HomeSustainable Destination

Office:-Productivity
Management in St. Kitts

Diannille Taylor-Williams
Assistant Permanent Secretary
 Home Office:-Productivity
State of the Industry
• In 2005, St. Kitts shifted focus
from the sugar industry to
tourism
• YR/YR visitation is up by 3.2% for
St. Kitts
• Cruise ship visitors make up over
80% of arrivals South East Peninsula
• Goal to be a ‘Top 5’ destination
and HHI with disposable income
100k in source markets
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Destination Sustainability
Accomplishments to date:
• GSTC Early Adopter
• Inter-Agency Sustainable
Destination Management Council
• Online Sustainable Tourism
Professionals training
• Destination Monitoring System
• Partner of the Sustainable
Destination Leadership Network
• Sustainability Marketing Forum
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Lessons Learned
• Sustainable tourism is about
sustainable destination
management
• Sustainable destination
management requires
collaboration at all levels
• Sustainable tourism is more
than just about the environment
• Destination marketing can, and
should, show sustainability
without using the words
“green”, “sustainable”, “eco-
tourism”, etc.
 Destination
Home Office:-Productivity
Sustainability Results
The Numbers
2013
• 30 government officials trained
• 4 working groups formed
• 3 destination projects launched
2014
• 4,000 children educated in
tourism awareness
• 3,000 coconut palms planted
along beaches
• 30 more government officials as
tourism champions within their
departments
The Impact
• Private-public partnerships (SDLN,
SDAA)
• Improved inter-agency
collaboration
• 200% increase in green investment
between 2012 to 2013
• 1MW energy on the grid from solar
at the airport
• Political commitment to a green
economy
• Increased visitation from affluent
market
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Next Steps
• Sustainability Marketing
Action Plan and Capacity
Building
• Online training for 30
additional stakeholders
• Workforce development
Public Awareness groups
• Travel Philanthropy
 Home Office:-Productivity
Thank you

Contact Details:

Diannille Taylor-Williams
Assistant Permanent Secretary
St. Kitts Ministry of Tourism & International Transport
Email: diannille.taylor@stkittstourism.kn