads, Location-based
Mobile Marketing nra;tJ njhopYf;F kpfTk; marketing, SMS, QR codes, In-game mobile
m t r p a k h f p w J . Push notifications , J marketing Ngh d;w gy nkhigy;
xUtifahd nkhigy; khu;f;nfl;bq; MFk;. khu;f;nfl;bq;fis gad;gLj;jyhk;.

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
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
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
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New India Business-2019 20

,izaj;jpy; jq;fspd; tzpfj;ij Nkk;gLj;j cjTk;


rpwe;j 30 r%f tiyj;js gjpTfspd; tiffs;
(30 Effective Social Media Post Ideas)

jq;fspd; tzpfj;jpw;F r%f tiyj;jsj;jpy; gjpT nra;a jahuhfptpl;Bu;fsh? ve;j


khjpupahd gjpTfs; thbf;ifahsu;fis ftUk;> gpd;gw;WNthupd;(Followers) vz;zpf;ifia
mjpfupf;Fk; kw;Wk; gpd;njhlu;Nthupd; <Lghl;bid(Engagement) mjpfupf;Fk; vd;W Fog;gkhf
cs;sjh? gpd;tUk; gjpTfspd; tiffs; cq;fSf;F kpfTk; gaDs;sjhf mikAk; vd;gjpy;
ve;j Iag;ghLk; ,y;iy.
1. Nfs;tpia tpdTjy; (Asking Questions) 19. topfhl;bfs;(Guides)
2. gaduhy; cUthf;fg;gl;l cs;slf;fk; 20. Nkw;Nfhs;fs;(Quotes)
(User Generated Content) 21. epWtdj;jpd; fyhr;rhuj;ij giwrhw;Wk;
3. fhnzhspf;fhl;rpfs;(Videos) tifapyhd gjpTfs;(Company Culture
4. Gifg;gl Nghl;b(Photo Contests) representing Posts)
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New India Business-2019 21

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New India Business-2019 22
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New India Business-2019 23



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94421 31309
94877 31309

ARABUNISA NASRUDEEN
LIC AGENT

No.42, Middle Street, Mannarpuram, Trichy-20


New India Business-2019 25

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New India Business-2019 26
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,Uf;Fkplj;ij Njb miya Ntz;bajpy;iy. cl;gpupTfs; cs;sd. ,tw;wpy; njhlu;G ,y;yhj
,izak; topahfNt cq; f s; Gfhu; f is kPwy;fs; ,Uf;Fkhdhy;> mij ePq;fNs G+u;j;jp
mspf;fyhk;. nra;J kdpj cupikfs; Mizaj;Jf;F mDg;g
KbAk;.
kdpj cupikfs; fhg;Nghk;! kdpjk; tsu;g;Nghk;!

 New India Business 

K.







Water Bottle, Ice Cream, Stage Decoration &
Catering Service 

TRP 
New India Business-2019 27


midj; J ngz; f Sf; F k; mofhd nra;J te;jhy;> ey;y mofhf nghypNthL
Nuh[hg;G+ epw fd;dq;fs; Ntz;Lk; vd;w Mir fhzg; g LtNjhL> fd; d q; f Sk; mofhf
,Uf;Fk;. Nuh[hg;G+ epwj;jpy; fhzg;gLk;.

,t;thW Nuh[hg;G+ epwf; fd;dq;fs; ntJntJg;ghd ePupy; fOTtJ


Ntz;Lnkdpy;> cly; ed;F MNuhf;fpakhf
,Uf;f Ntz;Lk;. Vnddpy; cly; MNuhf;fpakhf Kfj;ij fOTk; NghJ> ntJntJg;ghd
,Ug;gjw;F> Nuh[hg;G+ epwf; fd;dq;fSk; xU ePi ug; gad; g Lj; j p Kfj;i jf; fOtpdhy; >
milahsk;. Kfj;jpy; ,uj;j Xl;lkhdJ ed;F rPuhf ,Ue;J>
fd; d q; f Sk; ed; F mofhf mOf; f pd; w p
nghJthf Nuh[hg;G+ epwf; fd;dq;fis nghypNthLk;> Gj;Jzu;r;rpAlDk; ,Uf;Fk;.
Nkf;-fg; %yk; jhd; gyu; ngWthu;fs;. mjpYk;
rpyu; ed;F ntSg;ghf nts;is epw rUkj;jpy; Mg;g ps; rPl u; tpdpfu;
,Ug;ghu;fs;.
Mg;gps; rPlu; tpdpfiuf; nfhz;L> jpdKk;
mt;thW ,Ue;jhy;> mtu;fSf;F clypy; Kfj;jpw;F rpwpJ Neuk; krh[; nra;J te;j hy;>
,Uk; Gr;rj;jhdJ Fiwthf cs;sJ vd;W Mg;gps; Nghd;w fd;d q;fisg; ngwyhk;.Mtp
mu;j;jk;. NkYk; mj;jifatu;fisg; ghu;j;jhy;> gpbj;jy; Kfj;jpw;F ,uz;L ehl;fSf;F xU
Nehahspfs; Nghd;Wk; ,Uf;Fk;. Kiw Mtpg; gpbj;jhy;> Kfj;jpy; cs;s fpUkpfs;
kw;Wk; ,we;j nry;fs; ntspNawp> fd;dq;fs;
Mdhy; MNuhf;fpakhfTk;> ve;j xU ed;F Fz;lhfTk;> mofhfTk; fhzg;gLk;.
nfkpf;fy; fye;j nghUl;fisg;
gad;gLj;jhkYk;> ,aw;ifahfNt> Nuh[hg;G+ R+lhd rhf;nyl;
epwf; fd;dq;fisg; ngWtjw;F xUrpytw;iw
R+lhd rhf;n yl; Fbj; j y; ntspNa
mt;tg;NghJ nra;J tu Ntz;Lk;. mt;thW
nry;Yk; NghJ Kfk; ed;F nghypNthLk;>
New India Business-2019 28
New India Business-2019 29
Nuh[hg; G + Nghd; w epwj; j py; fd; d q; f Sk; Nghd;witAld;> rUkj;jpd; epwNk khwptpLk;.
Ntz;Lnkdpy;> mg;NghJ xU lk;su; R+lhd ,g; g b ntapypdhy; ghjpf; f g; g Lk; rUk
rhf;nyl; Fbj;jhy;> mjpy; cs;s ntg;gkhdJ> nry;fis ghJfhf;f> Nfhilapy; rUkj;jpw;F
Kfj;jpy; gutp> fd;dq;fspd; epwj;ij rptg;ghf mjpfg;gbahd guhkupg;ig toq;f Ntz;Lk;.
khw;wptpLk;. /Ng~pay; krh[; jpdKk; Kfj;jpw;F mjpYk; rUkj;jpw;F ,jkhf czu itf;Fk;
rpwpJ Neuk; krh[; nra;a Ntz;Lk;. ,jdhy; nghUl;fisf; nfhz;L guhkupj;J te;jhy;> rUk
Kfj;jpy; ,uj;j Xl;lkhdJ mjpfupj;J> Kfk; nry;fs; Gj;Jzu;rr
; pAld; itj;Jf; nfhs;syhk;.
Gj;Jzu;r;rpAlDk;> mofhfTk; ,Uf;Fk;.
R+upadpd; fjpu;fs; rUkj;jpy; msTf;F
xapd; mjpfkhf gLk; NghJ> rUk nry;fs; msTf;F
mjpfkhf ghjpg;gile;J> ehsiltpy; mJ rUk
jpdKk; xU lk;su; xapid Fbj;jhy;>
Gw;WNehahf khwptpLk;.
clypd; cs; N s ntg; g khdJ cUthfp>
fd;d q;fs; kl;Lkpd;wp> clYk; ed;F Nuh]; vdNt Nfhilapy; rUkj;jpw;F guhkupg;G
epwj;jpy; khWk;. tz;zkakhd czTfs; ey;y vd;gJ mtrpakhfpwJ. guhkupg;G nfhLf;f
tz;zkakhd czTfshd jf;fhsp> rptg;G Nt z ; L n k d ; W f i l f s p y ; t p w ; f g ; g L k ;
kw;Wk; kQ;rs; epw Filkpsfha;> gPr;> ju;G+rzp nghUl;f isnay;y hk; thq;fpg; gad;gLj;j
Nghd;wtw;iw rhg;gpl Ntz;Lk;. ,jdhy; mjpy; Ntz;L k; vd;gjpy;iy.
cs;s itl;lkpd; rp kw;Wk; <> Nuh[hg;G+ epw
fd;d q;fisg; ngw itf;Fk;. midtuJ tP l ; b Yk; tsu; f ; f g; g Lk;
fw;whioiaf; nfhz;Nl rUkj;jpw;F /Ng]; Ngf;
jz;zuP ; Nghl;L te;jhy;> rUk gpur;ridfisg; Nghf;fp>
rUkj; i j MNuhf; f pakhfTk; > mofhfTk;
jz; z P u ; mjpfk; Fbj; j hNy> cly;
itj;Jf; nfhs;s yhk;.
MNuhf;fpakhfTk;> Gj;Jzu;rr; pAlDk; ,Uf;Fk;.
Vnddpy; jz;zPu; Fbg;gjhy;> clypy; cs;s nghypthd rUkk;
lhf;]pd;fs; ntspNawp Kfk; nghypNthL
kpd;Dk;. Njd;> kQ;rs; J}s;> ghy; kw;Wk; fw;whio
n[y;iy xd;whf fye;J> Kfj;jpy; jltp ed;F
jf;fhsp cyu itj;J fOt Ntz;Lk;. ,g;gb nra;J
jf;fhspapd; rhw;iw Kfj;jpw;F jltp> te;j hy;> nghypthd rUkj;ijg; ngwyhk;.
rpwpJ Neuk; Cw itj;J fOtp te;jhy;> ntapypdhy; Vw;gl;l fUikiag; Nghf;f
jf;fhspapd; epwj;ijg; ngwyhk;.
ntapypy; mjpfk; Rw;wpdhy; rUkj;jpy;
Jtuk; gUg;G
xUtpj fUik Vw;gLk;. mjidg; Nghf;f>
Jtuk; gUg;ig ghypy; 30 epkplk; Cw fw;whio n[y;ypy; jf;fhsp rhW Nru;jJ; fye;J>
itj;J> gpd; mjid ed;F nfl;bahf miuj;J> xU thuk; njhlu;e ;J gad;gLj;jp te;jhy;>
Kfj;jpy; jltp> 20 epkplq;fs; Cw itj;J epr; r ak; rUkj; j pd; fUik eP q ; f p> epwk;
fOtpdhy;> Kfk; nghypNthL kpd;Dk;. mjpfupf;Fk;.

Nuh]; kh];f; fUk;Gs;spfs; kiwa

Nuh[hg;G+f;fis ghy; Nru;j;J miuj;J> tajhtjhy; Vw;gLk; Gs;spfs;> gpk;gps;


thuj;jpw;F 3 Kiw Kfj;jpw;F kh];f; Nghl;L jOk;Gfs;> fUk;Gs;spfs; Nghd;wtw;iw kiwa
te;jhy;> vspjpy; Nuh[hg;G+ epwf; fd;dq;fisg; itf;f> fw;whio n[y;ypy; Nuh]; thl;lu; Nru;jJ
;
ngwyhk;. fye;J> jpdKk; Kfj;ij fOt Ntz;Lk;.

rUk ghJfhg;G rUk moif mjpfupf;f

Nfhilapy; mbf; F k; Rl; n lupf; F k; rUkj;jpd; moif mjpfupf;f> fw;whio


ntapypdhy; > rUkj; j py; vupr; r y; > mupg; G n[y;ypy;> khk;go rhW kw;Wk; vYkpr;ir rhW
New India Business-2019 30
Nru;j;J fye;J> Kfj;jpy; jltp Cw itj;J nrhunrhug;ghd rUkj;ij ePf;f
fOt Ntz; L k; . ,g; g b thuk; xUKiw
Kfj;jpw;F Nghl;L te;jhy;> Kfj;jpd; moif rpyUf;F rUkj;j py; nrhunrhug; ghf
mjpfupj;J ntspf;fhl;lyhk;. Mq;fhq;F ,Uf;Fk;. mj;jifaijg; Nghf;f>
fw;whio n[y;Yld;> nts;supf;fha; rhW kw;Wk;
nrd;rpbt; rUkj;jpw;F Xl;]; Mfpatw;iw xd;whf fye;J> nfl;bahf
Ng];l; nra;J> Kfj;jpy; jltp krh[; nra;J
fw;whio n[y;Yld;> nts;supf;fha; rhW fOt Ntz;Lk;. ,g;gb nra;tjhy;> rUkj;jpy;
kw;Wk; Nuh]; thl;lu; Nru;j;J fye;J> Kfj;jpy; cs;s ,we;j nry;fs; ePq;fp> Kfk; mofhf
jltp Cw itj;J fOtp te;jhy;> nrd;rpl;bt; ,Uf;Fk;.
rUkj;jpdUf;F Vw;gl;l gpur;ridfs; vy;yhk;
NghFk;.



 

     

 

 
 Shoes
        
(Belt)
 
  

 
 
 

New India Business-2019 31

ghl;b itj;jpaj;jpd; kfj;Jtk; ed;F gOj;j ehty; goj;ij cg;G


my;yJ ru;f;fiu Nru;j;J rhg;gpl;L te;jhy;
ehk; tpQ; Q hd cyfkhd ,Ugj; j p tha;g;Gz; FiwAk;.
xd;whk; E}w;whz;by; ,Ue;jhy; $l ek;Kila
goik tha; e ; j ghl; b itj; j pakhd if gy; typ
itj;jpaj;;j pd; gyd; gf;f tpistpd;wp ed;ik gy; typ Vw;gLk; NghJ rpwpJ kpsFj;J}spy;
juf;$ba xd;whFk;. fpuhk;G vz;nza; fye;J typ ,Uf;Fk; gy;ypy;
jltp te;jhy; typ FiwAk;.,Uky;
jiy typ Fiwa
fpuhk; i g ,bj; J g; nghb nra; J
fw;G+uty;yp ,iyr;rhW> ey;nyz;nza;> mjDld; gdq;fw;fz;L Nru;j;J ghypy; fye;J
ru;f;fiu Mfpatw;iw fye;J ed;F fyf;fp fha; r;r p rhg;gpl;L te;j hy; twl; L ,Uky;
new; wpapy; gw;Wg; Nghl;L te;jhy; jiytyp FiwAk;.
FiwAk;. Ntypg;gUj;jpr; rhW> Jsrpr; rhW> gR
ntz;nza;> fUQ;ruP fk; Mfpatw;iw Nru;j;Jf;
ntw;wpiyia ,bj;Jr; rhW gpope;Jf;
fha;r;rp tbj;J fhiy> khiy vd rhg;gpl;L
nfhs;sNtz;Lk;. me;j rhw;wpy; fpuhk;ig ed;whf te;j hy; ,Uky; FiwAk;.
miuj; J vLj;J ,uz;L nghl;Lg; gFjpfspYk;
fdkhfg; G+rp te;jhy; jiytyp FiwAk;. tpf;fy;

tpf;fy; tUk; NghJ 1 fpz;zk; msT japiu


tha; Gz;
vLj;J 1 Njf;fuz;b cg;G Nghl;L nkJthf
Nkhupy; rpwpjsT cg;ig Nru;j;J mij rhg;gpl;L te;jhy; tpf;fy; FiwAk;.
Ie;J epkplk; thapy; te;jpUe;J gpd;G nfhg;gspf;f tplhky; tpf; f y; vLj; j hy; Jsrp
Ntz;Lk;. ,t;thW xU thuk; njhlu;eJ ; nra;J ,iyfis gr;irahf rhg;gpl;L te;jhy; tpf;fy;
te;jhy; tha;g;Gz; FiwAk;. FiwAk;.
New India Business-2019 32
rsp %yk;

ntw;wpiyr; rhw;iwf; nfhjpf;f itj;J fz;lq;fj;jpupg; G+> ey;nyz;nza;> Ntg;g


gpd;G Mwitj;J new;wp gFjpapy; gw;Wg; Nghl;L vz;nza; Mfpatw;iw Nru;jJ ; fha;rr
; p %yj;jpy;
te;j hy; Xahj rsp FiwAk;. jltp te;jhy; %yNeha; FiwAk;.

J}Jtisr; rhW> Jsrp ,iyr; rhW jpg;gpyp> Rf;F> vs; Mfpa %d;iwAk;
Mfpatw;iw xd;whff; fye;J Ntisf;F xU rkmsT vLj;J ed;F miuj;J nghb nra;J>
mTd;]; tPjk; rhg;gpl;L te;j hy; Xahj rsp xU ehisf;F %d;W Ntis Njdpy; fye;J
FiwAk;. rhg;gpl;L te;jhy; %yNeha; FiwAk;.

fOj;J RSf;F epidthw;wy;

Mkzf;F vz;nzia fOj;jpy; RSf;F gj;J gjpide;J fUQ;rPuf tpijfis


Vw;gl;l ,lj;jpy; jltp mjd; Nky; Gspa nkd;W jpd;W te;jhy; epidthw;wy; ngUFk;.
,iyia xl;l itj;J ,uz;L kzpNeuk; fopj;J
nte;ePuhy; cUtp tpl;lhy; fOj;jpy; Vw;gl;l ty;yhiu fPiuia jpdKk; Jtuk; nra;J
RSf;F FiwAk;. rhg;gpl epidthw;w y; ngWFk;.

rk msT vYkpr;irr;rhW kw;Wk; Njd; xw;iw jiytyp


vLj;J ed;whf fye;J RSf;F ,Uf;Fk; ,lj;jpy; xw;iw jiytyp Vw;gLk; NghJ 1 lk;su;
rpwpJ tpl;L ed;F jltp tpl;L te;jhy; RSf;F Nful; rhwpy; rpwpJ nts;supfha; rhW kw;Wk;
FiwAk;. gPl;&l; rhW fye;J Fbj;J te;jhy; xw;iw
J}f;fkpd;ik jiytyp FiwAk;.

ntq; fhaj;ij Njhy; cupj;J mjpy; Kl;ilNfh]; ,iyfis ed;F eRf;fp


rpwpjsT cg;ig Nghl;L Njitahd msT xU Rj;jkhd Jzpapy; fl;b> mijf; nfhz;L
jz;zPu; Cw;wp Ntf itf;f Ntz;Lk;. ed;whf jiyapd; kPJ xj;jlk; nfhLj;jhy; xw;iwj;
nte;jTld; me ;j ePiu tbfl;bf; jiytyp FiwAk;.
nfhs;sNtz;Lk;. ntq;fha jz;zPiu vLj;J fhy; Mzp
,utpy; cz;Z k; RLNrhw;wpy; fye;J rhg;gpl;L
te;j hy; J}f;fkpd;ik FiwAk;. fj;jpf;fhia vLj;J ed;whf miuj;J
tbfl;b mjd; rhiw fhy; Mzp kPJ jltp
ey;nyz;nzapy; ghfw;fha; rhW fye;J te;jhy; fhy; Mzp FiwAk;. fhy; kpUJthFk;.
gLf;Fk; Kd; ,e;j vz;nzia cr;re;jiyapy;
Cw;wp ed;whf Nja;j;J tpl;L gLj;j hy; J}f;fk; ky; y pif ,iyfisg; gpope;J rhW
ed;whf tUk;. vLj;J fhy; Mzp kPJ G+rp te;j hy; fhy; Mzp
FiwAk;.
New India Business-2019 33



mwpKfk; KbAk; ! mg;NghJ jhd; cldbahf jFe;j


kUj;Jtiu mZfp cjtp ngwyhk;! “ey;tho;T
rpwhu;fspd; rpjwptUk; kd eyj;ij
(Health) vd;gJ cly;> kdk; kw;Wk; rKjha
rPug
; Lj;jp mtu;fSf;F rpwe;j topfisf; fhl;b>
eyKk; Nru;e;jJ> Neha;fs; ,d;wp ,Ug;gJ
fy;tp ngw;W gzpf;Fr; NrUk; tiu> ehKk;
kl;Lky;y vd;W cyfRfhjhu epWtdk; (WHO)
Nru;e;J ele;J nry;tJ jhd; jw;NghJ kpfTk;
cWjpAld; tiuaWj;jpUf;fpwJ.
Kf;fpak;. Foe;ijfspd; kd ey ghjpg;Gfis
fz;lwpe;J fhg;gJ mtruj; NjitjhNd! cyf Foe;ijfSf;fhd cupik
mstpy; 10-20% Foe;ijfSf;F kw;Wk; tsu;
‘‘Foe; i jfSf; f hd cupik” vd; w
,sk; gUtj; j pdUf; F kdey ghjpg; G fs;
Kf;fpakhd Nfhl;ghl;bid If;fpa ehLfs; rig
cs; s jhk;! taJ te; jtu;f spy; ehy;t upy;
mw ptp j; j pU f; f pwJ . mjd; gb xt ; n t hU
xUtUf; F k; Foe; i jfspy; gj; J Ngupy;
Foe;ijf;F k; ey;tho;T ngw> fy;tp ngw>
xUtUf;F k; kdey ghjpg;Gfs; ,Ug;gjhf
jdf;Fupa kjpg;G kw;Wk; nfsutj;Jld; (Dignity)
$wg;gLfpd;wJ. kdey ghjpg;Gfs; cs;stu;fspy;
tho cupik cz;L ! ,jpy; VjhtJ khwp
90 rjtPjj;jpdUf;F 14 tajpw;F s; mwpFwpfs;
ele;jhy; mJ kdpj cupik kPw y; kl;Lky;y.
Njhd;W fpd; wd. mjhtJ rpy Foe;i jfs;
cyfshtpa Foe;ijfs; cupik kPwYk; MFk;!
ghjpg;GfSlNdNa tsu;fpd;w du;.
kd ey ghjpg;Gfs; cs;s xt;nthU rpwhu;fF ; k;
kdey ghjpg;GfSf;fhd gy fy;tp> rk tha;g;G fpilg;gJ re;NjfNk!
kiwKfkhd mwpFwpfis ngw;Nwhu;> ez;gu;fs;
jfty; njhopy;El;gj;jpd; jhf;fk;
k w;Wk ; Mrpupau ;fs; cz u;tjpy;iy .
Foe;ijfspd; jpdrup eltbf;iffis $u;e;J thdNk vy;iyahf jfty;
ftdpj;J te;jhy; kl;L Nk ,tw;iwf; fz;lwpa njhopy;El;gk; tsu;e;J cyfNk rpW fpuhkkhf
New India Business-2019 34

 New India Business 


New India Business-2019 35
,aq; F fpwJ. ngUfptUk; kf; f l; n jhif> • FLk;gj;NjhLk; gpwNuhLk; $b xOfhik
Njitahd fy;tpAk;> Ntiy tha;g;Gk; ngw
• cw;rhfKk; cj;NtfKk; ,oj; jy;.
kpfg;n gupa Nghl;b > xt;nthU epiyapYk;
ngUfptUk; vjpu;gg ; hu;gG
; fs; (jdf;Fs;> ngw;Nwhu; • Ra Cf;Ftpg;gpy; rpukk;
kw;Wk; Mrpupau;fsplkpUe;J) NkYk; ,ul;il
Kid fj;jpfshf r%f Clfq;fs; vd;gd gy • Njitaw;w Kul;Lj;jdk;> Nfhgk;> ntwp
rpwhu; f spd; kdjpy; ngupa jhf; f q; f is • tUj;jk; kw;Wk; ,ayhik czu;Tfis
Vw;gLj;Jfpd; wd. jhd;> jdf;Fupa ,lk; vd;W ntspg;gLj;jy;
Identify Crisis-y; ,aw;ifahfNt nfhjpj;Jf;
nfhz;bUf;Fk; (Adolescent Turmoil) tsu; ,sk; • tpku;rdq;fisj; jhq;fpf;nfhs;sKbahik
gUtj; j pdUf; F ,e; j jhf; f q; f s; vupAk; • ng w; N wh upd ; v jp u; g hu; g; Gf; F , zq ; f
neUg;gpy; vz;izia Cw;WtJNghy; MfpwJ. thoKbahik
rpwhu;fSf;F czu;TfSk;> vz;zq;fSk; • Ranfsutf; FiwTk; > Fw; w czu;t py;
cly; tsu;tJNghy; tsu;e;J tUfpd;wd. kd
tUe;JjYk;
mOj;jq;fs; ,tu;fis vspjpy; ghjpj;JtpLk;.
rupahd rpfpr;ir Kiwfshy; vspjpy; rup nra;J Ma;tpd; KbTfs;
rPu;g;gLj;jptplTk; KbAk;. vdNt kiwKfkhd
kU fhu; y pt; vd; g tu; 2014-y; xU
mwpFwpfis Muk;gj;jpNyNa fz;lwptJ kpfTk;
Kf;fpak;. Ma;tpid Nkw;nfhz;lhu;. Rkhu; 15000 gs;sp
khztu;fspilNa jdpj;j dpahf xU kjpg;gPl;L
mwpFwpfs; Nfs;tpj; njhFg;G (Scoring system Question narie)
Nfhgk; > kdr; Nrhu; T > gl glg; G > %yk; tptuq;fis Nru;j;jhu;. khztu;fspy; kd
gs;spf;Fr; nry;y tpUg;gkpy;yhky; ,Ug;gJ> ey ghjpg;Gf;fs; Vw;gl tha;g;Gs;stu;fs; vd;W
ftdkpd; i k> kw; w tu; f splkpUe; J xJq; f p 3 gpupTfshfg; gpupj;jhu;. mjpf tha;g;G 13.2%
,Uj;jy;> fhuzkpy;yhky; jiytyp> tapw;Wtyp (High Risk) Fiwthd tha;g;G 57.8% (Low Risk)
Nghd;wit Foe;ijfsplk; fhzg;glyhk;. kiwKf tha;g;G 29% (Invisible Risk) vd;W
tsu; ,sk; gUtj;jpduplk; glglg;G> fz; l wpe; j hu; . ,jpy; %d; w htJ gpuptpy;
kdr;Nrhu;T> kpfTk; mjpfkhf my;yJ kpfTk; khztu; f isj; jdpj; j dpahf Nfs; t pfs;
F i wt h f r hg ; g p L tJ > mj pf J } f ; f k ; > Nfl;lgpwF jhd; mtu;fsplk; ghjpg;Gfs; ,Ug;gJ
J}f;fkpd;ik> Mgj;jhd nray;fspy; ,wq;FtJ> njupe;jpUf;fpwJ. gl glg;G> (anxiety) kdr;
kpf Ntfkhf Nkhl;lhu; thfdq;fis Xl;Ljy;> Nrhu;T (Depression) jw;nfhiy vz;zq;fs;
ghypay; czu;Tfshy; ce;jg;gLjy;> rpfnul;> Nghd;wit High Risk kw;Wk; Invisible Risk cs;s
Gifapiy Ngh ijg; ngh U l;fs; k J rpwhu;fSf;F rkkhfNt ,Ug;gjhf
Mfpatw; i w gof; f g; g Lj; j pf; nfhs; t J n j u p a t e ; J s ; s Gs ; s p t p t u k ; e k ; i k
Nghd;wit fhzg;glyhk;. gaKWj;JfpwJ. mjhtJ ntspapy; njupahj
rpW Vkhw;wq;fisf; $l jhq;f Kbahky; kdey ghjpg;Gf; Foe;ijfisf; fz;lwpe;J
jtpg;gJk; kd ey ghjpg;gpd; xU rpfpr;ir mspg;gJ kpf kpf mtrpakhfpwJ. Neha;
ntspg;ghLjhd;! ,jdhy; jw;nfhiy Kaw;rpapy; Kw; w pa gpwF rpfpr; i r mspj; j hy; mjpf
,tu;fs; <Lglyhk;. ,sk; tajpdu; jw;nfhiy gadspf;fhJ!
nra;J nfhs;tjw;fhd fh uz q;fis
Muha;e ;jjpy; 90 rjtPjj;jpdUf;F kd ey kU tpy;ypak; ghu; vd;gtupd; Muha;r;rp
ghjpg;Gfs; ,Ue;jJ njupa te;Js;sJ. KbTfSk; gaj;ij Vw;gLj;Jfpd;wd. xt;nthU
jw;nfhiy ,wg;Gf;F mUfpy; 200 jw;nfhiy
, is Qu; f Sf ; F c z; l hF k ; k dt O j; j
Kaw;rpfs; ,Uf;ff;$Lk; vd;W
mwpFwpfs; vit?
fzf;fplg;gLfpwJ. ,e;j mbg;gilapy; tsu;
• fy;tp rhjidfspy; tPo;r;rp ,sk; gUtj;jpdiu kd ey ghjpg;GfspypUe;J
• el;Gwtpy; elj;ijg; gpur;rpidfs; fhg;ghw;WtJ mtruj; Njit my;yth!
New India Business-2019 36
fhuzq;fs; vd;d nra;ayhk;?
• rpy kd ey ghjpg;Gfs; (2-k; Attention Deficit 1) ,sk; tajpdUf; F Vw; g Lk; kdey
Hyperactive Disorder – ADHD, Bipolar g h j p g ; G f i s g ; g w ; w p mi d t U f ; F k ;
DisorderNghd; w it) kuG top Nehahf tpopg;Gzu;r;rpia Vw;gLj;j Ntz;Lk;.
,Uf;fyhk; vd;W mwptpay; Fwpg;gpLfpwJ.
2) ngw;Nwhu;fSf;Fk;> Mrpupau;fSf;Fk;> r%f
ngw;Nwhu;fspy; xUtUf;F ,e;j Neha;fs;
Mu;tyu;fSf;Fk; Foe;ijfspd; kd ey
,Ue;jhy;$l rpW tajpNyNa
ghjpg;Gfis fz;lwpe;J rpfpr;ir mspg;gJ gw;wp
Foe;ijSf;Fk; Njhd;wf;$Lk;.
fUj;juq;fs; elj;j Ntz;Lk;. Fwpg;ghf kd
• FLk;gj;jpy; rz;il> kd KwpTfs;> xU ey ghjpg;Gfis Muk;g epiyapy; fz;lwptJ
ngw;Nwhuhy; my;yJ ngw;Nwhu;fs; ,y;yhky; vg;gb vd;gij mwpTWj;jNtz;Lk;.
tsu;f;fg;gLk; Foe;ijfs;> Vo;ik> ngw;Nwhu;
3) Rfhjhu Ma;thsu;fs;> kUj;Jtu;fs; kUj;Jt
my;yJ cld; gpwe;Njhupd; ,wg;G Mfpait
cjtpahsu;fSf;F Foe;ijfs; kd ey
rp wh u;fSf;F k de py gh jp g;Gfis
ghjpg;G rpfpr;ir Fiwfs; gw;wpa gapw;rpfs;
Vw;gLj;jyhk;.
mspf;fg;glNtz;Lk;.
• ,j;Jld; Nru;e;J el;G KwpT> fhjy; Njhy;tp>
4) njhiy njhlu;G rhjdq;fs;> tpsk;guq;fs;
fy; t p Ntiy tha; g ; G fspy; Njhy; t p
%yk; r%fj;jpd; midj;J jug;gpdUf;Fk;
Mfpait tsu; ,sk; gUtj; j pdUf; F
nra;jpfis gug;gNtz;Lk;.
kdr;rpijit Vw;gLj;jyhk;.
5) midj;J Rfhjhu rpfpr;ir ikaj;jpYk;
• ,aw;if Nguplu;fshd fly; rPw;wk;> G+fk;gk;>
,isatu; f spd; kd ey ghjpg; G fis
jP tpgj; J Nghd; w it kw; W k; Nghu; >
fz;lwpaTk; trjpfSk; rpfpr;irAk; fpilf;f
td;Kiwf; fytuq;fs; Nghd;witAk; kd
muR Vw;ghL nra;aNtz;Lk;. Nky; rpfpr;ir
ey ghjpg;Gfis Vw;gLj;jf;$Lk;.
ikaq;fSk; rpwg;G kUj;Jtu;fs; NritAk;
kd ey ghjpg;Gfs; tsu; ,sk; ngz;fis ,sk; rpwhu;fSf;F fpilf;f Nghjpa epjpAld;
mjpfk; ghjpf;fpwJ vd;W mwpag;gl;Ls;sJ. ,U ikaq;fis Vw;gLj;jpj; juNtz;Lk;.
ghyUf;Fk; nfhiy> nfhs;is> rz;il Nghd;w
,sk; tajpdupd; kd eyk; fhg;gij
ntspg;Gw (Exteranalisation) eltbf;iffspy;
flikahf> jw; N ghija Kd; D upikahf
<LgLtJ Fiwe;J jw;NghJ jd;Ds;NsNa
vLj;Jf;nfhz;L midtUk; nray;glNtz;Lk;.
ciwe;J (Internalisation) kdr;Nrhu;T> jw;nfhiy
Foe;ijfis ey;y Kiwapy; guhkupj;J mtu;fs;
vz;z q;fs; vd;W ntspg;gLfpwjhk;.
kd eyj;ijg; Ngzp tsu;jj ; hy; mtu;fs; ,sk;
,e;j pahtpd; tUq;f hy J}z; fshd gUtj;jpy; ey;y cly; kw;Wk; kd
Foe;ijfs; kw;Wk; tsu; ,sk; gUtj;jpdiu MNuhf;fpaj;Jld; fy;tp Gupa> Ntiy tha;g;G
ghJfhg;gJ ek; midtUila flik! ngw;W ey;y Fbkfdhf tPlb ; w;Fk; ehl;bw;Fk;
cupa gq;fpid mspg;ghu;fs; vd;gjpy; Iakpy;iy!


