Fifa Soccer World Cup Legacy

Unpacking the World Cup legacy

With the successful conclusion of Africa’s first World Cup, it remains to be seen what
the broader legacy of the event will be for sub-Saharan Africa. While there is justifiably
much pride in South Africa’s tremendous work in hosting a major world event, it is not
yet clear what will be left behind for Africa’s children. South African President Jacob
Zuma rightly argued at an education summit before the final game that there could be
no greater legacy than universal primary education across the continent. Yet, the latest
figures demonstrate that 32 million children still do not go to primary school in sub-
Saharan Africa. Overall levels of international aid to basic education for the region
declined after 2007 and have not grown significantly since 2003. Without a much
greater and more targeted investment in education in Africa, there is no chance that
world leaders will achieve their commitment to universal primary education by 2015.

Johannesburg - President Jacob Zuma on Tuesday pledged South Africa's support to a

global campaign to ensure education for all the world's children. "We are determined
that the 2010 Fifa World Cup should leave a legacy for education on this continent," he
said joining other world leaders' messages of support for the campaign via satellite.
The 1Goal: Education for All campaign was aimed at ensuring the 75 million children
not in school were provided with primary education. Half of these 75 million children
lived in Africa. "South Africa is committed to do whatever is necessary to ensure that
all our children get a quality education," Zuma said. He was speaking at
Johannesburg's Ellis Park stadium where world leaders sent messages of support that
were broadcast across the globe via satellite link.

United Nations secretary-general Ban Ki-Moon said: "We cannot rest until every child
receives a quality education." He said 2010 marked a decade since the world
committed to providing primary education for all. To date 40 million children benefited
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from this pledge but more needed to be done. With your support, the most important
goals at the 2010 World Cup will be the millennium development goals," Ban said.
Queen Rania al Abdullah of Jordan, co-founder and co-chairwoman of the campaign,
said more support was needed to ensure children grew up to fulfill their potential.
"How much will it cost to get children from low income countries into early childhood
programmes? 11 billion dollars, what the world spent last year on computer games.
"Or seven billion pounds, what one British bank raised from investors in 2008. If one
industry, one bank has that much money, how can the world's richest countries not find
the same amount? "When the final whistle blows at the World Cup in 2010 we want
every politician to know our goal, one goal, that global education is a global dream,"
she said, urging countries like the United States to support the campaign.

Fifa president Sepp Blatter, speaking from Zurich, said the 2010 World Cup represented
a "unique opportunity" to mobilise support around the globe to provide education for all
children in Africa. The soccer spectacle was a good rallying point for world leaders to
improve global education. Football was a "force for change". "Together we can work
towards making universal education in Africa a reality," he said. South Africa's soccer
greats, former Bafana Bafana midfielder Doctor Khumalo, former Bafana Bafana
defender Mark Fish as well as players Matthew Booth and Shaun Bartlett also pledged
their support.

The 1Goal campaign calls on football fans to sign their names to a petition to urge
world leaders to act on providing education. Soccer players from across the globe have
backed the campaign, including Rio Ferdinand, Thierry Henry, Robinho, Michael Essien,
Nicolas Anelka and Michael Owen. It is also supported by celebrities Kevin Spacey,
Jessica Alba, Clive Owen, Bono and Kelly Rowland.
http://www.sa2010.gov.za/node/2517

1Goal: education 'the greatest legacy

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Addressing heads of state during the "1Goal: Education for All" summit in Pretoria on
Sunday, President Jacob Zuma said there was no greater legacy that hosting the 2010
Fifa World Cup™ could leave than that of education. "The most important investment
in the future of any nation is in education. No legacy can be higher than that," he said.
The President told the summit that there were approximately 72-million children across
the world who were not in school, with half of them in Africa.

Ensuring education funding

1Goal aims to help the millions who do not have access to education by ensuring that
governments keep their promises related to education and provide the money needed
to get every boy and girl to school by 2015, or by the next World Cup in Brazil in 2014.
Zuma urged the world leaders to renew their commitment to advancing the millennium
Development Goals relating to education, which included giving every citizen in every
society the benefit of an education. World governments needed to redouble their
efforts to ensure that the suffering of those most affected was not prolonged, he
added. Zuma called on African countries to focus on the basics, such as ensuring
school fees and uniforms did not become a barrier to education. "We have to fund
feeding schemes to ensure that children are healthy and physically ready to study. We
have to strengthen ties with community and non-governmental organisations, the
religious sector and others to help us reach children in remote areas who are not
attending school”. More teachers needed to be employed and trained, to
improve the quality of learning and teaching, and more investments had to
be made in programmes that kept children from dropping out of school.

