CELEBMAGZ 64 years...

Still Going
01
Stronger
August 2009
FREE CEO
John Franklin

REGIONAL MARKETING
& PROMOTIONS MANAGER
Hendra Nugraha
Greetings Celebs!
REGIONAL SALES MANAGER
Mike Anderson
It’s been a while since the last copy of Celeb Magz
MARKETING TEAM was issued. With this opportunity, I would like to

Going
Erwin Ebo, Adhitya Zainuddin,
Rani Natalia, Abi Dinarta, Rara express my heartfelt congratulations to Indonesia,

PT. EXERTAINMENT INDONESIA

for its 64th years of independence, and still going
Celebrity Fitness, as the pioneer and leader in

Strong!
Plaza Chase 14th Floor strong! Despite of the global crisis that hits the world
Jl. Jend. Sudirman Kav 21 the Indonesia’s fitness industry, is expanding
Jakarta 12920 Indonesia by storm, and recent bombing tragedy in Jakarta,
rapidly in Indonesia, Malaysia, India, and Turkey.
Tel. (021) 520 8275
I am very much optimistic that Indonesia will be
Fax. (021) 520 8272 With its 25 clubs in the region, Celebrity Fitness
www.celebrityfitness.com moving forward to grab the world’s attention.
still offers the most complete, state of the art
fitness equipment, the most complete aerobic
CMAGZ This year, Celebrity Fitness proudly supports
Indonesian athletes under the supervision of
classes, and the most comprehensive personal
EDITOR-IN-CHIEF training programs.
Hendra Nugraha the Ministry of Youth and Sports Affairs. Around
EDITOR 80 athletes will be exercising in our clubs to
Chandra Hadisumarto With this issue, we hope that you can be
CREATIVE DIRECTOR
maintain their physical conditions for the upcoming
inspired, as well as motivated to continuously
Dian Parmantia Southeast Asian (SEA) Games in December 2009.
PHOTOGRAPHER
working on your fitness goals, and never give up
Baby Lenggogeni This is the concrete contribution of Celebrity Fitness
on your dreams to become the ideal you! Lastly,
CONTRIBUTOR to Indonesia, especially in the sport industry.
Harry Wibawa, Deddy Rizaldy, please enjoy our new concept of Celeb Magz,
Pundibaroto, Lilik WP, Adrian
your ultimate reference to health, fashion and
MARKETING & PROMOTION
Dwi Lestari Handayani latest lifestyle trend!
PT GAGASNAVA
Jl. Hanglekir X No. 8
Jakarta Selatan 12120 Indonesia
Tel. +62.21.72798440
Fax. +62.21.7399034
CMAGZ is a three-monthly free internal
publication of PT EXERTAINMENT INDONESIA
(CELEBRITY FITNESS) published by PT
Gagasnava. No part of CMAGZ may be
produced in any form or by any means
without any prior written consent from PT
GAGASNAVA.
C MAGZ
AROUND CELEB
CENTER

M
Several events had been held by CF at its different
centers in mid 2009. At the end of June, CF at FX
launched its Core Motion class featuring Master Trainer
Triesca Arisandy. Core Motion is a mix of basic dance moves and
muscle building for the upper body. This exercise will benefit those
who want to have a better posture and body shape, focusing on
the core muscles (stomach, back and hips).

In mid-June, a new version of Body Combat class was also launched

CORE MOTION
at CF La Piazza Kelapa Gading. The event, held at the Atrium La
Piazza, had attracted more than 100 members from
various centers and was conducted by trained instructors
such as Eva, Triesca, Lee, Nico, Ray, Didi and Isaac.

CF has also officiated a sponsorship program with Program

Atlet Andalan (PAL), a training program for selected
Indonesian athletes whose objective is to increase BODY COMBAT
the horizon and lifestyle of the athletes by improving
their potentials and skills in social relationships. All PAL
athletes are entitled to exercise at all CF centers in Indonesia
for a period of 1 (one) year while CF logo will be placed on the
athletes’ apparels.

Internationally, CF has recently opened its first center in Turkey

in May.

MOU CELEB AND PAL

C MAGZ
AMBER’S CORNER
08

STAY
HYDRATED
Amber Chia, CF Brand Ambassador,
shares her secrets on what she does in
the summer.