 

 
 

 

New India Business-2019 37


fP i ufs; vd; g J ek; jkpou; f s; czT ngz;fs;> jha;g;ghy; nfhLf;Fk; ngz;fs;
mWRitfisAilaJ kl;Lkpd;wp kUe;jhfTk; kw;Wk; Foe;ijfspy; Vw;gLk; nghJthd
gad;gl;L te;jJ. mjdhy; jhd; czNt kUe;J cly;ey mnrsfupakhFk;
kUe; N j czT| vd; W ek; Kd; N dhu; f s;
• fPiufs; jpdKk; cztpy; Nru;jJ
; f;nfhs;tjpd;
$wpAs;sdu;.tsu;e ;J tUk; ehfuPf cyfpy;
fPiufs; rikg;gjpy; Ntiyg;gS mjpfk; md;W %yk;> ,uj;j Nrhif tUtij jLj;J> ey;y
etPd ngz;fs; fUJtjhy; mjd; gad;ghL cly; eyid ngwyhk;
kpfTk; Fiwe;Js;sJ.gy NgUf;F fPiufs; • fPiufs; rz;z hk;Gr; rj;J> gPl;lh fNuhbd;>
ngau;fs; $l njup tjpy ;iy vd;gJ itl;lkpd;-rp Nghd;wtw;iw mjpfk; nfhz;l
tUj;jg;glNtz;ba tp~ak;. Kf;fpa %yg;nghUshFk;
• fPiufs;> fha;fwpfs; cly; tsu;r;rpf;Fk;> ey;y • ,e; jpahtpy; xt; n thU tUlKk; Ie; J
MNuhf;fpaj;jpw;Fk; kpfTk; mtrpak;. ,it tajpw;Fl;gl;l Rkhu; 30000 rpW gps;isfs;
mjpfstpy; Kf;fpa rj;Jf;fis nfhz;Ls;sd itl;lkpd; V Fiwg;ghl;bdhy; fz;ghu;it
• ,e;j pahtpy; gy tif fPiufs; czthf ,of;Fk; epiy Vw;gLfpwJ. fPiufspy; cs;s
cl;nfhs;sg;gLfpwJ. mtw;wpy; kpfTk; ngau; fNuhbd; vDk; nghUshdJ clypy;
ngw;wit> mwf;fPiu> ghyf; fPiu> jz;L itl;lkpd; V thf khWtjhy; > ghu;it
fPiu> Gspr;rf; fPiu> nte;jaf;fPiu> KUq;ff; ,of;F k; epiy jLf;fg;gLfpwJ
fPiu kw;Wk; Gjpdh jio Nghd;witahFk;
• fPiufspYs;s fNuhbd;fis ghJfhf;f> ePzl;
• fP i ufs; Fwpg; g hf ,Uk; G kw; W k; gpw Neuk; Ntfitg;gij jtpu;ff
; Ntz;Lk;. mjpf
jhJg;nghUl;fis mjpfstpy; nfhz;Ls;sd. Neuk; rikg; g jpdhy; fP i ufspy; cs; s
,Uk;Gr; rj;J gw ;whf;Fiw> ,uj;j fNuhbd; vDk; rj; J g; n ghUs; ,og; G
Nrhifapid Vw;gLj;JfpwJ. ,J fu;g;gpzp Vw;gLfpwJ
New India Business-2019 38

• fPiufs; gp-fhk;sf;]; itl;lkpd;fisAk; tuhky; jLf; F k; . uj; j j; i j Rj; j pfupf; F k; .


nfhz;Ls;sJ cztpy; cl;nfhs;s Ntz;ba msTf;F mjpfkhf rhg;gpl;lhy; Ngjp Vw;gLk;.
fPiufspd; gupe;Jiuf;fg;gl;l msT kzj;jf;fhsp fPiu
• ngz;fSf;F 100 fpuhk; xU ehisf;F tapw; W Gz; f is Nghf; F k; . Fly;
Gz;fis Fiwj;J FlYf;F gyk; mspf;Fk;.
• Mz;fSf;F 40 fpuhk; xU ehisf;F
griyf;fi
P u
• gs;sp nry;Y k; rpW gps;isfs; (4-6 taJ)
f;F 50 fpuhk; xU ehisf;F clYf;F Fspu;r;rp jUk;. rpWePu; fl;il
Fiwj;J ePiu ntspNaw;Wk; rf;jp tha;e ;jJ.
• 10 tajpw;F Nkw;gl;l Mz;fs; ngz;fs;
jha;ghy; ngUFk;. jirfis gykilar;nra;Ak;
,UghyUf;Fk; 50 fpuhk; xU ehisf;F
fhrpdpf;fPiu
fPiufSk; mjd; gad;fSk;
rpWePufj;ij ed;F nray; gl itf;Fk;.
fPiuia cztpy; Nru;j;J rhg;gpl;L
te;jhy; Neha;fs; ek;ik neUq;fhJ. vy;yhtpj rpWgriyf;fi
P u
fPiuapYk; kUj;Jt Fzq;fs; cs;sJ.
rUkNeha;f;fisj; jPu; f;Fk;.ghy;tpid Nehia
nte;jaf;fi
P u Fzkhf;Fk;.

clYf;F Cf;fj;ij mspf;Fk;. tapw;Wg; nfhbgriyf;fi


P u
Gz; f s; > Ngjpia Fiwf; F k; . mjpfkhf nts;is tpyf;Fk;.ePu;fLg;ig ePf;Fk;
,Uk;Gr;rj;J nfhz;lJ.
kQ;r y; fupriy
KUq;if fPiu
fy;y Puiy gykhf;Fk;.fhkhiyia tpyf;Fk;.
clYf;F rf;jpiaAk;> typikiaAk;
mspf; F k; . ,Uk; G r; r j; J mjpfk; cs; s J. Fg;igf;fi
P u
Mz;ikia mjpfupf;fr;nra;Ak;. kyr;rpf;fiy grpiaj;J}z;Lk;.tPf;Fk; tj;j itf;Fk;.
Fiwf;Fk;. uj;jj;ij Rj;jg;gLj;Jk;. khjtpyf;fpd;
Ngh J Vw;gL k; ty pia Fiwf;F k;. Gspaq;fi
P u
uj;j Nrhifia Fiwf;Fk;. Nrhifia tpyf;Fk;.fd; Neha; rupahFk;.
miuf;fi
P u eUjhspf;fPiu
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Nghf;Fk;. jsu;r;rpia Nghf;Fk;. Fly; Gz;id %f;F jl;il fPiu
Mw;Wk;. FlYf;F typikia jUk;. njhlu;e;J rspia mfw;Wk;.
miuf;fPiu rhg;gpl;lhy; Njky;> rpuq;F> nrhwp>
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P u
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; ,e;j
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ntg;gj;ij Fiwf;Fk; Flw;GOf;fiy mopf;Fk;. gpj;jk; jzpf;Fk;
gpj;j k;> jiyr; Rw;wy;> kaf;fk;> Nghd; wit
New India Business-2019 39
tpOjpf;fi
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nts;isf;fi
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J}Jtis
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gykhf;Fk;. thj fhr Neha;fis tpyf;Fk; Rf;fhfPiu
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jhJ tpUj;jpahFk;. Nghf;Fk;.

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P u

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P u
thjj;ij Nghf;Fk;>fgj;ij fiuf;Fk; gpj;jk; fgk; Nghd;w Neha;fis tpyf;Fk;
Gspr;rf;fi
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P u
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nghUe; J khW nra; j hy; > cyfNk Ntz; L k; vdf;
fUjpdhYk; if$Lk;. (Fws; : 484)
New India Business-2019 40



clw;gapw;rp ,af;ff; Fiwthy; tUk; ,j;jifa Neha;fs;


eykhd tho;f ; i fia tpUk; Gtjhf j h d ; k p fT k ; mj p f k U j ; Jt r ; n r y T
,Ue; j hy; eP q ; f s; clw; g apw; r p nra; t ij Vw;gLj;jf;$baJk; $l.
jtpu;f;fNt KbahJ. ,sikapNyNa capUf;F clw;gapw;rp nra;tjw;F Njitahd rf;jp
ciy itf;Fk; ,ja Neha;> ru;f;fiu Neha; > vd; d plk; ,yiy vd; W nrhy; g tu;f Sf; F
cau; nfhOg;G > cau; ,uj;j mOj;jk; > fhd;ru;> njupahj xd;W. vspa clw; gapw;rpfis mtu;fs;
vYk;G fis gykpof;f nra;Ak; M]; b Nah Kjypy; nra; a j; njhlq; f pdhy; tpiutpy;
nghNuh]p]; Nghd; w nfhba Neha; f is mtu;fs; cly; typikAWtij czu KbAk;.
NtuWg;gjpy; jpdKk; clw;gapw;rp nra;tij jtpu clw;gapw;rp nra;a tpiyAau;e ;j fUtpfNsh>
NtW ve;j khw;W topAk; FWf;F topAk; clw;gapw;rp ikaq;fNsh Njitapy;iy. vspa
,y;iy. gy tpjkhd Muha;r;rp KbTfSk; gapw; r pfs; vj; j idNah cs; s J. eP q ; f s;
,ij jhd; nrhy;fpwJ. cly; vilia fl;Lf;Fs; KOkdJld; <LgLtJ xd;W jhd; Njit.
itj;jpUf;fTk; jirfis typikAwr;nra;aTk;
kd mOj;jk; vupr;ry; Nghd;wtw;iw Juj;jp kd vd;d gapw;rp nra;ayhk;?
mikjp kw;Wk; ey;y J}f; fk; jUtjw;F k; RWRWg;ghf elj;jy;. ePr;ry;>
clw;gapw;rp mtrpak;. irf;fpNshl;Ljy;> eldg; gapw;rpfs; EiuaPuy;
,d ; i wa mtr u Af j; jp y; c ly ; kw;Wk; ,jaj;jirfis tYtilar; nra;fpwJ.
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clw;gapw;rpia myl;rpag;gLj;jp cly; eyk; gpuhz thA ,uj;jj;jpy; fyf;fr; nra;fpwJ.
nfl;lgpd; jhd; mjd; Njitia czu;fpwhu;fs;. vt;t sT Neuk; clw;gapw;rp nra;a Ntz;L k;?
gyUk; xUKiw ,ja Neha; my;yJ ePupopT
jhf;fpagpd; jhd; clw;gapw;rpia ,Jtiu eP q ; f s; clw; g apw; r p VJk;
njhlq;Ffpwhu;fs;. ,j;jifa Neha;fs; xUKiw nra; a hjtuhapUe; j hy; Kjy; ehs; Ie; J
jhf;fpdhy; mjd; ghjpg;G MAs; tiu $lNt epkplq;fs; nra;jhy; NghJk;. mjd;gpwF ePqf ; Ns
,Uf;F k;. tUKd;Nd fhthjhd; tho;f;if typikailtPu;fs;. mLj;JtUk; ehl;fs; rpwpJ
neUg;Gf;F Kd; ,lg;gl;l JUk;gha; nghRq;fpg; rpwpjhf gapw;rp Neuj;ij miu kzp Kjy;
NghFk; vd; g J ngha; a h nkhop. vdf; F xUkzp Neuk; tiu mjpfupf;fTk; ,g;gb thuk;
mjw;nfy;y hk; NeuNk ,y;iy vd; gtu; fs; Ie; J ehl; f s; nra; j hy; NghJk; . Mdhy;
gpd;dhy; jq;fs; ngUk;ghyhd Neuj;ij kUj;Jt clw;gapw;rp nra;Ak; gof;fj;ij njhlu;e ;J
kidfspy; gopaha; fple;J jPu;f;f NeUk;. cly; filgpbf;f Ntz;Lk;.
New India Business-2019 41
vg;NghJ clw;gapw;rp nra;ayhk;? nfhOg;ig fiuf;f clw;gapw;rp cjTfpwJ.
mjpfhiyapy;> ntWk; tapw;wpy; ,e;j clypd; tsu;rpij khw;wq;fis mjpfupf;fpwJ.
vspa gapw; r pfis nra; a yhk; . Vnddpy; [ P u z Ne u j ; i j mj p f g ; g L j ; j p g r p i a
fhiyapy; jhd; mjpf fNyhupfs; njhlu;eJ
; vupf;f kl;Lg;gLj;jTk; ,uj;jjpy; ru;f;fiu msit
KbAk;. ,jdhy; nfhOg;G tpiutpy; fiuAk;. fl;Lf;Fs; itj;jpUf;fTk; clw;gapw;rp cjTfpwJ.
vt;t sT jPtpug; gapw;rpfs; nra;ayhk;? vg; g bahdhYk; clw; g apw;r p nra; a
ePqf
; s; nra;Ak; clw;gapw;rpfs; tpisthf cq;fSf;Nfw;w xU jpl;lj;ij
cq;fs; ,jaj;Jbg;ghdJ cq;fs; mjpf gl;r jahupj;Jf;nfhs;Sq;fs;. xNu ehspy; khw;wj;ij
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mjpf gl;r Jbg;G vt;tsT ,Uf;f
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Ntz;Lk; ? ,ij njupe;J nfhs;s 220 ypUe;J
cq;fs; taij fopf;f Ntz;Lk;. vd;why; ePqf
; s; md;whlk; nra;Ak; NtiyiaNa
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rpwpJ %r;R thq;Fk;. goFq;fs;.
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kiyg; ghijia Nju; T nra;a yhk; . gO gad;gLj;Jq;fs;
J}f;fyhk;. iffis ,jaj;Jf;F Nky; J}f;fp
gapw;rp nra;tJk; ,jaj;Jbg;ig mjpfupf;Fk;. • thfdj;ij Kbe;j msT jtpu;j;J elf;f
c j T k; t h a ; g; Gf i s ga d ; g L j ; j p f ;
jirfSf;Fg; gapw;rp
nfhs;Sq;fs;.
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gytPdkiltij jLf;f jirfSf;Fk; • tPl;il Rj;jg;gLj;JtJ> fhiu
vYk;GfSf;Fk; gapw;rp mspf;f Ntz;Lk;. gS Rj; j g; g Lj; J tJ Nghd; w Ntiyfspy;
J}f;Fjy;> gapw;rp fUtpfs; gad; gLj;Jjy; Mu;tkha; <LgLq;fs;.
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clw;gapw;rpapd; NghJ jtpu;f ;f Ntz;b ait:
kzp Neuk; ,j;jifa gapw;rpfSf;F xJf;fyhk;.
,j;jifa jirg;gapw;rpfSf;F gpd; jukhd Guj mj p f h i ya p y ; e h k ; c l w ; g a p w ; r p
c z T g h d q ; f s ; mU e ; J t J j i r f s ; nra;Ak;NghJ NjePu; mUe;JtJ kw;Wk; czT
tYtila rpwg;ghf cjTtjhf Muha;r;rpfs; cl;nfhs;tijj; jtpu;f;f Ntz;Lk;.
$Wfpd;wd. leucine vd;w Guj rj;J jirfis
gOJ ghu;jJ; ey;y epiyapy; itf;f cjTfpwJ. rP ] ; > gjg; g Lj; j g; g l; l ,iwr; r pfs; >
gapw;rpapd; NghJk; mjd; gpd;Dk; epiwa filfspy; nghjp nra;J tpw;gid nra;ag;gLk;
jz;zPu; mUe;Jq;fs;. jhdpaq;fs;> ghz;>; gor;rhW> Kl;il> kpy;fN ; ~f;
jpdKk; 5 Kjy; 10 epkplq;fs; if> fhy; cs;spl;l czTg; gz;lq;fis cl;nfhs;tijj;
jirfis nkJthf ePlb ; klf;fp gapw;rp nra;tJ jtpu;f;f Ntz;Lk;.
ey;yJ . %r;ir Mokhf ,Oj;Jk; %r;Rg;gapw;rp
vdNt> rupahd clw;gapw;rpfis Xu;
nra; a yhk; . xt; n thU epiyapYk; gj; J
, a d ; k U j ; J t Nu h L f y e ; j h Ny h r p j ; J
nrfd;Lfs; mg;gbNa itj;jpUf;fTk;.
cq; f spDila clypd; jd; i kf; ; F Vw; g
clypy; nfhOg; G tbtpy; Nrkpj; J nghUj;jkhd fhy ,ilntspfspy; gpd;gw;wp
itf;fg;gl;l fNyhupfs; vupe;J Njitaw;w cly; Nehaw;w MNuhf;fpakhd tho;f;if tho;tPuhf...
New India Business-2019 42

 New India Business 


New India Business-2019 43


 



 
    
         
 
      
        
         
     
    
    
     
         
 
     
 
     
     
        
    
 

JADE ORGANS THERAPY & RELAXING CENTRE


Cell : 95004 32790, 99761 49978

No.3, Sundarraj Nagar, Upstairs, Opp.St.john Britto Matric School,


Subramaniapuram, Trichy -20.
New India Business-2019 44


jdf;nfd nrhe;jkhd Xu; ,lk; ,Uf;f • Fwpg;gpl;l epyk; Gwk;Nghf;F ,y;iy vd;W
Ntz;Lk; vd;gjw;fhf rpWfr; rpWfr; Nru;e;J jilapy; y h rhd; W ngWjy; mtrpak; .
eP q ; f s; kid thq; f papUf; f yhk; . KjyP L epyq;fisf; ifafg;gLj;Jtjw;fhd muR
Nehf;fj;jpYk; k id fis thq;fpf; mwptpf;if vz; 4(1)-d; gbAk;> epyr; rPuj
; pUj;j
Ftpj;jpUf;fyhk;. ve;j Nehf;fj;Jf;fhf vd;whYk; rl;lk; (1961)> epy cr;r tuk;G rl;lk; (1978)-
kid thq;FtJ ngupa tp~akpy;iy.nghJthf d; fPo ; tuhkYk; ,Uf;fNtz;Lk;. gUt
kidfis mq; f P f upf; f epiwa topfhl; L kiof; fhyj;jpy; kidg; gFjpapy; nts;sk;
epge; jidfs; cs; sd. mtw; i w kid te;jpUf;ff; $lhJ.
thq;Fgtu;fSk; njupe;Jnfhs;tJ ey;yJ.
• jhrpy;jhuplkpUe;J epy msit Gj;jfk;> efu
ahUf;nfy;yhk; mjpfhuk;? ru;Nt tiuglk;;> gl;lh> rpl;lh> efu ru;Nt
epy Mtzq;fs;;> fpuhk tiugl efy;;> epyk;
nghJthf fpuhkg; gFjpfspy; j hd;
mike;jpUf;Fk; gFjp topahfr; nry;Yk;
kidfs; mjpfstpy; tpw; g idahfpd; w d.
ePu;j;jlk; gw;wpa tptuq;fisnay;yhk; muR
gQ; rhaj;J mq;fPfhuk; ngw;w kid vd;W
MuhAk;.
$wpdhy; c~huhfptpl Ntz;Lk;. cz;ikapy;
kidfSf; F mq; f P f huk; mspf; f fpuhk • 2>500 rJu kPl;lUf;F Nky; gug;gsTs;s
gQ;rhaj;JfSf;F mjpfhuk; ,y;iy. cs;@u; epyj;Jf;F> jpwe;j ntsp xJf;fPLf;fhf 10
jpl;lf; FO kw;Wk; bbrpgp-jhd; NymTl;fis rjtPjj;Jf;F Nky; ,lk; xJf;f Ntz;Lk;.
mq;ffP upf;fpd;wd. 5 Vf;fu; gug;gsT tiu cs;@u; mij tiuglj;jpNyNa fhl;l Ntz;baJ
jpl;lf;FOtpd; mjpfhuj;Jf;Fs; tUk;. Ie;J mtrpak;.
Vf;fUf;F Nkw;gl;l NymTl;il mq;ff P upf;Fk;
mjpfhuk; bbrpgpapd; tuk;Gf;Fs;Sk; tUfpwJ. • Fwpg;g pl;l epyj; jpd; topahf kpd; rhuk;>
njhiyNgrp ,izg;G jlk; ,Uf;Fkhdhy;
epge;jidfs; mij khw;Wtjw;fhd mq;fPfhuj;Jf;F 20
&gha; kjpg;G s; s Kj;j piuj; jP u ; itia
fPof
; f
; z;l epge;jidfspd; mbg;gilapy; (];lhk;g; Ngg;gu;) mspg;gJ Kf;fpak;.
kid NymTl;Lf;F muR mq;ff P huk; mspf;fpwJ.
New India Business-2019 45
vd;.X.rp. (NOC) Njit tPl;Lkidg;gpupT

tP l; L kid thq; F k; NghJ mUfpy; FbapUg; G fs; ngUf; f k; mjpfupj; J


vd;ndd;d tp~aq;fs; ,Uf;fpd;wd vd;gij tUtjw;F Vw;g FbapUg;Gfspd; Njitfs;
Muha;eJ; ghu;jN; j thq;f Ntz;Lk;.Vndd;why;> mjp fupj; J tUfp wJ.mj w; N fw; g Gwe fu;
kidNah epyNkh Fwpg; gpl;l ,lq; fSf;F gFjpfspd; vy;iyfs; tpupthf;fk; mile;J
mUfpy; ,Ue;jhy;> mjw;nfy;yhk; jilapy;yhr; te;j hYk; mq;Fk; FbapUg;Gfs; neUf;fkhf
rhd;wpjo; ngw Ntz;Lk;. Kisj;j tz;zk; ,Uf;fpd;wd. clNd tPL
fl; b FbNaw Kbahjtu; f spd; Nju; t hf
• FsNkh> VupNah 15 kPll
; u; J}uj;jpy; ,Ue;jhy;> tPl ; L kidfs; mike; j pUf; fpd;w d. KjyP L
nghJg; gzpj; Jiw my;y J njhlu;Gila Nehf;fj;jpy; ,Uf;Fk; ngUk;ghyhNdhUk;
Jiwfsplk; jilapy;yhr; rhd;wpjo; ngw tPl;Lk id fs ; th q;F tjw ;Nf Mu ;tk ;
Ntz;Lk;. fhl;Lfpwhu;fs;.

