Escolar Documentos
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Cultura Documentos
OF A MANAGER
By
Tanzeel-ur-Rehman Qazi
Qazi Roll No.AH525452
of Management
Acknowledgement
I wish to thank to Almighty Allah, who gave me this opportunity to acquire all this
I want to thank all those people whose support and cooperation was essential in this
advice helped me a lot. Without his guidance and support, it was impossible for me to do
this project.
Lastly but most importantly I am indebted to my Parents and entire family who gave me
confidence, support, love and care. Their emotional support, care and help were helpful
for me throughout difficult time. All of them are blessings for me.
nothing.
management. Our respected teacher Sir Qalandar has given me a project which is about
different articles in global and Pakistan’s perspective that how a concept of social
Then I have chosen Pakistan Tobacco Company a major player in tobacco industry by
Pakistan through the large amount of taxes paid on cigarette manufacturing and sales. By
having the mission of being the “first choice for everyone” PTC is obviously portraying
itself as a very focused determined and goal-oriented company .its objectives are not only
related to sales and profit, but are also reflective of the of the excellent corporate culture
and the high level of ethical responsibility that the company takes on. Then from facts
and figures and data through internet and PTC, I have analyzed that how PTC is paying
its primary attention towards social welfare and retaining its image. On the basis of this, I
have critically analyzed this company regarding its social concern and also given
Who is Manager..??
A Manager is the person responsible for planning and directing the work
of a group of individuals, monitoring their work, and taking corrective
action when necessary.
Or
A manager is not a person who can do the work better than his men; he
is a person who can get his men to do the work better than he can.
Frederick W. Smith.
What is CSR..??
For each business, different measures are taken in consideration to classify a business as
"socially responsible". Each business attempts to reach different goals. There are four
areas that should be measured regardless of the outcome needed: Economic function,
Quality of life, Social investment and Problem solving.[1] that are trying to be achieved
should be measured to see if it meets with the cost guidelines that the business is willing
to contribute.
Emerging Normative Status of Social Responsibility
Social responsibility as a non-binding, or soft law principle has received some normative
status in relation to private and public corporations in the United Nations Educational,
Social and Cultural Organization (UNESCO) Universal Declaration on Bioethics and
Human Rights developed by the UNESCO International Bioethics
Committee particularly in relation to child and maternal welfare.(Faunce and Nasu 2009)
The International Organization for Standardization (ISO) is developing an international
standard to provide guidelines for adopting and disseminating social responsibility: ISO
26000 - Social Responsibility. Due for publication in 2010, this standard will "encourage
voluntary commitment to social responsibility and will lead to common guidance on
concepts, definitions and methods of evaluation." (ISO, 2009) The standard describes
itself as a guide for dialogue and action, not a constraining or certifiable management
standard.
Consumers
Business
Employees Activities Investors
Environment
1. RESPONSIBILITY TO CONSUMERS
Pressure from consumers and special interest groups has prompted many
business firms to adopt socially responsible policies. Consumerism includes the
activities of individuals, groups and organizations aimed at protecting consumer
rights. Consumer groups perform many activities, including testing and
reporting on the safety and performance of products and service firms,
informing the public and government officials of consumer issues, and
advocating legislation.
• Evolution Of Consumer Movement :
The consumer movement gained momentum during the 1920s and 1930s.
During the Great Depression, many consumers blamed business firm’s for
joblessness and difficult economic times. During this time, President John F.
Kennedy established the consumer “Bill of rights”, which includes the right to
safety, the right to be informed, the right to choose and the right to be heard.
These four rights underlie many of the goals espoused by people and
organizations active in consumerism today.
• The Right to Safety :
The most basic consumer right is the right to products that are safe to possess
and use. To ensure safety of goods, manufacturers should test them and provide
buyers with explicit directions for use. In 1972 the federal government created
the consumer product safety commission (CPSC) to monitor the safety of
thousands of products sold to consumers. Many state and local agencies also
regulate product safety.
• The Right to Be Informed :
Consumers have the right to receive information available about a product
before they purchase it. Necessary information for goods includes ingredients
and detailed instructions for use.
• The Right to Choose :
Consumers have the right to choose and make purchases from a variety of
products at competitive prices. They also have the right to expect quality at a
fire price.
• The Right to Be Heard :
Consumers also have the right to have their opinions considered in the
formation of government policies and in business firms’ decisions that affect
them. A number of large firms have established consumer affairs departments to
address consumer concerns.
