SYNOPSIS on

A STUDY ON DEALER PERCEPTION IN TECHNO VISION TOOLS PVT LTD

Submitted in partial fulfillment of the requirement for the
award of the Degree of
“MASTER OF BUSINESS ADMINISTRATION”
of
BANGALORE CENTRAL UNIVERSITY

Submitted by:

LAKSHMAN C
Reg No: MB182842
Under the Guidance Of
Prof. HEMAVATHI GP

VIVEKANANDA INSTITUTE OF MANAGEMENT

Dr. Rajkumar road Rajajinagar Bangalore 560055
2019-2020
TITLE OF THE STUDY
A study on dealer perception in techno vision tools PVT LTD.

INTRODUCTION:

Dealer is a person or fire engaged in commercial purchase and sales. Dealer may signify firms that buy or
resell products at retail or wholesale basis. A producer cannot sell all his products directly to consumer;
he has to depend upon intermediaries to push, off, his products. A dealer is an intermediary who helps to
market a product. A dealer is a one who purchase and sells products. A dealer may be a wholesaler or a
retailer or a distributor or any agents.

An enterprise can remain in a business and make profit over the long term only by satisfying the needs of
its customers and dealers. Dealer’s satisfaction plays important role in sustaining his behavior to repeat
purchases or in further association with the brand. Perception of dealers may widely vary in term of price,
quality, service, commission etc.

The Perception of dealers towards a tools production firm may widely vary from other tools products in
terms of price, quality, service, commission etc. The marketing of the product is depending on the
demand of the product or it is done through the order from the customers.

NEED FOR THE STUDY

1.The study focuses on the formulation of a marketing survey among the dealers of the company.
2.The study explains about dealer’s perception towards product.

STATEMENT OF THE PROBLEM:

Every seller should be competitive and offers quality products in market. Distribution
network established determines the sale of the product to a greater extent. Due to the prevailing heavy
competition in the market, an effort has been made to survey the dealer’s perception and satisfaction for
tools products. A study with consistency is required to comprehend the level of dealer’s survey. The
survey depends on the perception of the respondents.

RESEARCH METHODOLOGY:

 Source of data:
In the study primary data and secondary data was administered.
 Primary data:
Primary data was collected from dealers. Primary data was collected through a questionnaire.

Secondary data:
Secondary data are those data that already exist. Secondary data was collected through company
profile, magazines and websites.

 Sampling method:

Sampling size:
Sampling size refers to the selected number of units from the population to collect data. In
this study a sample of 50 respondents are selected.

Sampling technique:
Convenience sampling method (Non-probability sampling) was used to select samples.

 Data collection method:

The data-collecting instrument used for obtaining the desired information was a questionnaire.
The questionnaire was structured and directed so as to make the respondents understand it
easily.

OBJECTIVE OF THE STUDY:

 To study the dealer’s perception towards the services offered by techno tools vision products.
 To know the grievances of the dealers, if any.
 To suggest measures to improve the services of techno tools vision products.

SCOPE OF THE STUDY:

The scope of study pervades the data collected from the dealers of different tools quality, price &
brands.

LIMITATIONS OF THE STUDY:

 The study is under taken only in twin cities. So, the information does not resemble the overall
market potential.
 There may be an error due to market fluctuation.
PLAN OF ANALYSIS:

The data collected for the research is mainly on the basis of primary in nature and hence the
questionnaires are formulated followed by an interview with the respondents. The statistical tools are
used for the presentation of research are tables, charts, diagrams for the data collected which will be easy
to understand and to make the presentation and interpretation of data.

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