• uapy;Nt ,Ug;Gg; ghijf;F 30 kPll


; u; mUfpy; mjdhy; tP l ; L kidfs; tpw; g id
,Ue;jhy;> uapy;Nt Jiwaplk; jilapy;yhr; mjpfupj;j tz;z k; ,Uf;fpd;w J. Fiwe;j
rhd;wpjo; ngw Ntz;Lk;. tpiyapy; fpilf;Fk; ,lq;fis Fwp itj;J
e pi wa Ngu ; n rh j; J th q ; f K id g; G
• Fg; i gf; fplq; F mUfpy; ,Ue; j hy; > fhl; L fpwh u; f s; . me; j kidf s; gw; w pa
cs;shl;rpj; Jiwaplk; jilapy;yhr; rhd;wpjo; jd; i kfis mwpe; J nfhs; t J mtrpak; .
ngw Ntz;L k;. Vndd;why; rpy ,lq;fspy; cupa mq;fPfhuk;
ngwhky; tPl;Lkidfis ‘Ny mTl;lhf’
• kahdg; G+kp> RLfhLf;F 90 kPll
; Uf;F mUfpy; gpupj;J tpw;gid nra;tJk; elg;gjhf Gfhu;
,Ue;jhy;> Rfhjhuj; Jiw mjpfhupaplk; vOe; J s; s J. ,e; j kidfs; mq; f P f huk;
jilapy;yhr; rhd;wpjo; ngwNtz;Lk;. (Approved) ngw;w kidfis tpl Fiwe;j
tpiyapy; fpilg;g Jk; gyu; thq;F tjw; F
• fy; F thupf; F 300 kP l ; l u; J}uj; J f; F s; fhuzkhf ,Uf;fpwJ.
,Ue; j hy; > Ruq; f j; J iwaplk; fl; l hak;
jilapy;yhr; rhd;wpjo; thq;f Ntz;Lk;. epiwa Ngu; tPl;Lkidf;fhd mq;ffP huk;
gw;wpa jfty;fis ruptu Muhahky; Fiwe;j
• tpkhd epiyaj; j pypUe; J 500 kP l ; l u; tpiyapy; fpilg;gijNa jq;fSf;F rhjfkhd
J}uj;Jf;Fs; kid ,Ue;jhy; tpkhd epiya mk;rkhf epidj;J kid thq;Ftjw;F Mu;tk;
Mizaj;jpypUe;J jilapy;yhr; rhd;wpjo; fhl;Lfpwhu;fs;. ve;j gFjpap y; kid
ngw Ntz;L k;. thq;fpdhYk; me;j gFjpia R+o;e ;jpUf;Fk;
fl; l ikg; G trjpfis kl; L k; ftdj; j py;
• ,it kl;Lk; NghjhJ. 30 Mz;LfSf;F nfhs;sf;$lhJ. rfy trjpfSk;
tpy;yq;fkpy;yh r; rh d;wpjOk; muR epiwe;jpUg;gij kl;Lk; ftdj;jpy; nfhs;shky;
tof;fwpQupd; rl;l MNyhridAk; kid gw; w pa mj; j id Mjhuq; f isAk;
Njitg;gLk;. rupghu;f;f Ntz;Lk;.
kiyg; gpuNjr tpjpKiw ,l xJf;fPL
fpuhk> efug; gFjpfspy; kidg; gpupTfSf;F Kjy p y; kid thq;Fk ;Ngh J me;j
mq;fPfhuk; ngw epge;jidfs; ,Ug;gijNghy kidg; g pupTf; F nry; Y k; rhiy trjpia
kiyg; gpuNjrq;fspy; rpwg;G epge;jidfs; ftdj;jpy; nfhs;s Ntz;Lk;. FWfpa rhiy
cs;sd. kiy gFjpfspy; kidg; gpupT mikf;f trjpia nfhz;bUe;jhy; me;j kidg;gpupit
Ntshz; i k nghwpapay; JiwapypUe; J Nju;e;njLg;gJ Fwpj;J guprPypf;f Ntz;Lk;.
jilapy;yhr; rhd;wpjo; ngw Ntz;Lk;. khtl;l
td mjpfhupaplkpUe;J jilapy;yhr; rhd;wpjo; Vnddpy; rhiyapd; mfyk; Fiwe;j gl;rk; 23
ngWtJk; mtrpak;.epytpay; kw;Wk; Ruq;fj; mb tiu ,Ug;gJ mtrpak;.ngupa mstpy;
Jiw cjtp ,af; F euplkpUe; J epytpay; ‘Ny mTl;’ Nghlg;gLk; kidg;gpupTfspy; mjw;F
njhopy;El;g mwpf;if thq;f Ntz;Lk;. Vw; g rhiy trjpfs; Vw; g Lj; j g; g l; b Uf; f
Ntz;Lk;.kidg;gpupTfis tpw;gid nra;a ‘Ny
New India Business-2019 46
mTl;’ Nghlg;gLk; NghJ b.b.rp.gp my;yJ khw;wg; gl;b Ug;gjw;F xg;GjYk; ngw;wpUf;f
rp.vk;.b.V.tplk; mDkjp ngw Ntz;Lk;. ngupa Ntz; L k; . mg; g b mq; f P f huk; ngwhky;
m s t p y ; N g h l g ; g L k ; m j ; j i f a ‘N y tPl;Lkidfshf tpw; gid nra;ag;gLfpwjh?
mTl;’Lfspy; G+q;fh> rKjhaf; $lk;> gs;spf; vd;gij ed;F tprhupj;J njupe;J nfhs;s
$lk; > filfs; > nghJ gad; g hL ,lk; Ntz; b aJ mtrpak; . mjw; f hd mDkjp
Nghd;wtw;Wf;F ,lk; xJf;fg;gl;L ,Uf;f fpilg;gjw;F fhyjhkjk; Mfyhk;. mJgw;wpa
Ntz; L k; . tf; f P y ; f s; cjtpAld; Mtz jfty;fis njuptpf;fhky; kid tpw;gid
rupghu;g;G Nkw;nfhs;tJ rpwe;jJ. eilngwf;$Lk;. gpwF thq;fpf;nfhs;syhk;
vd;W $wpdhYk; tpopg;ghf ,Uf;f Ntz;Lk;.
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rupghu; g ; g Jld; tpl; L tplf; $ lhJ.kidia mtrug;gl; L KbT vLf;ff;$lhJ. mUfpy;
njhlu;eJ; fz;fhzpj;J tu Ntz;Lk;.KjyPL ,Uf;Fk; kw;w kidg;gpupTfspd; rJu mb tpiy
Nehf;fj;jpw;fhf kid thq;Fk; gyu; gj;jpug;gjpT vd;d ? vd;gij xg;gpl;L ghu;f;f Ntz;Lk;.
nra;jgpwF kid fis rpy fhyk;
fz;L nfhs;shky; tpl;L tpLthu;fs;.mg;gb tpiy tpj;jpahrk;
,Ug; g J gpd; d hspy; gpur; r pidf; F top
tFf;ff;$Lk;. mij tpl tpiy Fiwthf ,Ue;jhy;
mjw;F vd;d fhuzk; vd;gijAk; tprhupj;J
mbg;gil trjp njupe;J nfhs;s Ntz;Lk;. nrd;id ngUefu
tsu; r;rp FOkk; (rp.vk;.b.V.)> efu Cuikg;G
mg;gb xJf;fPL nra;Ak;NghJ ,af;ffk; (b.b.gp.rp) Mfpatw;wpd; mq;fPfhuk;
k id g ; gp u pT f s py ; F w p g; g p l; l g F j pi a ngw;w kidfshf ,Ue;jhy; gpur;rpid ,y;iy.
rk;ge;jg;gl;l cs;shl;rp mikg;Gf;F xJf;fPL me;j kidg;gpupTfs; rw;W tpiy mjpfkhf
nra;a Ntz;Lk;. mg;NghJjhd; kidg;gpupTf;F ,Ue;jhYk; gpd;dhspy; gpur;rpid ,Uf;fhJ.
mq;fPfhuk; fpilf;Fk;. rpyu; mg;gb nra;ahky; Gwefu; f spy; fpuhkg; G wj; i jnahl; b a gy
midj;J kidg;gpupTfisAk;> tpw;gid nra;J ,lq;fspy; gQ;rhaj;J mg;&ty; vd;w uPjpapy;
tpLtjd; %yk; kid thq;F gtu;fs; tPl;Lkid tpw;gid eilngWfpwJ.mj;jifa
gpur;rpidia re;jpf;f NeupLk;. vdNt kid kidfs; Kiwahd mq;ff P huk; ngw;wpUf;fpwjh?
thq;Fk;NghJ mjw;F nry;Yk; rhiy trjpia vd;gij njspTgLj;jp nfhs;tJ mtrpak;.
ftdj;jpy; nfhs;tJld; nghJ gad;ghl;Lf;F mjpf vz;zpf;ifapy; kidgpupTfs; gpupf;fg;gl;L
,lk; xJf;fPL nra;ag;gl;bUf;fpwjh? vd;gij tPl;L kid tpw;gid eilngWk; gl;r j;jpy;
cWjp nra; J nfhs; s Ntz; L k; . mjw; F Kiwahd mDkjpfs; ngwg;gl;b Uf;fpwjh?
rk;ge;jg;gl;l cs;shl;rp mikg;Gf;F nrd;W me;j vd;gij cWjpgLj;jpf;nfhs;s Ntz;Lk;.
kid gw;wpa tptuq;fis rup ghu;g;gJ ey;yJ.
kid mstpy; khWghL
Kf;fpakhf njU tpsf;F> FbePu; trjp>
rhf;fil tbfhy; trjp cs;spl;l mbg;gil x Nu k i d g ; gp u p t p y ; mL j ; jL j ; J
fl;likg;G trjpfis Vw;gLj;jpf;nfhLg;gjw;F tupirahf kidfs; gpupf;fg;gl;L ,Uf;Fk;
me;j kidg;gpuptpy; Nghjpa ,ltrjp Vw;gLj;jpf; g l ; r j; j p y ; k i d ms T f s p y ; kh W g h L
nfhLf;fg;gl;bUf;f Ntz;Lk;. ,y;yhtpl;lhy; Njhd; w f; $ Lk; . Vnddpy; gf; f j; j py; kid
mbg;gil trjpfis G+u;j;jp nra;a Kbahj thq;fpatUf;F k; xNu fy;y py;j hd; vy;iy
epiy Vw;gLk;.tPL fl;l mDkjp ngWtjpYk; epu;zapf;fg;gl;bUf;Fk;.ePz;lfhyk; me;j fy;
gy tiffspy; gpur;rpidfs; Vw;gLk;. vdNt mg;gbNa ,Uf;Fk; vd;W $w KbahJ.rpyu;
kidg;gpupTfspy; tPl;L kid thq;F k;NghJ jq;fs; kidia Rw;wp Ntyp NghLk;NghJ
ftdkhf nray;gl Ntz;Lk;. vy;iyf;fy;iy gpLq;fp jq;fSila tPl;Lkid
msTfis tiuaiw nra;a Kw;glyhk;.
mq;fPfhu khw;wk;
mtu;fs; rupahf vy;iy msTfis
tptrha epyq;fis tPl;L kidfshf fzf;fpl;L ,Ue;jhy; gpur;rpid ,y;iy.rJu
khw;wk; nra;tjw;F rpy tiuaiwfs; ,Uf;fpwJ. mbapy; rpy mq;Fyk; $LjyhfNth my;yJ
Fwpg;gpl;l rpy Mz;Lfs; ve;jtpj tpisr;rYk; F iwth fNth mstPL nra;jhYk;
Nkw;nfhs;sg;gl;b Uf;fhj epyq;fshf mit gpu r;rpid jh d ;. mL j;jjL j;J kid
,Uf;f Ntz;L k;. mj;Jld; tPl;L kidahf mike; j pUf; F k; vd; g jhy; rJu mbfis
New India Business-2019 47
rupghu;j ;J tUtJ mtrpak; .,y;y htpl;lhy; gFjpfshf ,Uf;Fk;.me;j gFjpfs;
gpd;dhspy; tPL fl;l njhlq;Fk;NghNjh my;yJ xt;nth d;wp w;F k ; xt;nth U ,y f;fk ;
kidia tpw;gid nra;a Kw;gLk;NghNjh jug;gl;bUf;F k;. mJjhd; ru;Nt vz; MFk;.
rpf;fy;fis vjpu;nfhs;s NeupLk;. NkYk; tUtha;j;Jiwahy; guhkupf;fg;gLk;
gjpNtLfspd; jfty;fs; gw;wp ,q;Nf fhzyhk;.
thq; f g; g Lk; nrhj; J rhu; g jpthsu;
mYtyfj;jpy; thq;F gtu; kw;Wk; tpw;gtu; gl;lh
Kd;d piyapy; ,uz;L rhl; rpfSld; gjpT
nra;ag;gLtJ eilKiw. mj;Jld; nrhj;J epyj; j pd; cupik ahUf; F vd; g J
thq;FtJ gw;wpa tp~ak; Kbe;J tpl;ljhfj;jhd; gl;lhit itj;Jj;jhd; cWjp nra;ag;gLfpwJ.
ngU k ;gh yh d tu;fs; epidf;fpwh u;fs;. mjpy; khtl;lk;> tl;lk;> fpuhkk; Mfpait gw;wpa
tPl;Lkidahf ,Ue;jhYk; gpwtif epykhf rfy jfty;fSk; ,Uf;F k;. NkYk; gl;lhtpd;
,Ue; j hYk; murhq; f j; j py; mit gw; w pa vz;> cupikahsu; ngau;> ru;Nt vz; kw;Wk;
tpguq;fs; gytifahd gjpNtLfshf njhlu;eJ ; mjd; cl;gpupT vz;> epyk; tptrha epykh
guhkupf;fg;gl;L tUfpwJ. mtw;iwg;gw;wp mwpe;J my;yJ tPl;L kidah> epyj;jpd; msTfs;>
nfhz;l gpwNf xU nrhj;ij thq;FtJ vy;yh nrYj;jg;gLk; tup tpguq;fs; Mfpa jfty;fs;
tpjq;fspYk; ghJfhg;ghf ,Uf;Fk; vd;gJ gl;lhtpy; ,Uf;Fk;.
epGzu; f sJ fUj; j hFk; . murhq; f j; j hy; rpl;lh
guhkupf;fg;gLk; epyk; rhu;ghd Kf;fpa gjpNtLfs;
gw;wpa jfty;fis ,q;Nf fhzyhk;. x U j d pg ; g l; l t Uf ; F F w p g; g p l; l
fpuhkj;jpy; vt;tsT epyk; cs;sJ vd;gjw;fhd
murhq;f gjpNtLfs; murhq;fj;jpd; gjpNtL ,J.,jpy; tup fl;ba
nrhj; J f; f s; tP l ; L kid cs; s pl; l tpguk;> cupikahsu; ngau;> epyj;jpd; gad;ghL
Mfpait ,Uf;Fk;.
gy;NtW gad;ghLfs; cs;s epyk; Mfpa ve;j
tifahf ,Ue;jhYk; mit gj;jpug;gjpTj;Jiw mlq;fy;
kw;Wk; tUtha;j;Jiw Mfpa murpd; ,uz;L
Jiwfshy; gyepiyfspy; gjpNtLfshf xU fpuhkj;jpy; ,Uf;Fk; xl;L nkhj;j
guhkupf; f g; g l; L tUfpd; w d. xU nrhj; J ru ;Nt vz;fs; mid j;Jk ; mlq;fpa
thq;fg;gLtjw;F Kd;ghfNt mjd; njhFg;Gjhd; ,JthFk;.epyj;jpd; cupikahsu;>
vy;yhtpjkhd tpguq;fSk; murpd; gjpNtLfspy; vt;tif epyk;> mjd; gad;ghL Mfpait ,jpy;
gy epiyfspy; ,Uf;F k; vd;g J njupe;J ,Uf;Fk;.
nfhs;tJ mtrpak;. mg;NghJjhd; nrhj;Jf;fs;
thq;fg;gLk;NghJ jtWfs; vJTk; Vw;glhky; epyj;jpw;fhd tiugl vy;iy
jtpu;ff
; g;gLk;.
RUf; f khf ,J ‘vg; . vk; . gp’ vd; W
gjpTj;Jiw gjpNtLfs; nrhy;yg;gLk;. Fwpg;gpl;l ru;Nt vz;Zf;fhd
epyj;jpd; miktplk; vq;Nf cs;sJ vd;gij
tP l ; L kid cs; s pl; l nrhj; J f; f s; F wp g; gp L fp wJ . mj d ; eh d; F GwK Kk ;
thq;fg;gLk;NghJk; tpw;fg;gLk; NghJk; mit ,Uf; f f; $ ba epyg; g ug; i g gw; w p ,jpy;
gj;jpuq;fshf gjpT nra;ag;gLtJ ,q;Fjhd;. Fwpg;gplg;gl;bUf;Fk;
nrhj;J gw;wpa gioa Mtzq;fs;> mjd;
cupikahsu; > vt; tifahd epyk; Nghd;w tPl;Lkid thq;Fgtu;fs; me;j kid
jfty; fs; mq; F ,Uf; F k;. nrhj; J gw; wpa kPJ ve;j tpy;yq;fKk; ,y;iy vd;gij cWjp
jw;Nghija epiy vd;d vd;gij mwpa cjTk; nra;jg;gpd; Mtz rupghu;g;Gf;F mjpf ftdk;
tpy;yq;f rhd;wpjio ,q;Fjhd; tpz;zg;gpj;J nrYj;Jfpwhu;fs;. mj;Jld; ftdpf;f Ntz;ba
ngw Ntz;Lk;. Kf;fpakhd tp~ak; xd;Wk; ,Uf;fpwJ. mJ
thq;F k; kidfis mstP L nra;tjhFk;.
tUtha;j;Jiw gjpNtLfs; mjpYk; xNu ,lj; jpy; gy tP l ;L kidfs;
gpupf;fg;gl;L ,Ue;jhy; ftdkhf nray;gl
xt;nthU khtl;lKk; gy tl;lq;fshf Ntz;Lk;. tPlL ; kid thq;Fk;NghNj mjd; ePsk;>
gpupf;fg;g l;b Uf;F k;.mit gy fpuhkq;fshf mfyk;> ehd;F Gw vy;iyfis mstPL nra;J
gpupf;f g; g l; L mtw; w pd; fPo ; epyq; f s; gy rup ghu;j;Jf; nfhs;tJ mtrpak;..
New India Business-2019 48
New India Business-2019 49
New India Business-2019 50

New India Business JBR






       
    
         
    
     (DTCP) 
     
       
  
       
 
JBRKRG

    
    
              
   
   
   
    K.R.G
   
 
    
   
      
   

    

JBR      
      

   
   

 
  
     
 

Cell : 70103 23587 


Email:jbrtrichy@gmail.com JBR

A2, Madurai Road, Opp. Daily Thanthi,


Railway Junction,Trichy - 620 001
New India Business-2019 51


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cau ;fy ;tpiag; ngh Wj;jtiu >
ePq;fs; gs;spapy; mwptpay;> fzpdp> nghJf;fy;tp kw;Wk; njhopw;fy;tp ,uz;bYk;
fiy > tzpfk; vd ve;j gpupit cyfpd ; k hw ptU k; Nj itfs ; k w;Wk ;
Nju;e;njLj;jpUe;jhYk; fy;Y}upf;Fs; EioAk; Kd;Ndw;wq;fSf;Nfw;g fpisg; gbg;GfSk;>
NghJ kPz;Lk; Gjpjha; rpe;jpj;Jg; ghUq;fs;. rpwg; G g; gpupTfSk; ehs; N jhWk; cUthd
cq;fSila kdk; vij Nju;e;njLf;fpwJ vdf; tz;zk; cs;sd. ,j;jid gbg;Gfs;> gzpfspy;
NfSq;fs;. vtw;iw vg;gbj; Nju;e ;njLg;gJ vd;w Nfs;tp
gs; spapy; fiy> tzpf F&g; fis voyhk;. ‘If u ask?’ vd; gjpNyNa tpilAk;
cs;sJ. mjd; gjpy; ASK? vd;gJjhd;.
Nju; e ; n jLj; j tu; f s; mwptpay; gbg; G fis
Nky;gbg;gpy; Nju;e; njLf;f KbahJ. Mdhy; ASK-y; cs;s Kjy; vOj;J A. A vd;why;
mwptpay; gbj;jtu;fs; vijAk; APTITUDE vd;Dk; cq;fs; ehl;lk;> Mu;tk;ji
; jf;
Nju; e ;n jLf;f yhk;. Mifahy; cq;f Sila Fwpf;Fk;. vLj;Jf;fhl;lhf ePq;fs;
ghu;itf;fhf ,q;F cau;fy;tpapd; ,uz;L vOj;jh s uh fNth > Ngu hrp up auh fNth
ngUk; gpupTfis RUf;fkhfg; ghu;f;fyhk;. tuNtz;Lnkd;W KbntLj;jpUf;fyhk;. Mdhy;
me;j ehl;lk; rpyUf;F j; njspthf ,y;y hky;
ve; j f; Fwpg; g pl; l njhopYf; f hfTk;
Nghfyhk;. jdf;F vJ Njit> jd;Dila gyk;
tbtikf;fg;glhjij nghJf;fy;tp
vJ> gytPdk; vJ vd;gij mwpahjtu;fshf
vd; wiof; f pNwhk; . ,aw; g pay;> Ntjpapay; >
,Uf;fyhk;. mj;jifar; R+oypy; irf;Nfhnkl;upf;
tpyq;fpay;> jhtutpay; Nghd;w mwptpay;
Nrhjidfs; ifnfhLf;Fk;.
New India Business-2019 52

 New India Business 

N0.3A, Maruthanayagam Pillai Complex, L.I.C. Colony, (Near State Bank), K.K.Nagar, Trichy - 620021.
Office : 0431 - 4011979, 95003 13276 www.smarttourstrichy.com smarttourstrichy@gmail.com

Mauritius Singapore Bali Thailand


Rs.18,900/- Rs.13,900/- Rs.10,900/- Rs.14,900/-

Dubai
Rs.14,900 Srilanka Malaysia
/- Rs.11,900/- Rs.7,900/-

Kulumanali Hyderabad
Kerala Andaman
Rs.11,900/- Rs.4,900/-
Rs.5,900/- Rs.7,900/-

Goa Shridi
Raj asthan Rs.5,999/- Rs.5,900/-
Rs.8,900/-

Tourist VISA
Certificate Attestation
New India Business-2019 53
rpy Jiwfs; kPJs;s ntspr;rKk; Clf Vd; mJ cq;fSf;F rupahd gbg;G ,y;iy
ftdKk; xU ,isQiuf; Fog;gyhk;. mjdhy; vd;W fUJfpwPu;fs; vd;W kdk; tpl;L NgRq;fs;>
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mtu;fSf;fhd gbg;ig KbT nra;a Ntz;Lk;.
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Ntz;Lk;. mJ mtu;fSila tpUg;gj;Jf;F> ngw; N whu; czuNtz; b a kw; n whU
jpwikf;F > nghUshjhu trjpf;F Vw;wjhf tp~ak;> ,g;NghJ ePqf ; s; Nju;en
; jLf;Fk; gbg;G
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Ntiytha; g ; g pw; F cfe; j jhfTk; ,Uf; f mjw; f hf ePq ; f s; tho; e hs; KOJk; Fw; w
Ntz;L k;. eP q; fs; ,Jgw;w p xU KbTf; F c z u ; T l d ; t h o ; Nt z ; b t U k ; . v d N t >
tUtjw; F Kd; d hy; ek; i k ehNk rpy xl;Lnkhj;jf; FLk;gKk; cl;fhu;e;J Ngrp xU
Nfs;tpfisf; Nfl;Lf;nfhs;s Ntz;Lk;. jPu; itf; fz;lwpa Ntz;Lk;. cjhuzkhf> xU
e P q ; f s ; g b f ; f Nt z ; b a g b g ; G khztu; fzpjj;jpy; jpwikrhypahf ,Uf;fpwhu;.
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mij KOikahf Muha;e;juP ;fsh? vd;gijAk; gapw;rpapy; Nru;f;fpwhu;. me;j Mrpupau; gapw;rp
gw;wp mwptJ kpfTk; mtrpak;. mDkjp ngwhjJ> ePjpkd;wk; mjid ghjpapy;
%btpLfpwJ. me;jj; je;ijf;F kpfTk; tUj;jk;.
v d Nt n g w ; N w h u ; n r h d ; d h u ; f s ; Mdhy; > ,dpNky; vJTk; nra; aKbahJ.
vd;gjw;fhf tpUg;gk; ,y;yhky; MfNt> me;j kfd; tho;ehs; KOtJk; jd;
Vw;Wf;nfhs;shky;> mtu;fs; Nju;e ;njLj;j jpy; je;ijiaf; Fw;wk; nrhy;ypf;nfhz;bUe;jhd;.
cs;s gpd;Gyq;fis Nfl;L mwpAq;fs;. NkYk;
New India Business-2019 54
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Mdhy; ePqf
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













New India Business-2019 55
New India Business-2019 56
New India Business-2019 57
New India Business-2019 58



Dr. M.B.B.S., 
         
     
     
          
Exclusive Breast Feeding    
    

   
 
(Fore milk )      
 ( Hind milk ) 

              
         
           
          
    
     
   

  

   

    
          
      
 

     
 
   
         
     
      
        
    
          
 “Screen Time”
 
     
   

    
   



               
       
New India Business-2019 59


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,tu;fspd; tsu;g;gpy; jdp ftdk; nrYj;j Gj;jprhypfshf ,Uf;f Ntz;bajpy;iy vd;w
Ntz;Lk;. ve;j vOJ nghUl;fSk; thjj;ij Kd; itg;gJld;> mwpthw;wiyAk;
Foe;ijfspd; ifapy; fpilj;jhy;> ghu;f;Fk; gy tifahf gpupj;J mwptpj;j hu; lhf;l u;
,lq;fspy; vy;yhk; fpWf;fp itg;ghu;fs;. ,e;j N`htu;L fhu;ldu;.
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tpisahl; L >Ngr; R > Muha; r ; r p ,jpy; ve; j kl;LNk Nrhjpf;Fk;. ,k;Kiwahy; cz;ikapy;
Jiwapy; Mu;tk; cs;sJ vd Foe;ijfspd; xUtiu KOikahf kjpg;gpl KbahJ. lhf;lu;
nray;ghLfis itj;Nj fz;L gpbf;fyhk;. N`htu; L fhu; l du; > kdpju; f spd; jdpj;
New India Business-2019 60

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T. CHARLES
Chief Executive
98424 07365

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New India Business-2019 61

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gz;G nfhz;l khztd; rpwe;j jiyik gz;G nfhz;Ls;s xt;nthU tPLk; gugug;Gf;fskhf
nfhz;ltdhf ,Ug;ghd;. mtd; gpur;idfis khwp cs;sJ. Nju;it Rw;wpNa ngw;Nwhu;>
jPu;g;gjpy; ty;ytdhf ,Ug;ghd;. kw;wtu;fspd; Foe;ijfspd; ftdk; Rod;W nfhz;bUf;Fk;.
jpwd; mwpe; J Ngrp>goff; $batu; f shf ngw;Nwhu;> gs;sp epu;thfk;> r%fk;> Foe;ijapd;
,Ug;ghd;. gyk;> gytPdk;> vjpu;ghu;g;G> Nfhgk;> Mde;jk;>
clypay; mwpT Mj;jpuk; cs;spl;l rfy Fzq;fis mwpe;J
nfhz;l ngw;Nwhuhy; kl;LNk Nkw;nfhz;l
cly; kw; W k; irif nkhopfspy;
kdmOj;jj;ij khw;w KbAk;.
jpwikAs; s khztd; > xU tp~aj; i j
gyUf;Fk; Gupa itg;gtdhf jpfo;thd;. cliy ngUk; g hyhd ngw; N whu; jq; f spd;
rpwg;ghf ifahs njupe;jtu;fs; tpisahl;L> Foe;ijfs;> Kjy; kjpg;ngz; ngw Ntz;Lk;.
Nahfh> clw;gapw;rpahsu;fs;> lhf;lu;fs;> eld lhf;luhf> nghwpahsuhf tu Ntz;Lk; vd;W
fiyQu;fshf ,Ug;ghu;fs;. Mir nfhz;Ls;sdu;. ,J ,aYk; my;yJ
New India Business-2019 62
,ayhJ vd;gJ mLj;j tp~ak;. jq; f spd; Foe; i j gbg; g py; Kjy;
Mdhy; >xt; n thU Foe; i jf;F k; jq;f splk; khztuhf ,y;iyNa> jq;fspd; gf;fj;J tPlL ; g;
,Uf;Fk; jpwikf;F Vw;g kl;L Nk kjpg;ngz; gps;i siag; Nghy; mjpf kjpg;ngz;f is
fpilf; F k; vd; w mbg; g il cz; i kia vLg;gjpy;iyNa> vd;W> Vuhskhd ngw;Nwhu;fs;
ngw; N whu; czu Ntz; L k; . gbg; G tuhj xg;gPLfspYk;> tPz; ftiyfspYNk xt;nthU
Foe;ijf;F NtW VNjh xd;wpy; mgupkpjkhd ehs; nghOijAk; fopf;fpwhu;fs;. ,j;jifa
jdpj; jpwik ,Uf;Fk;. mtu;fspd; vjpu;kiw vz;zkhdJ> mtu;fsJ
Foe;ijfSf;F jPq;fhf Kbe;JtpLfpwJ.
Foe;ijapd; jpwikfis fz;lwptJ
j h d ; n g w ; Nw h u p d ; r h k u ; j ; j p a k ; . me ; j ,sk;taJ khztu;fspd; jw;nfhiyfs;
jdpj;jpwikf;F Vw;w tifapyhd Jiw rhu;e;j kw;Wk; ngUq;Fw;wq;fs; Nghd;w rk;gtq;fs;
gzpf;f hd ghlg; g pupTfis Nju;T nra;a > ngUfptUk; ,f;fhyj;jpy;> jkJ gps;isfSf;F>
ngw;Nwhu; cjt Ntz;Lk;. ,t;thW nra;tjhy; ngw;Nwhu;fs;> ve;jtifapy; Mf;fg;G+u;tkhf
vjpu;fhyj;jpy;> me;j Foe;ij mjw;F gpbj;jkhd cjt Ntz;L k; vd ;gij njs p th f
Jiwapy; rhjidahsuhf rhjpf;Fk;. mwpe;Jnfhs;s Ntz;Lk;.
ngw;Nwhu;fspd; nghWg;G <LghL fhl;Ljy;
jd; Foe;ij ,g;gb ,Uf;fpwNj vd;W jq;fsJ gps;isfspd; gs;spapy; vd;d
Gyk;GtijNa gy ngw;Nwhu;fs; thbf;ifahff; elf;f pwJ vd;g Nj vq; fSf;F KOikahf
nfhz;Ls;sdNu jtpu> vd;d nra;a Ntz;Lk; nju p ah J vd ;gij gy ngw;Nwhu ;fs;
vd;gijg; gw;wp Nahrpg;gjpy;iy. ntspg;gilahf xg;Gf;nfhs;fpwhu;fs;. ,e;jg;
gpur;rpidiag; Nghf;f> xU Foe;ijapd; md;whl
xU jha; ,g;gb Gyk;Gfpwhu;> ehd;
nray; g hLfspy; > Nrhk; N gwpj; j dk; kw; W k;
gs; s papy; gbf; F k; N ghJ midj; j pYNk
Neukpd;ik Nghd;w fhuzq;fis
KjyhtJ khztpahf tUNtd; . vdf; F >
xJf;fpj;js;sptpl;L> ehk; gq;nfLj;Jf; nfhs;s
gbg;gpy; Nrhu;T vd;gNj ,Ue;jjpy;iy. vjpYNk>
Ntz;Lk;.
ehd;jhd; Kjyhtjhf tUNtd;. Mdhy;> vd;
kfs; vdf;F Neu;khwhf ,Uf;fpwhs;. gbg;gpy; me;j ehspy;> Foe;ijapd; gs;spapy;
mtSf;F Mu;tNk ,Ug;gjpy;iy. Nju;tpy; vd;d ele;jJ> mjd; ez;gu;fs; ahu;> elj;jg;gl;l
Nju;rr
; pg; ngWtNj ngupa tp~akhf ,Uf;fpwJ. ghlk;> Foe;ijf;F kpfTk; cjtpahf ,Ue;j
gs;spf;Fg; NghfNt mtSf;Fg; gpbf;ftpy;iy Mrpupau;fs; Mfpa mk;rq;fisg; gw;wp> ngw;Nwhu;
vd;gJjhd; me;jg; Gyk;gy;. Gupe;Jnfhs;s Ntz;Lk;. ,jd; %yk;> cq;fs;
Foe;ijapd; rthy;fis ePqf ; s; mwpe;J> mjw;F
mtu J kfsp d; me;j ep iy f;F
vg;gb cjt KbAk; vd;gij jpl;lkplyhk;.
fhuzq;fs; gythf ,Uf;fyhk;. Fwpg;gpl;l
fhuzj; i jf; fz; L gpbg; g J> ngw; N whUf; F Foe;ijiag; gw;wpa cq;fspd; mjPj
fbdkhf ,Uf;fpwJ. ed;whf gbf;f Ntz;Lk; vjpu;ghu;g;Gfisf; Fiwj;Jf;nfhz;L> mjd;
vd;w ngw;Nwhupd; msTf;F kPwpa neUf;fb> ,ay;ghd jpwd;fSf;F kjpg;Gf; nfhLf;f>
Foe;ijfSf;F ,Uf;Fk; VNjDnkhU fw;wy; xt;nthU ngw;NwhUk; gofpf;nfhs;s Ntz;Lk;.
FiwghL kw;Wk; mJ fz;Lgpbf;fg;glhik> Foe;ijaplk; NgRjy;
gs;spapy; elf;Fk; rpy re;Njh~khd kw;Wk;
tUj;jj;jpw;Fupa epfo;Tfs; Nghd;w mk;rq;fspy;> rpy ngw;Nwhu;fNs> jq;fspd; md;whlg;
VNjhnthd; W > Foe; i japd; nray; g hl; i l gzpfSf; fpilapy; > jq;f s; Foe;i jfsplk;
gh jp f; Fk; f hu zpa hf , Uf ; F k ; . mij NgRtjw;F Neuk; xJf;Ffpwhu;fs;. ve;j Neuj;jpy;>
Foe;ijaplk; vd;d tp~aj;ijg; Ngr Ntz;Lk;
fz;Lnfhs;tJjhd; midj;J rpf;fy;fisAk;
vd;gij KbTnra;J> me;j Neuj;jpy; me;j
Gupe;Jnfhs;tjw;fhd mbg;gil.
New India Business-2019 63