UNDER THE SUN

Where is your favorite summer
holiday destination?

S
I love Bali, love the holiday feel and the
ummer holiday is here! Summer or dry season in Indonesia, is the perfect time for a holiday.
environment of Bali.
Whether you go to the beach or the mountain, the heat, dry weather and sunrays will make us
sweat quickly. Our body’s temperature will rise because it’s losing the fluid and we become weak
How do you stay hydrated during summer
since all essential ions that are important for our metabolism are low. You can avoid dehydration by doing
season/holiday?
the following things: Drink lots of water.

2

Any favorite food or drink for the
summer?
Again, water and eat more vegetables and

1
Drink a lot of water
fruits.
and juices, even if
you aren’t thirsty. What do you use to ‘cover’ yourself
This will keep the when you go out during summer?
Use sunblock cream everytime you’re

3
supply of the fluid Always use sunblock and do more facial
outside, minimum 15 to 20 minutes
to your body. masks. I tend to use facial masks from
before doing any outdoor activity.
Estee Lauder a lot.
Re-apply the cream after swimming
or when you’re toweling. Always stay If your skin has
Must have items that go with you in
in the shade and avoid direct sunray. sunburnt, use body
your bag during your summer holiday?
Remember, one of the causes of cream that contains
Sunblock and whitening mask.
early aging is sunray. aloe to cool it and ease
the pain.
C MAGZ
HEALTH n’ FiT

CARDIO WHAT

WHY
EXERCISE AND HOW

People often say that cardio

exercises are good for your
body fitness, but what is cardio
exercise exactly?
T
here are a lot of explanations
on cardio exercise but the
main idea for cardio exercise
is, a sport activity that increases
heart rate to the level where, when
you do that activity you can still talk.
Now we come to the measurement
problem since different people have
different ability to do sport while still
talking. That is why a Target Heart
Rate Zone is developed (see Table).
Cardio exercise is essential to
everyone because of the benefits it
could give to your body:
• Burn calories and decrease body
weight.
• Improve heart condition that ease
the blood pumping job.
• Increase lung capacity. activity to increase the heart rate. range. You will reach 85% of your
AGE TARGET HR ZONE 50%- 85% Avr max HR 100%
(beats per minute) (beats per minute) • Reduce the risk of getting heart THRZ range easily after 6 months of
attack, high cholesterol, diabetes Then increase the pace and intensity consistent trainings.
20 100 - 170 200
and high blood pressure. of the exercise to a higher level as
25 98 -166 195
• Improve a good-night sleep. long as you can. You can check it on The duration of each session of the
30 95 -162 190
• Reduce stress and help you feel the Target Heart Rate Zone (THRZ) on exercise should be added gradu-
35 93 - 157 185 better. the table, the heart rate level that ally until it reaches 30 minutes per
40 90 - 153 180 you should be achieving. You may session. Focus your exercise on the
45 88 - 149 175 To start a cardio exercise is easy. be able to do it for a couple of min- duration and not on the distance or
50 85 - 145 170 What you should do is to choose a utes in the beginning but if you’re pace. End each exercise with a light
55 83 - 140 165 sport activity that you really like. consistent, the duration of the activ- cardio activity and muscle relaxation.
60 80 - 136 160 Try to start with a walk around your ity will get longer with the time. After 4 – 6 weeks, you can add your
neighborhood or on a treadmill. Oth- exercise time or do other activity as
65 78 - 132 155
er sport that you can choose is jog- For guidance, when you start do- variation.
70 75 - 128 150
ging, swimming, cycling or aerobic. ing the exercise, place your target
Do the exercise 2 to 3 times a week, on the lower value number of your If you have health problem, never
starting each exercise with a 5 – 10 THRZ range. Gradually, increase the start any exercise program without
minutes warming-up and light cardio exercise to reach 75% of your THRZ consulting your doctor first.
C MAGZ
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n
31

