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UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS

Tibiao, Antique
LABORATORY HIGH SCHOOL

A NARRATIVE REPORT IN

Presented to:

The Faculty of Laboratory High School

University of Antique

Tario-Lim Memorial Campus

In Partial Fulfilment

Of the Requirements for the Subject

Business Enterprise Simulation

Presented by:

Justine Mae C. Labrague

(Date)

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

APPROVAL SHEET

This Narrative Report is prepared and submitted by Justine Mae C. Labrague a Grade 12 ABM

Students, in partial fulfilment of the requirements for the subject Business Enterprise Simulation

for the Grade 12 ABM, has been examined and is recommended for acceptance and approval.

MARK JAYSON A. FLORES, CPA

Subject Instructor

REPORT REVIEW PANEL

BEVERLY D. FRANCISCO, MAEd.

Coordinator, Senior High School

Accepted and approved in partial fulfilment of the requirements for the subject Business

Enterprise Simulation for the Grade 12 ABM.

ROY A. BANDOJA, MAEd.

Principal, Laboratory High School

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

ACKNOWLEDGEMENT

With deepest gratitude and appreciation, I humbly give thanks to the people who, with all

they can help us on making our Business Simulation a possible one.

To our Almighty God who created heaven and earth and bestowed our precious life. With

love and gratitude, I thank Him for guiding me during our business simulation. Thank you for the

wisdom you had given me, for the good health, for your unconditional love you showed me, for

the strength that enables me to go through rough situations, for the unexpected blessings and of

course for the gift of salvation. By his grace, I was able to finish this training without any

conflict.

To my parent, thank you for all the sacrifices and endeavours in order to support and

provide all my needs financially and morally, for understanding during my tiring days that I can’t

help them in the chores, and for the genuine concern for me. Thank You.

To the institutions where I studying University of Antique Tario-Lim Memorial Campus,

where I am continuously growing as an ABM Student and to Dr. May T. Delgado and family for

giving us, students, the opportunity to be educated without spending too much.

To Mr Mark Jayson A. Flores for his dedication and determination to pursue our On-the

Job Training outside the campus, for his words of advice and encouragement, for his time and

availability whenever we needed his presence and help.

To Mr Rome Palacios, for her support during our practicum and for helping us when we

badly need some kitchen utensils, Thank you sir.

To everyone whom I failed to mention who has been part of the success of our business

simulation, thank you and to God be the highest glory

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

TABLE OF CONTENTS

1. PRELIMINARIES

A. Title Page

B. Approval Sheet

C. Acknowledgement

D. Table of Contents

2. UNIVERSITY AND DEPARTMENT PROFILE

A. University History

B. University VMGO and Core Values

C. Laboratory High School History

D. Laboratory High School VMGO

E. Laboratory High School Organizational Structure

F. Laboratory High School Faculty Profile

G. School Site

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

3. BUSINESS ENTERPRISE SIMULATION

A. Introduction

B. Business Plan

C. Summary of Experiences

D. Personal feelings and Observation

E. Insights Gained from the Business Simulation

F. Problems Encountered in the Business Simulation

G. Financial Report

4. APPENDICES

A. Daily Time Record

B. Accomplishment Report

C. Pictures and Documentation

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

UNIVERSITYANDDEPARTMENT PROFILE

A. UIVERSITY OF ANTIQUE HISTORY

1948- The school was founded as “TARIO-LIM MEMORIAL HIGH SCHOOL” by the late

philanthropist and municipal mayor Diodata Lim Bandoja who donated a school site of 8

hectares and a concrete school building (Bandoja Building) worth Php 40,000.00.

October 8, 1955-R.A. 1085 was passed by the congress of the Philippines through the efforts of

the late Congressman Tobias Fornier ofAntique integrating the Tario-Lim Memorial High

School to be the Antique School of Fisheries.Later, R.A. 2481 was legislated and finally the

name was changed into “TARIO-LIM MEMORIAL ANTIQUE SCHOOL OF FISHERIES’.

October 10,1955-The late philanthropist and then municipal mayor , Hon. Frederico Ruiz Sr.,

donated six hectares additional school site increasing the original school campus to 14 hectares.