Scoring a bigger goal

Other speakers at the summit also emphasised the need for the World Cup to leave
behind a legacy that would impact on future generations. Bafana Bafana captain Aaron
Mokena told the heads of state that they had the opportunity to create the greatest
legacy in one of the world's biggest sporting event in history by giving children
worldwide access to education. "We have just seen the world's greatest game

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celebrate its greatest tournament but now we have the chance to score a bigger goal,"
he said. Mokena said the world had failed to deliver on its promise to ensure that every
child in the world had an education, and called on world governments to act quickly and
decisively in providing children everywhere access to education. The campaign would
translate into giving hope to children and youngsters across the world and hope was
what the youth of the world needed, he added.

Giving children opportunities

1Goal ambassador, 12-year-old Nthabiseng Tshabalala, asked the leaders to give the
children of the world the same opportunities they had when they were younger. "There
are millions of children in Africa and around the world who can't go to school. I think
that our government and other governments should do everything they can to make
sure that all children are allowed to get the education they need for their futures. "As
leaders, you had your opportunity to go to school. Please sure make that 72 million
children get theirs," she said. Fifa president Sepp Blatter said some of the biggest
names in world football including Pele, Zinedine Zidane and Ronaldo, as well as teams
such as Manchester United and Barcelona had added support to the 1Goal campaign.
The African Union and the United Nations Educational, Scientific and Cultural
Organisation also gave the campaign its support at the summit.
http://www.southafrica.info/2010/1goal-120710.htm

FIFA’s legacy of Football for Hope mean to South Africa

Firstly, the FIFA World Cup itself is one of the biggest events that South Africa has ever
had, but Football for Hope has brought this spectacle right here to Alexandra. I think
this is that legacy – most people here and all of us will never forget that there was the
Football for Hope festival here in Alexandra. So this is a legacy for our young people,
for old, for everyone that will never go away from our minds.

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The President of South Africa Jacob Zuma and FIFA President Joseph S. Blatter
attended the opening of the Football For Hope Festival 2010 in Alexandra.

The opening of the Festival was a milestone in Football For Hope’s work, as it was the
first in the organisation’s history; evidence to FIFA’s mission of ‘building a better future’
with improved healthcare and the provision of education for young people the key aims.
It represents the universality of our game and also the universality of the World Cup.
But concerning the legacy, the movement of Football for Hope, which we have started
with the decision to make 20 Centres in Africa and other projects around the world,
means there is education and also healthcare, linked with football. There was not a
better opportunity than at the end of the competition, with just the last four matches
remaining, to start with this competition here, which is a very special one.

It was the idea not only behind this World Cup but the idea behind football. It has
been repeated before and if I say it, it has not the same the value as if the President of
the Republic of South Africa is saying it, but football is more than kicking a ball and this
I have realised since the very beginning of my career. You can say that football can

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bring people together but more than that, football is a school of life because the
essence of football is discipline and respect and if you transmit discipline and respect
not only on the field of play but towards your families, towards your business, towards
your friends then football can play a very important social, cultural role in education and
this is the hope we have in football. Football can do that because it is the most popular
game in the world (Joseph S. Blatter).
http://www.fifa.com/worldcup/news/newsid=1267815/index.html

Economic growth impact

The gross economic impact will be R93-billion, with 62% expected to be generated pre-
2010 and 38% during the course of the year. Foreign tourism will account for 16% of
the gross impact. The majority of economic spend comes from the government's spend
on infrastructure and some operational expenditure. This has increased significantly
compared to original budgets, from R17.4-billion (2007) to R30.3-billion, with a further
R9-billion or more spent by cities and provinces. Net additional economic impact in
2010 is 0.54% of GDP - comprising an estimated 0.48% from net additional foreign
tourism and 0.06% Fifa spending. This is significant, since GDP growth this year is
estimated at 2.0 to 2.5%, of which 0.5% is accounted for by a single event.

Sustaining jobs
In terms of the World Cup impact on jobs, Grant Thornton finds the figures very
encouraging. The number of annual jobs sustained in total is 695 000. Of these,
280 000 annual jobs will be sustained in 2010 and 174 000 by the net additional
economic activity in this year. This is an economic measure of equivalent annual jobs
sustained by this amount of economic activity, and not new jobs created. "We continue
to be upbeat about the impact of the World Cup," said Saunders. "The stadia will be
full and it will be great event; the profiling of South Africa and future spin-offs have
always been the real benefit of hosting an event of this magnitude."

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Nelson Mandela: The
World Cup will help unify
people, if there is one thing
in this planet that has the
power to bind people, it is
soccer."
Verbatim
Sepp Blatter: "Life is Paul Bannister: "The 2010
rhythm, football is rhythm World Cup is a powerful
and I feel the rhythm creator of opportunity for all
when I am in South and must be used as a
Africa." springboard to our future."