om e
1 2 3

W
SHARING
d H a b i ts YOUR FEELING.
Goo Telling someone or writing a diary or
a blog to share your feeling will keep
you healthy. If you’re sharing your
secrets with someone, make sure that
this person is trust-worthy and able to
give the advice you need. Diary is like
an album that records all the things you
went through; in the future, it may serve
EAT (MORE)
VEGETABLES FIRST.
Remember when our moms told us
to eat our veggies? Well, eating more
vegetables will ensure our fibers intake
and make our stomach feel full. The
easiest way to fill in your plate is by
mentally looking at it as a clock; from 12
to 6, fill it with vegetables, from 6 to 10,
is the place for either beef, chicken or
DO SOME EXERCISE
EVERY DAY.
Try to do some exercise daily. A walk in
the morning or evening, light gymnastic
or, if you live in a two-storey house, going
up and down the stairs for a minimum
of 15 minutes will increase your fitness
level and your heart condition. It will be
much better if you do it up to 30 minutes
every day. Remember, when you just

Should
as a reminder for you. If you choose to fish, the rest you can place carbohydrate start doing the exercise, do it gradually
blog, please ensure that everything you like rice, pasta or potatoes. until you reach your target.

n g
write in it doesn’t openly ‘harass’ other

O n D o i people without valid reason. It’s a public

Keep media that binds legally.


4
IT’S OK TO CRY.
Crying is actually a good habit. It releases
the feeling that pent up in your heart,
whether you’re sad, angry or even
happy. Three important things you have
to bear in mind before you start pouring
out yourself: find a place where you can
cry without disturbing others, bring a
lot of tissues or handkerchiefs, and lock
yourself in a closed room where you can
cry comfortably. When it’s over, focus
yourself on what you’re going to do
next.
5
KEEP ON MOVING.
Walk the distance between your parking
space to your office, supermarket or your
nearest favorite coffee house. By moving
your body, your muscles are trained to
be strong and flexible. Doing groceries
shopping? Leave the cart and carry them
to your car.
6
USE SUNSCREEN
EVERYTIME YOU’RE
OUTSIDE.
Sunscreen or sunblock cream should
be in your regimen especially if you’re
living in a tropical country. The direct
expose to the ultraviolet light on our
skin will dehydrate, burn and speed up
the cell degeneration that trigger early
aging. Try to use the cream or lotion 15
- 20 minutes before you leave home.
Wearing a hat, umbrella and sunglasses
will also help reduce the direct expose
of sunrays.
LAUGHING,
7 8
KEEPS YOUR
WRINKLES AWAY.
It’s true, laughing is the fastest mood
booster that keeps sleepiness, bored
and stress away. When you laugh, you’ll
feel good, your muscles are relaxed and
blood circulates your body.
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INDULGE – BUT
WATCH YOUR
BUDGET.
Pampering yourself is a must. You can
assign a special me-time to recharge
your mind, body and soul, buy yourself
a present for a job well-done, or forget
your diet and eat your favorite tiramisu
cake. However, watching your budget
is also important. You don’t want to
indulge only to regret the money you
spent later.
 C MAGZ
HIGHLIGHTS

...back to the city,

to the same house,
“
same office, same routines.
It’s really hard!

A
fter a week on the beach, tanned What happens when we’re on holiday, Post Holiday Syndrome is a syndrome
body, laid back attitude, it’s time either at home or spending the time experienced by people who have taken a
to get back to real life. Yup, back

POST
to the city, to the same house, same
office, same routines. It’s really hard!
Some even say that we need a rest after
a holiday.
at a touristic site, is that our body and
mind are free from the routines by doing
leisure activities. It can be cooking for
your family, playing with your niece,
reading your favorite novels, cycling on
the beach or just looking at the beautiful
scenery. A holiday should be able to re-
charge our body and mind.
leisure holiday and not spending it doing
routine activities. In medical term, this is
more like a ‘blues’ caused by pressure or
stress in facing daily life obstacles.
So, when it’s time to get back to daily
routines after a holiday, make sure you
keep the good mood and feeling.

