Escolar Documentos
Profissional Documentos
Cultura Documentos
PROJECT REPORT ON
Master’s Degree
In
BUSINESS MANAGEMENT (M.B.A)
2010-2012
1
DECLARATION
Date :
Place: (signature)
2
ACKNOWLEDGEMENT
P.KISHORE
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ABSTRACT
The project work titled “customer satisfaction after sale service” is a detailed study on
the various methods that are applied to have better customer satisfaction in order to attain brand
loyalty.
The study is about after sales service provided to the customers of Tata motors at auto fin
ltd. After sales service is important to attain the satisfaction of the customers.
The main purpose of after sales service is to provide customers the services they require.
After sales service helps the companies to retain the existing customers and attract the new
customers.
The study is to know and understand the after sales service provided by the Tata motors at
For the collection of primary data the survey method is used, which involved predetermined
questionnaire, Secondary data is obtained from the records, journals, annual reports and
company website.
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TABLE OF CONTENTS
CHPTER-1 PAGE NO
INTRODUCTION 5 --13
OBJECTIVES
RESEARCH METHODOLOGY
SOURCES OF DATA
CHPTER-2
14- 22
REVIEW OF LITERATURE
CHPTER-3
23 - 50
COMPANY PROFILE
CHPTER-4 51 - 66
DATA ANALYSIS
AND
INTERPRETATION
CHPTER-5
67 –70
FINDINGS
SUGGESTIONS
AND
CONCLUSION
CHAPTER-6 71 -77
QUESTIONNAIRE
BIBLIOGRAPHY
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CHAPTER-I
INTRODUCTION
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INTRODUCTION
Automobile Industry:
The automobile has enabled people to travel and transport goods farther and faster,
and has opened wider market areas for business and commerce. The auto industry has also
reduced the overall cost of transportation by using methods such as mass production
(making several products at once, rather than one at a time), mass marketing (selling
products nationally rather than locally), and globalization of production (assembling
products with parts made worldwide). From 1886 to 1898, about 300 automobiles were
built, but there was no real established industry. A century later, with automakers and auto
buyers expanding globally, auto making became the world's largest manufacturing activity,
with nearly 58 million new vehicles built each year worldwide.
Because of easier and faster transportation, the United States and world economies
have become dependent on the mobility that automobiles, trucks, and buses provide. This
mobility allowed remote populations to interact with one another, which increased
commerce. The transportation of goods to consumers and consumers to goods has become
an industry in itself. The automobile has also brought related problems, such as air
pollution, the emission of greenhouse gases that contribute to global warming, congested
traffic, and highway fatalities. Nevertheless, the automobile industry continues to be an
important source of employment and transportation for millions of people worldwide.
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Automobile India
The history of the automobile industry in India actually began about 4,000 years
ago when the first wheel was used for transportation. In the early 15th century, the
Portuguese arrived in China and the interaction of the two cultures led to a variety of new
technologies, including the creation of a wheel that turned under its own power. By the
1600s, small steam-powered engine models were developed, but it was another century
before a full-sized engine-powered automobile was created.
The dream a carriage that moved on its own was realized only in the 18th century
when the first car rolled on the streets. Steam, petroleum gas, electricity and petrol started
to be used in these cars.
The major car manufacturers in India are Tata Motors, Hindustan Motors, Maruti
Udyog, Fiat India Private Ltd., Ford India Ltd., General Motors India Pvt. Ltd., Honda
Siel Cars India Ltd., Hyundai Motors India Ltd., Skoda India Private Ltd., Toyota
Kirloskar Motor Ltd., to name just a few.
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Objectives of the study
To know the factors influencing on after sales service of the TATA Motors in
AUTOFIN LIMITED
To know whether the dealer renders after sales service, how fat the consumer is
satisfied with it.
To know the customer perception towards the service.
To know the dealer performance.
To know whether the problem is resolving completely at service station.
To know whether the vehicle is delivering on time at service station.
The scope is very limited because attitude of the people change according to the
time.
The study is restricted to both Hyderabad and Ranga Reddy Dist and that to among
100 respondents.
The study is conducted for 45 days.
The study is restricted to certain area. Therefore, it could not give an accurate
picture about Andhra Pradesh of India.
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RESEARCH METHODOLOGY
Research is the plan structure & strategy for investigation conceived to answer to
research question & control variance. It is the overall operation pattern to framework of
project that stipulated the information to be collected from which sources by word
procedure. What are the two possible sources of data for securing in the above mentioned
information in the primary & secondary data.
Research design: the study undertaken to access the after sales service of TATA owners
in Hyderabad and R.R.Dist.
Research procedure: the questionnaire designed for the study in the structured &
disguised in nature. It consists of multiple choice & short questions.
Data: information required for the project is mainly primary data. The information was
collected by survey method. With the help of questionnaire by meting various car owners
(TATA).
Secondary data is collected form the company journals, magazines, broachers & websites.
Sample design: the sampling unit was confined to end consumers of the product i.e.
TATA car owners to know there satisfaction level regarding performance of car
performance of car and service.
Sample universe: the survey was done in Hyderabad and R.R.D.ist only according to my
convenience. It is not giving the complete picture of Andhra Pradesh (or) India.
