Table 2.
1 TOWS Matrix for Yuj Inn Hostel
Opportunities (External)
1. Customers are enticed to
come/go to hostel
2. Willing to accept/have an
TOWS Matrix for Online Reservation and
Billing System for the
Yuj Inn Hostel company
3. Thrifty customer look for
lower rooms rates
4. The location is accessible
to nearby establishment
Strength (Internal) SO Strategy
1. Rates are cheaper 1. With the use of Online
compared to nearby Advertisement on the
competitors website the customer
2. There are sufficient will view enough &
rooms available for the affordable rooms
customer available for them
3. Customer will be (O1,O3, S1, S2, S3)
informed regarding 2. CCTV security for the
reservation through SMS safety of the customer
4. They are accepting Walk- (S4,O4)
In customer
Weaknesses (Internal) WO Strategy
1. Mismatch of records/data 1. Proposal Online System
using spreadsheet for better transaction
program vs. logbook between the company
2. No online reservation and the customer (W3,
3. Lack of knowledge in W2, W1, O1,02)
using modern technology 2. A map will be attached in
(employee) the proposed website
4. They don’t have enough where in accessible
amenities for the establishment can be
customer located(W4,O4)
Threats (External)
1. Loss of data due to
misplacement of file or by
deleting
2. Miscalculation of bills
using manual calculator
3. Inaccurate information
during phone
conversation
4. Lack of knowledge in
using modern technology
ST Strategy
1. Email notification
will be received after
reservation for security
purposes (S3, T1)
2. There is a need to
create a Billing System to
lessen the error in
computation (S4, T2, T4)
WT Strategy
1. Create Database for as
back up of file for hotel
company and customer
(W1, W2, T1,)
2. User’s Manual for the
receptionist to have
enough knowledge
according to the system
(W3, T4)