June 1956-The Secondary Vocational Fishery Curriculum was introduced with specializations in

Fish Capture and Fish Preservation.

1971-The two hectare site of the old public market was donated by the municipal government to

the school. This expanded the area of the school site bringing to a total of 16 hectares.

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

July 1971- the two and half-year post-secondary Fishery Technical Education Curriculum was

opened through the development efforts of then Principal Mr.NicetasMarajas. This paved the

way to the appointment of Mr. Rafael Taruc as the first Fishery School Superintendent of the

College. The course Diploma in Fishery Technology (DFT) started.

July 1974- The Baccalaureate program in the Fisheries Technology opened. Three fields of

specialization was offered; Inland Fisheries, Marine Fisheries, and Fish Processing.

July 1976- The Teacher Education Course in Fisheries leading to the Degree of Bachelor of

Science in Fisheries Education (BSFED) was introduced. However, in

1979, due to lack of enrolment, this course was discontinued after turning out four graduates.

1982- The revised curricula of the BSF and DFT programs based on TPAE standards replaced

the old curricula of the tertiary and post-secondary courses.

1983- The two-year Agricultural Technician Course leading to associate in Agricultural

Technology (AAT) was opened. In 1987, this offering was terminated due to lack of enrolment.

1995- The passage of R.A. 7722 known as the Higher Education Act of 1994 classified the

school as a higher Education Institution under the direct supervision of the commission on

Higher Education Regional Office VI. It came to known as a CHED-Supervised Institution in

Antique.

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

April 1996- Additional degree programs were offered to expand the collegiate course offerings

in consortium with PSCA, Sibalom,Antique and the Panay Technological College, Kalibo,

Aklan, through the initiative of Dr.SofronioDignomo who was appointed as the 4thVocational

School Superintendent of the College. These courses are:

 M.A. in Educational Management

 Bachelor of Elementary Education

 Bachelor of Secondary Education

 Bachelor of Science in Computer Science

 Bachelor of Science in Fishery Education

TLMASOF has grown as the only tertiary Fishery school in Antique. Her mission is paramount,

committed to provide the needed manpower education and training through integration of

technological-vocational, scientific and professional education for the productiveuse of the full

potentials of man needed for the ultimate enhancement of the economic and social development

of the community and the region.

October 31, 2000- The school was integrated as an external campus of PSCA, Sibalom, Antique

by virtue of CHED Memo. Order No. 27 s. 2000, implementing the “Higher Education Act of

1994” (RA 7722); and the “HIGHER EDUCATION MODERNIZATION ACT” of 1997 (RA

8292).

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

June 2003-By virtue of the resolution No. 258, approved by PSCA Board of Trustees in March

9, 2003 two new courses were offered. These are Bachelor of Science in Business

Administration (BLGA) major in Environmental Management. This was also the start of the

operation of the laboratory high school.

June 2005- By virtue of the Resolution approved by the PSCA Board of trustees in May 2005,

three more courses were offered. These are Bachelor of Science in Hotel and Restaurant

Management (BSHRM), Bachelor of Science in Information Management (BSIM). In the

Teacher Education Department, the College offered two specializations which are BEED-

General and BEED-Early Childhood Education (ECE). This is in line with CHED Memorandum

Order No. 30.

December 7, 2009- The Polytechnic State College of Antique (PSCA) is now University of

Antique (UA) by virtue of the R.A. 9746 that was signed by Pres. Gloria Macapagal- Arroyo in

November 10, 2009

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

B. THE UNIVERSITY VISION/MISSION/OBJECTIVES

VISION

A leading University in Science and Technology by 2022.

MISSION

The University shall provide quality, relevant and responsive scientific, technological and

professional education and advance training in the different areas of specialization and shall

undertake research and extension services in support to socio-economic development of Antique,

the Filipino nation and the global community.

GOALS

The major goal of the campus-wide strategic plan is to position the UA as a state university of

national and international distinction.

