Sunil Dutt

Ward no -5
Village Katohar kallan
Dist Una, Himachal Pradesh
Mobile: +919211911000
E-mail: dutt.sunil1023@gmail.com

Professional Expertise

Creative & Production professional with over 10 plus years’ experience in Out of the Box Creative, Music and
Content development. Managed radio programming, numerous integrated campaigns and branded content (TV &
Radio) from innovative initial concepts, through development to final production.

Work Profile

epic channel networks pvt. Ltd (showbox)

Creative, Copywriting, Ideation, right now I am responsible for all entertainment show script.

Eleven Pearls Media

Senior Script writer(Aug 2016 to Till Date)

Creative, Copywriting, Ideation & production for radio shows, tv ads & content writing for websites and blogs.

Creative Thinks Media

Senior Copy writer (Aug 2013 to 2016)
Key Result Area:

Designing campaign as per the brief of the client/s. Attention grabbing copy and production. Earned big accounts
through content creation, campaign designing, media strategy and creative production (Digital, Radio & Print).

 Concept, Storyboard, Production & Strategy for campaigns

 Art/ Graphic designing (Concept & Supervision)
 Digital campaign ideation & successful execution
 Copywriting / Supervision, Designing concept & Branding make ups
 Storyline, Production and TVC shoot supervision
 Integrated campaigns and communication for existing and new launches
 Co ordination & media negotiation with radio and TV channels across India and sailing the campaign smooth
 Hiring and training a team of creative & production professionals and build a performance culture by setting
high standards and rewarding excellence

Accounts

 Amrapali Group
  Supertech group
 Mist Group
 Eatrh Group
 Ajnara group
 Polyfix Adhesive
 Investor’s Clinic
 Dhobi Online
 Urbainia
 Chipko adhesive

Big 92.7 Fm (Amritsar) May 2012 to Aug 2013

Radio Jockey / Associate Programming Head

 In depth analysis of target audience & socio economics behaviour
 Strategic & timely research for target audience, reading habits and lifestyles for campaign strategy
 Generating consumer demand through strong brand positioning
 Strategizing new schemes and awareness fests for higher product sales.
 Working with media buyer to discuss cost & advertising campaigns.
 Building strong relationships with local and national media, creative teams, researchers and others members
of the advertising team.
 Driving music policy and getting independent artists/labels on board
 Radio property creation and content selling to the clients, production supervision.
 Supervision of various campaigns online (Web & IVRS)
 Creative branded content and advertising funded customized programming
 Creative ideation and production for Digital, Print and TV Promos for the channels & Radio
stations
 Gauging consumer behavior & changing market for the domestic & International content
 Outdoor and On ground activities
 Driving station music policy basis research and analysis

Radio Dhamaal 106.4 FM (Aug 2007 to April 2012)

Programming Head/Radio Jockey (Shimla, Patiala, Hisar and Karnal)

 Creative, Ideation & production for shows, ads & programming

 Copywriting & sound designing
 Music production & voicing
 Competition tracking and listenership survey
 Market research & sales pitching strategy
 Media planning, strategy & productions for sales, marketing & programming
 Market research and trend analysing
 Music research, Database maintaining and categorisation.
 Promo strategy and spots scheduling for the kick start.
 Studio, music and production responsibility.
 On Ground Activity

 Mahindra
 Idea
 Airtel
 Liberty Foot Wear
 BSNL
 Benadryl
 HDFC Bank
 Govt projects i.e Solar Energy (HREDA), Road Safety, Polio & Sarva Shiksha Abhiyan and many more.

Projects

Voice-overs & Scripting for VAS services for the UNISYS INFO & Lumata Buongiorno India in various languages
(Hindi, Punjabi, Himachli, Haryanvi)

Punjabi show for (Airtel) spice digital mobile radio.

Scripting for radio shows, Ads. Promos & various types of Jingles in various languages.

Educational Qualification

Bachelor of Arts (2002)

Professional Qualifications

 One year diploma in Radio Management from Academy of Radio Management

 Qualified Drama Audition from Aakashwani in 2008

Technical Skills

Software: Nuendo 3.0, Enco-DAD-power gold, Soundforge , Audacity

Awards

Golden Mike – 2014 ( 3 Nominations)

Golden Mike – 2011 – Silver (Radio Craft)

Personal Details
Name : Sunil Dutt

Father’s name : Sh. Devraj Sharma

Date of birth : 16th April 1979

Languages known : Hindi, Punjabi, Haryanvi & Himachali