Sample frame/unit: professionals, business people, employees etc, who are using TATA
Cars.
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Sample method: the information is planned to be collected by sample method, the
sample method followed is random sampling method. The probability random sampling
method is stratified random sampling.
Analytical Method: simple percentage method is used for the analysis purpose.
Period of study: study is during the month of March & April 2011.
Data collection
The information is collected through questionnaires and personal interviews. And the
information of customers is known by company’s service sheet and the free service sheet.
A Direct structure questionnaire has been asked to all the respondents in the sample
followed by direct personal interviews.
Descriptive Studies:
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SOURCES OF DATA:
A classification of data is very important procedure in this concept. The collected data can
be classified into two types.
1. Primary data
The primary data is very important source for to make suggestions to the title
obtained. This data can be collected in various methods like survey, interviewing,
feedback, i.e. Group Discussion etc., for collection of primary data the survey method is
used, which involved predetermined questions. The structured questionnaire contained a
form list of question framed so as to get the facts. But it involves high risk and huge
expensive method to get the facts.
2. Secondary Data
Collection of secondary data is very easy compared with primary data. But this
data is also very important for the growth of an organization, to predict the future and will
help to make the future plan regarding sales and improve the measures of sales. This data
can be collected form the magazines. Annual reports of the organization and other
published data.
Sample procedure
The sample size consists of 100 consumers. The sample consists of Businessman,
Doctors, Engineers, Officers and Contractors etc.
The survey was conducted in the form of an interview among randomly chosen
sample of 100 consumers of TATA customers Sample size form the dealer randomly.
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Need for the study
The Indian automobile industry is witnessing changes like never before. The
Indian consumer is changing with new players entering the market and increasing
availability of service, the consumer is demanding more. Now the question is where TATA
Motors stands in this scenario? TATA Motors is the only company that maintenance good
relationship with there customers and providing good service, well as presenting the
market with a range of cars by cars by introducing different models, and to provide better
after sales service to there customers. TATA Motors has increased its service stations all
over the country, and that’s why TATA Motors is ranked as No.1 in customer satisfaction.
And to maintain relationship with there customers TATA Motors is providing 24 hours
service to there customers after introducing may services, how fat the consumer is
satisfying with it, and to know after sales service of TATA car owners opinion on the
service and the performance of the dealer.
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CHAPTER-II
REVIEW OF
LITERATURE
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REVIEW OF LITERATURE
The state in which customer needs, wants and expectations throughout the product or
service's life are met or exceeded resulting in repeat purchase, loyalty and favorable
worth-of mouth.
According to Jones and Sasser (1995), four basic elements affect customer satisfaction.
They are the basic elements of the product or service, basic support services, a recovery
process for counteracting bad experiences, and extraordinary service. There are many
definitions of the key elements of the services, but this one is considered appropriate in the
context of care or after sales services.
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Level - 1, customers are likely to abandon.
Level - 2 to 4, customers are satisfied but still find tit easy to switch when a better
offer comes along.
Level - 5, the customer is very likely to repurchase an even spread good word of
mouth about the company.
The key to generating high customer loyalty is to deliver high customer value. A
company’s value proposition is much more than it’s positioning on a single attribute. Most
of the successful companies are raising expectations and delivering performances to
match. These companies are aiming for TCS – Total Customer Satisfaction. Customer
satisfaction is both a goal and a marketing tool. Companies that achieve high customer
satisfaction ratings make sure that their target market is known.
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Reports
Customer complaints tracking
Complaint is the start point of any technical support system. With out a client
request the technical support is not initiated. Complaint tracking is done as follows:
The compliant id, the assigned engineer id, the data and time of service, the spare
details, no. of person-hours required etc.
The spare part name and serial number
The available quantity of each spare part
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The prize, warranty and other specifications
The supplier information.
Online support:
The service is done online also. The client may visit the website to obtain basic
support information about the product and FAQ. He can chat with the service engineer on
phone or online.
Report:
The report reflects the current status of the system. The reports that can be generated are as
follows:
Customer request report status of the system. The reports that can be requests.
Service engineer report provides the information about the skills and strengths of
the support team.
Job scheduling report states the allotment of engineers to jobs.
Spares report discloses the availability of all the shapes in the system.
Receipts and payments report gives information about the cash flow in the system.
Bills generation.
Customer satisfaction is the key concept to dictate the future of the organization. In
order to maximize the customer satisfaction along with quick response and efficient
service some other activities are to be performed.
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Operationalisation of Customer Satisfaction:
As customer needs and expectations are changing all the time, this will lead to a
situation whereby customers keep setting ever higher standards, and therefore to achieve
perfection is impossible. Markets should be seen as a group of individual companies, and
each of them must be treated individually with different requirements, experiences,
commitments, and relationships. Implementing customer satisfaction philosophy means
identifying customers, then identifying their needs and expectations and finally, measuring
their perceptions. Knowing the needs of the customer makes it easier to anticipate the ideal
set of products and services. A major flaw for all the companies has proved to be their
inability to understand other ways that customers can be satisfied. By implementing direct
and continuous employee contacts with the customers, the customers' requirements and
expectations can be determined. This employee-customer connection additionally conveys
the message that the company cares about their customers.