Over the next five years, the goals of the university are the following:

To assist in accelerating local/regional and national development through a comprehensive and

responsive curriculum in academic and industrial education and its related fields of

specialization;

To generate and utilize appropriate agri-and aqua-based technologies that have local, regional,

national, and international impacts; and

To promote the quality of life of the people, particularly in the rural areas through the proper

management of human and natural resources with utilization of appropriate technologies

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

OBJECTIVES

The objectives of UA for the next five years are the following:

1. To provide access to quality education to the disadvantaged sector of the province;

2. To realign curricular offerings for specialization;

3. To give proper focus for distinctive competence;

4. To offer higher professional and technical instruction in the different interdisciplinary

courses;

5. To train leaders and experts in various disciplines in cooperation with local, national, and

international non-government and government organizations;

6. To conduct researchers in line with the priorities and needs of the local/national, and

international communities;

7. To provide extension services to the underprivileged sector in the province in cooperation

with local, national, and international non-government and government organizations;

and

8. To generate income through the application of different technologies towards sustained

development.

UNIVERSITY OF ANTIQUE CORE VALUES

FIVE VALUES OF THE UA-TLMC WAY

1. Trust and respect for individuals

2. High Level of Achievements and Contribution

3. Uncompromising Integrity

4. Teamwork

5. Flexibility and Innovation

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

G. School Site
Smart Room

Auditorium

IT Center

IT Building-

Science Building-

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

Bio Lab

HRM Lab

HOMTEL

Alumni Building

ACAD Building

Field

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

Bandoja Bulding

Pricipals Office

Shahani Building

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

Introduction

Business simulation is part of a senior high school curriculum that aims to train and

orient students about the work and possibly their future career. It is type of skill development

where a student learns how to work through hands on experience. Business simulation is one

method which students are exposed with different work situation designed to give students the

opportunity to apply what they learn in school. It also helps the students to acquire relevant

knowledge and skills by performing it in real life situations.

Business simulation is important not only to teach students regarding their chosen career

but also to show students the reality about working. It also helps in building up their competence

and boosting their self esteem. And when the students is competent enough he/she will be able to

do things successfully and this kind of training develops one’s professionalism in dealing with

other people. His/her ability to make sound decisions and evaluate pertinent factors will be

improved.

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

B. Business Plan

Business Plan

For

SNACK BITES

January 31, 2018

Poblacion,Tibiao,Antique

"(+63) 975 881 2545"

"mlm2018@gmail.com"

www.mlmcompany.com

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

Presented to:

ROY A. BANDOJA

Principal, Laboratory High School

University of Antique – TMLC

BEVERLY D. DOMINGO

Coordinator, Senior High School

University of Antique – TMLC

LOU T. MARINA

Coordinator, Business Operations and Ancillary Services

University of Antique – TMLC

Presented by:

Grade 12 ABM

Fritz Alabado Kristine Gallenero

JonalieFrias LJ Dalumpines

Mathew Dalumpines Juntine Mae Labrague

Ivy Audrey Claire Agustino Rachel Arzaga

Regine Ladesma Charmaine Vicentino

Adviser:

MARK JAYSON A. FLORES

Subject Instructor, Business Enterprise Simulation

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

TABLE OF CONTENTS

I. EXECUTIVE SUMMARY

II. GENERAL COMPANY DESCRIPTION

III. MARKET ANALYSIS AND COMPETITION

IV. SALES AND MARKETING PLAN

V. MANAGEMENT AND ORGANIZATION

VI. OPERATING PLAN

VII. FINANCIAL PLAN

VIII. APPENDICES

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

1. EXECUTIVE SUMMARY

MLM Company is driven towards establishing a food-stall Snack Bites in the campus of

University of Antique – Tario-Lim Memorial Campus, serving its students, and faculty and staffs

with ready to go snacks. The menu will range from deep fried goods like french fries and fish

balls to cold beverages like shakes and juices – all of which are pocket friendly and fresh from

the local suppliers.

The food-stall will be corporately owned and managed by the MLM Company and its

members.

The specific location will be at the Laboratory High School section of the university near

the activity building where most of the school’s activities are being held. There will be a Wright

to lease the food-stall of the College of Business Management students with an agreement to

renovate and improve the stall in any way the company desires. This includes additional

furniture and fixture, equipments, paint, and any other designs.

The budgeted cost to open the business is Php 8,000.00. The majority of expenses will be

allocated for the purchase of merchandised goods for three days at ₱ 3,075.00. The business will

then allocate the ₱ 2,000.00 to the purchase of equipment. , Php 500.00 for repairs of kiosk.

