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Types & Examples of Propaganda

Techniques
Have you ever witnessed real-life examples of propaganda?

Advertisers, in uencers, and politicians have been using propaganda

techniques for generations now. Simply put, a propagandist uses emotional
and persuasive means to derive desired outcomes from others. Mostly for their
own personal gains.

As human beings, we begin to lose all sense of rationality when we’re driven by
emotions. And that’s exactly how propagandists exploit other people. But the
process isn’t as simple as it may seem, In fact, there are a number of different
types of propaganda.

In this post, we’ll be providing you with a quick rundown of various propaganda
techniques along with their examples.

Table of Contents 
1. Different Propaganda Techniques & Examples of Propaganda
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1.     Bandwagon you the best experience on our website. If you continue to use this site we will
Propaganda
1.2. 2.     Card Stacking Propaganda
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1.3. 3.     Plain Folks Propaganda
 1.4. 4.     Testimonial Propaganda
1.5. 5.     Glittering Generalities Propaganda
1.6. 6.     Name Calling Propaganda
1.7. 7.     Transfer Propaganda
2. Wrapping it Up: Types Of Propaganda Techniques

Di erent Propaganda
Techniques & Examples of
Propaganda
There are seven different types of propaganda techniques. This includes:

1. Bandwagon Propaganda
As human beings, we have this innate desire to t in. And that’s exactly the kind
of follow-the-herd mentality (https://en.wikipedia.org/wiki/Herd_mentality) this
technique follow.

Bandwagon propaganda is all about persuading the target audience to take

action. It’s about creating an urge amongst people to become a part of the “in
crowd”.

To enforce such a feeling, advertisers typically use phrases like, “join the crowd”
or “trending now” for their products and services.

Propaganda Examples:

Have a look at these examples right here:

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 Notice how Maybelline uses the phrase “America’s Favorite”?

That’s a way of persuading people to use the product because it is loved by all
of America. Pretty smart, isn’t it?

2. Card Stacking Propaganda

Now, this technique is perhaps most popularly used. It involves the deliberate
omission of certain facts to fool the target audience. The term card stacking
originates from gambling and occurs when players try to stack decks in their
favor. A similar ideology is used by companies to make their products appear
better than they actually are.

Most brands use this propaganda technique to downplay unsavory details

about their products and services. For instance, some companies may cleverly
conceal “hidden charges” and only talk about the bene ts of their products and
services.
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Examples of Propaganda
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 For instance, take a look at this advertisement by Burger King. Notice how
they’re (almost desperately) trying to highlight their “low calorie” fries.
Assuming they are low calorie, fried food is bad for your health, anyway.

Also, they’ve clearly left out details about how these fries still taste good despite
the low trans-fat content.

3. Plain Folks Propaganda

Have you ever noticed how some brands use ordinary folks to promote their
products and services as opposed to celebrities?

The ultimate goal here is to demonstrate how the product is meant for
everybody and will provide value to everyone. This method is commonly used in
the world of advertising (https://advergize.com/advertising/different-types-of-
advertising/) as the general public has started to grow skeptical towards paid
celebrity endorsements
(https://www.forbes.com/sites/steveolenski/2016/07/20/how-brands-should-use-
celebrities-for-endorsements/). Today, buyers are on the lookout for REAL
experiences instead of the glossy images portrayed on television.

Propaganda Examples:

Take a look at this advertisement right here. It uses a sweet-looking girl to

appeal to the audience. The main purpose of the ad is to promote healthy and
simple living.

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 4. Testimonial Propaganda
Testimonial propaganda is popular advertising technique that uses renowned
or celebrity gures to endorse products and services. Now in this case, when a
famous person vouches for something, viewers are likely to take account of the
credibility and popularity of that person.

This establishes trust and boosts the credibility of that particular brand.
Consequently, some brands may also use gures like doctors and engineers
(basically experts) to promote their products and services.

Examples of Propaganda

Here’s an example:

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 Drake's Sprite "Spark" Commercial - Hip Hop Endorsement

Similarly, PepsiCo has continued to use big names such as Shakira, Kanye West,
Beyoncé and many more to endorse Pepsi.

5. Glittering Generalities Propaganda

Glittering generalities is a propaganda technique where propagandists use
emotional appeal or/and vague statements to in uence the audience.

Advertising agencies thus use of phrases like as “inspiring you from within” or
“to kick-start your day” to create positive anecdotes. This makes the product
look more appealing, resulting in better sales.

For better effect, brands may use hyperboles, metaphors or lyrical phrases to
attract more attention.

Examples of Propaganda

For instance, take a look at this advertisement right here.

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 This Iced Mocha isn’t just icy and creamy, apparently, it’s dreamy too. You
probably get the picture.

6. Name Calling Propaganda

Now, this type of propaganda uses a completely opposite approach to glittering
generalities. As the name suggests, this propaganda technique involves using
derogatory phrases to create a negative opinion about someone or some other
brand.

Consequently, the brand may also speak negatively about an idea. For instance,
a company that sells plant-based products may talk about how inhumane it is
to kill animals. For this purpose, they may also criticize fast food chains
businesses.

Examples of Propaganda

For instance, take a look at this advertisement by Burger King and how they’re
ridiculing McDonald’s famous Big Mac.

7. Transfer Propaganda
This type of propaganda uses a technique to project certain qualities (this can
either be positive or negative) of a person, ideology or object to other things
and people.

This kind of propaganda uses many different symbols to achieve a favorable

outcome.

Examples of Propaganda

For example, major soft-drink brands were accused of having traces of

pesticides a couple of years ago. While these allegations were on the rise, the
entire carbonated-drink industry took a hit. During this same period, fruit juices
and other drinks were able to do great business.

Wrapping it Up: Types Of

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Propaganda Techniques assume that you are happy with it. OK

 We hope this detailed guide has provided you plenty of insight on the different
types of propaganda.

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