A customer satisfaction study should begin by asking about the factors affecting
customer satisfaction, how important those factors are for the whole, and the level of
customer satisfaction. A problem with customer satisfaction surveys (Naumann, 1994) is
that a poor customer satisfaction programme yields vague data and raises customer
expectations. If customer expectations are raised and a company's performance remains
the same, the customer's overall satisfaction will decrease.
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Business Definition for: After-sales Service
After Sales Excellence is a key driver for customer satisfaction and loyalty but also a very
important source of revenues and profits throughout a vehicle lifecycle. Our after sales
experts support our clients in all relevant areas of after sales service to improve the
internal cost base, the retail attractiveness as well as customer satisfaction. Our results are
measurable - significant improvements on key indicators such as warranty costs, service
quality, and fixed first visit rate.
Our Supply Chain Excellence service enables you to realize substantial improvements in
your supply chain performance in terms of cost, efficiency, lead times, demand
management, customer service and working capital requirements. We measure, improve
and qualify supply chain organizations and processes and support our clients by
identifying and rapidly implementing cost and efficiency savings in the entire supply
chain. This can be achieved with the comprehensive, cross-functional redesign of all
logistics processes leveraging the entire supply chain including customers and suppliers.
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With our proven Integrated Supply Chain Excellence Audit we quickly identify gaps to
proven best practices and benchmarks within, and beyond, the Automotive Industry.
In all cases, the supplier had been involved with the customer since the beginning
of the network building. It is difficult to distinguish whether some of the changes in
customer-supplier relationship were due to the duration of the relationship between the
two parties and whether some of the changes were caused by changes in the customer's
needs resulting from the customer's new position in the network life cycle curve. For the
results of this research, that question in terms of the underlying factors has not addressed,
but for future studies, it would be relevant to clarify which of these two factors is the more
significant or in fact, whether they can be distinguished.
Innis and La Londe (1994) discovered that several customer satisfaction variables
significantly affect a customer's total customer satisfaction. Customer service attributes
received high ratings for the importance of customer satisfaction. Attributes for physical
distribution of customer service were rated higher than many marketing attributes.
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Most Important Services
Barsky (1995) proposed that what is important for one customer may not be
important for another. Barsky proposes this in the area of priority marketing, and the idea
was applied to different services in general. When a buyer considers closer integration
with a supplier, they may consider that it will most likely limit the number of potential
suppliers and fear that the partner may take advantage of this by increasing prices or
delivering poorer quality or poorer service. Interlocking with the supplier can limit the
opportunity to acquire innovations if the supplier lacks the capability of being a leading-
edge supplier. Research has shown that there are frequently differences between the views
of the supplier's management on customer value and the customers' views on what they
say they value. This was studied in the present study as well.
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CHAPTER-III
COMPANY PROFILE
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COMPANY PROFILE
The company's 22,000 employees are guided by the vision to be "best in the
manner in which we operate, best in the products we deliver, and best in our value system
and ethics." Tata Motors helps its employees realise their potential through innovative HR
practices. The company's goal is to empower and provide employees with dynamic career
paths in congruence with corporate objectives. All-round potential development and
performance improvement is ensured by regular in-house and external training. The
company has won several awards recognising its training programmes.
Established in 1945, Tata Motors' presence indeed cuts across the length and
breadth of India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out
in 1954. The company's manufacturing base is spread across India - Jamshedpur
(Jharkhand) in the east, Pune (Maharashtra) in the west, and in the north in Lucknow
(Uttar Pradesh) and Pantnagar (Uttarakhand). A new plant is being set up in Singur (close
to Kolkata in West Bengal) to manufacture the company's small car. The nation-wide
dealership, sales, services and spare parts network comprises over 2,000 touch points. The
company also has a strong auto finance operation, TML Financial Services Limited,
supporting customers to purchase Tata Motors vehicles.
Tata Motors, the first company from India's engineering sector to be listed in the
New York Stock Exchange (September 2005), has also emerged as an international
automobile company. In 2005, it acquired the Daewoo Commercial Vehicles Company,
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Korea's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles
Company has launched several new products in the Korean market, while also exporting
these products to several international markets. Today two-thirds of heavy commercial
vehicle exports out of South Korea are from Tata Daewoo. In 2006, Tata Motors acquired
a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, with an
option to acquire the remaining stake as well. Hispano's presence is being expanded in
other markets. In 2007, it formed a joint venture with the Brazil-based Marcopolo, a global
leader in body-building for buses and coaches to manufacture fully-built buses and
coaches for India and select international markets. Tata Motors also entered into a joint
venture in 2007 with Thonburi Automotive Assembly Plant Company of Thailand to
manufacture and market the company's pickup vehicles in Thailand. In 2007, Tata Motors
and Fiat Auto formed an industrial joint venture at Ranjangaon (near Pune in Maharashtra,
India) to produce both Fiat and Tata cars and Fiat powertrains for the Indian and overseas
markets; Tata Motors already distributes and markets Fiat branded cars in India. In 2008,
Tata Motors and Fiat Auto entered into an agreement for a Tata license to build a pick-up
vehicle bearing the Fiat nameplate at Fiat Group Automobiles' Plant at Córdoba,
Argentina. The pick-up will be sold in South and Central America and select European
markets.