Total sales projection for the first of week of operations is at average of 25 units to be sold

Monday to Thursday and with 10% increase every week. For five (5) weeks, total sales

projection is at Php 35,897.99with 30% gross margin. Net profit margin is at 10% for five weeks.

Total net income, net of share of the university, is at Php 3,196.50. Return on equity/capital is at

37 %.

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

1.1 VMGO

Vision

To be the leading Kiosk in the UA by March 2018

Mission

The company shall provide quality goods and services to the population of the University of

Antique TLMC at an affordable price and shall overtake the University market, to support the

socio-economic development of UA and the rest of the Tibiao Community.

Goals

 To establish a successful, profitable, healthy Kiosk.

 To supply authentic and fresh goods to the students and faculty of the university.

 To deliver efficient and quality service to the target market.

 To promote the consumption of local goods and nationalism in the university.

 To satisfy consumer needs and demands on the top goods and Services.

 To establish a greater foundation in the market.

Objectives

 Purchase quality goods from partner suppliers to ensure authenticity.

 Deliver and sell quality goods to the customers.

 Create good networks to suppliers and customers.

 Create a stronger network within the organization.

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

1.2 Keys to Success

 Repeat business. Every customer who comes in once should want to return, and

recommend us. Word–of–mouth marketing is a powerful ally.

 Location. Convenience is essential to us; we need to be close to our market because we

are not trying to get people to travel to reach us.

 A variety of menu offerings with a “grab and bag” theme, reasonably priced to establish

affordability and profitability.

2. GENERAL COMPANY DESCRIPTION

MLM Company is considering a move towards establishing a food business Snack Bites

in University of Antique Tario-Lim Memorial Campus, Tibiao, Antique. It seeks to deliver

quality goods and other merchandise to the students, employees, and staffs of the university. The

enterprise will provide efficiency on the availability of snacks, refreshments, and other

merchandise in the campus to satisfy the demands of the target. The products to be sold is based

on a recently conducted survey by the corporation itself to a sample population of both Junior

and Senior High School students of the said university. Only materials that are local shall be

used and distributed by the business – this is to ensure authenticity of the product and at the same

time it aims to promote and patronize what is local. The corporation will ensure affordability

without demeaning the quality of the products.

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

The company plans to start the operation on the 5th of February, 2018. The agreed

number of days to operate is four days a week, from Monday to Thursday, from the month of

January up until March. Considering the factor of classes that the members of the corporation

must attend to, it is proposed that the time between 10:45 AM to 3:45 PM will be the only

allotted time for the corporation to conduct its operation. Below is a table of the proposed weekly

schedule of operation.

Number of Hours of
Day Time of Operation
Operation

Monday 9:30 AM – 3:30 PM 5

Tuesday 9:30 AM – 3:30 PM 5

Wednesday 9:30 AM – 3:30 PM 5

Thursday 9:30 AM – 3:30 PM 5

Total Weekly Number of Hours to Operate 20

2.1 Ownership

The business is corporately owned by the 10 students of the Grade 12 ABM. All

members are to be noted with equal percentage of investment, thus, they all posses’ equal rights

to speak and receive shares from the profit of the business. As the chief supervisor, Fritz Alabado

is to be entitled to overrule any current and future plans and decisions that the business may

establish.

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

2.2 Start-Up Summary

The budgeted cost to open the business is Php8,000.00. The majority of expenses will be

allocated for the purchase of merchandised goods for three days at ₱ 3,075.00. The business will

then allocate the ₱ 2,000.00 to the purchase of equipment. , Php 500.00 for repairs of kiosk.The

start up cost will be funded by the members of the business. The source of funds will be taken

from the personal money of the members, then pooled together to meet the required budgeted

start-up cost.

2.3 Location and Facilities

The business stall will be located at the school grounds of University of Antique Tario-

Lim Memorial Campus, Tibiao, Antique. The stall will be installed at the school grounds

between the Bandoja Building and Shahani building. According to the recent data of the

University’s administration office, there is an estimated 3,000 population comprising both

students, faculties, and staff in the university. The majority of the population is classified as from

low to middle class earners.