F wp g; gp l ; l t p ~a j; ij Ng r Ntz ; L k; . fz;b g;Gld; xU Mrpupau; ,Ue;J> mjdhy;


Foe;ijfs;> rpy tp~aq;fis ntspg;gilahf cq;fs; Foe;ij ghjpf;fg;gl;lhy;> ePq;fs; me;j
NgRtjw;F jaq;fpdhYk;> ekJ rf[khd Ngr;R> Mrpupauplk; nrd; W > cq; f s; Foe; ijapd;
mtu;fspd; jaf;fj;ij cilf;f Ntz;Lk;. epiyg;gw;wp Ngrp> me;j Fwpg;gpl;l Mrpupaupd;
cjtpiaf; Nfhu Ntz;Lk;. me;j MrpupaNuhL>
Foe;ijfspd; gpur;rpidfSf;F>
ePqf
; s; ,ize;J nray;gl Kaw;rpf;f Ntz;Lk;.
mf;fiwAld; jPu;Tfis fz;Lgpbf;f Ntz;Lk;.
,jd;%yk;> me;j Fwpg;gpl;l MrpupaUld; cq;fs;
mtu;fspd; tPl;Lg; ghlq;fis epiwTnra;a>
Foe;ijapd; cwT Nkk;gLk;.
Mf;fg;G+u;tkhd cjtpfis nra;a Ntz;Lk;.
fpilf;Fk; xt;nthU re;ju;g;gj;ijAk;> cq;fsJ cq;fs; Foe;ijaplk; VNjDk; fw;wy;
Foe;ijia epahakhd Kiwapy; Gfo;tjpYk;> Fiwghl;il ePq;fs; fz;Lgpbj;jhy;> jaq;fhky;>
mij cw; r hfg; g Lj; J tjpYk; gad; g Lj; j mij fistjw;fhd MNyh ridia
Ntz;Lk;. e pGz u;fsplk ; Nfl;fyhk;. rpy rpwpa
FiwghLfis eP q ; fNs vspjhf fise; J
cjtp ngWjy;
tplyhk;. Mdhy;> gpur;rpidia js;spg;Nghl
ngw;Nwhupd; rf;jpf;F kPwpa gpur;rpidfisj; js;spg;Nghl> mJ ngupjhd> ngupa
jP u ; f ; f > ntspapypUe; J cjtp ngWtjpy; rpf;fy;fSf;F toptFf;Fk;. mg;NghJ> ,og;Gk;
jtwpy; i y. cjhuzkhf> gs; spapy; mjP j mjpfkhf ,Uf;Fk;.



1. ey;ytdhf ebg;gtd; kpf Nkhrkhdtd;


2. gs;spf; fjitj; jpwg;gtd; rpiwr;rhiy fjit %Lgtd;
3. cd;idg;gw;wp cz;ikia nrhy;Yk; vtDk; cd; vjphp
4. xU Kiw fldhsp vg;nghOJk; fldhsp
5. xbtij tpl tise;J nfhLg;gJ ey;yJ
6. ciof;Fk; fhyj;jpy; cwq;f Nehpl;lhy; cwq;Fk; fhyj;jpy; ciof;f
NehpLk;
7. jd;idj;jhNd cah;j;jpf; nfhs;fpwtd; jho;j;jg;gLthd;
jd;idj;jhNd jho;j;jpf;nfhs;fpwtd; cah;j;jg;gLthd; - ,NaRehjh;
8. Jd;gq;fs; ,y;yhky; yhgq;fs; ,y;iy
9. xU kdpjdhy; KOj;jpUg;jpAld; Xa;T vLf;f KbahJ.
10. Mlk;guj;ij xopj;jhy; Nguhir jhdhf xopAk;.
11. gyh; tpthjk; nra;th; Mdhy; mth;fshy; cilahl KbahJ.
New India Business-2019 64




  M.Sc.,B.Ed.

    
        
   
      
        
      
       
    
        
        
      
         
        
     
     
           
      
     
      
      
     
         
     
   
    
   
    
 

  
    
    
      
    
     
         
     
     
      
    
New India Business-2019 65




mwpKfk;
,e ; j pa r% fj; jp y; kJ tp d;
gad;ghL kpf mjpfkhf cs;sJ. ,jd;
tpisthf> fy;yPuy; ,ioehu; tsu;r;rp>
,ja Neha;> ePupopT Nghd;w nfLjyhd
kJ gad;ghl;Lf; Nfhshwhy; xUtUf;F
cly; e y ghjpg; G fSk; gzpf; F r; nry; y
cly; kw;Wk; kd eyj;jpw;Fj; jPq;Fk; rpijTk;
,ayhik> rhiyg; Nghf;Ftuj;J tpgj;Jfs;>
Vw;gLk;> gzp nra;tJ ghjpg;gilAk;> cwTfspy;
gy;NtW kdey kw;Wk; elj;ijf; NfhshWfs;
Kuz;ghLk;> r%f kw;Wk; rl;lg; gpur;rpidfSk;
Nghd;witAk; cz;lhfpd;wd.
cz;lhFk;.
cyf mstpy ; kuzj;Jf;Fk;
,e;jpahtpy; ,Uf;Fk; gpur;rpidfSk; mtw;wpd;
Cdj;Jf;Fk; kJNt xU Kf;fpaf; fhuzk;;
gug;Gk;
,J ,e;jpahitg; nghUj;j tiuapy; $l
cz;ikahFk;. xt;nthU Mz;Lk; kJthy; ,e;jpa efuq;fspYk;> fpuhkq;fspYk;
cyf mstpy; 3.2% kuzq;fs; epfo;fpd;wd. Fbg;gof;fk; gutyhf cs;sJ. nghJthf>
cyf Rfhjhu mikg; gpd; Gs; sptptug; gb Mz; f splk; ,g; g of; f k; gy; N tW Ma; T
,e; j pahtpYk; mUfpYs; s njw; F Mrpa K b T f s p d ; g b 2 3 %y p U e ; J 7 4 %t i u
ehLfspYk;> kf;fs; njhifapy; ehd;fpy; xU Nt W g L f p w J . n g z ; f s p l k ; g u t y h f f ;
gq; fpy; ,Ue;J %d;wpy; xU gq;F tiu fhz g; g lh tpl; lhYk; > rpy gpu pTfsp Yk;
Mz;fs; kJ mUe;Jfpd;wdu;. ngz;fsplKk; rKjhaq;fspYk; 24% Kjy; 48% tiu gutyhff;
gad;ghL mjpfupj;J tUfpwJ. fhzg;gLfpwJ.

jP q ; F tpistpg; g jw; f hd rhd; W k; > 2 0 0 5 - y ; , e ; j p a h t p y ; F b g ; Ng h u ;


gad;ghl;il epWj;Jk; njhlu; Kaw;rpfSk; vz;z pf;if 6.25 Nfhb. ,tu;fspy; 17.4% Ngu;
,Ue ;j gpd;dUk; njhlu;e;J kJit (1.06 Nfhb) kJ gad; g hl; L f; NfhshW
gad;gLj;JjNy kJ gad;ghl;Lf; NfhshW cilatu;fs;. ,e;jpahtpy; kUj;Jt kidfspy;
vdg;gLk;. mDkjpf;fg; gLfpwtu;fspy; 20-30 % Ngu; kJ
njhlu;ghd gpur;rpidfshNyNa mDkjpf;fg;
kJrfpg;Gj; jd;ikAk; ,jpy; mlq;Fk;.
gLfpd;wdu;.
mjhtJ> Nghij fpilg;gjw;fhf NkYk; NkYk;
kJtpd; msitf; $l;Ljy;> kJ epidtpUf;fl;Lk; : Fbg;gJ xU kdf;Nfhshwhf
cl;nfhs;shjNghJ jdpj;Jtkhd kdk; kw;Wk; ,Uf;fyhk; cq;fisr; Rw;wp ,Uf;Fk; ahuhtJ
cly; uPjpahd elj;ij mwpFwpfs; Njhd;Wjy; Fbg;gij epWj;jKbahky;> mjdhy; vOk;
(kJ epWj;jg; gpd;tpisTfs;). gpur;rpidfshy; vg;gf;fKk; jj;jspj;Jf;nfhz;L
New India Business-2019 66
New India Business-2019 67
New India Business-2019 68
,Ue;jhy; mJ xU kdeyf; NfhshW vd;gij kdf;ftiyf; NfhshW kw;Wk; kJ J}z;Lk;
epidtpy; itj;jpUq;fs;. mtiu kUj;Jt ghy pay ; F iwghL Mfpatw;wpw;Fk ;
k id f;F mio j ;Jr; nry ;tij gw ;w p nfhz;Lnry;Yk;.
vz;zpg;ghUq;fs;. ,zf;fKk; jFe;j rpfpr;irAk;
Fbj;jhy; J}f;fk; tUk; vd;g J fw;gidNa:
,Ue;jhy; Fzg;gLj;jp tplyhk;.
nghJthf kJ J}f;fj;ijj; jUk; vd;W
rhiyg;Nghf;Ftuj;J tpgj;Jfs;: ,e;jpa
kf;fs; epidj;Jf; Fbf;fpd;wdu;. Mdhy; kJ
murpd; mwptpg; g pd; gb 2010-y; rhiy
vspjhfj; J}q; F tjw; F tifnra; j hYk;
tpgj;Jf;fspy; ,we;jtu;fspd; vz;zpf;if 134000
cz;ikapy; mJ J}f;fj;jw;fhd fl;Lkhdj;ijf;
Ngu; MFk;. kiyf;fitf;Fk; ,e;jg; Gs;sp
Fiyf;fpwJ. ,jd; tpisthf Mo;e;j J}f;fk;
tptug;gb jpdKk; 336 Ngu; kuzk; milfpd;wdu;.
Fiwjy;> tpl; L tpl; L J}q;F jy; Mfpait
kJ kw;Wk; NghijkUe;J jfty; ikaj;jpd;
cz;lhfp ,Wjpapy; mbf;fb tpopj;jpUf;Fk;
Ma;T> 40% rh iy tpgj;Jf;fs;
NeuNk mjpfk; vd;whfpwJ. vdNt cwf;fk; jUk;
FbNghijapdhNyNa Vw;gLfpd;wd vd;gij k Ue ;jhf k Jitg; gad ;gLj;Jtijj;
ntspg;gLj;jpAs;sJ. ngUk;ghNyhNdhu; ,jpy; jtpu;f;fTk;.
,isQu;fs;. Mf;fG+u;tkhd 20-50 taJ FOtpy;
mlq;fpatu;fs;. Fbj;Jtpl;L thfdNkhl;Ljy; cUg;n gw;wfU ghjpg;G Neha;:
ehl;Lf;F xU rhgf;Nflhfp tpl;lJ. fu;g;gkhf ,Uf;Fk; ngz; Fbg;gjhy;
Fw;wKk; FbAk;: Foe;ij FiwfNshL gpwf;Fk; tha;g;G 35-40%
cs; s J. Nkw; F ehLfspy; mwpTj; jpwd;
Fbf;Fk; mjpf Mgj;jhd elj;ijfs;> FiwghLld; Foe;ijfs; gpwf;F k; cUg;ngw;w
FLk; g td; K iw> mghafukhd ghypay; fU ghjpg;G Neha; fu;g;g fhyj;jpy; kJitg;
elj;ijfs;> Fw;wKk; td;Kiwr; nray;fSk; gad;gLj;Jtjhy; Vw;gLtjhFk;. ,jdhy; rpwpa
Mfpatw;wpw;F ,ilapy; ,Uf;Fk; neUf;fkhd jiy> Kff; FiwghLfs;> mtatk; kw;Wk;
njhlu;igg; gy;NtW cyfshtpa Ma;Tfs; ,jaf; NfhshWfSld; Fo e;ijfs;
Gyg;gLj;jpAs;sd. gpwf;fpd;wd. Foe;ijf;F Neuf;$ba Nrjhuj;ijj;
jw;nfhiy: jtpu;f;f fu;g;gpzpfSk; ghY}l;Lk; jha;fSk;
kJ mUe;jf; $lhJ.
Fb njhlu;ghd gpur;rpidfs;
cs;stu;fspy; 10-15 % Ngu; jw;nfhiy nra;J mwpFwpfs;
nfhs;Sfpd;wdu;. nghJ kf;fs; njhifNahL nghJthf Xu; Mz;Lf;Fk; Nkyhf kJ mUe;Jk;
xg;gpLk; NghJ ,J kpfTk; mjpfkhdjhFk;. eP z ;l ehs; gof; f k; cs; s tu; f Sf;F kJ
Muk;g j; j pNyNa jFe; j Kiwapy; ftdk; gad;ghl;L NfhshW fPo;f;fhZk; mwpFwpfis
nrYj; j p ,Ue; j hy; fzprkhdtu; f isf; ntspg;gLj;Jk;:
fhg;ghw;wptplyhk;.
• kJ mUe;j Ntz;Lk; vd;w fLk; tpUg;gk;
cldpUe;J cUf;Fiyf;F k;:
• kJitg; ngWtjw; F k; > Fbg; g jw; F k; >
kJ gad;ghl;L f; NfhshW vg;NghJNk Nghijapy; Mo;e;j gpd; mjd; tpistpy;
Nghijg; n ghUs; gad; g hl; L f; NfhshW> ,Ue;J clYk; kdKk; tpLgLtjw;Fk;
r%ftpNuhj MSikf; NfhshW> kdf;ftiy xUtu; mjpf Neuj;ijr; nrytpLfpwhu;.
NfhshWfs;> kdtOj;jk; Nghd;w kdepiyf;
• xUtu; jhk; cl;nfhs;Sk; kJtpd; msitf;
NfhshWfs;> ,Ukdf;NfhshW Nghd;wtw;Wld;
Fiwf;fg; ngUk;ghYk; Kaw;rp nra;fpwhu;.
,ize; N j fhzg; g Lk; . nghJthf ,e; j
Mdhy; mj; j ifa Kaw; r pfs; ntw; w p
,izg;G rpf;fyhdjhfTk; rkhspf;f
miltjpy;iy.
KbahjjhfTk; ,Uf;Fk;. ,Jkl;Lkd;w p kJ
gad;ghL kJ J}z;Lk; kdf;NfhshW> kJ • kJ cl;nfhs;Sjy; xUtu; tiuaWf;Fk;
J}z;Lk; kdepiyf; NfhshW> kJ J}z;Lk; vy;iyiaj; jhz;br; nry;fpwJ. Kjypy;
New India Business-2019 69
epidj;jjw;F khwhf cl;nfhs;Sk; kJtpd; (v) jd;dpiy ,og;G
msTk; mjpfupj;Jf; nfhz;Nl tUfpwJ.
(V) kUl;rp (J}z;Ljy; ,d;wp czu;T c-k;.>
• Fb g; gt Uf ; F k J “r fp g; Gj ; j d; ik ” G+r;rp ,y;yhky; ,Ue;Jk; Njhypy; G+r;rp
cUthfpwJ. tpUk;Gk; tpisit my;yJ Cu;tJ Nghd;w czu;T)
Nghijia mila mjpf msT kJ
(I) ,uj;j mOj;jk; mjpfupj;jy;
Njitg;gLfpwJ. Kjypy; cl;nfhz;l msT
m N j m s T Ng h i j i a , g ; Ng h J (x) rpj;jgpuik (czu;Tepiy CryhLjy;)
jUtjpy;iy. (X) kJtpd; Nky; mlq;fh tpUg;gk;
• njhlu;eJ
; kJitg; gad;gLj;jp tUgtUf;F kJ Nghij
jkJ flikfisr; nra;tjpYk; rKjhaj;jpy;
kJ cstpidg; nghUshf ,Ug;gjhy;>
jdf;Fupa gq;if Mw;WtjpYk; Njhy;tp
Vw;gLfpwJ. cjhuzkhf> gzp my;yJ xUtu; cl;nfhz;l msitg; nghUj;Jk; mtuJ
fy;tpepiyaj;jpw;Fr; nry;yhik> gzpapYk; jhq; F k; jpwidg; nghUj; J k; gy; N tW
gbg;gpYk; Nkhrkhd epiy> Foe;ijfisAk; tpisTfis cz;lhf;FfpwJ.
FLk;gf; flikfisAk; Gwf;fzpj;jy;. cl; n fhs; S k; msitg; nghUj; J
• kJitg; gad;gLj;Jk; tpjj;jpdhy; gy tpisTfs; Vw;g Lfpd;w d. Fiwe; J msT
jdpegu; kw; W k; r%fg; gpur; r pidfs; cl;nfhs;Sk; NghJ> gutrk;> Njhy; rptj;jy;>
vOfpd;wd. my;yJ kJtpd; tpisTfshy; r%fj;jpypUe;J xJq;Fjy; Mfpait Vw;gLk;.
mg;gpur;rpidfs; mjpfupf;fpd;wd. mjpf msT cl;nfhs;Sk; NghJ> Fkl;ly;>
cjhuzkhf> fztd; kidtpf;F ,ilapy; the;jp> FoWjy;> jLkhw;wk;> KbntLf;Fk; jpwd;
rz;il my;yJ gpwUld; iffyg;G. rpijT> fLk; %r;R rpukk;> Mo;kaf;fk;> kuzk;
tiu Neuplyhk;.
• kJ gad;ghl;lhy; gpw Kf;fpakhd gzpfs;
my;yJ nghOJNghf;Ffs; iftpl my;yJ fhuzq;fs;
Fiwf;fg; gLfpd;wd. kJ mUe;JtjpNyNa njhlf; f epiyf; Fbg; g of; f k; > kJ
xUtu; %o;fpg; Ngha;tpLfpwhu;. gad; g hl; L f; Nfhshwhf KOik ngw; W
• M Nu h f ; f pa j ; j p w ; F k ; > r % f j; j p w ; F k ; > tsu;tjw;Fg; gy;NtW fhuzpfs; rpf;fyhd
Ratho; f ; i ff; F k; kJthy; tpisAk; tpjq;fspy; nray; gLfpd;wd. nkhj;jj;jpy;>
Nrjj;ij mwpe;j gpd;Dk; kJ mUe; Jjy; cstpay;> capupay;> r%fg;-gz;ghl;L tpay;
njhlu;fpwJ. kw;W k; gy; NtW fhuzpfs; xd; wpize; N j
fLikahd kJ njhlu; g hd tho; f ; i fg;
• jk; clYf ; F j; jP q ; F tpi stpf; F k;
R+oy;fspYk; $l xUtu; jpUk;gj; jpUk;g gpur;rpidahf cUf;nfhs;fpwJ.
kJ mUe;Jfpwhu;. c-k;.> thfdNkhl;Ljy;. kJ mUe;jj; njhlq;Fjy; r%f> kw;Wk;
kJ c l; n fh s; s hj Ng hJ Fb fhu Uf ; F cstpay; fhuzq;fshy; jPu;khdpf;fg; gLfpwJ.
ghjpg;Gfs; Vw;gLfpd;wd. mjpy; fPot
; Uk; xd;Nwh ,jw;F kugpay; fhuzpAk; gq;fspf;fyhk;.
my;y J gyNth mlq;F k;: xU njhlu;e;j kugpay; jhf;FwTfs; kJ
(m) eLf;fk; gad; g hl; Lf; NfhshW Mgj; Jf; F 60%
fhuzkhf ,Ug;gjhf fzf;fplg;gl;Ls;sJ. kPjp
(M) J}f;f ,ilA+W
R+oypay; fhuzpfshy; jPu;khdpf;fg;gLfpwJ.
(,) kdepiy khw;wk;
k d tO j ; jj ; i jf ; F iw g ; gj w ; Fk ; >
(<) tpau;it c s t p a y ; u P j pa h d t y p i a A k ; > e u k ; Gj ;
(c) kdf;ftiy jsu;r;rpiaAk; Nghf;Ftjw;Fk; Ragupe;Jiu
kUe;jhfTk; kJitg; gad;gLj;JtJ cstpay;
(C) typg;G fhuzpfspy; mlq;Fk;. MapDk;> ehl;fs; nry;yr;
New India Business-2019 70
nry;y> ,uj;j My;ffhy; msT tPor; r
; p mile;J • njhlu; kJ gad;ghl;NlhL kpif ,uj;j
tUk;NghJ> mJ euk;Gj;jsu;r;rp kw;Wk; gjw;w mOj;jk; my;yJ euk;Gg; Gilg;G
czu;it mjpfupf;Fk; vd;gij epidtpy; nfhs;s ,ize;jpUg;gijf; fhzyhk;
Ntz;Lk;.
Nkyhz;ik
r%fg; gz;ghl;Lf; fhuzpfs;> Fbg;gJ> kJ gad;ghl;Lf; NfhshW xU rpf;fyhd
FbNghij> kw;Wk; tpisTfSf;fhd jdpegu; gpur;rpidahFk;. mijf; ifahs gd;Kf cj;jp
nghUg;G Mfpatw;iwf; Fwpj;jf; fyhr;rhu Njitg;gLfpwJ.
kdg;ghq;if kJ gad;ghl;L NfhshWf;fhd
Kf;fpa jPu;k hdf; $Wfshf cs;slf;Ffpd;wd. Nkyhz; i kapy; nghJthf %d; W gbfs;
cs;sd:
ftdf; Fiwghl; L kpifapaf; f f;
NfhshW my;yJ elj;ijf; NfhshW> Mfpa 1. FWf;fPL
Foe;ijg; gUt fhuzpfspd; tuyhW my;yJ 2. NghijePf;fk;
,uz;LNk gpd;du; kJ gad;ghl;Lf; Nfhshiw
3. kWtho;T
mjpfupf;Fk; tha;g;Gz;L.
kJ gad;ghl;lhy; xUtUf;F Vw;gl;l
kJ gad;ghl;L NfhshW njhlu;Gila cly;k d ghjpg; GfSf; F Vw; nfdNt mtu;
Mgj;Js;s Foe;ijfSf;F %isr; Kbaf; $b a mid j;J kU j;Jtg;
nray;ghl;by; xU jdpj;Jtkhd capupay; Kiw guhkupg;igAk; ngw;Wtpl;lhu; vd;W
njd;gLtjhf Ma;Tfs; ntspg;gLj;Jfpd;wd. ,t;tZFKiw mDkhdpf;fpwJ.
xU Fbfhuupd; neUq;fpa vLj;Jf;fhl;lhf> xUtUf;F kJgad;ghl;lhy;>
cwtpdu;fSf;F fLikahd kJ njhlu;ghd fLikahd fy;yPuy; NehNah my;yJ ,uj;j
gpur;rpidfs; tUtjw;F %d;W my;yJ ehd;F cl;frpNth ,Ue;jJ vd;why; mtu; kUj;Jt
klq;F kugpay; uPjpahd Mgj;Js;sJ. kidapy; mDkjpf;fg;gl;L kJit epWj;jpa
gpd; Vw; g Lk; vjpu; t pisTfNshL Nru; j ; J
,jd; %yk; vt;thW gy;NtW capupay;>
mjw;fhf rpfpr;ir ngw;Wf;nfhs;s Ntz;Lk;.
cstpay; > r%fg; g z; g hl; b ay; fhuzpfs;
CLUtp kJ gad;ghl;L Nfhshiw xUtUf;F 1. FWf;fPL:
Vw; g Lj; J fpd; w d vd; g ij ek; k hy; fhz ,f;fl;lj;jpy ; xU tu ; jk J kJ
KbfpwJ. gad;ghl;bd; tpisTfis vjpu;nfhz;L mjdhy;
fz;lwpjy; cUthd gpur; r pidfshy; kJg;g of; f j; i j
tplTk;> rpfpr;irf;Fk;> kJitj; jtpu;gg
; jw;Fkhd
Nehahsp> mtiug; g w; w pa jfty;
Cf;fj;ij Nkk;gLj;Jfpwhu;.
mspf;ff;$ba neUf;fkhdtu;fs;> guhkupg;gtu;fs;
MfpNahu; $Wk; tptukhd tuyhw;wpd; %yk; FLk; g j; j pdUk; > kJthy; cz; l hd
kUj;Jt uPjpahf kJ gad;ghl;L NfhshW tpisTfspy; ,Ue;J Nehahspiag; ghJfhf;ff;
fz;lwpag;gLfpwJ. kJ Nghijiaf; fz;lwpa $lhJ vd;w GupjYf;F tUfpd;wdu;. NkYk;>
kdepiy Ma;T> clypay; Ma;T> kw;Wk; rpy nghJthf mtu;fSf;F ,Uf;Fk;> Fw;w czu;T>
Ma;Tfs; elj;jg;gLfpd;wd. mr; r k; > kw; W k; Nfhgj; j pypUe; J tpLgl
cs;Nehf;Fk;> GupjYk; mspf;fg;gLfpwJ. Jiz
vLj;Jf;fhl;lhf> GupAk; FOf;fs; ,Ue;jhy; mtw;iw re;jpf;fTk;
• Nghij vd;W re;Njfg;gl;lhy; ,uj;jj;jpy; mtu;fs; Cf;fg;gLj;jg; gLfpd;w du;.
kJtpd; msT 2. Nghij ePf;fk;:
• ePz;l ehs; kJ gad;ghl;L Fwpfs;> c-k;. ,jpy; KOikahd cly; gupNrhjid
fy;yuP y; nfhOg;G> fy;yuP y; ,ioehu; tsu;rr
; p mlq;Fk;. gpd;du;> kJepWj;jg; gpd;tpisTfspd;
Nghd;w fy;yPuy; khw;wq;fs; fLikiag; nghUj;J kUe;JfSld; Xa;T>
New India Business-2019 71
NghJkhd Cl;lr;rj;J kw;Wk; capu;r;rj;Jf;fs;> GyDzu;T rhu;e ;j elj;ij rpfpr;ir:
Fwpg;ghfj; jpahikd;> mspf;fg;gLfpwJ.
,e;j tifahd cstpay; rpfpr;ir> kJ
KiwNflhd Nghijg;nghUs; gad;ghl;Lf;F gad;ghl;L NfhshW kdr;Nrhu;Tld; ,ize;J
rpfpr;ir ngw;wtu;fSf;Fg; gpwiu tpl rpwe;j fhzg;gLk; NghJ Fwpg;ghf ey;y gyidj; jUk;.
gyd;fSk;> kJitj; jtpu;g;gjw;fhd mjpf kJ gad;ghl;L NfhshWf;Fk;> kdr;Nrhu;Tf;Fk;
r hj ; j pa f ; $W k ; , Ug ; g jh f Ma ; T fs ; mbg;gilahd fhuzpfis Nehahsp Gupe;J
fhl;Lfpd;wd. nfhs;s rpfpr;ir mspg;gtu; cjtp nra;fpwhu;.
3. kWtho;T: Gyd; rhu;e ;j jtWfs; rPu;nra;ag;gLfpd;wd;
Njitaw;w elj;ijfisf; Fiwf;f my;yJ
,f;fl;lj;jpy;> kJitj; jtpu;f;f mjpf
epWj;j elj;ij cj;jpfs; gad;gLj;jg; gLfpd;wd.
mstpy; Cf;fk; mspf;f typAWj;jg;gLfpwJ.
kJ gad;ghl;L f; NfhshWk;> kdr;Nrhu; Tk;
Nehahsp kJtw;w xU GJ tho;f;if Kiwf;F
clypy; Vw;gLj;Jk; ghjpg;Gfisf; fl;Lg;gLj;j
Vw;g j; jd; id khw;wp mikj; Jf; nfhs;s
Mo; Rthrk; Nghd;w kdtikjp El; g q; fs;
Nehahspf;F cjtp mspf;fg;gLfpwJ. NkYk;
gad;gLj;jg;gLfpd;wd.
kPz;Lk; kJg; gof;fj;jpw;Fr; nrd;W tplhky;
jLf;fj; njhlu; Kaw;rpfSk; Nkw;nfhs;sg; MjuT cstpay; rpfpr;ir:
gLfpd;wd. gy;NtW fl;lq;fspYk; gpd; tUk; ,k;Kiwapy; gy tpjkhd cstpay;
NkyhSik cj;jpfs; ifahsg;gLfpd;wd. k Uj ;Jt Kiw fs; gad ;gL j;j g;gl;L >
kUe;Jfs;: NehahspAld; Xu; Mjhuthd kUj;Jt cwit
tsu;j;J MNuhf;fpakhd kdepiy
NghijePf ;f f; fl; lj; jpy; kJepWj; jg;
cUthf;fg;gLfpwJ.
gpd ;tpisTfSf;F Ny h uh nrgk;>
fhu;bahnrg;ghf;irl; Nghd;wit gad;gLj;jg; FLk;g rpfpr;ir
gLfpd; wd. ,itfs; gof; fk; cUthf;F k;
jq; f Sf; F md; g hdtu; f spd; kJ
kUe;Jfs; MFk;; jtwhfg; gad;gLj;jg;gLk;
gad;ghl;Lf; Nfhshiw rupahd Kiwapy; FLk;g
tha; g ; G fs; ,Ug; g jhy; > x U e p Gz up d ;
cWg;gpdu;fs; Gupe;J nfhz;L kJ ehl;lj;ijAk;
fz;f hzpg; g pd; fP o ; FWfpa fhyj; j pw; N f
mjNdhL njhlu;Gila nrayw;w
gad;gLj;j Ntz;Lk;.
elj;ijfisAk; mjpfg;gLj;jhj KiwapYk;
jpahikDk; gpw capu;r ; rj;J f; fSk; : ele;J nfhs;sTk;> njhlu;G nfhs;sTk; FLk;g
Nghij ePf;ff; fl;lj;jpy; ,t;Tapu;r;rj;Jf;fis cstpay; rpfpr;ir cjtp nra;fpwJ. ,jdhy;
epug;g Ntz;baJ ,d;wpaikahjJ MFk;. rpfpr;irf;F Xu; ,zf;fkhd R+oy; cz;lhtjhy;
,y;iynadpy; FWfpa my;y J eP z ;lfhy gyDk; Nkk;gLfpwJ.
%isr; Nrjk; Vw;gl;L fLikahd %isf;
FO rpfpr;ir
NfhshWfs; cz;lhf tha;g;Gfs; cs;sd.
k J gad ;gh l;L Nfh sh Wila
cstpay; rpfpr;irAk; MNyhridAk;:
xUtUf;nfhUtu; njhlu;gw;w egu;fs; mlq;fpa
Nehahsp kJitj; jtpu;ff
; Tk;> md;whlg; FOtpw;F ,e;j cstpay; rpfpr;ir
gpur;rpidfspy; mtUf;F cjtp nra;aTk;> mspf;fg;gLfpwJ. rpwe;j Kiwapy; rpfpr;ir
kJtw;w tho;fi; f Kiwf;F mDrupf;f mtUf;F mspf; f Tk; cjtpfis cUthf; f Tk; ,J
cjtTk;> kJtpd; tpisTfs; gw;wpAk;> tho;fi
; fg; gaDs;s topahFk;.
gpur;rpidfisAk;> gpd;dilTfisAk; rkhspf;f
Ra cjtp FOf;fs;:
MNuhf;fpakhd jpwd;fis tsu;gg ; J gw;wpAk;
tpthjpj;J kJit tpLk; mtuJ Kbit Njitg;gLk; Mju itAk;>
typikg;gLj;jTk; gy;NtW cj;jpfspy; ftdk; typikiaAk;> kJtw;w tho;f;if Kiwiaf;
nrYj;jg;gLfpwJ. ,e;j rpfpr;ir jdpegUf;Fk; filgpbf;Fk; xj;j ez;gu;fs; FOtpd; mDgtg;
FOtpw;Fk; mspf;fg;gLfpwJ. gfpu; T fspy; ,Ue; J ngw; w fy; t piaAk;
New India Business-2019 72
“My;ffhypf; mdhdpk];” Nghd;w Ra cjtpf; Muk;gj;jpy; FWf;fpLjy;:
FOf;fs; mspf;fpd;wd.
kJ gad;ghl;lhYk; mjd;
jLg;GKiw tpisTfshYk; ePqf ; Nsh my;yJ Rw;wp ,Uf;Fk;
kJ rk;ge;jg;gl;l gpur;rpidfisj; jLf;f: ahuhtJ Jd;gg;gl;lhYk; my;y J ePq;fNsh
• kJ gad;ghl;bd; jPq;F jUk; KiwfisAk; my; y J Rw; w p ,Uf; F k; NtW ahuhtJ
tpisTfisAk;> mJ xU kd eyf; NfhshW kdtOj;jk; my;yJ kdr;Nrhu;T Nghd;w czu;T
vd;gijAk; gw;wpa ngUk; tpopg;Gzu;T my;yJ elj;ijg; gpur;rpidfisj; jPuf
; f
; kJit
• ngw;NwhUk; r%fKk;> kJ gad;ghL gw;wpa kUe;jhfj; jhNk gad;gLj;jpdhNyh cstpay;
rpwe;j Kd;Djhuzj;ijf; fhl;L jy;. cjtpfis ehlTk;.
• kJ my;yJ Nghijg; nghUs; mwpKfj;jhy; %is ,d;Dk; tsu;r;rp mile;J tUk;
, i s Qu ; f s p l k ; Nj h d ; W k ; f P o ; t U k ; ,sk; gUtj;jpy; kJ mUe;jj; njhlq;fpdhy;
gpur;rpidfis tpiutpy; mwpe;J nfhs;Sjy;: kJ gad; g hl; L NfhshW Vw; g l mjpf
m. xUq;fpizg;G ,y;yhj my;yJ Fowpa tha;gG
; s;sjhf Ma;Tfs; fhl;Lfpd;wd vd;gij
Ngr;R epidtpy; itf;fTk;.
M. gbg;gpy; kjpg;ngz; Fiwjy; vt; t sTf; F vt; t sT Muk; g j; j py;
,. x J q ; f p , U j ; j Y k ; > nray;gh l;by ; j i y a pL f p Nw h Nk h mt ; t s T f ; ft ; t s T
Mu;tkpd;ikAk; ey;tpisTfs; Vw;gLk;.
<. cwTg; gpur;rpidfs;
c. mbf;fb kdepiy khWjYk; vupr; rYk;