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in 1998, the Tata Indica, India's first fully indigenous passenger car. Within two years of
launch, Tata Indica became India's largest selling car in its segment. The ERC in Pune,
among whose facilities are India's only certified crash-test facility and hemi-anechoic
chamber for testing of noise and vibration, has received several awards from
theGovernment of India. Some of the more prominent amongst them are the National
Award for Research and Development Efforts in Industry in the Mechanical Engineering
Industries sector in 1999, the National Award for Successful Commercialization of
Indigenous Technology by an Industrial Concern in 2000, and the CSIR Diamond Jubilee
Technology Award in 2005.
The company set up the Tata Motors European Technical Centre (TMETC) in
2006 in the UK. TMETC is engaged in design engineering and development of products,
supporting Tata Motors' skill sets. Tata Daewoo Commercial Vehicle Company and
Hispano Carrocera also have R&D establishments at Gunsan in South Korea and Zaragoza
in Spain.
The pace of new product development has quickened through an
organization-wide structured New Product Introduction (NPI) process. The process with
its formal structure for introducing new vehicles in the market, brings in greater discipline
in project execution. The NPI process helped Tata Motors create a new segment, in 2006,
by launching the Tata Ace, India’s first indigenously developed mini-truck. The years to
come will see the introduction of several other innovative vehicles, all rooted in emerging
customer needs. Besides product development, R&D is also focusing on environment-
friendly technologies in emissions and alternative fuels.
True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit
to Corporate Social Responsibility. It is a signatory to the United Nations Global Compact,
and is engaged in community and social initiatives on labour and environment standards in
compliance with the principles of the Global Compact. In accordance with this, it plays an
active role in community development, serving rural communities adjacent
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to its manufacturing locations.With the foundation of its rich heritage, Tata Motors today
is etching a refulgent future.
World-class auto components are the backbone of all world-class vehicles. Keeping
this in mind, Tata Motors Limited has collaborated with major players in the Auto
Industry. The Joint Venture with Cummins, associations with companies like Johnson
Controls, Toyo Radiators, Chuo Springs, Ficosa, Yazaki, Yutaka-Giken, Sungwoo Hitech,
Owens Coring, Knorr-Bremse, Farurecia and Menzolit Fibron, reaffirm Tata Motors
commitment to delivering higher productivity and profitability to the transportation
industry.
Tata Motors Limited marked its emergence as a strong multi-national player with
the acquisition of the Daewoo Commercial Vehicles Plant in March 2005. The robotized
factory at Gunsan in South Korea, bus-body manufacturing plants in Ukraine and South
Africa and assembly plants in Bangladesh and Malaysia, are testimony to the strong
presence of Tata Motors Limited across the world.
The Company also gained enhanced credibility as a global powerhouse when the
Government of Senegal approached Tata Motors Limited for technological assistance in
setting up a bus- body plant at Thies.
Right from the earliest trucks that helped move goods around the country, to chassis for
buses that virtually form the backbone of the Indian public transport system today, Tata
vehicles have, quite literally, moved the nation ahead. Tata Motors is India's only fully
integrated automobile manufacturer with a portfolio that covers trucks, buses, utility
vehicles and passenger cars. With over 3 million.
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Green Matters:
Tata Motors, a Company that cares about the future... True to the tradition of the
Tata Group, Tata Motors is committed in letter and spirit to Corporate Social
Responsibility. It is a signatory to the United Nations Global Compact, and is engaged in
community and social initiatives on labour and environment standards in compliance with
the principles of the Global Compact. In accordance with this, it plays an active role in
community development, serving rural communities around its manufacturing locations.
Tata Motors believes in technology for tomorrow. Our products stand testimony
to this. Our annual expenditure on R&D is approximately 2% of our turnover. We have
also set up two in-house Engineering Research Centers that house India's only Certified
Crash Test Facility. We ensure that our products are environmentally sound in a variety of
ways. These include reducing hazardous materials in vehicle components, developing
extended life lubricants, fluids and using ozone-friendly refrigerants. Tata Motors has been
making conscious effort in the implementation of several environmentally sensitive
technologies in manufacturing processes. The Company uses some of the world's most
advanced equipment for emission check and control.
Our endeavors towards environment protection are soil and water conservation
programmers and extensive tree plantation drives. Tata Motors is committed to restoring
and preserving environmental balance, by reducing waste and pollutants, conserving
resources and recycling materials.
Reducing Pollution:
Tata Motors has been at the forefront of the Indian automobile industry's anti-
pollution efforts by introducing cleaner engines. It is the first Indian Company to introduce
vehicles with Euro norms well ahead of the mandated dates. Tata Motors’ joint venture
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with Cummins Engine Company, USA, in 1992, was a pioneering effort to introduce
emission control technology for India. Over the years, Tata Motors has also made
investments in setting up of an advanced emission-testing laboratory.
With the intention of protecting the environment, Tata Motors has upgraded the
performance of its entire range of four and six cylinder engines to meet international
emission standards. This has been accomplished with the help of world-renowned engine
consultants like Ricardo and AVL. These engines are used in Tata Motors vehicles in the
Indian market, as well as in over 70 export markets.