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

2.4 Product and Services

The products to be sold ranges from varieties of ready to go foods to packed snacks. All

products are all locally manufactured to ensure freshness and authenticity. The selection of

products is based on a recently conducted survey from a sample population of Senior High and

Junior High Students of the said university. In the table below are the proposed products to be

sold. Below are the list of products to be offered:

 Shake

 Mineral Water

 Flavored Water

 Lumpiang Shanghai

 Kwek-Kwek

 French Fries

 Fish Ball

3. MARKET ANALYSIS AND COMPETITION

There is a huge and popular demand in merchandising businesses in the university

campus. With only a single establishment in the university that sells refreshments and other

goods, there is an immense volume of excess demand on refreshments and goods that needs to be

accommodated. By establishing food stalls, excess demand can be supplied, declining the

disequilibrium the market system of the university.

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

The primary target market are the university’s high school students; both juniors and

seniors. Secondary market may be the college students and the university’s staffs. Through the

months of February and March the university will be inclined with activities, giving passage

through visitors as susceptible customers.

There are quite plenty of competing forces both inside and outside the university; these

includes the school canteen, sari-sari stores, and restaurants.

3.1 Competitive Comparison

There are several known competitors within and around the university. Below is a list of

competitors that brings threat to the business establishment.

 School Canteen – This is both a merchandising and manufacturing Business Corporation.

Owned by the University and managed by the students and staff of the University’s College

of Business Management Unit. There products ranges from locally baked goods, sandwiches,

local sweets, biscuits, beverages to pastas and noodle. The price starts from ₱ 7.00 – ₱ 21.00.

 Outside Stores – This includes the Barrientos Store, etc that sells merchandised products.

Mostly, these types of stores are sole proprietorship. They are managed and owned by the

same individual. Majority of their products are merchandised goods bought from major

enterprises then sold at a retailed price. This includes curls, biscuits, soft drinks and other

household products. Their main edge is the affordability of their products; quite very cheap

that fits in the pockets of the students.

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

 Future Competitors – These include other food stalls that are being planned to be established

within the university. It is quite expected that there products are of the same with ours’. Their

goals and objectives are in the same line with ours’.

3.2 Industry Analysis

Eating is the most favourite hobby of everyone. Foods, particularly snacks, are part of the daily

needs of the students, as well as the Faculty and Staff. Students, Faculty and staff can be seen

going in the canteen or food kiosk and even going out of the campus to buy their preferred

snacks daily. Since food is a basic need of everyone, the demand for food is expected to be stable

and even increase if there is increase in the number of enrolled students in the university.

3.2.1 Market Size

The food industry includes about 20 participants both inside and outside UA-TLM campus.

3.2.2 Main Competitors

Chow Hut

Same Products and their corresponding prices

 Pearl Cololers (shake): Php 25/cup

 Kwek-kwek: Php 12 each

 French Fries: Php 10/ serving

 Fishball: 8 pcs. for Php 10

 Lumpia: Php 5 each

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

KJS

Same Products and their corresponding prices

 Kwek-kwek: Php 10/ piece

 Mineral Water: Php 15

 Flavored Water: Php 15

Burger Shop:

Same Products and their corresponding prices

 Mineral Water:Php 15

 Fishball: 3 pcs. for Php 2

Barrientos Store:

Same Products and their corresponding prices

 Mineral Water: Php 15

 Flavored Water: Php 14

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

Competitive Matrix Analysis

Inside Competitors

Snack Bites Canteen BSE BSE

Food Stand Kiosk

Price Fair High High High

Quality High Average Low Low

Hours 5 8 5 5

Service High Low Fair Fair

Customer Loyalty High Low Fair Fair

Advertising High Low Low Low

Outside Competitors

Snack Bites KJS Burger Chow Hut Barrientos

Shop Store

Price Fair High High High Low

Quality High Average Low Low Fair

Hours 5 8 8 8 8

Service High Low Fair Fair Low

Customer Loyalty High Low Fair Fair Fair

Advertising High Low Low Low Low

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

3.2.3 Market Segments

MLM Company will appeal to all susceptible customers from the primary target market.