SYNDROME
C MAGZ
HIGHLIGHTS
Allocate Transition
Time After Holiday
Leave one or two days at the end of your
annual leave to rest and prepare yourself
to get back to work. Adjust your sleeping
time so when you wake up early for
work you won’t loose energy. If you
go on a family vacation, you will need
time to take care all the laundries, go on
groceries shopping, tidy up all the things
you brought back from the vacation and
prepare the children to get back to their
routines.
Make Healthy Choices
Healthy food/drinks and doing exercise is
the best mood enhancer that leads to the
production of mood relaxing hormones.
The positive energy will ease you back
to focus on the routine activities just like
before your holiday.
P
tasi: Lilik W
Dokumen
Keep Holiday Memories
Close
Telling stories about all the fun things
happened on the last holiday will
freshen up our memory and mood.
Pictures – exhibited as screen saver on
your computer, digital albums or wall
pictures in you FaceBook account – will
serve as a reminder and mood booster
when you’re bored.
Take Short Holiday
Often
Taking a holiday isn’t necessarily going
to a faraway place or spending a lot of
money. You can use your weekend or
public holiday for your vacation. Assign
those days to do things that aren’t
related to your routines, such as taking
a trip on a busway to the Old Town,
spending the time with your best friends
or just reading the new novel you bought
at your favorite coffee house.
Plan Your Next (Long)
Holiday
If stress really catches you at work,
planning your next holiday will boost
your mood. Just browsing the next
holiday destination, finding out the
transportation mode and hunting low
fare ticket are the best mood booster.
Seek Professional Help
(Only If The Feeling
Persists)
Like other ‘blues’, if it persists then you
should seek for professional help from
doctor or psychologist, depending on the
level of stress or depression you have.
So… start planning your next holiday
and hopefully, no more Post Holiday
Syndrome.

B I C YC L I N G :
SPORT, TREND AND LIFESTYLE
I
t started with some people who
chose bicycle to go to work or other
places, various pedal-pusher com-
munities mushroomed recently. There
are bike to work community, week-end
bikers community who pace the main
street of Jakarta or off-track bikers who
try to conquer the cross-country tracks
around greater Jakarta area, culinary bik-
ers community, old bicycles lovers and
so on. These communities enthusiasti-
cally exchanges stories and information
on their activities.
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Bicycle – in Jakarta and big cities in Indo-
nesia – is on demand now. As a transpor-
tation mode, bicycle doesn’t need gas
so it is pollution-free, slick on the road
and doesn’t need a big parking space.
The riders gain the benefits of having a
healthy heart and good body shape. Un-
fortunately, the health benefit is slightly
reduced since they have to share the
streets with all motor vehicles who pro-
duce a very high level of pollution.

For those who want to start riding a bike,
there are several issues that need to be
considered. There are various type and
model of bicycles to be chosen, starting
from a couple of hundred thousand to
the ones priced at millions, beside the
custom-made ones. Nowadays, folding
bicycles are also popular because they
can be folded and placed in a special
bag.
Safety is also an issue when riding a
bicycle. Good quality helmet is a must
because it may prevent head injuries.
Wearing proper clothes and sport shoes
or shoes designed for bikers is also im-
portant. Masker should be worn at any
times to prevent inhaling CO2 produced
by the motor vehicles. Covering any ex-
posed body parts with sunscreen and
wearing sunglasses will help reduce the
damage caused by the sunrays.
A good lighting is essential especially
for those riding in the evening. Sticking
a cat-eye light on the back of the hel-
met and backpack will also help other
motorists to spot your presence. The lack
of special bike or motorcycle lane in Ja-
karta, except in main streets, requires a
special skill when overtaking other ve-
hicles during traffic jam.
A backpack is a practical accessory that
can carry the things needed at the des-
tination. Other essential tools include
small pump, rack to place water bottle,
bell and a good lock.
The presence of these bicycle communi-
ties create a various bicycling needs that
are catered by special suppliers. Not only
spare parts and accessories, bicycle rack
for cars, baby carrier, clothing and shoes
particularly for trendy pedal-pushers are
sold at these bike shops. They also par-
ticipate on events campaigning for the
use of bicycle.
On the other hand, the government
has little attention for this
mode of transportation. In
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HIS
HIS PAGE
PAGE
Jakarta, a car-free day is held on last Sun-
day of the month for just half day where
bicycle lovers can pace the main streets
without any obstacles and less pollu-
tion. The awareness of going green by
reducing the use of gasoline and creat-
ing green environment should make this
bicycle as an alternative transportation
mode in the city that is now jam-packed
with motor vehicles.