India is a recycling society with many people making value out the recovery of
waste materials discarded from products at the end of their useful life.
However, Europe, and some other export markets, have recognized that they
have become a 'throwaway' society in recent decades, and are now introducing waste
prevention regimes in different industry sectors to collect and recycle valuable resource
rather than it ending up in landfill.
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In the Automotive sector, the European End of Life Vehicle (ELV) Directive,
points responsibility for this issue to vehicle manufacturers, and the scrap car recovery
industry. Similar regulations are being introduced in Japan and Korea.
Naturally, Tata Motors has already met the 'producer responsibility' aspects of
the ELV Directive, such as compliance to Heavy metals and other hazardous substance
restrictions. Also, material code marking of plastic parts has been introduced to aid
achievement of demanding European recycling targets.
COMMUNITYDEVELOPMENT:
The Company's Community Service Division works through various societies to
improve the conditions of neighboring villages - encouraging economic independence
through self-initiated cottage industries and contributing to community and social forestry,
road construction, rural health, education, water supply and family planning.
Tata Motors has been making numerous well-planned efforts in the area of rural
development, with specific focus on the following:
Mobile health service staff provides preventive and curative health services
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under the "Health for All" programme. They train village health workers in conducting the
same. Safe drinking water facilities are provided to ensure health of the villagers.
Employment Generation
Community Centers:
These centers are situated in various parts of Jamshedpur, Pune and some of their
neighboring towns. The centers regularly organize various programmers & neighboring
populations are encouraged to participate in these activities.
Availability of “Value for Money” Reconditioned aggregates like engines, power steering,
AC compressors (Reconditioned by OEMs)
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workshops
Qualified and trained Technicians, Service Advisors and Customer Relationships
Officers.
Use of special tools and quality parameters for repairs.
Best in industry labor charges.
24 hours helpline and a breakdown help line vehicle
100% assurance of usage of genuine Tata Motors spare parts.
Usage of specially blended lubricants and long lasting paints
1-year warranty on workmanship on all kinds of repairs.
Dear Customer
As a valued Tata Motors' Customer, you are entitled to get following support from this
workshop:
Free repair of the complaint that reappears within 3000 kms or 1 month (whichever
is earlier) after being attended at this set-up.
If you are not satisfied with the washing quality of your car, we will clean it again
to your satisfaction!
» On-time delivery!
If you do not get your car back on the promised day*; we will waive off 10% on
the labor bill of your car!
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*In case of increase in job content / parts not available. Service Advisor will intimate
you the revised delivery date & time in advance
This workshop wills contact you on the 4th day after the delivery of the vehicle, to
ensure your satisfaction with the service. Hence, we request you to provide us your
latest phone number.
RECOMMENDED PRODUCT
If you do not get the above services, please let us know through the
"Customer's Voice" form kept near the drop box. It has been our objective and our
Endeavour to introduce high quality lubricants and coolants time and again for the benefit
of esteemed customers like you. These quality lubricants are of superior quality and are
rigorously tested at our Engineering Research Centre, Pune. Use of the same in your
vehicles ensures superior engine and other aggregate performance and enhances its life.
We have tied up with M/s Castrol India Ltd, M/s Hindustan Petroleum Ltd,
M/s Exxon Mobil Lubricants Pvt Ltd & M/s SCCI India Pvt Ltd for supply of these
lubricants and Coolants in the Dealer / Tata Authorized Service Centre workshops.
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ORGANIZATION PROFILE
The AUTOFIN LIMITED was established in November, 05, 2006. They are the
authorized Dealers for all kinds of TATA Cars in the territory of Andhra Pradesh. The
chairman of AUTOFIN LIMITED is Gautham Jain, Managing Director is Varun Jain.
They have 3 sales outlets and 1 workshop in twin cities. The shorooms are located in
prime localities at:
The average fiscal sales for the year 2007-07 were approximately 4000
vehicles and turnover of around 120 crores. They received the following Awards
for Excellence.
Auto fin limited is today among the top 10 TATA dealers in customer satisfaction and
service.
HISTORY
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It has been a long and accelerated journey for Tata Motors, India's leading
automobile manufacturer. Some significant milestones in the company's journey towards
excellence and leadership.
1945 to 1950
1951 to 1960
1961 to 1970
Exports begin with the first truck being shipped to Ceylon, now Sri Lanka.
Setting up of the Engineering Research Centre at Pune to provide impetus to
automobile Research and Development.
1971 to 1980
Introduction of DI engines.
First commercial vehicle manufactured in Pune.
1981 to 1990
1991 to 2000
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Launch of the 1st indigenous passenger car Tata Sierra.
TAC 20 crane produced.
One millionth vehicle rolled out.
Launch of the Tata Estate.
Joint venture agreement signed with Cummins Engine Co. Inc. for the
manufacture of high horsepower and emission friendly diesel engines.
Launch of Tata Sumo - the multi utility vehicle.
Launch of LPT 709 - a full forward control, light commercial vehicle.
Joint venture agreement signed with M/s Daimler - Benz /
Mercedes - Benz for manufacture of Mercedes Benz passenger cars in India.