The food stall is located at the centre of the university where all market segments are angled to

be accommodated. The population is primarily comprised of High School Students, Colleges,

and Teaching and Non-teaching staffs. A recent survey was held, the results shows that their

daily spending budget is ₱75.00

Allowances
3%
6%
6%
150
100
70
31% 46% 50
40
30

8%

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

3.2.4 Target Market Segment Strategy

The stall will be located in the near the Bandoja Activity Center because it is very

accessible to the market segments. It is at the centre of the school grounds where all target

market passes through when transferring from one facility to another. The location is quite shady

with trees covering the area suitable for sitting and enjoys leisure times.

3.2.5 Market Needs

The University is in great need of snacks and refreshments. The School Canteen is the

only single establishment in the university that sells these kinds of goods, and most of the time

they are short or fail to supply. During class vacancies and breaks, students tend to go out the

campus to buy snacks and refreshments, thus, there is a great inefficiency of supplying goods to

the market.

3.2.6 Market Positioning

Consumers are in great need of affordable and quality goods that are convenient to

purchase. MLM Company will position us by providing these demands with authentic goods at

pocket friendly price in the most convenient channel as possible. We shall operate in the most

productive and cost and time efficient way. We will be positioned as the premier one stop snack

food-stall.

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

3.3SWOT Analysis

Strength

 Prime location with easy access to potential customers.

 Exceptional staff with the can do attitude.

 Due to our small size, we believe we can provide exceptional quality by hand selecting

our market specials when compared to our larger corporate competitors.

 We offer a wider range of products that suits the demand and season.

Weaknesses

 Don’t have much marketing budget.

 Tight margins will allow little wiggle room for error

Opportunities

 Similar products on the market are not as reliable or are more expensive.

 Loyal customers.

 Customer demand - have asked sales staff for similar product.

 Internet as a marketing tool.

 High demand for product or similar merchandise.

Threats

 A lot of competitors in the market with similar products.

 A new advertising campaign may be launched by competitors.

 A competitor opening new shop in a nearby location.

 A downturn in economy and less spending budget of people.

 A greater budget allocated for academic fees rather than goods and foods.

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

3.4 Competitive Edge

SB’s competitive edge is both in its people and products. We truly believe that our

business is not only as good as our products but the quality of our staff as well. Our staffs are not

only trained on mere product or service bases, but they also possess integrity, resiliency, self-

confidence and work ethics. Our product is a reflection of us. We aim for product quality by

incorporating features that have a capacity to meet consumer needs (wants) and gives customer

satisfaction by improving products (goods) and making them free from any deficiencies or

defects.

4. SALES AND MARKETING PLAN

4.1 Pricing Strategy

At SB, cost accounting is important, since the profitability of individual dishes can vary

significantly and will initially determine the cost of the items.

4.2 Product Offerings

Our food business will offer affordable products to our valuable customers. Our business

will serve delicious and mouthful foods that could satisfy our customers in one serving but in an

affordable price.

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

4.3 Sales and Distribution

 All products will be processed or produced and eventually will be held for sale in the

store inside the campus.

4.4 Advertising and Promotion

 The media that we will use to message our customers is social media for it reaches vast

number of people and we will also conduct a room-room product demonstration to attract

and encourage the students to buy our goods.

 Bulletin posts will also another way of advertising

 Flyers will also be used as marketing materials

5. MANAGEMENT AND ORGANIZATION

5.1 Ownership Structure

The legal structure of the company is corporation. MLM Company is owned and

managed by its 10 shareholders. Everyone has equal rights in owning the business

enterprise.

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

5.2 Organizational Structure

MLM COMPANY
Fritz Alabado
Chief Operating Officer

JonalieFrias
Chief Finance Officer

Mathew Ivy Audrey Claire Kristine


Dalumpines RegineLadesma Gallenero
Agustino
Operations, Inventory Manager Accounting
Purchasing Manager
Sales&Marketing Manager
Manager

LJ Dalumpines Justine Mae Charmaine


Operations, Rachel Arzaga
Labrague Vicentino
Sales&Marketing Inventory Officer
Purchasing Officer Accounting Officer
Officer

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

5.3 Management Team

Fritz Alabado, Chief Executive Officer

Mr. Alabao is a resident of Brgy Palma, Barbaza, Antique. Currently, he is a Grade 12 ABM

student in UA – TLMC in Tibiao, Antique. He is the eldest of 12 in his family. He was awarded

as Leader of the Decade during 2016 Leadership Award.

