FACTORS TO CONSIDER IN DEVELOPING A COMMUNICATION

STRATEGY
 COMMUNICATION STRATEGY

Maybe designed for a specific project or for the same time as your individual or
organizational strategy.

7 COMMUNICATION STRATEGY

1. OBJECTIVES

Communication strategy should be aligned closely to your individual or

organizational plan. If presenting on your own, you should clarify your personal objectives.
The general purpose is a broad indication of what are you trying to accomplish. The specific
objectives describe the outcome you are seeking. A good goal statement identifies the who,
what, when, and where of your goal as precisely as possible.

2. AUDIENCES

Identify your target audiences whom you need to communicate with to achieve your
personal or organizational goal or objectives. Having good ideas is not enough, You have to
present those ideas in a way your listeners will understand and appreciate. Designing a
presentation without an audience in mind is like writing a love letter and addressing it To
Whom It My Concern.

3. MESSAGES

 Keep in your mind that communication is all about storytelling. Always use an
interesting narrative, human interest stories and imagery.

 Presentations without a clear thesis leave the audience asking; What this person
getting at? And while the listeners are trying to figure out the answer, they’ll be
missing much of what you’re saying.

4. CONTEXT

The context of your presentation also influence what you say or how you say it. For
example, if others speaking as part of your program, you need to take them into account,
lest you be accused of talking out of context.
5. TOOLS AND ACTIVITIES

Identify the most appropriate tools and activities to be used in communicating the
messages to the audience. As regards activities, remember that some activities may be
appropriate for a group of audience, but not for another group. Some activity may also be
time consuming, and thus make take to much of the time allotted for your presentation.

6. RESOURCES AND TIME

 Ensure the availability of the resources and set an expected timescale for your
communication strategy.

 Remember to check if the equipment that you will use are ready and working.

7. EVALUATION

Assess the effectiveness of your strategy with your audiences through open and
appropriate questions.

THANK YOU !