Joint venture agreement signed with Tata Holset Ltd., UK for manufacturing
turbochargers to be used on Cummins engines.
Mercedes Benz car E220 launched.
Tata Sumo deluxe launched.
Tata Sierra Turbo launched.
100,000th Tata Sumo rolled out.
Tata Safari - India's first sports utility vehicle launched.
2 millionth vehicles rolled out.
Indica, India's first fully indigenous passenger car launched.
115,000 bookings for Indica registered against full payment within a week.
Commercial production of Indica commences in full swing.
First consignment of 160 Indicas shipped to Malta.
Indica with Bharat Stage 2 (Euro II) compliant diesel engine launched.
Utility vehicles with Bharat 2 (Euro II) compliant engine launched.
Indica 2000 (Euro II) with multi point fuel injection petrol engine launched.
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2001 to 2006
37
Sumo Victa launched
Indigo Marina launched
Tata Motors lists on the NYSE
2007
2008
Tata Motors unveils new long wheel base premium Indigo & X-over concept at
Auto Expo 2008
Indica V2 Xeta launched
Passenger Vehicle sales in India cross one-million mark
Tata Motors and Marco polo, Brazil, announce joint venture to manufacture fully
built buses & coaches for India & markets abroad
Tata Motors first plant for small car to come up in West Bengal
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Tata Motors extends CNG options on its hatchback and estate range
TDCV develops South Korea's first LNG-Powered Tractor- Trailer
Tata Motors and Fiat Group announce three additional cooperation agreements
Tata Motors introduces a new Indigo range.
2009
Construction of Small Car plant at Singur, West Bengal, begins on January 21
New 2009 Indica V2 range is launched
Tata Motors launches the long wheel base Indigo XL, India's first stretch limousine
Common rail diesel (DICOR) engine extended to Indigo sedan and estate range
Tata Motors and Thonburi Automotive Assembly Plant Co. (Thonburi), announce
formation of a joint venture company in Thailand to manufacture, assemble and
market pickup trucks.
Roll out of 100,000th Ace
Tata-Fiat plant at Ranjangaon inaugurated
Launch of a new Upgraded range of its entry level utility vehicle offering, the Tata
Spacio.
CRM-DMS initiative crosses the 1000th location milestone
Launch of Magic, a comfortable, safe, four-wheeler public transportation mode,
developed on the Ace platform
Launch of Winger, India’s only maxi-van
Fiat Group and Tata Motors announce establishment of Joint Venture in India
Launch of the Sumo Victa Turbo DI, the new upgraded range of its entry-level
utility vehicle, the Sumo Spacio
Tata Motors launches Indica V2 Turbo with dual airbags and ABS
Launch of new Safari DICOR 2.2 VTT range, powered by a new 2.2 L Direct
Injection Common Rail (DICOR) engine.
Rollout of the one millionth passenger car off the Indica platform..
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2010
Ace plant at Pantnagar (Uttarakhand) begins production.
Indica Vista – the new generation Indica, is launched.
Tata Motors' new plant for Nano to come up in Gujarat.
Latest common rail diesel offering- the Indica V2 DICOR, launched.
Indigo CS (Compact Sedan), world’s first sub four-metre sedan, launched.
Launch of the new Sumo -- Sumo Grande, which combines the looks of an SUV
with the comforts of a family car.
Tata Motors unveils its People's Car, Nano, at the ninth Auto Expo.
Xenon, 1-tonne pick-up truck, launched in Thailand.
Tata Motors signs definitive agreement with Ford Motor Company to purchase
Jaguar and Land Rover.
Tata Motors completes acquisition of Jaguar Land Rover.
Tata Motors introduces new Super Milo range of buses.
Tata Motors is Official Vehicle Provider to Youth Baton Relay for The III
Commonwealth Youth Games Pune 2010.
Indica Vista – the second generation Indica, is launched.
Tata Motors launches passenger cars and the new pick-up in D.R. Congo.
2011
Tata Motors begins distribution of Prima World truck.
Tata Motors launches the next generation all-new Indigo MANZA.
FREELANDER to be launched in India.
Tata Marcopolo Motors' Dharwad plant begins production.
Tata Motors launches Nano - The People's Car.
Introduction of new world standard truck range.
Launch of premium luxury vehicles - Jaguar XF, XFR and XKR and Land Rover
Discovery 3, Range Rover Sport and Range Rover from Jaguar and Land Rover in
India.
FEATURES
40
Mission, vision and values
Tata Motors constantly looks for ways to offer the customer the best value for
money. Beginning with a single truck model way back in the 1950s, today we have over
150 models and variants of vehicles, designed to transport goods and passengers. Our
commercial vehicles can haul loads ranging from 2 tonnes to 40 tonnes. Likewise we have
mini buses that can seat 12 people and buses that can accommodate as many as 60.
Tippers, Tractor-trailers, 4x4 off road vehicles, multi-utility vehicles-our range are vast.
Our vehicles are capable of meeting stringent Euro norms. And we have been able
to do so by using technology, which is environmentally sustainable.
Browse through our product range below to know more about our International market
models.