cjtpia ehLq;fs;…
kJit tpLq;fs;…tho;fi
; fiaj; jOTq;fs;!!


 
 
 
 
 
 
 
 
New India Business-2019 73




,aw;ifahd fha;fwpfis czthf tUfpwhu;fs;. G+r;rp jhf;Fjiy jtpu;f;f thuk;


vLj;Jf; nfhs;s Ntz;L nkdpy; cq;fSf;Fr; xU Kiw Ntk;G G+r;rptpul;bia 2 kpy;yp vd;w
rpwe;jJ> khbj;Njhl;lk; kl;Lk;jhd;. mstpy; 1 ypl;lu; ePu py; fiuj;J khiy
Ntisapy; nrbfspd; Nky; njspf;f Ntz;Lk;.
khbj;Njhl;lk; KOikahfj; njupahjtu;fs; $l
NkYk;> ,Q;rp> G+z;L> kpsfha; %d;iwAk;
gj;J njhl;bfs; itj;J Muk;gpf;fyhk;. Kjypy;
jz;zPupy; fye;J njspf;fpwhu;fs;. rpyu; Gspj;j
njhl; b fspy; epug; Gk; kz;> cuk; Nghd; w
NkhiuAk; njspg;gJ cz;L.
nghUl;fspy; ftdk; nrYj;j Ntz;Lk;. Njq;fha;
ehu; fl;b> nrk;kz;> khl;L vU> kz;GO cuk;> uhrhad cuq;fSld; capu; cuq;fis fye;J
Ntg;gk; Gz;zhf;F vd;w fyitia fye;J vg; N ghJNk gad; g Lj; j f; $lhJ. kio
njhl; b apy; Nghl Ntz; L k; . njhl; b apd; fhyq;fspy; ePu; Cw;Wtij jtpu;f;f Ntz;Lk;.
mbg;Gwk; ehd;F jpirfspYk; mjpfg;gb ePu; ntapy; fhyq;fspy; ,uz;LKiw jz;zPu ; ju
ntspNaw Jthuq;fs; ,l Ntz;Lk;. Nt z ; L k ; . Nf h i l f ; f h y j ; j p y ; V w ; g L k ;
mjd; gpd;du; 5 ehl;fs; fopj;J> tpijia nrbthliyj; jtpu; f; f Fiwe; j nrytpy;
tpijf;fyhk;. Mdhy; fj;jpup> kpsfha; kw;Wk; epoy;tiyf;F by; mikf;f Ntz;Lk;.
jf;fhsp gapu;fis ehw;W tpl;L elT nra;tJ nrbfs; mOfpdhy; Ntu;g;gFjpapy; VjhtJ
mtrpak;. kw;w fha;fwpg; gapu;fSf;F ehw;Wtplj; mOfy; Neha; ,Uf; f pwjh vd; W ghu; f ; f
Njitapy;iy. Ntz; L k; . mjd; g pd; d u; Ntg; g vz; n za;
fiuriy rpwpjsT Ntu;gg ; Fjpapy; tpl Ntz;Lk;.
nrd;id gFjpfspy; mjpfkhNdhu; go ku NkYk; tPl;by; NrUk; fha;fwpf; fopTfis
tiffisf; $l khbj; Njhl;lj;jpy; tsu;j ;J njhl;bapy; Neubahf cukhfg; Nghlyhk;.
New India Business-2019 74
New India Business-2019 75
khbj;Njhl;l njhl;bfisf; fPNo ntWk; jiuapy; Njhl;lj;jpw;F Nju;T nra;j ,lj;jpy; jsj;ij
itf;ff; $lhJ. ghypj;jP d; t\Pl;Lfis tpupj;J <uk; jhf;fhky; ,Uf;f ghypj;jpd; tpupg;gpid
mjd;Nky; itf;fyhk;. ,jdhy; khbapy; jz;zuP ; jsj;jpy; gug;g Ntz;Lk;. fha;fwpj;Njhl;lk; Nghl
frpT Vw;gLk; gak; ,Uf;fhJ. khbj;Njhl;lk; Ntz;Lk; vd;W KbT nra;jTld; ngupajhf
mikf;f cq;fs; tPl;L nkhl;il khb ,lNk ,lj; i jj; Njb miya Ntz; l hk; . kdR
NghJk;. khbj;Njhl;lk; vd;gJ ,aw;ifKiw itj;jhy; NghJk;. nkhl;il khbapy; fha;fwp>
fha;fwpfis kl;Lk; ekf;Fj; jUtjpy;iy. khbg;gbfspy; fPiu> rd;dy; Xuq;fspy; Nuh[h
ekJ cliy MNu hf; f p akhf itj; Jf; vd;W vy;yhtpj nrbfisAk; elyhk;.
nfhs;sTk; cjTk;. ,jw;F vd;W jdpahf Nj q; f h a; j ; JU t p dJ k ; J} f ; f p v w pA k ;
mjpfkhfr; nryT nra;aj; Njitapy;y. Mu;tk; nfhl;lhq; F r; rpapy; $l fPi u tsu;f ;fyhk;.
kl; L k; ,Ue; j hy; NghJk; . tpopg; G zu; T njhl;b> ghypjpd; ig> Neubahf epyj;jpy;...
epfo;r;rpfs; mjpfkhf elf;Fk; ,lq;fspYk;> vd vjpy; nrb tsu;f;f Ntz;L k; vd;whYk;>
tpij jpUtpohf; f spYk; tpij thq; f pf; mbg; g ilahd rpy tp~aq; f is kdjpy;
nfhs;syhk;. itj;Jf; nfhs;s Ntz;Lk;. ePqf ; s; nrb tsu;ff ;
Kd;du; jkpo; ehL muNr khdpa tpiyapy; epidf;Fk; igapy;> my;yJ epyj;jpy; xU gq;F
nghUl; f is nfhLj; J te; jJ. ,j; j pl; l k; kz;> xU gq;F kzy;> xU gq;F ,aw;if
,g;Nghijf;Fr; nrd;id> Nfhak;Gj;J}u; Mfpa cuk; vd ,e;j %d;iwAk; fye;J itf;f
xUrpy ,lq;fspy; kl;Lk; nray;gl;L tUfpwJ. Ntz;Lk;. ,e;j kz; fyit jauhdJk; clNd
1000 &gha;f;F 685 &gha; khdpak; jug;gLfpwJ. tpijf;f Ntz;lhk;. 7-10 ehl;fs; kz; fha;e;J>
Njitahd mid j;ijAk ; khtl;l Ez;Zapupfs; Ntiy nra;a njhlq;fptpLk;.
Njhl;lf;fiyj; Jiw mYtyfj;j py; ngw;Wf; ,jd; gpwF tpijg;G nra;jhy;> ey;y tpisr;ry;
nfhs;syhk;. epr; r ak; . nubNklhf tpw; F k; Njq; f ha;
e hu ;fl;b ia $l tPl;L j;Njh l;ljpw;F
khbj;Njhl;lk; mikf;f Mb khjNk rupahdJ. gad;gLj;jyhk;. Njq;fha;ehu; fopTf; fl;bia>
cq;fSila tPl;Lf;F ePq;fNs khbj;Njhl;lk; ghypj;jpd; igapid jpwe;J> cs;Ns itf;f
mikj;jhy;> ePq;fSk; xU tptrhap. Ntz;Lk;. mjpy; 10 ypl;lu; msT ePiu Cw;w
khbj;Njhl;lk; nra;af;$lhjit..! Ntz;Lk;.
1. Nfhilf; f hyj; j py; Gjpajhf Njhl; l k; ed; F Cwpa Njq; fha; ehUld; 2 fpNyh
mikg;gij jtpu;f;f Ntz;Lk; njhOcuk;> capu; cuq;fs; kw;Wk; capu; G+Q;ir
nfhy;ypfis jyh 10 fpuhk; vd;w mstpy;
2. fha;fwp Njhl;lk; mikf;f epoy; tpOk;
fye;J ed;F fpswptpl Ntz;Lk;.
gFjpia Nju;T nra;af; $lhJ.
ig> njhl;bapd; mbg;Gwk; ehd;F jpirfspYk;
3. igfis Neubahf jsj;jpy; itf;ff; $lhJ.
mjpfg; gb eP u ; ntspNaw Jthuq; fs; ,l
4. igfis jahu; nra;j cld; tpijg;G my;yJ Ntz;Lk;. fj;jpup> kpsfha; kw;Wk; jf;fhsp
eltpid Nkw;nfhs;sf; $lhJ. gapu;fis ehw;W tpl;L elT nra;a Ntz;Lk;.
5. igfis neUf;fp itf;ff; $lhJ. ntz;il> Ks;sq;fp> nrb mtiu kw;Wk; fPiu
tiffis Neubahf tpijg;G nra;a Ntz;Lk;.
6. uhrhad cuq;fSld; capu; cuq;fis fye;J
,lf; $lhJ. gQ;rft;ah 50 kpy;y p vd;w mstpy; xU ypl;lu;
ePupy; fiuj;J igapy; Cw;w Ntz;Lk;.
7. urhad G+r;rp kw;Wk; G+Q;ir nfhy;ypfis
gad;gLj;jf; $lhJ. G+r;rp jhf;Fjiy jtpu;f;f thuk; xU Kiw
Ntk;G G+r;rptpul;bia 2 kpy;yp vd;w mstpy; 1
8. kio fhyq;fspy; ePu; Cw;wf; $lhJ. ypl;l u; ePu py; fiuj;J khiy Ntisapy;
khbj;Njhl;lj;jpy; nra;a Ntz;bait..! nrbfspd; Nky; njspf;f Ntz;Lk;.
khbj; N jhl; l k; > tP l ; L j; N jhl; l k; mikf; f Nfhil fhyj;jpy; ,UKiwAk;> Fspu; fhyj;jpy;
Fiwe;jJ 8 kzp Neuk; R+upa xsp ed;F gLk; xU KiwAk; xU igf;F xU ypl;lu; ePu; Cw;w
,lkhf Nju;T nra;a Ntz;Lk;. Ntz;Lk;. fhiy my;yJ khiy Neuj;jpy;
kl;L Nk ghrdk; nra;a Ntz;Lk;.
New India Business-2019 76




fha;fwpfs; ekJ md;whl tho;tpw;F G+r;rpnfhy;yp kUe;Jfs; gad;gLj;j Ntz;ba


kpfTk; Kf;fpakhdjhFk;. mJTk; Fwpg;ghf mtrpakpy;iy. Neha; kw;Wk; G+r;rp jhf;fpa
irt czT cz;gtu;fSf;F kpfTk; mtrpak;. gFjpfis nrbfspy; ,Ue;J mfw;w pdhy;
,it cztpd; Cl;lr;rj;ij mjpfupg;gNjhL NghJkhdjhFk;. ,jdhy; fha;fwpfspy; er;R
kl;L ky; y hky;> czit Urpahf;F fpd;w d. ,urhadq;fs; gbtij jtpu;f;f KbfpwJ.
Cl;lr;rj;J ty;Ydu;fspd; gupe;Jiug;gb> xU
taJ te;j egu;> rPuhd jpl;l cztpw;F xU ,lk; Nju;T nra;jy;
ehisf;F 85 fpuhk; goq;fisAk; 300 fpuhk;
tPl;bd; gpd;Gwj;jpy; my;yJ Kd;Gwj;jpy;
fha;fwpfisAk; cz;z Ntz;Lk;. Mdhy;
,Uf;Fk; fhyp ,lj;ij Nju;T nra;ayhk;.
jw;Nghija fha;fwp cw;gj;jpia fzf;fpl;L
Vnddpy; FLk;g egu;fis nfhz;L Kiwahf
ghu;f;Fk; nghOJ xU egu; xU ehSf;F 120
guhkupf; f Tk; > tP l ; b d; rkayiw kw; W k;
fpuhk; fha;fwpfisNa ngw KbfpwJ.
Fspayiw fopT ePiu gad;gLj;jpf; nfhs;sTk;
Nkw;fz;l fUj;Jf;fis kdjpy; nfhz;L ,J Rygkhf ,Uf;Fk;. fhypahf ,Uf;Fk;
ehk; ekJ md;whl tho;tpw; F Njitahd ,lj;ijg; nghWj;Jk;> vj;jid egUf;F fha;fwp
fha;fwpfis tPlL; f; fha;fwp Njhl;lj;jpy;> ek;kplk; Njitg;gLk; vd; gij nghWj; Jk; fha;f wp
cs;s Rj;jkhd jz;zPu;> rkayiw kw;Wk; Njhl;lj;jpd; msT epu;zak; nra;a Ntz;Lk;.
Fspayiw fopT ePiu gad;gLj;jp cw;gj;jp fha; f wpj; Njhl; l j; i j ve; j tbtj; j py;
nra;ayhk;. ,jd; %yk;> cgNahfkpy;yhj Ntz; L khdhYk; mikj; J f; nfhs; s yhk; .
jz;zuP ; Njq;fp epw;gijAk;> ,jdhy; Vw;gLk; Mdhy; Kbe;jtiu rJutbtj;ijtpl nrt;tf
tbt tP l ; L f; f ha; f wp Njhl; l j; i j Nju; T

Rfhjhu Nfl;ilAk;> Rw;Wr; R+oy; khRghl;ilAk; nra;ayhk;. CLgapu; rhFgb kw;Wk; njhlu;
jLf;f KbfpwJ. gaDs;s tifapy; fha;fwp rhFgb Kiwia Nkw;nfhs;s Ntz;Lk;. ehd;F
cw; g j; j pia Nkw; n fhs; s KbfpwJ. kpff; my; y J Ie; J egu;f s; cs; s xU ruhrup
Fiwthd ,lj;jpy; rhFgb nra;ag;gLtjhy;> FLk;gj;jpw;F Njitg;gLk; fha;fwpia cw;gj;jp
kpf vspjhd Kiwapy; Neha; kw;Wk; G+r;rp nra;a 5 nrd;l; ,lk; ,Ue;jhy; NghJkhdjhFk;.
fl;Lg;ghl;il Nkw;nfhs;s KbfpwJ. NkYk;
New India Business-2019 77
epyk; jahu; nra;jy; 10 nrkP ,ilntspapy; ghupd; ,U gf;fKk;
el Ntz;Lk;.
epyj;ij 30-40 nrkP Moj;jpw;F kz;ntl;b
nfhz;L fpswptpl Ntz;Lk;. fw;fs;> Gju;fs;> elT nra;jTld; Kjy; jz;zPUk; el;l
fisfs; Mfpatw;iw mfw;w Ntz;Lk;. 100 fpNyh %d;w hk; ehs; kWjz;zPUk; gha;r;r Ntz;Lk;.
ed;F kf;fpa njhO cuk; my;yJ kz;GO vUit ehw;WfSf;F ,sk; gUtq;fspy; ,U ehl;fSf;F
,l;L ed;F fyf;fp tpl Ntz;Lk;. Njitf;Nfw;g xU KiwAk;> gpw;gUtq;fspy; ehd;F ehl;fSf;F
45 nrkP [; 60 nrkP vd;w ,ilntspapy; ghu;rhy; xU KiwAk; ePu; gha;r;r Ntz;Lk;.
mikf;f Ntz;Lk;. Njitg;gl;lhy; gLf;if
KiwapYk; rhFgb nra;ayhk;. xU tUlj; j pw; F > tP l ; L r; n ryTf; F
Njitg; g Lk; fha; f wpfis njhlu; r ; r pahf
tpijj;jy; kw;Wk; elT nra;jy; cw;gj;jp nra;tNj tPl;L fha;fwp Njhl;lj;jpd;
K f; f pa Ne h f; f k; M Fk ; . r py Kf ; fp a
Neub tpijg;G gapu;fshd ntz;il>
topKiwfis ifahz;L ,e; j Nehf;fj;ij
nfhj;jtiu kw;Wk; jl;ilg;gaW Nghd;wtw;iw
G+u;j;jp nra;J nfhs;s yhk;.
ghupd; xU Gwj;jpy; 30 nrkP ,ilntspapy;
e lT n ra ; a Ntz ; L k; . KO n rb ah f gy gUt jhtuq;fis kw;w gapu;fspy;
gpLq;fg;gLk; my;yJ mWtil nra;ag;gLk; epoy; gbahjthWk;> Cl;lr;rj;jpw;F Nghl;b
jz;Lf;fPiu> rpWfPiu Mfpatw;iw> 1 gFjp V w; gl hj th W k; Njh l ; l j; jp d; %i ya py ;
tpij 20 gFjp kzy; vd;w tpfpjj;jpy; fye;J
elNtz;Lk;.
if tpijg;G nra;aNtz;Lk;. rpd;d ntq;fhak;>
Gjpdh> nfhj;jky;yp Nghd;wtw;iw tug;gpd; Njhl;lj;jpd; eLtpy; cs;s eilghij
Xuj;jpy; el Ntz;Lk;. kw;Wk; Vida eilghijapd; mUfpYk; FWfpa
fhy gapu; f shd nfhj; j ky; y p> Gjpdh>
ehw;W elT nra;Ak; gapu;fshd jf;fhsp>
nghd;d hq;fd;d p> ghyf; Nghd;wtw;iw el
fj;jup> kpsfha; Nghd;wtw;iw ehw;wq;fhy;
Ntz;Lk;. CLgapuhf jz;LfPiu> rpWfPiu gapu;
gLf; i ffspy; my; y J njhl; b fspy; xU
khjj;jpw;F Kd;Ng tpijf;f Ntz;Lk;. tpijg;G nra;aTk;.
Kbe;J kz;iz %baTld;> vWk;G tUtij gytUl gapu;fs;
jL f; f 25 0 f puh k; Nt g; g k; G z; z hf; if
J}tNtz;Lk;. tpijj;J 30 ehl;fs; fopj;J KUq; if> thio> gg; ghsp> fg;g f;f poq;F >
jf;fhspiaAk;> 40-45 ehl;fs; fopj;J fj;jup> fUNtw;gpiy> mfj;jp.
kpsfha;> rpW ntq;f hak; Mfpatw; iwAk;
ehw; wq;f spy; ,Ue; J vLj; J elT nra; a gapupLk; jpl;lk;
Ntz;Lk;. jf;fhsp> fj;jup> kpsfha;
Mfpatw;wpw;F 30-45 nrkP vd;w ,ilntspapy; ,e;jpa R+o;epiyf;F Vw;w xU khjpup
ghupd; xU gf;fj;jpYk;> rpd;d ntq;fhaj;jpw;F tP l ;L f; fha;f wp Njhl; l j; j pw;f hd gapupLk;
jpl;lKiw (kiy gFjp jtpu)

ghj;jp vz; fha;fwpapd; ngau; gUtk;


01. jf;fhsp kw;Wk; ntq;fhak; [{d; - nrg;lk;gu;
Ks;sq;fp mf;Nlhgu; - etk;gu;
gPd;]; brk;gu; - gpg;utup
ntz;ilf;fha; khu;r; - Nk
02. fj;jup [{d; - nrg;lk;gu;
gPd;]; mf;Nlhgu; - etk;gu;
jf;fhsp [{d; - nrg;lk;gu;
jz;LfPiu> rpWfPiu Nk
New India Business-2019 78

03. kpsfha; kw;Wk; Ks;sq;fp [{d; - nrg;lk;gu;


jl;ltiu / fhuhkzp brk;gu; - gpg;utup
ngy;yhup ntq;fhak; khu;r; - Nk
04. ntz;ilf;fha; kw;Wk; Ks;sq;fp [{d; - Mf];L
Kl;ilf;Nfh]; nrg;lk;gu; - brk;gu;
nfhj;jtiu [dtup - khu;r;
05. ngupa ntq;fhak; [{d; - Mf];L
gPl;Ul; nrg;lk;gu; - etk;gu;
jf;fhsp brk;gu; - khu;r;
ntq;fhak; Vg;uy; - Nk
06. nfhj;jtiu [{d; - nrg;lk;gu;
fj;jup kw;Wk; gPl;Ul; mf;Nlhgu; - [dtup
07. ngupa ntq;fhak; [{iy - Mf];L
Nful; nrg;lk;gu; - brk;gu;
G+rzp [dtup - khu;r;
08. nkhr;ir> mtiu [{d; - Mf];L
ntq;fhak; [dtup - Mf];L
ntz;ilf;fha; nrg;lk;gu; - brk;gu;
nfhj;jky;yp Vg;uy; - Nk