2. RESPONSIBILITY TO EMPLOYEES :
Like consumers, employees hold certain expectations of business firms. They
expect safe working conditions, fair compensation, equal opportunities and
adequate benefits.
• Safety in the Workplace :
In 1970 congress passed the occupational safety and Health Act, which created
the occupational Safety and Health Administration (OSHA), Charged with the
primary purpose of ensuring safe working conditions.
• Equality in the Workplace :
Individuals also expect to be treated equally in the workplace. The Civil Rights
Act of 1964 guarantees equal employment opportunities for all people
regardless of age, race, sex, religion, or national origin. This act established the
Equal Employment Opportunity Commission (EEOC) a federal agency whose
purpose is to increase job opportunities for women and minorities.
• The Hard-Core Unemployed :
Some organizations also have taken active steps to train the hardcord
unemployed. These are individuals with little training or few skills and a long
history of unemployment.
Introduction:
Pakistan Tobacco Company Limited (PTC) is a part of British American Tobacco - the
world's most international tobacco group - with brands sold in 180 markets around the
world. Pakistan Tobacco's operations in Pakistan began in 1947, making it one of
Pakistan's first foreign investments.
Location:
Registered Office:
Pakistan Tobacco Company Limited
Dubai Plaza, Plot No. 5
Street 20, Salman Market, F-11/2
P.O. Box 2549
Islamabad-44000
Telephone: +92 (51) 2083200, 2083201
Fax: +92 (51) 2111913
Web: www.ptc.com.pk
Regional Sales Offices:
North Punjab & N.W.F.P.
House # 57-A/6, Satellite Town
Rawalpindi
Telephone: +92 (51) 4582390-91
Fax: +92(51) 4582392
Total Number of Employees:
Total number of employees as at December 31, 2008 was 1,655 (2007: 1,668).
SOCIAL REPORTING
Social reporting is a relatively new discipline that, put simply, is the process of
listening and responding to stakeholders. We are pleased to have evolved this
process for the third cycle of reporting here in Pakistan, as we have moved to an
issues based dialogue.
In reaching consensus on many of the issues that surround our operations, social
reporting has proven to be an effective mechanism to objectively and robustly address
society's needs while embedding the idea of engagement into all areas of business.
The process provides a structured approach for us to:
• Understand more about the expectations of our stakeholders.
• Enable our stakeholders to listen to each other.
• Ensure that these expectations are given due consideration in the company's
decision making.
• Demonstrate with actions that we are responsive to reasonable stakeholder
expectations and concerns.
• We have chosen to follow the most rigorous international standard, AA1000, set
by the Institute of Social and Ethical Accountability. In addition, in order to
ensure full compliance with AA1000 and verify the entire reporting process, we
have selected Bureau Veritas Quality International as our social and ethical
auditor.
Education programmes aim: to give young people ‘life skills’ to deal with the many
challenges they face during adolescence, including peer pressure to smoke. Such
programmes are amongst the initiatives that British American Tobacco Group companies
sponsor worldwide and support to help convince young people not to smoke. We are
willing to work with the Ministry of Education and the Ministry of Health to develop
educational modules for incorporation in the national curricula, but we feel the
programme content is best left to experts and its delivery to teachers or youth leaders.
Mobile Doctor
Our dedicated mobile doctor teams take pride in providing health care in areas
where there are no medical facilities. Since the early 1980s we have been running a
mobile doctors program in the areas where health care facilities are lacking and
basic health care needs are the most acute.
The program has grown over the years and treats close to 7,000 patients on a monthly
basis. The facilities provide free medical check-ups and diabetic screening as well as eye
care and general health advice in the areas around our factories and the leaf growing
regions which have poor or absent medical facilities.
Medical camps have also been arranged in collaboration with LRBT and Merck, and we
continue to partner with NGOs in our attempts to cater to patients' needs more
effectively. In the aftermath of the earthquake, we established a state of the art
Rehabilitation Center in Batagram in partnership with CHAL.
Keeping in mind the need to invest in education and the non-availability of quality
institutes, the company has established free Learning Resource Centres (LRCs) in
our Leaf Areas in the Punjab (Gujarat), and the NWFP (Mansehra, Yar
Hussein, and Buner).