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PRODUCT DETAILS
Indica V2 DLX:
Indica V2 DLG:
This model have body colored bumpers, the wheel arch flairs, internally adjustable OVRM
and central locking system. Front windows are power windows. To avoid the scorching
heat in a summer days, HVAC system of cooling can soothe anybody inside the car.
Indica V2 DLS:
Power steering and other features like internally adjustable OVRM, sill valence, body
colored bumpers, and the wheel arch flair have made this car comfortable and secured for
driving.
Indica V2 DLE:
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Adjustable internally OVRM on the driver's side, sill valence, grey wheel arch flairs add a
new touch in terms of security as well as elegance.
Central locking system, Power steering , Four power windows. HVAC system gives nice
cold feelings. Body colored bumpers, OVRMs, door handles and the wheel arch flairs.
With the different looks and almost with the alike features of the GLX. It has front power
window facility.
Power steering, Body colored bumpers, internally adjustable OVRM, sill valence, wheel
arch flairs.
Sill valence, grey wheel arch flairs and internally adjustable OVRM on the side of the
driver.
DLG with its power steering and front power windows is a very comfortable car
with its HVAC system of cooling and, is reliable car with its central locking system.
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Indica V2 Turbo DLX:
DLX is the most advanced version of Indica V2 Turbo for its added few features
along with the features of DLG. Its leathered wrapped steering, luxurious seats and
adjustable headrest provide total comfort of long driving.
Indica V2 Xeta
The new Indica Xeta. Its extra Efficiency Torque Advantage petrol engine
delivers 12.4 kgm torques, for a smoother and more responsive drive. With instant pick up
and fewer gear changes in stop-start city traffic.
The technologically superior MPFI engine comes with a 32-bit microprocessor, and sports
12 sensors, including a knock control sensor to reduce damage from adulterated fuel. The
result? Even more enjoyable long drives, with a frugal fuel consumption at 14 kmph.
Its spacious cabin - the biggest in its class, seats three people comfortably in the rear, with
ample elbowroom and generous legroom. The luxurious beige interiors come as a standard
feature Step into the Xeta. You will realize why the Indica Xeta is not just a common car.
Indica V2
Uniquely styled and innovatively packaged, the Indica is designed and engineered to meet
the highest standards of international quality and also to stand up to the tough demands of
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Indian roads and weather conditions. Every feature of the car reflects a deep understanding
of the Indian market and promises much more than any other car in its category.
The Indica is brought to you by TATA Motors, the people who know India like no one else
does. So when you get behind the wheel of an Indica, you can feel proud about driving one
of the finest cars in the country.
Indica Turbo
The new Indica V2 Turbo is the only car in the B segment to offer a Turbo charger. The
car features a Turbo diesel engine that delivers an improved top speed and an enhanced
output of 68PS @ 4500 rpm. While the increased torque of 130Nm @ 2500 rpm is the
highest in its class. Apart from the changes in the engine, the car also features 14" wheels
among other class leading features.
The exclusive Cherry Red color, which is available in the European market.
The Indica V2 Turbo is available in DLG and
DLX models, at an incremental cost to the consumers.
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PRODUCT PICTURES
INDICA V2 INDICA LX
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TATA SUMO SAFARI DELUX
SUMO VICTA
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INDICA V2
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The Tata Motors People's Car Luxury Version (Tata nano)
CAR OF THE YEAR-2009
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Upcoming products of Tata
TATA INDICRUZ
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CHAPTER-IV
DATA ANALYSIS
AND
INTERPRETATION
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DATA ANALYSIS:
And every answer of the customer is very valuable for the company. So basing on the
answer given by the customers, an analysis has been designed to each of the answers given
by the respondents and interpretations have been made on the basis of these analysis.
The sample size consists of 100 customers from twin cities of Hyderabad
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1. What is the model of car used by you?
2 Indica V2 37 37
3 TATA Sumo 13 13
4 TATA Safari 10 10
5 TATA Dicor 03 03
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Interpretation:
It is observed that 37% of the total respondents use Indica DLX, 37% of the
respondents use Indica V2, 13% of the respondents use TATA Sumo, 10% of the
respondents use TATA Safari and last 03% of respondents use TATA Dicor model.
1 New 94 94
2 Pre Owned 6 6
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Interpretation:
From the survey conducted, it is observed that 94% of the respondent has
purchased new cars and 6% of the respondent has purchased Pre Owned cars.
1 Affordable 85 85
2 Not Affordable 15 15
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Interpretation:
It is observed that 85% of the people feel that the price of vehicle is affordable, and
15% of people feel that the price of vehicle is not affordable.
1 Personal use 87 87
2 Rental use 10 10
3 Other use 3 3
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S.No Influenced No. of Respondents Percentage
1 Your self 48 48
2 Family 32 32
3 Friends 12 12
4 Advertisement 8 8
Interpretation:
58
From the study, it is observed that 48% is influenced by themselves, 36% feel that the
family place a vital role to purchase their vehicle, and then comes to friends 12% and then
advertisement 8%.
1 Status 24 24
2 Necessity 54 54
3 Comfort 18 18
4 Other 04 04
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Interpretation:
From the data collected it is concluded that 24% of the consumers purchase the
vehicle to maintain the status, whereas 54% of the consumers purchase the vehicle
because of their necessity. 18% of the consumer’s purchases it as it gives comfort, 12% of
the consumer purchase the vehicle for other reasons.