Nkw;fz;l jpl;lKiwapy; tUlk; KOtjpw;Fk; xt;nthU ghj;jpapYk; rpy gapu;fis ,iltplhJ


,lk; ngwr;nra;ag;gl;Ls;sd. Kbe;j msT xt;nthU ghj;jpapYk; xU neLq;fhy gapUk;>
FWfpa fhy gapUk; ,izf;fg;gl;Ls;sd.
fha;f wp Njhl;l j;jpd; gad;fs; nghUshjhu Mjhaq;fSk; gad;fSk;

Kjypy; jq;fs; FLk;gj;jpw;F Njitahd fha;fwp kw;Wk; tUkhdk; Mfpa ,uz;L


fha;fwpfis G+u;jj ; p nra;J nfhz;L> gpd;du; Mjhaq;fSk; tPl;L fha;fwp Njhl;lj;jpy;
msTf;F mjpfkhf cs;s tw;i w tpw;fTk; fpilf;fpwJ. tPlb; y; guhkupf;fg;gLk; fhy;eilf;F
my;yJ gz;lk; khw;wp nfhs;sTk; nra;ayhk;. Njitahd jPtdKk; kw;Wk; Vida tPl;L
rpy rkaq;fspy;> tUkhdk; <l;LtNj fha;fwp cgNahfj;jpw;F Njitg;gLk; tpwF Nghd;w
Njhl;lj;jpd; Kjd;ikahd Nehf;fk; MfptpLfpwJ. %yg;nghUl;fSk; fpilf;fpd;wd. tPlL ; f;fha;fwp
ve;j rkaj; jpYk; xU ey;y Cl; lr;r j; jpd; Njhl; l j; J ld; $lNt fhy; e il tsu; g ; G >
mtrpaj;ij kdjpy; nfhs;s Ntz;Lk;. Vnddpy; ngz;fs; RatUkhdk; ngWtjw;F %yhjhukhf
Cl;lr;rj;Jk;> tUtha; <l;LtJk; xd;NwhL xd;W mikfpd;wJ.
njhlu;G ciladthFk;.

cs;StJ vy;yhk; cau;Ts;sy; kw;wJ


js;spDk; js;shik ePu;j;J
tpsf;fk;:
vz;Ztnjy;yhk; cau;itg; gw;wpNa vz;zNtz;Lk;; mt;Tau;T
if$lhtpl;lhYk; mt;thW vz;Ztij tplf;$lhJ. (Fws; 596)
New India Business-2019 79



Foe;ijfNsh> ngupatu;fNsh ahuhYk; `hu; N khd; f Sf; F Vw; w j; j ho; T fs; epiwa
kd mOj;jj;jpypUe;J jg;gpf;f Kbahj R+oy; eilngWfpd;wd.
cs;sJ. gjw;wk; clypYk;> kdpj kdj;jpYk;
gy jtwhd tpisTfis Vw;gLj;Jk;. Nghl;b k d mO j; j j; i j mj p fg ; gL j ; Jk ;
epiwe;j ,t;Tyfpy;> Xt;nthU JiwapYk; `hu;Nkhdhd fhu;bNrhypd; (Cortisol) msT kpf
Vw;gLk; NtiygSthy; kd mOj;jk; tUfpwJ> mjpfkhf MFk;. ty;y hiuf; fPiu> midj;J
nghJthf kd mOj; j k; > eP u popT Kjy; kd mOj; jk; njhlu;g hd `hu;N khd;f is
kdr;Nrhu;T tiu gy Neha;fSf;F fhuzkhf xOq;FgLj;j cjTfpwJ kw;Wk; kdjpy; xU
mikfpwJ. MAu;Ntj kUj;Jtj;jpd; cjtpAld; ,dpikahd tpisit cUthf;FfpwJ.
kd mOj;jj;jpy; ,Ue;J ehk; vspjhf tpLjiy
ngw KbAk;. mjpkJuk;

,e;j fl;Liuapy; MANtj %ypifspd; gjw; w k; kw; W k; kd mOj; j j; i j


%yk; kd mOj;jj;ij vg;gb rkhspf;fyhk; newpg;gLj;j kpfr;rpwe;j %ypif mjpkJuk;
vd ghu;g;Nghk;. MFk;. ,J f;uhdpf; kw;Wk; nrupg;Nuh];igdy;
jputj;jpd; Rug;gpia Nkk;gLj;Jtjd; %yk;
m];tfe;jh
kdij epjhdg;gLj;JfpwJ. vdNt mjpkJuk;
MAu;tj kUj;Jtj;jpd; xU tukhf kd mOj;jj;jpy; rkhspf;f cjTk; %ypiffspy;
m];tfe;jh ghu;f;fg;gLfpwJ. ,J mkpNdh- kpf Kf;fpa xd;whFk;.
mkpyq;fs; kw;Wk; itl;lkpd;fs; epiwe;j xU
mw;Gj %ypif. ,J kdjpw;F mikjpA+l;b> yhntz;lu;
kd mOj;jj;j py; ,Ue;J tpLjiy jUfpwJ.
kd mOj;jk; Vw;glf;$b a
ekJ J}f;fj;ij newpg;gLj;jp> ekJ ghjpg;GfSf;F rpfpr;iraspf;f ,aw;ifahd
clypy; cs;s rf;jpia rup gLj;Jk; xU mupa kUe;jhf ,J ,Uf;fpwJ. ,J ngUk;ghYk;
Ntiyia m];tfe;jh nra;fpwJ. ,jdhy; Nkw; G +r; R > krh[; f ; F (vz; n za; tbtpy; )
m];tfe;jh J}f;fkpd;ik gpur;ridfSf;F xU gad;gLj;jg;gLfpwJ. ,/J xU rpwe;j epthuzk;
rpwe;j jPu;thf ghu;f;fg;gLfpwJ. kl;L k; nfhLf;fhky;> kdjpd; ek;gpf;ifiaAk;
J}z; L fpwJ. %isapd; czu; T G+u; t khd
ty;yhiuf; fPiu
ikaq; f spy; ,J kpfTk; Neu; k iwahd
kd mOj;jj;ij vjpu;g;gjw;F kpf Kf;fpa tpisit Vw;gLj;JfpwJ> ,jdhy; kd mikjp
goq;fhy %ypif. ekf;F fLikahd kd Vw;gl;L> kd mOj;jk ; njh lu ;gh d
mOj;jk; cz;lhFk;NghJ> ekJ clypy; cs;s `hu;Nkhd;fspd; Rug;G FiwfpwJ.
New India Business-2019 80
New India Business-2019 81
rPik rhke;jp Jsrp
,J euk;Gfis mikjpg;gLj;jf; $ba ,J “,aw;if kUj;Jtj;jpd; jha;” vd
xU %ypif. J}f;fkpd;ik gpur;ridfSf;F xU miof;fg;gLfpwJ> xU gaDs;s topapy; kd
rpwe;j jPu; thf ghu;f;fg; gLfpwJ. ,jd; %yk; mOj;j j; i j vjpu; g ; gjw; F k; > ekJ clypd;
jahupf;fg;gLk; NjePiu mUe;j ptUtjd; %yk; xl;Lnkhj;j MNuhf;fpaj;ij Nkk;gLj;Jtjw;Fk;
kdij mikjp gLj;jyhk;. Mdhy; rpyUf;F ,J ghLgLfpwJ. “fhu;b Nrhy; ” vdg; g Lk;
xt;thik gpur;rid tUtjw;F tha;g;Gf;fs; mOj;jk; rk;ge;jg;gl;l `hu;Nkhdpd; cw;gj;jpiaf;
cs;sd. Mjyhy; ,ij cgNahfpf;Fk; nghOJ Fiwg;gjd; %yk;> ,J kd mOj;jj;ijf;
ekf;F xt;thikapd; mwpFwp njd;gl;lhy; ehk; fl;Lg;gLj;JfpwJ vd;W Ma;Tfs; njuptpf;fpd;wd.
,ij jtpu;j;J tpLtJ ey;yJ.
[pd; rpq;f;
rpkpf;fpg;G+
[pd; rpq;f;> kd mOj;jj;jpypUe;J ek;ik
,e;j tpaf;fj;jf;f %ypif> mofhdJ fhf;f cjTfpwJ. ,J ,d;iwa etPd cyfpd;
kl;Lky;y ftiy kw;Wk; kd mOj;jj;jpw;Fk; gjl;lq;fis vjpu;j;Jg; NghuhLtjw;fhf> kdpj
rf;jptha;ej; jPu;thf ,Uf;Fk;. ,J GABA vd;W clypd; xl;Lnkhj; j mikjpia mjpfupf;fr;
miof;f g;g Lk; euk;gpaf;f lj;j ypd; msit nra;Ak; rpwe;j %ypifahFk;. ,J “kd mOj;j
mjpfupg;gjd; %yk; %isapy; xU kpjkhd kw;Wk; %ypiffspd; ,uh[h” vd miof;fg;gLfpwJ>
mikjpahd tpisTfis cUthf;FfpwJ. ,ij ,t;Tyfpy; kd mOj;jj;jpw;F cgNahfpf;fg;gLk;
vLj;Jf; nfhz;lJk; kdk; xU Nyrhd kaf;f %ypiffspy;> mjpfkhf cgNahfpf;fg; gLtJ
epiyf;F khWk;> vdpDk; ,J kdjpw;F mikjp ,JNt. ,it Nghd;w gy;NtW ,aw;ifahd
nfhLf;f xU ghJfhg;ghd xU %ypifaha; t i fa p y ; k d mO j ; j j; i j F i w f ; F k ;
ghu;f;fg; gLfpwJ. epthuzpfs; gjpyhf ehk; Vd; nraw; i f
kUe;Jfis ehb nry;y Ntz;Lk;.
New India Business-2019 82


xUgFjp my;yJ KOikahf Kbia • nrhl; i l : ,J xU jd; jLg;G Neha; .
,oj; j y; tOf; i f my; y J KbAjpu; j y; kz;ilNahl;bYk; clypd; gpw ghfq;fspYk;
vdg;gLfpwJ. Kbapog;G nfhQ;rk; nfhQ;rkhf ,jdhy; Kbapog;G Vw; g LfpwJ. vy;y h
cz;lhFk;. xUrpy ,lq;fspy; Vw;gl;L gpd; tajpdUf;Fk; ,J tUk;. Kb jpl;Lj;jpl;lhf
Kw;wpYkhfg; guTk;. xUtu; xUehisf;F 100 cjpUk;.
Kbfs; tiu ,of;fpwhu;.
• t L t O f ; i f : , J M Nu h f ; f p a k h f
fhuzq;fs; ,Ug;gtu;fSf; F k; tuyhk;. ,e;j mupa
ti ff; Nfhs hwpd hy; kapu ; f ; f hy; f s;
tOf;if tpOtjw;Fg; gy fhuzq;fs; cz;L. rpijtilfpd;wd. kapu;f ;fhy;fs; ,Ue;j
mtw;wpy; mlq;Ftd: ,lq; f spy; tL jpRf; f s; tsu; t jhy;
kWtsu;rr; pf;F tha;gg
; py;iy. kapu;ff
; hy;fis
Kbf; NfhshWfs; (Hair Disorders) mopf;Fk; mow;rpiaj; jLf;fNt kUj;Jtk;
• kuGtop KbAjpu;jy; my;yJ tOf;if: ,J KidfpwJ.
Mz;k uG tOf;if vd;Wk; miof;fg;gLk;. Neha; (Disease)
,JNt KbAjpu;jYf;fhd kpfg; gutyhd
fhuzk; vd;W fUjg;gLfpwJ. Mz;fspy; • mbg; g ilahd kUj; J tf; fhuzq; f s; :
kuGtopahd Kbapog;ghy;> Kbnay;iy Kbapog; G Vwj; j ho 30 Neha; f Sf; F
F iwe;Jnfh z;Nl tUk;; NkYk; vr;rupf;if mwpFwp vd;W fUjg;gLfpwJ.
kz;ilNahl;bd; cr;rpapy; Kbapog;igf; mbj;jsj;jpy; ,Uf;Fk; Neha;f;F kUj;Jtk;
fhzyhk;. Mdhy; ngz;fSf;F nra;Ak;NghJ KbAjpu;jy; jLf;fg;glyhk;.
K bn a y; i ya p y; kh w ; wk ; , U f; f hJ . ijuha;Lk;> ,Uk;Gr;rj;Jf; FiwT ,uj;jr;
Kd;d e;jiyapYk; cr;rpapYk; Kb mlu;j;jp NrhifAk; Kbapog;Gf;F ,l;Lr; nry;Yk;
FiwAk;. kUj;Jtf; fhuzq;fshFk;.
New India Business-2019 83
• rpy Gw;W Neha;r ; rpfpr;i rfs;: fjpu;tP r;R Ng h J k ; K b A j p U k ; . K b t s u ; r ; r p f ; F
kUj; JtKk; rpy Ntjpaw; kUe;J fSk; Xa;t spj; Jg; Gujj; i j cly; Nrkpf;F k; .
KbAjpu r; nra;ay hk ;. Kb Ajpu;jy ; ,uz; L %d; W khjq; f spy; Kbapog; G
jw;fhypfkhdjhdhYk; rpfpr;irapd; ,g;gFjp f z ; f Sf ; f j ; n j d; g L k ; . Nji t a h d
Ntjid jUtjhFk;. msTf;Fg; Gujj;ij cz;Z k;NghJ Kb
kPz;Lk; tsUk;.
• kz; i lNahl; L g; glu; j hkiu: G+Q; i rj;
njhw;whYk; KbAjpuyhk;. ,J • ,Uk; G r;r j; J f; FiwT: ,Uk;G r; rj;i jf;
Foe;ijfSf;Fg; gutyhf ,Uf;Fk;. ,jdhy;
Fiwthf vLf;Fk; NghJk; KbAjpuyhk;.
tOf;ifAk; kz;ilNahl;by; nrjps;fSk;
jhdpaq;fs;> NrhahgPd ;];> G+rzp tpij>
cz;lhfyhk;.
nts;is gPd;]>; gUg;Gfs;> Gjpdh Mfpait
• K b g p a ; j ; j Y z u ; T (Trichotillomania): ,Uk;Gr; rj;J epiwe;j kuf;fwp czTfs;
,f;NfhshWilatu;fs; jq;fs; Kbiaj; MFk; . fpspQ; r y; > rpg; g p> cWg; g piwr; r p
jh q;fNs gp a;j;Jf; nfh s;thu ;fs ;. Mfpait ,Uk; G r; rj; J s; s mirt
jiyKbiag; gpa;j;Jf; nfhs;Sk; njhlu; czTfs;.
c e ; J j N y h L $ l , f ; Nf h s h w p d h y ;
mtjpg;gLgtu;fs; fz; ,ik> %f;F Kb> • cz;Z k; NfhshW: grpapd;ik> ngUk;grp
GUtk; > clypy; cs; s gpw kapu; f s; M f p a c z; Z k ; Nf h s h W fs p d h Y k ;
ahtw;iwAk; gpLq;fp vwpa ce;Jjy; cs;sjhf Kbapog;G cz;lhfyhk;.
mbf;fb $Wtu;.
kUe;J cl;n fhs;Sjy; (Medication)
kdtOj;jKk; ,af;FePu;fSk;
(Stress and Hormones) KbAjpu; j iy cz; l hf; F k; kUe; J fspy;
• k d tO j ;j k ;: cly ; k d mOj;jk ; mlq;Ftd:
c i l a t u ; f S f ; F k ; > n g U k ; mW i t
kUj;Jtk;> mjpf fha;r;ry;> fLk; njhw;W • ,uj;j ciwjiyj; jLf;Fk; kUe;Jfs;
my;yJ Fspu;fha;r;rYf;F g; gpd;Dk; $l
• mjpf msT itl;lkpd; V
Kbapog;G Vw;glyhk;.
• fPy;thjk;> kdr;Nrhu;T> %l;LtPf;fk;> ,jaf;
• , af ; F eP u ; V w ; w , w f; f k ; : ,af; F eP u ;
Nfh sh W fs ; > ca u; ,u j ; j mO j; jk ;
msTfspy; Vw;gLk; khw;wKk; Fwpg;ghfg;
ngz; f Sf;F Kbapog; ig cz;l hf; F k; . Mfpatw;wpw;F mspf;fg;gLk; kUe;Jfs;.
ngz;jd;ik ePuk ; msTf; Fiwtpdhy; ,Wjp
• F Lk ;gf;fl;L g;ghl;L k hj;jpiu fs;:
khjtplha; fhyj; j pYk; kfg; N gw; w pw; F g;
FLk;gf;fl;Lg;gh l;L khj;jpiufis
gpd;Dk; KbAjpu;tJ tof;fkhd xd;Nw. ,J
v L j ; J t U k ; my ; y J e p W j ; J k ; r p y
jw;fhypfk; MdJ. Kb kPz;Lk; tsUk;
ngz;fSf;F KbAjpuyhk;. ,J kuG topahf
czT (Diet) KbAjpUk; gz;igg; ngw;w ngz;fSf;Fg;
nghJthf Vw;gLfpwJ.
• v i l Fi w T : vilg; gpur;rpid
cilatu;fSf;F Kbapog;Gg; gpur;rpidAk; Kb NgZk; gof;ftof;fq;fs;
,Uf;Fk;. ,j;jifa KbAjpu;jy; (Hair Care Practices)
,aw;ifahdNj. jFe;j czTk;> jFe;j
vilAk; kPzL
; k; Kb tsu;jiy Cf;Ftpf;Fk;. • Kb xg;gid: Kbf;F mbf;fb tz;zk;
G+RtjhYk; Kb cilayhk;. njhlu; e ;J
• itl;lkpd; V mjpfkhf ,Uj;j y;: kUe;J my;yJ Kiwaw;w tifapy; Kbr;rhak;>
my;yJ Cl;lr;rj;Jf;fs; %yk; mjpf msT n[y; f s; > jsu; j ; j pfs; > njspg; g hd; f s;
itl;lkpd; V cs;nsLg;gJ Kbapog;Gf;Ff; gad;gLj;Jtjh Yk ; Kb cilAk ;.
fhuzkhFk;.
Nj hy ; k U j ; J t u ; f s ; , g ; n g h U l ; f s p d ;
• Gujr;rj;J Fiwthf vLj;jy;: clYf;Fj; gad;ghl;ilf; Fiwf;F khW MNyhrid
Njitahd msTf;F Gujr;rj;J fpilf;fhj $Wfpwhu;fs;.
New India Business-2019 84

 New India Business 


New India Business-2019 85
• KbAyu;j;j pfs;> Kbepkpu;j;j pfs; Nghd;w ,Wf;fpdhy; Kb cilAk;. ,ijf; Fiwf;f
nghwpfs; : KbAyu; j ; j piaj; njhlu; e ; J njha;thd fpspg;Gfisj; jiyapd; gy
gad; g Lj; J k; N ghJ Kb rpijtilAk; . ,lq;fspy; mzpe;jhy; mOj;jk; Fiwe;J Kb
K b A y u ; j; j p a p y ; , U e ; J n t s p t U k ; ciltJ jtpu;f;fg;gLk;.
mjpntg;gf; fhw;W kapu;jj ; z;by; cs;s ePiuf;
nfhjpf;f itg;gjhy; Kb nehWq;fj;jf;fjhf • jPt pug; Ngzy;: njhlu; e ;J ~hk; gpLjy;>
khwp cilAk; mghak; Vw;gLk;. Kbiaj; jiythUjy;> gpu~pLjy; my;yJ ,tw;wpy;
jhdhfNt cyu tpl;L gpd; myq;fhuk; nra;J vJ xd;iwahtJ mOj;jkhfr; nra;jhy; Kb
nfhs;tNj ,e;j mghaj;ijj; jtpu;fF ; k; top. cilAk;. Kb cilAk; epiy tUk;NghJ
Njhy; k Uj; J tu; f s; mjpf ntg; g j; i jg; Kb fuL KulhfTk; nky;ypajhfTk; khWk;.
gad;gLj;Jk; Kbepkpu;j;jp> KbRUl;bfspd;
kUj; J t kw; W k; FLk; g tuyhw; i wf;
gad;ghl;ilf; Fiwf;f typAWj;Jfpwu;fs;.
Nfl;lwptjd; %yk; Njhy;kUj;Jtu;
• KbA+rpfs;> fpspg;Gfs;> ug;g u; Ngz;L fs;: Kbapog;igf; fz;lwpfpwhu;.
Kbia Crp> fpspg;> ug;gu; Ngz;l; nfhz;L



 
 
         

 (Life Jackets)

 
     


TIRUCHIRAPPALLI PIN CODE NUMBERS


AREA PIN CODE AREA PIN CODE
Trichy HO 620001 Ordinance-Estate 620 016
Teppakulam 620002 Tennur 620 017
Woraiyur 620003 Thillainagar 620 018
Golden Rock 620004 Pappakurichi Kattur 620 019
Thiruvanaikovil 620005 J.M. College 620 020
Srirangam 620006 K.K. Nagar 620 021
Airport 620007 Thuvakudimalai 620 022
Trichy Fort 620008 Kajanagar 620 023
Ramjinagar 620009 Bharathidasan University 620 024
Ariyamangalam 620010 M.K. Kottai 620011
HAPP Township 620 025 E. Pudur 620012
Annanagar 620 026 Thiruverumbur 620013
Mutharasanallur 620 101 Boiler Project 620014
Somarasampettai 620 102 NIIT 620015
Kulumani 639 103
New India Business-2019 86
New India Business-2019 87
New India Business-2019 88


 M.Phil., B.Ed.,


Nrhyhu; kpd;rhuj;jpd; Kf;fpaj;Jtk; kp d;rhuk ; ,y;y hj Ne uq;fsp y;


rkhspf;fj;jhd; ,d;ntu;l;lu; ,Uf;fpwNj vd;W
khw; W vuprf; jpfs; kw; W k; kuGrhuh
epidf;f Ntz;lhk;. mjw;Fk; kpd;rhuk; Ntz;Lk;.
vuprf;jpfs; Fwpj;J cyfNk NgrptUfpwJ.
Fwpg;ghf kpd; cw;gj;jpapy; ,e;j kuGrhu Kiw kpd;rhuk; vg;NghJ tUk; vd;W fhj;jpUf;fTk;
Ntfkhfg; gutp tUfpwJ. Ntz;Lk;. Mdhy; Nrhyhu; kpd; cw;gj;jp vd;gJ
vg;NghJk; ve;j NeuKk; ekf;F kpd;rhuj;ijf;
R+upa xsp%yk; kpd;rhuk; cw;gj;jp nra;J nfhLf;ff;$baJ.
nfhs;tJjhd; Rw;W R+oYf;F ghJfhg;ghdJ
vd; g jhy; cyfk; KOtjpYk; ,g; G jpa , g; Ng h ij a k pd ; Nj i tf Sf ; fh f
njhopy;El;gk; gutyhf gpd;gw;wg;gLfpwJ. kl; L ky; y > vjpu; f hyj; j py; kpd; j l; L g; g hL
mjpfupf; F k; tha; g ; G fisAk; fzf; f py;
ekJ Njitf;F Vw;g ,aw;ifaplkpUe;Nj nfhz; l hy; ,ij mikj; J f; nfhs; t J
vLj;Jf; nfhs;Sk; tha;g;G mJ. nfhQ;rk; nuhk;gTk; Gj;jprhypj;jdk; vd;W nrhy;yyhk;.
ftdk; nrYj;jpdhy; ekJ NjitAk; jPUk;
jtpu kpd; fl;lzq;fSk; mjpfupj;J nfhz;Ljhd;
Njitapy;yhj ru;r;irfSk; XAk;. tPL fl;Lk;
,Uf; F k; . ,e; j R+oypy; j hd; khw; W kpd;
n r y Nt h L , e ; j n r y i t A k ; Nr u ; j ; J
cw; g j; j pf; f hd NjitAk; vOfpwJ. ,J
fzf; fpl; l hy; vjpu;f hy kpd; jl; L g; ghl;i l
Kd;Ndhf;fp rpe;jpf;ff;$ba Kbthf ,Uf;Fk;.
rkhspf;fyhk;.
New India Business-2019 89
kuG rhu;e;j kpd; tha;g;Gfis kl;LNk fhw;W kpd; ,aw; wpAld; Nrhyhu; jfLfs;
ek;gpf; nfhz;bUf;fhky;> ekf;Fj; Njitahdij %ykhfTk; kpd; cw;gj;jp nra;tJjhd; i`gpupl;
ekJ tPl ; b NyNa cw;g j; j p nra; Jnfhs; s Kiw.
Kaw;rpf;fyhk;.
gfypy; R+upa xsp %yKk;> ,uT kw;Wk;
,e;j pahtpy; gy khepyq;fspYk; R+upa khiy Ntisfspy; ,e;j fhw;W kpd; ,aw;wp
kpd; cw; gj;j pf; fhd Cf;F tpg;G Ntiyfs; %yKk; kpd;rhuk; ngwyhk;. fhw;W thF cs;s
jPtpukhf eilngw;W tUfpd;wd. kj;jpa muRk; gFjpfs; kw;Wk; flNyhu gFjpfspy; ,e;j
Nrhyhu; kpd; r hu cw; g j; j pf; F Kd; D upik Kiwia nray;gLj;jyhk;.
nfhLj;J tUfpwJ..
,e;j Kiwapd; %yk; 30 Kjy; 40
tP l ; L j; Nji tfSf; F kl ; L ky ; y . rjtPjk; tiu Nrhyhu; jfLfspypUe;Jk; 70
tptrhak; kw;Wk; njhopy;Jiw NjitfSf;Fk; my;yJ 60 rjtPjk; fhw;W kpd; ,aw;wp %yKk;
,jpypUe;J kpd;rhuk; cw;gj;jp nra;a KbAk;. kpd;rhuk; ngwyhk;.
Nrhyhu; kpd;rhuk; vLg;gjw;fhd jfLfs; kw;Wk;
fUtpfis mikg;gjw;fhd Kjy;fl;l nryTfs; Njit vt;t sT?
vd;d Nth nfhQ;rk; mjpfk;jhd;. jpdrup tP l ; b y; vt; t sT kpd; r huk;
Mdhy; xU Kiw nryT nra;Jtpl;lhy; nrythfpwJ vd;gij nghWj;J Vw;gLj;jpf;
mLj;j ,UgJ tUlq;fSf;F mjw;F nryT nfhs;syhk;. xU ehspy; %d;W Kjy; Ie;J
nra;a Ntz;ba mtrpakpy;iy vd;fpwhu;fs;. A+dpl;fs; tiu kpd;rhuk; gad;gLj;Jk; tPL
jw;NghJ re;ijapy; Njit Fiwthf cs;sjhy; vd;why; 1 fpNyhthl; A+dpl; NghJk;. ,ijtpl
tpiy mjpfkhf cs;sJ. gutyhf mjpfkhf gad;gLj;Jk; tPL vd;why; 2 fpNyhthl;
gad; g hl; L f; F tUk; N ghJ tpiy Fiwa my; y J mjw; F k; mjpfkhf mikj; J f;
tha;g;Gfs; cs;sd. nfhs;syhk;.