In addition, since we lack separate institutes for women, the LRC at Adam Zai in the
vicinity of our factory in Akora Khattak was set up to provide opportunities to local
women. The primary objective was to provide access to IT education free of cost to our
stakeholder's families. It was also agreed to use these centers in the future for imparting
vocational training and generating health and hygiene awareness.
Our LRCs are affiliated with the Skill Development Council which falls under the ambit
of the Ministry of Labour and Welfare. Currently, we have seven LRCs, at our factories
and in the leaf growing areas. These centres provide state-of-the-art IT skills to the
children of our employees and to the members of our community. 4,307 students have
graduated from our centres so far.
• The expected benefits of the programme are summarized below:
• Contribute in the development of skilled resources in the country.
• Help participants obtain employment.
• Generate awareness about technology and its uses.
• Bridge the information gap by providing access to the internet.
• Provide women with training and awareness, as there are no separate centres for
women in remote areas.
• Provide a communal forum to discuss and resolve issues.
• Bring people with diverse interests and backgrounds together in a common forum.
• In addition to our involvement in providing learning opportunities within our
community in the leaf growing areas of Pakistan, we have also partnered with The
Citizen’s Foundation in sponsoring two schools, one in earthquake ravaged
Bherkund and the other in Nowshera.
Our EHS programme ensures a safe work place for our employees, contributing to
improvements in environment with a focus on minimizing natural resource depletion
through various initiatives such as, reduction of energy usage, water use and discharge
management, waste reduction, waste recycle and controlled air emissions. We are very
proud to say that all our discharges to the environment are well within the National
Environmental Quality Standards (NEQS) limits set by the Government of Pakistan.
Our manufacturing sites ensure compliance with the following national legislations:
• Pakistan Environmental Protection Act 1997
• Factories Act 1934 & Provincial Govt. Factories Rules 1978
• Electricity Rules, 1937
• Boiler and Pressure Vessels Ordinance 2002
• Over and above all this, Pakistan Tobacco Company ensures compliance with the
stringent British American Tobacco EHS policy which is a compilation of
International Standards and Best Practices.
• As a part of the British American Tobacco Group, we are also involved in
monitoring and reporting our environmental performance for the Global
Reporting Initiative (GRI) whereby we publicly communicate our economic,
environmental, and social performance.
Furthermore, both our production facilities were re-certified with ISO 14001 earning
an ‘Evergreen’ status. We have consistently sustained our accreditation in the last eleven
surveillance audits with zero major and minor non-conformances.
The initiatives taken by Pakistan Tobacco Company in the area of Environment, Health
and Safety have been recognized at national and international forums. We are the
recipients of the annual Environment Excellence Award by the National Forum for
Environment & Health awarding the Company for a second consecutive time.
Our endeavor to improve on our environmental program has been recognized globally by
the British American Tobacco Group and we have been awarded the “EHS Excellence
Awards” in the following areas in 2006 and 2007.
• Use of Cleaner Technologies
• Water Re-use
• Energy Conservation
Our focus on accident prevention and lost work day case reduction has come a long
way by managing our Environmental Health & Safety programmes which involve
extensive health & safety training, safety audits, incident investigation, and safety
communications. Utilising all these components has helped us maintain a zero lost work
day case during 2007 and to date. Both of our manufacturing facilities are the recipients
of British American Tobacco's “EHS Golden Award” for successfully completing and
exceeding 5 million working hours without a lost work day case incident.
The method for data collection is the central theme of the study no study will be
completed without using the scientific and systematic ways to get the latest knowledge
about the study
• Primary Data Collection
• Secondary Data Collection
Strengths
Weaknesses
Opportunities
Threats
CONCLUSION
In conclusion it can be said that social responsibility is one of the most important
factors for any company in today’s corporate business environment. Companies are
investing their billions fro social marketing. The basic aim beside this activity is to
present itself a socially responsible company among masses and to differentiate itself
from those of competitors.
Pakistan Tobacco Company also indulged itself in social causes. The company is
involved in anti-smoking policy for under ages, building schools in far areas, plantation
and women training programs. The basic aim behind is to minimize its negative image of
being a non-cooperative and dangerous company for the citizens.
PTC acts responsibly and respectfully towards the people and authorities
in different societies and aims to contribute to social and economic development. It gives
its employees reasons to be proud of the way PTC demonstrates Corporate
Responsibility. This is the essences of its commitment to Corporate Responsibility.
REFERENCES
• The News