Ivy Audrey Claire Agustino, Purchasing Manager

Ms. Agustino is a resident of BrgyMalabor, Tibiao, Antique. Currently, she is a Grade 12 ABM

student in UA – TLMC in Tibiao, Antique. She is the second child in her family. She was

awarded with Honors when she was in Grade 11.

Mathew Dalumpines, Sales Manager

Mr. Dalumpines is a resident of Brgy. San Francisco Norte, Tibiao, Antique. Currently, he is a

Grade 12 ABM student in UA- TLMC in Tibiao, Antique. He is the eldest child in his family. He

was awarded with Honors when he was in Grade 11.

Justine Mae Labrague, Purchasing Officer

Ms. Labrague is a resident of Brgy, San Francisco Norte, Tibiao, Antique. Currently, she is a

Grade 12 ABM student in UA – TLMC in Tibiao, Antique. She is the third child in her family.

She was awarded with Honors when she was in Grade 11.

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

RegineLadesma, Inventory Manager

Ms. Ladesma is a resdidentof Brgy. Sta. Justa, Tibiao, Antique. Currently she is a Grade 12

ABM student in UA – TLMC in Tibiao, Antique. She is the only child in her family. She was

awarded with Honors when she was in Grade 11.

LJ Dalumpines,Operations, Sales & Marketing Officer

Ms. Dalumpines isa resident of Brgy, San Francisco Norte, Tibiao, Antique. Currently, she is a

Grade 12 ABM student in UA – TLMC in Tibiao, Antique. She is the second child in her family.

She was awarded with Honors when she was in Grade 11.

Rachel Ann Arzaga, Inventory Officer

Ms. Arzaga isa resident of Brgy, Tuno, Tibiao, Antique. Currently, she is a Grade 12 ABM

student in UA – TLMC in Tibiao, Antique. She is the youngest child in her family.

Kristine Gallenero, Accounting Manager

Ms. Gallenero is a resident of Brgy Palma, Barbaza, Antique. Currently, she is a Grade 12 ABM

student in UA – TLMC in Tibiao, Antique. She is the eldest in her family. She was awarded with

Honors when she was in Grade 11.

Charmaine Vicentino, Accounting Officer

Ms. Vicentino is a resident of Brgy, Poblacion, Tibiao, Antique. Currently, she is a Grade 12

ABM student in UA – TLMC in Tibiao, Antique. She is the sixth child in her family.

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

6. OPERATING PLAN

6.1 Operations

Store Hours. The Store will operate from 9:30 am – 3:30 pm Monday to Thursday.

6.2 Facilities

 The location of the business will be inside the UA-TLM Campus, near the Bandoja Site.

The area to be used is from the university and in return the university will have 10%

share in net income. The building/kiosk will be leased out from the CBM Department.

Repair and maintenance will be shouldered by the business. All permissions will be

secured by the business from university before operating the business

6.3 Staffing

 The owners will be the management team and each one will have a role in managing and

operating the business.

6.4 Equipment

 The business will be using several cooking equipment like cooler, colander, wok and

other utensil.

6.5 Supplies

 All materials or product to be sold will be purchased from local supplier of Tibiao, Culasi

and Barbaza area.

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

6.6 Management Controls

The CFO will practice sound management procedures in order to control costs, insure quality of

product and provide friendly customer service. The following systems will be used by

management:

Order Guide: The food stall will use an item specific order guide to track order history and

maintain designated levels of product in inventory.

Cash Management. The CFO will be solely responsible in handling and securing the cash of the

company.

Bookkeeping and Reports. The bookkeeping and financial reports will be handled by the

accounting department.

Daily Inventory Tracking: Daily inventory will be taken on specific items. Movement will be

compared to sales data to ensure designated products have been properly accounted for.