kpd; cw;gj;jp kpd; Nkhl;lhu;fs;> Vrp> kpf;]p> fpiuz;lu;


vd midj;J kpd; rhjdq;fisAk; ,af;f 5
• Nrhyhu; Ngdy;fisg; gad;gLj;jp kpd;rhuk;
fpNyhthl; tiu cw;gj;j p nra;A k; A+dpl;
jahupf;Fk; Kiwf;F ‘Nghl;Nlh Nthy;lha;f;’
mikj;Jf; nfhs;syhk;. tptrha Nkhl;lhu;
vd; W ngau; . ,k; K iwapy; xsp kpd;
NjitfSf; F 5 fpNyhthl; mikj; J f;
tpisit (Nghl;Nlh vyf;l;upf;) gad;gLj;jp
nfhs;syhk;. jw;NghJ Nrhyhu; kpd;rhuj;jpy;
R+upa xsp kpd; rf;jpahf khw;wg;gLfpwJ.
,aq;F k; ePu ; ,iwf;Fk; kpd; Nkhl;lhu;fs;
,jw;fhf Nrhyhu; Ngdy;fspy; nrypdpak;
te;Js;sd.
G+rg;gLfpwJ.
• vdNt mjd;kPJ R+upa xsp tpOk;NghJ> kpd;rhu Nrkpg;G
kpd;d Zf;fs; J}z;lg;gl;L> kpd;rhukhfpwJ. Nrhyhu; kpd; cw;gj;jp jfLfs; kw;Wk;
Neu;kpd;rf;jpahf ,Uf;Fk; mk;kpd;rhuj;ij fhw;W kpd; ,aw;wp %yk; Neubahf kpd;rhuj;ij
,d;ntu;ll ; u;fisf; nfhz;L V.rp. kpd;rhukhf vLj;J gad;gLj;JtJ xU tif vd;why;
khw;wp tPLfspy; gad;gLj;jpf; nfhs;syhk;. kpd; r huj; i j Ngl; l upfs; %yk; Nrkpj; J k;
i`gpupl; gad;gLj;j KbAk;. gfy; Neuq;fspy; Neubahf
gad; g Lj; j pf; nfhz; L > ,uT Neuq; f spy;
Nrhyhu; jfLfs; %yk; Kd; r huk; Ngl;lupfs py; Nrkpj;j kpd;rhuj;ijg;
ngWtJ xU tif vd;why;> fhw;whiy kpd; gad;gLj;jyhk;.
cw; g j; j pAk; kf; f Sf; F if nfhLf; f pwJ.
fhw; whiy vd;wJk; uhl;rj ,wf;if nfhz;l nryT kw;Wk; guhkupg;G
fhw;w hbfis fw;gid nra;a Ntz;lhk;. Nrhyhu; kpd; cw;gj;jp jfLfs; kw;Wk;
tPl;bd; nkhl;il khbapNyNa rpwpa i`gpupl; mikj;Jf; nfhLg;gjw;F jkpo;ehl;by;
mstpy; mikj;Jf; nfhs;s KbAk;. ,e;j rpwpa gy epWtdq;f s; cs;s d. Mdhy; tpiy
New India Business-2019 90

epWtdj;Jf;F epWtdk; NtWgLk;. nghJ gad;ghl;L f;F mspf;F k; ,lq;fspy;


xt;n thd; Wf; F k; jdpj;j dp tpiyahfNth> mi k f ; F k ; N g h J k h d p a k ; K d ; D u p i k
my;y J kpd; rhuj;i j Nrkpf; F k; trjpf; F k; nfhLf;fg;gLfpwJ.
Nru;j;Jk; tpiy Fwpg;gplg;glyhk;.
,jw;F mLj;J tPLfs;> jdpegu;fSf;fhd
Mdhy; 1 fpNyhthl; kpd; cw;gj;jp jfLfs; khdpaKk; > jdpahu; epWtdq; f s; > kw; W k;
mikf;f Njhuhakhf &. 3 yl;rk; tiu MFk;. fhu;g;gNul; epWtdq;fs;> njhopyfq;fSf;fhd
Mdhy; 5 fpNyhthl; tiu mikj;Jf; nfhs;s khdpaKk; mDkjpf;fg;gLfpwJ.
Njhuakhf &.10 yl;rk; Kjy; &. 12 yl;rk;
tpz; z g; g jhuupd; Mjhu; fzf; f pd;
tiu nrythFk;. kpd;rhu Nrkpg;G Ngl;lupfis
mbg;gilapy; Neubahf mspf;Fk; tifapy;
Ie;J tUlq;fSf;F xU Kiw khw;w Ntz;Lk;.
khdpa jpl;lk; nray;gLfpwJ. mjpfgl;rkhf 500
Ngd y ;fis mt;tg;Ngh J Jilj;J fpNyh thl; cw;gj;jp tiu mDkjpf;fg;gLfpwJ.
Rj; j g; g Lj; J tJ kw; W k; Ngl; l upfSf; f hd
,e;j khw;W Kiw kpd; cw;gj;jpia
b];by;l; thl;lu; mt;tg;NghJ khw;Wk; nryTfs;
mi k j ; J f ; n f h s ; t J mj p f n r y t h f
cz;L.
,Uf;fpwNj vd Nahrpf;f Ntz;lhk;. tPL fl;Lk;
muR khdpaq;fs; n r y Nt h L , e ; j n r y i t A k ; Nr u ; j ; J
fzf;f pl; lhy; vjpu; fhy kpd; jl;L g; g hl;i l
kj;jpa> khepy murpd; kuG rhuh vuprf;jp
rkhspf;fyhk;.
Jiw rhu;e;j khdpaq;fs; fpilf;Fk;. rkPgj;jpy;
jpUj; j k; nra; a g;g l; l mstpd; g b nkhj; j ,ij nrythf ghu; f ; f hky; kpd;
nry tpy; 15 rj tP j k; khdpa k; cz ; L . jl;Lg;ghLf;fhd jPu ;thf ghu;j;jhy; ,e;j tpiy
gs;spf;$lq;fs;> kUj;Jtkid> KjpNahu; Xa;T nfhLg; g jw; F cq; f s; kdKk; > gzKk;
,y;y q;fs;> muR> nghJj;Jiw epWtdq;fs;> jahuhfNt ,Uf;Fk;.
r%y ey $lq;fs;> nghJ gad;ghl;L ,lq;fs;>
New India Business-2019 91



TRADITIONAL VS DIGITAL MARKETING
ve;j xU tpahghuj;jpw;Fk; re;ijg;gLj;jy; ghuk;gupa re;ijg;gLj;jy;
(Marketing) vd;gJ ,d;wpaikahj nray; MFk;.
(Traditional Marketing)
re; ijg; g Lj; J k ; Kiw kl; L k ; mtu tu;
tpUg;gj;jpw;Nfw;g khWgLk;. Mdhy; ve;j Kiw ghuk;gupa re;ijg;gLj;jy; fhyk; fhykhf
gpd;gw;wg;gLk; M/g;iyd; (Offline) Kiw MFk;.
ngupa mstpy; yhgk; (Profit) ngw;Wj;jUk;
ngUk;ghYk; ghuk;gupa re;ijg;gLj;jy; gpd;tUk;
vd;gJ midj;J KiwfisAk; gpd;gpw;wpatu;fs;
topKiwfspy; gpd;gw;wg;gLfpwJ:
kl;LNk ed;whf mwptu;. gy;NtW njhopy;
KidNthu;fs; (Entreprenurs) epWtdu;fs; (Owners) 1. mr; R – Print (,jo; f s; – Magazines>
kw; W k; re;i jg;g Lj; J gtu; f splk; (Marketers) nra;jpj;jhs;fs; – Newspapers kw;Wk; gy)
ciuahbatu;fs; vd;w Kiwapy; gpugykhd 2. xspgug;G – Broadcast(njhiyf;fhl;rp – TV>
re;ijg;gLj;Jk; Kiwfspd; ed;ik kw;Wk; thndhyp – Radio kw;Wk; gy)
FiwghLfis (Pros & Cons) njhFj;Js;Nshk;. 3. Neub nkapy; – Direct Mail(gl;bay;fs; –
mitfs; gpd;tUkhW: Catalogues> jghy; ml;ilfs; – kw;Wk; gy)
New India Business-2019 92

4. njhiyNgrp – Telephone (njhiyNgrp b[pl;ly; re;ijg;gLj;jy;:


miog; G fs; – Tele Calls> FWe; j fty; DIGITAL MARKETING
nra;jpfs; – SMS kw;Wk; gy)
,iza njhopy;El;gq;fis gad;gLj;jp
5. ntspg;Gw re;ijg;gLj; Jk; nray; fs; – jahupg;Gf;fisNah my;yJ NritfisNah
Outdoor (tpsk;gu gyiffs; – Billboards ,iza gadhspfsplk; nfhz;L Nru;f;Fk;
kw;Wk; gy) re;ijg;gLj;jy; b[pl;ly; re;ijg;gLj;jy; MFk;.
gad;fs;: gad;fs;:
cs;@ u; thbf;ifahsu;fis tpiutpy; ftu mjpf mstpyhd Efu; Nthu;fis nrd;wila
KbAk;: KbAk;:

thndhyp kw;Wk; cs;@u; ,i za j; ij g ad ; g Lj ; J Nt hu pd ;


nra;jpj;jhs;fspy; tpsk;guk; nra;tjd; %yk; v z; z pf ; i f e hS f ; F e hs ; mj pf u p j; J
cs; N shu; thbf; i fahsu; f is tpiutpy; tUtjhYk;> midj;J ehLfspYk; ,iza
ftuyhk;. rhiyNahuq;f spy; itf;f g;g Lk; Nrit jilapd;wp fpilg;gjhYk; cyfstpyhd
Efu; Nthu;fis vspjpy; nrd;wila KbAk;.
tpsk ; g u gjhi ffs; th fd Xl; b f spd;
ftdj; j pid <u; f ; F k; ngUk; fhuzpfshf Efu;Nthu; <LghL mjpfk;:
cs;sd.
r%f tiyj;jsq;fs;> cldb mul;il
mr;Rg;gpujpfis (Hard Copies) Nrkpj;J itf;f trjpfs; Nghd; w tplaq; f s; Efu; N thupd;
KbAk;: <Lghl; b id mjpfupf; f pd; w d. njhopypy;
<Lgl; L s; N shuplk; Efu; N thu; Neubahf
thbf;ifahsu;fs; tpsk;gu ciuahLk; tha;g;Gfs; epiwa cs;sd.
mr;Rg;gpujpfis Nrkpj;J itj;J Njitg;gLk;
Neuq;fspy; kPzL
; k; ghu;j;J gad;gLj;j ,aYk;. re;ijg;gLj;jYf;fhd nryT FiwT:
re; i jg; g Lj; J Nthupd; vz; d pf; i f
tpiutpy; Gupe;J nfhs;s KbAk;:
Fiwthd mstpy; ,Ue;jhy; $l vspjpy;
njhiyf;fhl;rp kw;Wk; thndhyp topNa Efu;N thu; f is nrd;i wilAk; tha;g ;G fs;
nra;ag;gLk; tpsk;guq;fs; ghku kf;fSk; Gupe;J cs;sjhy; nryTk; FiwaNt nra;fpwJ.
nfhs;Sk; tifapy; tbtikf;fg;gLtjhy; cldbahf Efu;Nthu;fis nrd;wila KbAk;:
,t; t if tpsk; g uq; f s; jtpu; f ; f ,ayhj
nray;ghlhf cs;sJ. r%f tiyj;jsq;fspy; gjptplg;gLk;
gjpTfs;> ,iza tpsk;guq;fs; cldbahf
FiwghLfs;: E fu ;Nth up d ; ghu ;itf;F nfhz;L
nry;y g; gLfpwJ. vdNt cldb tpw; gid
Fiwe;j mstpyhd thbf;ifahsu;fis
elf;Fk; tha;g;GfSk; mjpfk;.
kl;L Nk nrd;wila KbAk;.
nrytPdq;fs; kPjhd tUkhdj;ij fzf;fpLjy;
,t;tif re;ijg;gLj;jy; kpf FWfpa
vspJ:
Efu;Nthu; tl;lj;ijNa nrd;wilAk; epiy
cs;sJ. mjpf mstpyhd kdpj ciog;Gk; gFg;gh a;T fU tp fs; gy ;NtW
NeuKk ; Njitg;gL tjhy; ghuk ;gupa jfty;fis fz;lwpa cjTfpd;wd. vt;tsT
re; i jg; g Lj; j y; %yk; rpwpa mstpyhd thbf;ifahsu;fs; tiyj;jsj;jpw;F te;Js;sdu;>
Efu; Nthu;fis kl;LNk jf;f itj;Jf;nfhs;s vj;jid Ngu; jahupg;Gf;fis thq;fpAs; sdu;
Ng h d ; w t p l a q ; f i s v s p j p y ; mw p e ; J
KbAk;.
nfhs;syhk;. vdNt nra;j nrytPdq;fs; kPjhd
njhiyf;fhl;rp kw;Wk; thndhypapy; tUkhdj;ij fzf;fpLjy; kpfTk; vspjhfpwJ.
tpsk;guk; nra;tjw;fhd nryT rw;Nw mjpfk;. gpuhz;l; fl;likg;G:
rpy tpdhbfs; kl; L Nk xspgug; g g; g Lk;
tpsk;guq;fSf;F ngupa mstpy; epjp nrytpLk; rpwe;j Kiwapy; tbtikf;fg;gl;l> rpwe;j
epiyAk; cs;sJ. cs;slf;fk; nfhz;l tiyj;jsq;fs;
New India Business-2019 93
ghu;itahsu;fis thbf;ifahsu;fshf khw;Wk; , aq ; F Ki w f is fw ; w wp a Nt z ; ba J
ty;y ik nfhz;lJ. r%f tiyj;jsq;fspy; mtrpakhfpwJ.
El;gkhf gjptplg;gLk; fhnzhspfs; kw;Wk;
ve;j Kiwia Nju;e ;njLg;gJ?
gjpTfs; gpuhz;l; tpopg;Gzu;it Vw;gLj;Jk;
fhuzpfsha; tpsq;Ffpd;wd. ,u z; L Ki wfs pd ; ed ; i kfs ; kw ; W k;
FiwghLfis mwpe;J nfhz;lhapw;wh? ve;j
FiwghLfs;:
Kiwia gpd;gw;w NghfpwPu;fs;?
vjpu;kiw fUj;Jf;fs;:
kpf rupahd Kiwia Nju;en ; jLg;gjw;F
jpUg; j pailahj thbf; i fahsu; f s; jq;fspd; tpah gh uj;ijg;gw;wpAk ;
jq;fspd ; vjpu;k iw fU j;Jf;fisAk ; Efu; N thu; f isg; g w; w pAk; ed; w hf njupe; J
Gfhu;fisAk; nghJntspapy; gjptpLk; R+oy; itj;jpUj;jy; kpf mtrpak;.
cs;sJ. vdNt tpahghuj;jpd; kPjhd ek;gpf;if
,uz;L re;i jg; gLj; J k; KiwfSk;
FiwAk; tha;g;Gfs; cs;sJ.
jq;fs; tpahghuj;ij ve;j mstpy; ghjpg;ig
epGzj; J tk; ngw; w tu;f is Nju; e ; n jLf; f Vw;gLj;Jk; vd;gjid mwpe;J itj;jpUj;jYk;
Ntz;L k;: kpf mtrpak;.
,izaj;jpy; re;ijg;gLj;Jtjw;F epGzj;Jtk; jq;fspd; Efu;Nthu; ,iza trjpfis
ngw;wtu;fis Nju;e;njLf;f Ntz;baJ kpfTk; gad; g Lj; J tJ FiwT vdpy; ghuk; g upa
mtrpak;. rpy Neuq;fspy; jtwptpLk; R+oy;fSk; re;ijg;gLj;j iy Nju;e ;njLf;fyhk;.
cs;sJ.
Efu; N thu; ,izaj; j py; fl; L z; L
Njly; nghwpfspd; fl;Lg;ghLfs;: ,Ug;gpd; ,iza re;ijg;gLjiy
Nju; e ;njLf;f yhk;. rpy Neuq;fspy; ,uz;L
gadu;fSf;F kpfr;rupahd Kbtpid
KiwfisAk; gpd;gw;wNtz;ba R+oy; Vw;glyhk;.
mspf;Fk; Nehf;fpy;> Njly; nghwpfs; mbf;fb
vdNt Nju;en ; jLf;Fk; KbT jq;fspd; iffspy;
jq;fspd; ,aq;FKiwfis khw;wp tUfpd;wd.
cs;sJ.
vdNt mbf;fb Njly; nghwpfspd;

 New India Business 


New India Business-2019 94

(Social Media Business Model)




,e;jpah tpy ; mjpfu pj;J tU k ; Fzeyd; f Sf;F Vw; wthWk; tbtikf; f g;


];khu;l;Nghd;fspd; tsu;rr ; papd; %yk; midj;J gLfpd;w d. 40% kf;f s; mtu; fspd; gof;f
NjitfSk; NjLjYf; F vspa tz; z k; tof;fq; fSf; F Vw;w tifapy; mtu;fspd;
cs; s q; i fapy; mlq; f ptpLfpd; w J. 85% Neuj;ij nrytpl;L> Ntiy nra;fpd;wdu;. vdNt
];k hu;l ; Nghd; gadhspfs; jhq; fs; J}q;f p cUthf;fg;gLk; mg;spf;Nf~d;fs; kf;fspd; gof;f
vOe;jTld; jq;fsJ nkhigy; Nghd;fis Kjy; tof;fq;fSf;Fk; (HABITS) nghOJNghf;fpw;Fk;
gjpide;J epkplq;fSf;Fs;Ns vLj;J jq;fSf;F Kf;fpaj;Jtk; nfhLf;fpd;wd.
tUk; thl;rg; nkNr[; fs;> FB nkNr[;fs;>
vjd; mbg;gilapy; jd;trg;gLj;Jk; fUj;Jf;fs;
Nehl; b gpNf~d; f s; te; J s; s jh vd; g ij
(Concepts) cUthf;fg;gLfpd;wd:
rupghu;ff
; pd;wdu;. ehsiltpy; r%f tiyjsq;fs;
mtu; f is jd; trkhf; F fpd; w d nghOJ mjpf tUthia <l;Lk; r%f
Nghf;fpw;fhf ];khu;lN; ghdpy; r%f tiyjsq;fs; tiyjsq; f s; gy; N tW fhd; n rg; l ; f is
cgNahfpg;gtu;fs; mjw;F mbikahfpd;wdu;. Vd;? (fUj; J fis) Kd; i tj; J tbtikf; f g;
Vjdhy; ,e;j r%f tiyj;js Clfq;fs; ggLfpd;wd. ,e;j fhd;nrg;Lfs; kf;fis
,t; t sT jd; t rg; g Lj; J fpd; w J vd; g ij ftUtjhfTk;> Mr;rupa%l;LtjhfTk; cstpay;
fhz;Nghk;. uPjpahfTk; tbtikf;fg;gLfpd;wd. mjidg;
gw;wp tpupthf fhz;Nghk;.
r%f tiyjs Clfq;f s; vjdhy;? Vd;?
,t;tsT mbikg;gLj;Jfpd;wd: 1) J}z;Ljy;: (Trigger)

r%f tiyjskhdJ kf;fspd; gof;f r%f tiyjsq;fspy; cs;s


tof; f q; f Sf; F Vw; w thWk; > mtu; f spd; mg;spNf~d;fs; gad;gLj;j> J}z;Ljy; vd;gJ
New India Business-2019 95

Kjd;ikahd fUtp MFk;. Kjypy; jd;id cq;fSf;F Njhd;Wk; ek;gpf;ifapd; %yNkh


cgNahfg;gLj;Jq;fs; vd;gij gy tpjkhf ePq;fs; J}z;lg;gLtPu;fs;.
me;j mg;spNf~id cUthf;fpa epWtdq;fs;
cs;Szu;tpd; %yk; J}z;lg;gLjy;:
NeubahfNth> kiwKfkh fNth
J}z;LtpLfpd;wdu;. jq;fSf;F Njhd;Wk; vz;zq;fs; me;j
mg ; s p Nf ~d p d ; g a d ; g h L f s; j q ; f i s
J}z;Ljypd; Kjy; fl;lk; NehbgpNf~d;
vNkh~dyhf njhlu; G gLj; J k; ,lq; f spy;
thapyhf cq;fSf;F njuptpf;fg;gLk;. me;j
jhq;fs; me;j mg;spNf~d; Nky; J}z;lg;gl;L
mg;spNf~d; jdJ ,Ug;ig cq;fsplk; cWjp
nra;J nfhs;Sk; NehbgpNf~d; thapyhf mjd; ehl;lk; nfhs;tPu;fs;. cjhuzkhf jhq; f sJ
%yk; me;j mg;spNf~dpy; jq;fSf;F VNjDk; rpwg;ghd epfo;Tfis gfpu;eJ ; nfhs;s> Nrkpj;Jf;
jfty;te;Js;sjh vd;W ePq;fs; gad;gLj;j nfhs;s tha;g;gspf;Fk; tifapy ;
Muk;gpj;JtpLfpd;wPu; fs;. ,e;j J}z;L jy; mikf;fg;gl;L s;s> ,d;];lhfpuhk;> Ng];Gf;
,uz;L tiffSf;Fs; tptupf;fg;gLfpd;wJ. Nghd;wit ,e;j tif J}z;LjYf;Fs; mlf;fk;.
me;j epWtdk; ntspapy; (External) ,Ue;J
2)nray;Kiw:(ACTION)
cq;fisg; gad;gLj;j J}z;LtJ> ,uz;lhtJ
cq;fsJ cs;Szu;Nth my;y J cq;fspd; mg; s pNf~d; f s; gad; g Lj; J k; N ghJ
NjitfSf;Nfh (Internal) jhdhf Kd;te;J vspajhf ,Uf;f Ntz;Lk;. gad;gLj;J
J}z;bf; nfhs;tJ. gt Uf ; F rp f; f yh f my; yhk y; vs pj hf
njhlu; Gnfhs; S k; tifapy; mike; j pUf; f
mg;spNf~d; epWtdq;fs; $Fs; Nghd;w
Ntz; L k; . cjhuzkhf thl; r g; Nghd; w
ngupa epWtdq; fSf;N fh my;y J cq;f s;
nknrQ;ru;fs; gad;gLj;Jtjw;F vspjhfTk;>
];khu;l;Nghdpy; gad;gLj;Jk;
trjpahfTk; ,Uf;Fk;. ,jd; mbg;gilapy;
mg;spNf~d;fSf;Nfh gzk; nfhLj;J jq;fsJ
tbtikf;fg;gl;l mg;s pNf~d;fis
epWtdq; f spd; mg; s pNf~id cq; f Sf; F
gad;gLj;Jgtu;fs; tpiutpy; mjw;F mbikahfp
tpsk;gukhf fhl;Lthu;fs;. mjd; mbg;gil
jq;fsJ thbf;ifahd> tof;fkhd gof;fkhf
gad;ghL cq;fNshL nghUe;jpdhy; ePq;fs;
mij gad;gLj;j J}z;lg;gLtPu;fs;. khw;wpf;nfhz;Ls;sdu;.

cwTKiwfshy;> ez;gu;fshy; J}z;lg;gLjy;: 3) ntFkjp (Rewards):

xU mg;spNf~Ndh my;yJ jhq;fs; gad;gLj;Jk; mg;spNf~dpy;


t p i s a h l ; Nl h cq;fsJ cwTfs; ePq;fs; gad;gLj;jpf; nfhz;bUf;Fk; NghJ
gad;gLj;JtjhYk;> cq;fs; ez;gu;fs; gad;gLj;jp cq; fSf; F VNjDk; ntFkjpfs; my; y J
cq;fSf;F gupe;Jiu nra;tjd; %yKk; ePq;fs; gupRfNsh ve;j tbtj;jpd; %yNkh jq;fSf;F
J}z;lg;gLtPuf ; s;. cjhuzkhfr IMO vd;w nfhLg;gjd; %yk; ePq;fs; me;j mg;spNf~id
mg;spNf~d; ntspehl;by; cs;s cq;fsJ njhlu;e ;J gad;gLj;j J}z;btplg;gLtPu;fs;.
cwtpdu;fhf jhq;fs; gad;gLj;j J}z;b a cjhuzkhf nl];(TEZ) Nghd;w mg;spNf~d;
tha; g; G fs; miktJ > cq; f sJ ez; g upd; %yk; eP q ; f s; nra; A k; xt; n thU gz
gupe ;Jiuapd ; Ng u p y ; PUB-G N g h d ; w g up tu ; j; j iz f; F k; xU g u pRf ; $g ; gd ;
tpisahl;Lfis jhq;fs; ,d;]l ; hy; nra;J nfhLf;fg;Lk; . mjd; %yk; jq;fSf;F gzk;
tpisahLtJ Nghd ;w it ,e;j jpUk;g fpilf;Fk; trjpAld; ,Ug;gjhy; me;j
J}z;Ljy;fspdhy; miktNj. mg ; s p Nf ~ d ; j p U k ; g j p U k ; g eP q ; f Ns
cgNahfg;gLj;j J}z;lg;gLtPu;fs;.
RaKbtpd; fhuzkhf J}z;lg;gLjy;:
KfE}y;(FB) Nghd;w mg;spNf~d;fspy;
xU mg; s pNf~dpd; gad; g hNlh> jhq;fs; NghLk; gjpTfSf;F iyf;> fnkz;Lfs;
NyhNfh-Nth> my;yJ me;j epWtdj;jpd; kPJ Nghd;w Mg;~d;fs; %yk; jq;fSf;F ghuhl;Nlh>
New India Business-2019 96
iyf; Nfh tUtjd; %yk; mtu; fSf; f hd gof;f khf khWjNy ,e; j tif jd;t rg;
ntFkjpia (Reward)I cWjpnra;J nfhz;L gLj;JjYf;F fhuzpfs; MFk;.
jq;fsJ mg;spNf~id mjpf gadhspfs;
cgNahfpg;gij cWjpnra;J nfhs;fpd;wdu;. kw;WnkhU cjhuzkhf fpsh~; Mg; fpshd;];
Nghd;w tpisahl;Lfs; njhlf;fj;jpy; rpwpa
KjyPL (Investment): nyty;fspy; Ntfkhf tpisahb Kbf;Fk;
gbAk;> ngupa lTd; `hy;fs; nrd;wTld;
KjyPlb
; d; %yk; ePqf; s; J}z;lg;gLtNj
Kbf ; f fbd khdjhf Tk; > t btikf; fg;
kpf Kf;fpakhd> Kjd;ikahd J}z;LjyhfTk;
gl;bUf;Fk;> mij Kbf;f nra;jpUf;Fk; Neu
eP q ; f s; njhlu; e ; J me; j mg; s pNf~dpw; F
nrytP L fSf; f hf mij iftpl KbahJ
mbikahtijAk;> gad;gLj;j epu;ge;jpf;fg;
njhlu;e;J tpisahLk; epiy Vw;gLk;.
gLtijAk;> cWjp nra;fpwJ.
Nrhrpay; kPb ah BUSINESS MODEL:
KjyPL vd;gJ ,Jtiu me ;j
mg;spNf~dpw;fhf nryT nra;ag;gl;l Neuk;> Nkw ; f z ; l e h d; F t op K iw fi s
kw;Wk; jhq;fs; me;j mg;spNf~dpy; Nru;j;J gad;g Lj; j p xUtiu r%f tiyjsj;j py;
itj; j itf; f hf njhlu; e ; J nray; g LtJ jd;trk; nra;a ,aYk;. ,e;j tifahd
mjw;fhd xU tif J}z;LjNy MFk;. khjpupfspy; rpf;fp jq;fsJ Neuj;ij mjpfkhf
nrytplhky; mijNa gad;gLj;jp xU tzpf
cjhuzkhf(FB) KfE}ypy; jhq;f s;
khjpupia cUthf;fp jq;fsJ tpahghuj;ij
Nru;jJ
; itj;jpUf;Fk; el;G gl;baYf;fhfTk;>
n g U f ; f p f ; n f h z ; L n k d ; Nk Y k; t s u
jhq;fs; Nru;j;J itj;jpU f;Fk ;
tho;j;Jfpd;Nwhk;.
Gifg;glq;fSf;fhfTk;> epidTSf;fhfTk;>
njhlu;eJ
; gy tUlq;fs; gad;gLj;jp mJNt
New India Business-2019 97



rPdhtpd; kpfg;ngupa gzf;fhuu; Mtjw;F Kd;G mjpf Njhy;tpfisAk; kw;Wk; mjpf
Gwf;fzpg;GfisAk; re;jpj;j ALIBABA epWtdu; [hf; khtpd; tuyhW....

[hf; kh (jack Ma) cyfpd; kpf gs;s p Nju;t py; gy Njhy;tpfis fz;ltu;
ntw;wpfukhd njhopy; KidNthu;fspy; xUtu;.
Alibaba epWtdj;ij njhlq;fpatu; kw;Wk; mjd; [hf; kh fy;tpapy; rpwe;j khztuhf
epu;thf jiytu;. 2014 Mk; Mz;L rPdhtpd; ,Uf;ftpy;iy. xUKiw rhu;yp Nuh]; vd;gtu;
Kjy; ngupa gzf;fhuuhfTk;> 2015 Mk; Mz;L vLj;j Ngl;bapd; NghJ> [hf; kh “ ehd; Muk;g
,uz;lhtJ ngupa gzf;fhuu; Mthu;. cyfpd; gs;spj; Nju;tpy; 2 Kiw Njhy;tpaile;Njd;>
22 tJ kpfTk; rf;jp tha;e;j kdpju;> 2016 Mk; e L e p i y g ; g s ; s p j ; Nj u ; t p y ; 3 K i w
Mz;by; cyfpd; 33 tJ Nfhb];tuu;. rPdhtpd; Njhy;tpaile;Njd;> fy;Y}up EioTj; Nju;tpy;
80%Md;iyd;tpw;gid Alibaba FOkk; %yk; 2 Kiw Njhy;tpaile;Njd; gpwFjhd; gl;lk;
eilngWfpwJ. ngw;Nwd;” vd;W njuptpj;jhu;.

