A

STUDY ON BRAND AWARENESS AND BRAND

PERCEPTION OF MARUTI ALTO K10 WITH SPECIAL
REFERENCE TO INDUS MOTORS, CALICUT

Questionnaire

Sir/Madam,

This questionnaire consists of questions that are intended to assess the brand
awareness and brand perception of Maruti Alto k10 among the customers of Indus
Motors. Your cooperation is expected in the successful filling of this questionnaire.

Name:

Gender:
Male Female

Age: 18-25 25-35 35-45 45 & above

Occupation:

Business Professional Student Employer Others (-----------)

Income per annum:

(a) Rs.2, 00,000/- to Rs.3, 00,000/- (b) Rs.2, 00,000/- to Rs.4,00,000/-

(c) Rs.4, 00,000/- to Rs.6, 00,000/- (d) Rs.6, 00,000/- and above

1. How did you come to know about Indus Motors?

Myself Family Advertisement Friends Others (-----------)

2. Are you satisfied with the current location of Indus Motors, Calicut?

Highly satisfied Satisified Neutral Dissatisfied Highly dissatisfied

3. When you think of Maruti’s current range of cars, which name comes to your mind?

Ritz Alto WagonR Dzire Swift

4. From whom have you heard about Alto’s latest variant K10?

Media Friends Company Salesman Others (-----------)

5. Where have you seen the advertisement for Alto K10?

Newspapers TV Billboards Magazines I Internet

6. Are you satisfied with the current advertisement strategy adopted for k10?

Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

7. Do you agree that the lack of a celebrity in the advertisement of k10 is likely to affect
its sales

Strongly agree Agree Neutral Disagree Highly disagree

8. The advertisement of Alto k10 is recallable. Do you agree with this statement?

Strongly agree Agree Neutral Disagree Highly disagree

9. In your opinion what do you think is the best way for Maruti Suzuki to increase the
brand awareness of Alto k10?

Advertisements Auto shows Test drives Contests Others (------)

10. Are you satisfied with the size of the car?

Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

11. What is your opinion about its driving comfort?

Excellent Very good Good Neutral Poor Very poor

12. How do you rate the mileage of the car?

Excellent Very good Good Neutral Poor Very poor

13. How do you rate the maintenance cost of Alto k10?

Excellent Very good Good Neutral Poor

14. How did you come to know about the engine capacity and mileage of Alto k10?

News media Family Friends Company salesman Others (----------)

15. Mention your satisfaction regarding the leg space and the luggage space provided by this model?

Highly satisfied Satisfied Neutral Dissatisfied Highly

dissatisfied

16. Do you think Alto k10 can provide you the satisfaction in proportion to the price that you
will pay for this product?

Highly satisfied Satisfied Neutral Dissatisfied Highly

dissatisfied

17. Do you have any suggestions so as to enable the brand awareness and customer
satisfaction of Alto k10?

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THANK YOU