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

7. FINANCIAL PLAN

7.1 Projected Income Statement

February 2018 March 2018


Week 1 Week 2 Week 3 Week 4 Week 5
Feb 5 - 9 Feb 12 - 16 Feb 19 - 23 Feb 26 - Mar 2 Mar 5 - 9

Income Statement

Sales 5,880.00 6,468.00 7,114.80 7,826.28 8,608.91


Cost of Sales (4,100.00) (4,510.00) (4,961.00) (5,457.10) (6,002.81)
Gross Margin 1,780.00 1,958.00 2,153.80 2,369.18 2,606.10
Operating Expenses
Rent - Kiosk (125.00) (125.00) (125.00) (125.00) (125.00)
Supplies (100.00) (100.00) (100.00) (100.00) (100.00)
Salary (1,086.00) (1,086.00) (1,086.00) (1,086.00) (1,086.00)
Dep - Equipment (41.67) (41.67) (41.67) (41.67) (41.67)
Dep - Leasehold Impr (10.42) (10.42) (10.42) (10.42) (10.42)
Others (100.00) (100.00) (100.00) (100.00) (100.00)
Total Operating Expenses (1,463.08) (1,463.08) (1,463.08) (1,463.08) (1,463.08)
Net Income 316.92 494.92 690.72 906.10 1,143.01

Company 285.23 445.43 621.65 815.49 1,028.71


School 31.69 49.49 69.07 90.61 114.30

7.2 Projected Balance Sheet

February 2018 March 2018


Week 1 Week 2 Week 3 Week 4 Week 5
Feb 5 - 9 Feb 12 - 16 Feb 19 - 23 Feb 26 - Mar 2 Mar 5 - 9

Balance Sheet

Assets
Current Assets
Cash 5,837.31 6,334.82 7,008.55 7,876.12 8,956.91
Non-current Assets
Equipment 1,958.33 1,916.67 1,875.00 1,833.33 1,791.67
Leasehold Improvements 489.58 479.17 468.75 458.33 447.92
Total Assets 8,285.23 8,730.65 9,352.30 10,167.78 11,196.50

Liabilities and Equity


Accounts Payable
Total Liabilities - - - - -

Capital 8,000.00 8,000.00 8,000.00 8,000.00 8,000.00


Retained Earnings 285.23 730.65 1,352.30 2,167.78 3,196.50
Total Capital 8,285.23 8,730.65 9,352.30 10,167.78 11,196.50
Total Liabilities and Capital 8,285.23 8,730.65 9,352.30 10,167.78 11,196.50
- - - - -

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

7.3 Projected Cash Flows

Cash Flow Statement

Cash Receipts
Sales 5,880.00 6,468.00 7,114.80 7,826.28 8,608.91
Cash Payments
Expenses (5,542.69) (5,970.49) (6,441.07) (6,958.71) (7,528.11)
Equipments (2,000.00)
Improvement (500.00)
Changes in Cash (2,162.69) 497.51 673.73 867.57 1,080.80
Cash, Beg 8,000.00 5,837.31 6,334.82 7,008.55 7,876.12
Cash, End 5,837.31 6,334.82 7,008.55 7,876.12 8,956.91

7.4 Break Even Analysis


Mineral Flavored Lumpiang
Products Shake Fried Isaw Kwek-kwek French Fries Fishball
Water Water Shanghai
Cost (in pesos) 6.25 12 13 4 3.5 7.83 6.5 0.28
Selling Price Per Unit 10 15 15 6 5 10.00 10 0.50
Gross Margin Per Unit 3.75 3 2 2 1.5 2.17 3.5 0.22

Ave. Gross Margin per unit 2.27


Fixed Cost 5,852.33

Break even units per month 2,581.12


Break even units per day 161.32
Break even units per product 23.05

8. APPENDICES

Proposed Location

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

Kiosk to be leased

BSE Food Stand (Competitor – to open February 2018)

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

BSE KIOSK (Competitor – to open February 2018)

Business Enterprise Simulation


Grade 12 ABM (2017-2018)
UNIVERSITY OF ANTIQUE – TARIO LIM MEMORIAL CAMPUS
Tibiao, Antique
LABORATORY HIGH SCHOOL

C. Summary of Experiences
“Your work is going to fill a large part of your life, and the only way to be truly satisfied

is to do what you believe is great work. And the only way to do great work is to love what you

do.”-Steve Jobs, Co-Founder, Chairman and CEO, Apple.

Business Enterprise Simulation


Grade 12 ABM (2017-2018)

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