,jd; re;ij kjpg;G $.212 gpy;ypad; lhyu;. [hf; kh fy; t p fw; w ypy; kpFe; j
Nghuhl;lj;ij re;jpj;jhu;. Fwpg;ghf ,sik
tUkhdj;jpd; mbg;gilapy; Alibaba cyfpd; 6
fhyj;jpy; gs;spg; gbg;gpy; kPz;L k; kPz;L k;
tJ kpfg;ngupa ,izaj;jsk;.
Njhy;tpaile;jhu;. vdpDk;> mtu; jdf;F jPtpu
[hf; kh cyfpd; kpf ntw;wpfukhd Mu;tkpUf;Fk; (passionate) tp~aq;fspy; rpwe;J
njhopyjpgu; Mtjw;F Kd; gy Njhy;tpfisAk;> tpsq; f pdhu; . cjhuzj; j pw; F Mq; f pyj; i j
Gwf;fzpg;GfisAk; re;jpj;Jjhd; ,d;W rPdhtpd; fw;Wf;nfhz;bUe;jhu;.
kpfg; ngupa gzf;fhuuhf ,Uf;fpwhu;. vy;yh
[hf; kh xUKiw $wpdhu; “ePq;fs;
Njhy; t pfisAk; jdJ jd; d k; g pf; i fahy; xUNghJk; Kaw;rpNa vLf;ftpy;iynad;why;>
vjpu;nfhz;ltu; [hf; kh.[hf; kh ,d;W cyfpd; tha;g;GfNs ,y;iy vd;W cq;fSf;F vg;gb
gy NgUf;F Kd;khjpupahf tpsq;Ffpwhu;. njupAk;?”
New India Business-2019 98
fy;Y}up EioTj; Nju;tpy; fzpjj;jpy; 120 KFC-apy; Ntiyf;F tpz;z g;gpj;j 24 Ngupy;
kjpg;ngz;Zf;F 1 kjpg;ngz; kl;LNk vLj;jtu; [hf; kh kl;LNk epuhfupf;fg;gl;ltu;

Nju;tpy; Njhy;tpailtJ vd;gJ xU KFC epWtdj;jpy; Ntiyf;F tpz;zg;gpj;j


tif> Mdhy; EioTj; Nju;tpy; fzpjj;jpy; 1 24 Ngupy; 23 Ngu; Nju;njLf;fg;gl;ldu;. xNu xUtu;
rjtPjk; k l;L Nk vLg;gJ vd;gJ kl;LNk epuhfupf;fg;gl;lhu;. me;j xUtu; [hf;
Njhy;tpiaiatpl NtWtpjkhd tPo;r;rp. me;j kh Mthu;. mtu; epuhfupf;fg;gl;ljw;fhd fhuzk;
cauk; Fiwthdtu; kw;Wk; ey;y Njhw;wg; nghypT
ehl;fspy; [hf; kh fzpj ghlj;jpy; (mathematics)
nfhz ;bUf;fhjtu; vd;gjw;fhf. ,e;j
kpfTk; Nghuhbdhu;.
Gwf;fzpg;Gfs; ahTk; mtupd;
“e h d ; f z f ; f p y ; r p w e ; j t d y ; y > jd;dk;gpf;ifiaAk;> cWjpiaAk; xUNghJk;
Nkyhz;ik fw;wtDkpy;iy> ,d;Wk; vd;dhy; Fiwj;jjpy;iy.
fzf;fpay; mwpf;iffis gbf;f ,ayhJ” vd;W Kjy; njhopy; Kaw;rpapy; Njhy;tpaile;j [hf;
xUKiw $wpdhu;. gpy;y padu; (billionaire) kh
Mtjw;F fzf;fpy; rpwe;jtuhf ,Uf;fNtz;Lk;
vd;gij khw;wpatu;. [hf; kh ,izak; gw;wp mwpe;jg; gpwF>
China Page vd;w rPdhtpd; Kjy; Md;iyd;
,d;Dk; Rthurpakhd tp ~ak; telephone directory-I njhlq;fpdhu;. Mdhy; me;j
vd;dntd;why;> cyfpd; kpfg;ngupa njhopy;El;g Kaw;rpapy; Njhy;tpaile;J China Page-ypUe;J
epWtdj; i j epWtpa [hf; kh (jack Ma) ntspNawpdhu;.
,sikg;gUtj;jpy; fzpdp vd;d thu;j;ijia
Alibaba ,yhgk; ,y;yhj njhopy; vd
$l Nfl;fhjtu;. 1980 Mz;by; Hangzhou Normal KjyP l ; l hsu; f shy; $wg; g l; L KjyP l ; i l
gy;fiyf;fofj;jpy; gapd;W mtu; Mq;fpyj;jpy; ngWtjw;F epuhfupf;fg;gl;lJ
gl;lk; ngw;whu;.
1998 Mz; b y; [hf; kh nghUs;
`hu;tu;l; (Harvard) gy;fiyf;fofj;jhy; 10 tpw;gidahsu;fs; kw;Wk; thq;F Nthu;fis
Kiw epuhfupf;fg;gl;ltu;. ,i zf ; F k; Alibaba v d; w ep Wt dj ; i j
njhlq; f pdhu; . mtu; gy Njhy; t pfshy;
“ehd; `hu;tu;l; gy;fiyf;fofj;jpy; 10 ghjpf;fg;gl;lhu;. %d;W Mz;Lfs; tiu Alibaba
Kiw tpz;z g;g pj; N jd;> tpz;z g;g pj; j 10 ve;jtpj yhgj;ijAk; <l;ltpy;iy.
KiwAk; epuhfupf;fg;gl;Nld;. Mdhy; vd;whtJ
xU e hs; e hd; mq ; F kh zt u; f Sf ; F [hf; kh Alibaba tpw;F KjyPl;il (fund)
fw;Wf;nfh Lg;Ngd ; vd;W vdf;Fs; ngw rpypf; f hd; Ntyp KjyP l ; lhsu; f splk;
mZfpa NghJ> ,yhgk; ,y;yhj njhopy; khjpup
$wpf; n fhs; N td; ”. ,e; j Gwf; f zpg; G fs;
(unprofitable business model) vd;W $wg;g l;L
xUNghJk; mtiu gpd;dilar; nra;jjpy;iy.
KjyP l ; i l ngWtjw; F epuhfupf; f g; g l; l J.
30 ntt;NtW NtiyfSf;F tpz;zg;g pj;J gzg;guptu;j;jid (payments) nra;tjpy; kpFe;j
30 Yk; Njhy;tpaile;jtu; rthy;fis Alibaba re;jpj;jJ.

ve;j tq;fpAk; Alibaba epWtdj;Jld;


[hf; kh gl;lk; ngw;wg; gpd; 30 ntt;NtW
Nru;e;J Ntiy nra;a tpUk;gtpy;iy. vdNt
NtiyfSf;F tpz;zg;gpj;jhu;> tpz;zg;gpj;j
[hf; kh Alipay vd;w nrhe;j gz guptu;j;jid
30 Ntiyf;Fk; epuhfupf;fg;gl;lhu;. mtu; xUKiw
nra;Ak; epWtdj;ij njhlq;fpdhu;.
NghyP]; mjpfhup Ntiyf;F k; mZfpdhu;>
“ePq;fs; rpwe;jtu; ,y;iy (You’re not good) “ [hf; kh Alipay vd;w Md;iyd; gz
vd;W fhuzk; $wg;gl;L mjp Yk ; guptu;j;jid ,izaj;ij njhlq;fpa NghJ
Gwf;fzpf;fg;gl;lhu;. mtupd; Ibah Kl; l hs; j dkhdJ vd; W
New India Business-2019 99
$updhu;fs;. ,d;W cyfKOtJk; mjpfkhd NghJ mtupd; Ibah Kl;lhs;jdkhdJ vd;W
Md;iyd; gz guptu;j;jidfs; Alipay %yNk $updhu;fs;. ,d;W cyfKOtJk; mjpfkhd
eilngWfpd;wd. Md;iyd; gz guptu;jj; idfs; Alipay %yk;
eilngWfpd;wd.
Alibaba Group-d; epWtdu; [hf; khtpd; 10
ntw;wpapd; tpjpfs; 5. cq;fis tsu;j;Jf;nfhs;s fw;Wnfhz;Nl
,Uq;fs;.
1. Gwf;f zpg;ig gad;gLj;Jq;fs;.
6. VNjDk; xU fhupaq; f spy; ftdj; i j
[hf; kh fy;Y}up EioTj; Nju;tpy; 3 Kiw
FtpAq;fs;.
Njh y;tpaile ;jtu ;. 30 ntt;NtW
Nt i y f Y f ; f h f t p z ; z g ; g p j ; j Ng h J 7. cq; f s; epWtdj; j pw; F ey; y ngaiu
midj;jpYk; epuhfupf;fg;gl;ltu;. Nju; e ; n jLq; f s; . mtu; Alibaba ngaiu
Nju;en; jLj;jjw;F fhuzk; me;j ngau; cyfk;
2. cq;fs; fdit capu; g;Gld; itj;jpUq;fs; KOtJk; gpugykhf ,Ue;jJ.
(Keep Your Dream Alive).
8. Kjypy; thbf;ifahsu;fs;jhd;> ,uz;lhtJ
3. epWtdj;jpd; kjpg;ig cUthf;Fjy;> GJik Copau;fs;> %d;whtJjhd; KjyPl;lhsu;fs;.
GFj;Jjy;> fyhr;rhuj;ij cUthf;Fjy;
Nghd;wtw;wpy; ftdk; nrYj;Jq;fs;. 9. Fiw fhzhjPuf
; s;> mjpy; cs;s tha;gG
; fis
ghUq;fs;.
4. cq;fspd; fdT ntw;wpailahJ>
Kl;lhs;jdkhdJ vd;W ahu; $wpdhYk; 10. cq; f s; fdtpd; kP J jP u hj ntwpia
Vw;Wf;nfhs;shjPu;fs;. mtu; Alipay vd;w nfhz;bUq;fs;.
Md;iyd; fl;lzk; ,izaj;ij njhlq;fpa



   




 

 
 

New India Business-2019 100

KFC


cq; f Sf; F KFC Jupj czTfs; 1009 Kiw> cztfq;fshy; KFC rpf;fd; cupik
gpbf; F Nkh gpbf; f hNjh Mdhy; Nfzy; (franchise) Njitapy;iy vd;W nrhy;yg;gl;L
`hu;yhe;J rhz;lu;]; (Colonel Harland Sanders) epuhfupf;fg;gl;ltu;. ,uz; L Ff; f u; > khT>
fij cq;fSf;F epr;rak; gpbj;jkhdjhfNt krhyh fyitfs; Nghd;w itfis mtupd;
,Uf;F k;. mtupd; gazk; vy;NyhUf;Fk; fhupy; vLj;Jr;nrd;W CUuhf Rw;wpj;jpupe;J
xt;nthU cztfq;fSf;F nrd;W mtupd;
ntw; w pf; f hd J}z; L jiyNa nfhLf; F k; .
rpf;fd; nra;Ak; Kiwia tpsf;fp tpw;gid
tplhKaw;rp> mu;g;gzpg;G kw;Wk; fbd ciog;G
nra;a Kad;whu;.
Mfpait ,ize;jhy; ve;j tajpYk; ntw;wpia
cUthf;f KbAk; vd;gij mtupd; tho; f;if Mdhy; mtupd; KFC rpf;fid tpw;gid
gazk; nrhy;YfpwJ. nra;a ahUk; jahuhfapy;iy. mtu; 1009 Kiw
epuhfupg; G fisNa re; j pj; j hu; . 1009 Kiw
Nfzy; rhz;lu;]; jd;Dila nfd;lfp tplhKaw;rpf;F gpwF xU cztfj;jplk; KFC
/gpiuL rpf;fd; (Kentucky Fried Chicken) filia rpf;fd; cupikia tpw;whu;. KFC rpf;fd; Ritapy;
cyfpd; %iy KLf;nfy;yhk; jpwe;jtu;. kf;fs; kaq;fpajhy; cztfj;jpd; vz;zpf;if
mjpfkhdJ.
1009 Kiw tplhKaw;rp
gy Njhy;tpfis re;jpj;j rhz;l u;];
Nfzy; rhz; l u; ] pd; KFC rpf; f d;
cupikia Kjd; Kjypy; tpw;wNghJ mtUf;F Colonel Sanders r p W t a j p y ; g y
taJ 65. ,e;j Kjy; ntw;wp ngWtjw;F Kd;G Njhy;tpfis re;jpj;jtu;. 1890 y; gpwe;jhu;.
New India Business-2019 101

mtUf;F 5 taJ ,Uf;Fk;NghJ mtuJ je;ij KFC rpf;fd; cupikia cztfj;j pw;F
fhykhdhu;. 12 taJ ,Uf;Fk;NghJ mtuJ tpw;f KbT nra;J> 2 Mz;Lfs; 1009 Kiw
jhahu; kWkzk; nra;Jnfhz;lhu;. ,jdhy; epuhfupg;gpw;F gpwF KFC rpf;fd; cupikia
mtuJ khkh tPl;b y; tsu;e;jhu;. 15 taJ xU cztfj;jpw;F tpw;w hu;.
,Uf;Fk;NghJ ,uhZtj;jpy; Nru;e;jhu;. mq;F
9 tUlq;fSf;Fs; 600 cztfj;ij KFC
mtu; fOijia ifahSgtuhf ,Ue;jhu;.
njhlq;fpaJ. 1965 apy; Brown vd;gtUf;F $2
ntWk; 4 khjq;fSf;F gpwF Ntiyia tpl;L
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New India Business-2019 102

DETAILS OF PRIVATE HOSPITAL


Sl Name of the Hospitals Address of the Hospitals Contact Number
ABC Hospital , Annamalai Nagar, Thillai Nagar ,
1 ABC Hospital 0431 4077111
Trichy –18.
Arul Hospital, No. 6. Thiruvika Nagar Vannarapettai
2 Arul Hospital, 0431 2773857
Corner Puthur Trichy -17
3 Aditi Nursing Home Aditi Nursing Home ,TVS Tolgate, Trichy –20 0431 6540509
4 BHEL Hospital, BHEL Hospital Kailashpuram, BHEL ,Trichy –14 0431 2553421
CSI Hospital, CSI General Mission Hospital,
5 CSI Hospital, 0431 2761927
Woraiyur , Trichy –3.
Fathima Materinty Home ,4B/10th cross Rahumania
6 Fathima Materinty Home 0431 2741855
puram Thillai nagar Trichy -18
7 GVN Hospitals, GVN Hospitals, 46, Singarathoppu, Trichy-8 0431 2700811
8 GVN Hospital, GVN Hospital, No, 27 Babu Road, Trichy –8 0431 3031234
Gastro Care Hospital, C- 57 , 11th cross, Thillai
9 Gastro Care Hospital, 0431 2741666
Nagar , Trichy -18
Hari Hospital, 174 , 10 th cross Ponnagar , Trichy –
10 Hari Hospital, 0431 2483099
1
OM Harish Hospital, 60,A/2 Kajamalai mail Road ,
11 OM Harish Hospital, 0431 2421821
Trichy – 23
Janet Nursing Home , , 21B, Renganathapuram ,
12 Janet Nursing Home , 0431 2792543
Puthur, Trichy -17.
Jeyam Nursing Home, Dr.Jeyam Ramalingam, 13-A
13 Jeyam Nursing Home, 0431 2762147
Thiruthanthoni Road, Woraiyur, Trichy –3
Jegadha Maternity Nursing Jegadha Maternity Nursing Home , 3 ,1st Cross
14 0431 2760815
Home , ,West Extn, Thillai Nagar, Trichy–18
Karunya Hospital, Karunya Scans, 67/1 ,Palakarai
15 Karunya Hospital, 0431 2416826
Main Road, Trichy –1
Kalki Nursing Home,No. 3 Alpha
16 Kalki Nursing Home 0431 2482272
Nagar,Karumandapam, Tiruchirappalli-1.
Krishna Hospitals, S1 Krishnamoorthy Nagar,K.K.
17 Krishna Hospitals 0431 2455886
Nagar Road, Trichy – 21
Lalitha Nursing Home, B-2(5)X - 4th Cross ,Thillai
18 Lalitha Nursing Home 0431 2740788
Nagar, Trichy-18
Maruthi Hospital, No, 95,Pattabiraman Street ,
19 Maruthi Hospital, 0431 22400800
Tennur, Trichy -17
Muthu Nursing Home, 95, Big Sowrashtra Street,
20 Muthu Nursing Home, 0431 2760082
Woraiyur, Trichy –3
Medall Health care (PVT) Ltd,C-180 , 10th cross ,
21 Medall Health care 0431 4027777
Thillai Nagar East, Trichy –18
Ramakrishnan Nursing Ramakrishnan Nursing Home, 19-21 , Vivekananda
22 0431 4040444
Home, Nagar, Woraiyur, Trichy – 3
Rajappa Clinic , Moogambigai Nagar,
23 Rajappa Clinic , 0431 2446815
Melakalkandar Kottai, Trichy –11
R.S.Nursing Home , 13,Seshapuram, Tennur,
24 R.S.Nursing Home , 0431 2741302
Trichy –17
Retna Global Hospital, Pattabiraman Street, 95/1,
25 Retna Global Hospital, 0431 2791450
Tennur, Trichy -17.
Shanawaza Nursing Home, Dr.Mrs.Sakila Zameer,
26 Shanawaza Nursing Home, 0431 2740290
A.20, Main Road, Thillai Nagar, Trichy –18
27 Senthil Nursing Home, Senthil Nursing Home, Butterworth Road, Trichy –1 0431 2703220
New India Business-2019 103
Sudharshana Hospital, 6A/7, first main road ramaliga
28 Sudharshana Hospital, 0431 2761171
nagar , Woraiyur, Trichy –3
Sivasakthi Nursing Home, 5th cross, Thillai nagar,
29 Sivasakthi Nursing Home, 0431 2700651
Trichy –18
Nalam Hospital, 55, Highways Colony, Subramaniya
30 Nalam Hospital 0431 2332695
Puram, Trichy -20.
Vishali Digestive Diseases Vishali Digestive Diseases Care,A3, NE, Extn, Salai
31 0431 2766888
Care, Road, Thillainagar, Trichy -18.
S.Venkateshwara Hospital, Trunk road, T.V.Kovil,
32 S.Venkateshwara Hospital, 0431 3291713
Trichy 21.
33 Vasan Eye Care Vasan Eye care, 10th cross , Thillai nagar, Trichy -. 0431 3989060
M/s Githanjali Medical M/s Githanjali Medical Centre, J M Hospital Premises,
34 0431 2776600
Centre, Puthur, Tiruchy 620017
M/s Janani Tiruchy Fertility M/s Janani Tiruchy Fertility Centre, C 113 Fort Station
35 0431 2760770
Centre, Road, 5th Cross,
M/s Thirumurugan Hospital, 10 Town Station Railway
36 M/s Thirumurugan Hospital 0431 2701967
Station Road, Tiruchirappalli 620002
M/s Malar Hospital, No 36 Main Kandhi Street,
37 M/s Malar Hospital, 0431 2461237
Beemanagar, Tiruchy 1
M/s Wel Care Hospital, Research Institute, C 165, 9th
38 M/s Wel Care Hospital 0431 2742111
Cross, Thillainagar, Tiruchy 620018
SMS Hospital, 128/75 K Salai Road, Jeyanthi Bus
39 SMS Hospital, 0431 2760480
Stop Tiruchy 620003
Dr Ananthakiri Nursing Dr Ananthakiri Nursing Home, C-1, First Cross Street,
40 0431 2750789
Home, North East Extension, Thillainagar,Tiruchy-18
Dr M Chenniappan, Cardiac Care Unit,
41 Dr M Chenniappan, Ramakrishnanagar, 36 Vivekananda Nagar, 0431 4244333
Woraiyur, Tiruchy 620003
M/s HINDU Mission Hospital , Main Road, Anna
42 M/s HINDU Mission Hospital 0431 2791090
Nagar, Tennur, Tiruchy 620017
M/s Atlas Hospitals, 36/1 VN Nagar, 1st Cross, New
43 M/s Atlas Hospitals, 0431 2701248
Karur Road, Chinthamani, Tiruchy 620002
Dr Gopinathan Hospital , 17 Renganathapuram,
44 Dr Gopinathan Hospital 9443649701
Srirangam, Tiruchirappalli
Geethanjali Medical Centre, Opposite to Bishop
45 Geethanjali Medical Centre, Heber College, Vayalur Road, Puthur, Tiruchy 9750958874
620017
Kauvery Medical Centre, No 1 K C Road, Tennur,
46 Cauvery Medical Centre, 0431 4022555
Tiruchy 620017
Frontline Hospital & Frontline Hospital & Research Centre, 37-39
47 0431 3980000
Research Centre, Cinthamani Bazar, Near Anna Statue, Tiruchirappalli
Thilagavathy Nursing Home, No.12 Wireless Road,
48 Thilagavathy Nursing Home, 0431 2341274
Airport, Tiruchirappalli
K M C Specialty Hospital , No.6 Royal Road,
49 K M C Specialty Hospital 0431 4077777
Tiruchirappalli
Retna Global Hospital , 95/1 Pattabiraman Street,
50 Retna Global Hospital 0431 2791450
Tennur, Tiruchirappalli 17
Olympia Hospital &Fertility Centre, No.47/47 A Puthur
Olympia Hospital &Fertility
51 High Road, Puthur, Tiruchirappalli 17 0431 4200044
Centre,
New India Business-2019 104
Mukesh Ortho and Tramua Mukesh Ortho and Tramua Care , 36 Salai Road,
52 0431 2762395
Care Near BSNL Office, Woraiyur, Tiruchirappalli 3
Doctors Diagnostic Centre, 123/1 Puthur High Road,
53 Doctors Diagnostic Centre, 0431 270004
Woraiyur, Tiruchirappalli -3
Rana Maternity Hospital, 4/10/156 Salai Road,
54 Rana Maternity Hospital, 0431 2763570
Thillainagar, Tiruchirappalli-18
Rasi Nursing Home, 1st Cross, Thillainagar,
55 Rasi Nursing Home 0431 2764475
Tiruchirappalli18
Harshamitra Super Harshamitra Super Speciality Cancer Centre, 41
56 7373731008
Speciality Cancer Centre Nachiyar Koil Main Road, Woraiyur, Tiruchirappalli -3
Arun Hospital , C 12, 3rd Cross East, Thillainagar,
57 Arun Hospital 0431 2765777
Tiruchirappalli-18
Apollo Clinic, C 150 – 6th Cross Street, Thillainagar,
58 Apollo Clinic, 0431 2742333
Tiruchy-18
American Hospital, Sangillyandapuram,
59 American Hospital 0431 241 0816
Tiruchirappalli - 01
Apollo Speciality Hospital, Chennai Bye Pass Road,
60 Apollo Speciality Hospital, 0431 3307777
Ariyamangalam, Old Palpannai, Tiruchy 10
Dr Kamala Sundaram, K S Hospital, 15.I cross ,I.
61 Dr Kamala Nursing home 0431 2482272
Mani Street Jaya Nagar Karumandabam Trichy -1
Jayam Multi specility centre , No.86/22,3,4 Tajmahal
62 Jayam Multi specility centre Salai, Annamalainagar, Karur Bye Pass Road, 0431 6549654
Tiruchirappalli 18
S N Hospital, A-4, 1st Street Main Road,
63 S N Hospital, 0431 4220377
Ramalinganagar, Woraiyur,Tiruchirappalli 18
Vamsam Fertility Research Vamsam Fertility Research Centre, C-7 Door No.5,
64 0431 2741034
Centre, 10th B Cross Thilai nagar, Trichy-18
Arokaiya Hospitals, c-40, Third main road Ramalinga
65 Arokaiya Hospitals, 0431 2447628
Nagar, Woraiyur – Trichy - 3
GVN Speciality Hospital, Trichy Chennai tunk road,
66 GVN Speciality Hospital 0431 4031234
Mambala salai, T V Kovil, Trichy
Magnum Imaging centre,9/10, Ramachandra Puram,
67 Magnum Imaging centre, 0431 402888
Thennur , Trichy -17
Trichy Medical Centre Hospital Pvt, Ltd, No. B 17 /
68 Trichy Medical Centre 0431 2741919
11th cross Thillinagar, Trichy
Sri Paduka Speciality Sri Paduka Speciality Hospital, No. B 35(S) 11th
69 0431 4000177
Hospital, cross (East) Thillainagar, Trichy -18
K/ms IVF Fertility Centre Pvt.Ltd., 75A Nei Road,
K/ms IVF Fertility Centre
70 Near IMA Building , Thillai nagar, Trichy.(69, Sastri 9597089102
Pvt.Ltd.,
Road, T.Nagar, Trichy-18)
Athma Hospitals &Resarch Athma Hospitals &Resarch Centre, No.22, B10th
71 0431 27440452
Centre cross East, Thillai Nagar Trichy-18
Deepan Hospital, No. 50,, Bishop Rd, Puthur, Thillai
72 Deepan Hospital 0431 279 2449
Nagar, Tiruchirappalli, Tamil Nadu
73 KMC Heart City Hospital, KMC Heart City Hospital, Contonment, Trichy-1 0431 4077777
Navaladiyan Medical Centtre, No.12 & 13, Navaladian
74 Navaladiyan Medical Centre, Arcade, Pugal Nagar, Thanjavur Main Road, Kattur, 0431 4023379
Trichy-19
Dr. Sivakannu Hospital, No.13, Tennur High Road,
75 Dr. Sivakannu Hospital, 0431 2741231
Tennur, Trichy-17.
New India Business-2019 105

IMPORTANT CONTACT NUMBERS


REVENUE DEPARTMENT
Name Designation Address Contact Details
Collectorate, Off : 0431-2415358
Mr. S.SIVARASU I.A.S District Collector Tiruchirappalli collrtry@tn.nic.in
Off : 0431- 2460016
Collectorate
D.R.O. drotry@tn.nic.in,
Tmt.T.Santhi Tiruchirappalli
drotry7@gmail.com
Off : 0431-2415734
RDO Trichy
Thiru.K,Anbalagan rdotrichy@gmail.com
Thiru. Sibi Aditya Off :0431- 2690603
Srirangam
Senthilkumar Sub Collector rdosrm.tntry@nic.in
Tahsildar Disaster Collectorate, Off:0431 -2418995
Thiru.R.Jawaharlal Nehru Management Tiruchirappalli collrtry.gsec@gmail.com
Off: 0431-2711602
Thiru.Shanmuga velan Tiruchirappalli East
Tahsildar trichyeast@gmail.com
Off: 0431 2410410
Thiru.Rajavelu Tahsildar Tiruchirappalli West
tlktry.tntry@nic.in
Off : 0431-2555542,
Thiru.M.Annadurai Tahsildar Thiruverumbur
tlktvm.tntry@nic.in
Off : 0431 – 2230871
Thiru.N.Kanaga Manickam Tahsildar Srirangam
tlksri.tntry@nic.in
POLICE DEPARTMENT
TVS Tollgate Off: 0431 2333755
Thiru.V.Varatharaju I.P.S., Inspector General of
Road, JMC, 0431 2333866
Central Zone Police
Tiruchirappalli
Deputy Inspector Off: 0431 2333109,
Tmt.Lalitha lakshmi I.P.S., Tiruchirappalli
General of Police
Off - 0431-2332566-
Commissioner of
Thiru.A.Amalraj, IPS., Tiruchirappalli 0431-2331929,3617
Police
coptrc@gmail.com
Off: 0431-2333629
Superintendent of 2333603
Thiru. Ziaul Haque I.P.S Tiruchirappalli
Police sptrichy@gmail.com,
sp.tri@tncctns.gov.in
Deputy Commissioner
Off -0431-2332828
Tmt.N.S.Nisha I.P.S of Police Tiruchirappalli
dclotrc@gmail.com
(L& O)
Deputy Commissioner
Off - 0431 2416710
Thiru.A.Mayilvaganan I.P.S., of Police Tiruchirappalli
dccttrc@gmail.com
(Crime & Traffic)
TRICHY CITY CORPORATION
Off- 0431-2412860
Tiruchirappalli
Thiru.N.Ravichandran Commissioner trichycitycorporation@
Corporation
gmail.com
Assistant Off - 0431-2410610
Thiru.M.Dhayanithi Ponmalai
Commissioner 2415393
New India Business-2019 106
New India Business-2019 107
New India Business-2019 108

 New India Business 


New India Business-2019 109



  ` 30,000/-
  `50,000/-
  ` 25,000/-
  `15,000/-
  `4,000/-
  `2,000/-

 New India Business








India Business
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Founder
New India Business

Sincerely Thanks To
S. Kingston Deva Sagayam
Adviser
R. Asif Khan, B.E., New India Business M. Asik, B.E.,
Managing Director Managing Director
New India Business New India Business

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