1 Price 34 34
2 Mileage 53 53
3 Service 7 7
4 Brand Image 6 6
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Interpretation:
It is concluded from the study that 34% of them say that price is crucial, 53% of
them say mileage and 7% & 6% of them say service and brand image.
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S.No Car used for No. of Respondents Percentage
1 Office 44 44
2 Family 45 45
3 Long Drives 9 9
4 Shopping 2 2
Interpretation:
62
It is observed that 44% of the respondents use their vehicle for going to office, 45%
of the respondents use their vehicle to take their family out and 2% and 9% of the
respondents use their vehicle for shopping and long drives.
1 1-2 years 5 5
2 2-4 years 15 15
3 4-8 years 68 68
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Interpretation:
From the study, it is observed that 5%and 15% of the consumer keep their vehicle
1-2 years and 2-4 years, 68%, and 12% of consumers keep their vehicle for 4-8 years and
8 years &above.
10. Rate your satisfaction for the service provided by the Organization?
1 Excellent 7 7
2 Good 61 61
3 O.K 24 24
4 Poor 8 8
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Interpretation:
From the survey conducted satisfied level at service center showed at X-axis and
No. of Respondents at Y-axis. 7 % of the consumers said excellent, 61% said good and
24% and 8% of the consumers said ok and poor.
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S.No Satisfied with No. of Respondents Percentage
mileage
1 Yes 81 81
2 NO 19 19
Total No. of Respondents 100 100%
Interpretation:
It is observed that 81% of the respondents are satisfied with mileage given by their
car and 19% are not satisfied with mileage given by their cars.
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12. Express your satisfaction level on performance of your Vehicle?
1 Satisfied 80 80
2 O.K 20 20
3 Not satisfied 00 00
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Interpretation:
It is observed that 80% of customers are satisfied on the overall performance of the
vehicle and 20% of the customers are at constant (o.k.).
1 High 8 8
2 Medium 38 38
3 Reasonable 56 56
4 Low 2 2
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Interpretation:
It was observed that 8% of the respondents feel that the prices charged at service
station is high and 38% feel it is medium and 56% of the respondents feel that the prices
are reasonable and 2% feel that the prices are low.
1 Excellent 8 8
2 Good 62 62
3 O.K 23 23
4 Poor 7 7
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Interpretation:
It is observed that 8% of the respondents feel that performance of executives is
excellent, 62% of the respondents said that performance of the executives is good, 23%
the respondents said the performance of the executives is ok and 7% of the respondents
said that performance of the executives is poor.
CHAPTER-V
70
FINDINGS,
SUGGESTIONS
AND
CONCLUSION
FINDINGS
Most of the buyers are professionals and business people using the TATA cars.
94% of the respondents purchase new cars only.
Nearly about 85% of the customers feel that the price of vehicle is affordable.
About 87% of the respondents use TATA cars for there personal use.
The reason for purchase only TATA is necessity for 54% of the customers, 24% of
the consumers feels status and 18% feel comfortable.
Many of the respondents are satisfied with regard to mileage, price.
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45% of the respondents use there vehicle to take there family out and 44% use for
going to office.
61% of the respondents were satisfied with service provided by the dealer at the
service center, 24% and 7% of the respondents said ok and excellent, and 8% of
the respondents were not satisfied with service at service station.
Above 56% of the respondents feel the prices are reasonable at the service center.
Where 8% and 38% of the respondents feel that the prize are high and medium
respectively.
62% of the respondents feel that the overall performance of the vehicle is good,
8% and 23% of the respondents feel that the performance of the vehicle is
excellent and o.k.
SUGGESTIONS
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Engine capacity should be increase, this leads to increase mileage and pickup
once when A/C is on
To increase the place of parking at workshop.
CONCLUSION
“The global business environment is buzzing with the single most important issue of
Building a competitive edge by creating and retaining a large number of customers than
their goods and services every organization is there fore seized of the task of establishing
sustaining its worth to the customer, who has been rendered unpredictable by competition”
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Therefore, every business is making a continuous effort for achieving customer effort for
achieving customer loyalty
In short, it is total organizational culture and brand equity, which face challenge. So that
there is a perennial struggle amongst organizations to sustain their existence in the market
place, and hence in order to sustain the stiff competition the company has to take up
market Research frequently to know the changing needs & preference of the customers.
This helps the company to reframe the policies in providing cutting edge technology to
satisfy the customer & retain him for a life time
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CHAPTER - VI
ANNEXURE
QUESTIONNAIRE
Customer Name:_______________________
Contact No:____________________________
Vehicle Model:_________________________
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Vehicle make:__________________________
Registration No:_________________________
1. Customer Age?
a. Below 25years
b. 25-35 years
c. 35-50 years
d. 50 years and above
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d. Low cost
77
c. Average
d. Poor
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b. Likely to recommended
c. Likely not recommended
d. Definitely not recommended
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BIBLIOGRAPHY
80
BIBLIOGRAPHY
: Business Today
: Retail Marketing
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