Você está na página 1de 5

AMITY SCHOOL OF BUSINESS

AMITY UNIVERSITY UTTAR PRADESH

KROWN TRADERS
A study on market analysis of krown traders and customers’ expectations

SUBMITTED TO: SUBMITED BY:

MR. RAJEEV PATHAK NAME –GAUTAM TANDON

(FACULTY SUPERVISOR ) ENROLLMENT NO.-A3923016015

AMITY SCHOOL OF BUSINESS PROGRAMME–BBA+MBA

BATCH -2016-2020
INTRODUCTION
This report will explore the strategies of Krown Traders and understand the perception of customers
to understand the problems faced by them in the professional lives.

The purpose is to not only understand the customer’s perception towards the organisations
strategy, but also how it can be used by krown traders . Thus, helping in their business
development and maximize the potential of their business model.
Krown Traders & Exporters was founded by Business Visionary Mr. Deepak Kumar in 2016
with a moderate wholesale and retailing venture in Delhi and has grown into a considerable
organization which has multiple brands listed under its banner.

Innovation, quality control, ethical business practices have been the key to the success of the
Krown Traders. with a vision to fulfil the emerging demand of Ethnic and western Apparels
in the western world, Krown Traders & Exporters based out of Delhi (India) has its strong
business presence in USA, U.K. and Canada and in other parts of the world.

RESEARCH METHODOLOGY

RESEARCH DESIGN

I have used questionnaire, as the research instrument to conduct the market survey. The
questionnaire consisted closed ended questions designed in such a way that it should gather
maximum information possible.

DATA COLLECTION METHODS

Primary Research:

It is based on primary study which include questionnaire and interaction from respondents
selected through random sampling technique. A focus group study is being conducted to
design the customer survey questionnaire with a sample size of 100 respondents.

Secondary Research:

The study also includes secondary data which is collected through the internet, journals,
newspaper, sales report, websites, research papers, etc.
(a) Open Ended Questions:

They give the respondents complete freedom to decide the form, length and detail of the
answer. Open questions are preferred when the researchers are interested in knowing what is
uppermost in the mind of respondents.

(b) Multiple Choice Questions:

In the case of multiple choice question the respondents is offered two or more choices. The
researcher exhausts all the possible choices and the respondent must indicate which one is
applicable in this case.

Sample Size: Customers OF Krown Traders

Sample Area: Delhi NCR

Sampling Plan: I have used random sampling technique.

LIMITATIONS TO THE STUDY

● Respondents are reluctant to share their experience accurately.


● Unwillingness of the respective towards cab companies asking the questionnaire.
● Lack of cooperation among the respondents.
● The behavior of the respondent is unpredictable which might result to inaccuracy.
● Short span of study.
● Accuracy is totally dependent upon the response of the customers.
Questionnaire
Through this questionnaire, segmenting of prospects based on understanding their problems
is done, so that a customized solution can be provided to them through Krown Traders.

1. Name
2. Gender
3. Date of Birth
4. Email Address

5.) What are you currently pursuing?

 Under Graduation
 Post-Graduation
 Working Professional
 Freelancer
 Dropout / Year Gap
 Entrepreneur
 Home maker (Housewife)
 Retired
 Other

6.) Which field do you wish to specialize in?

 Marketing
 Sales, Closing & Negotiation
 Backend Technology Development
 Front-end Technology Development
 Digital marketing
 Other

7.) What is your current salary (CTC per annum)?

 Yet to start earning


 0-3 lakh
 3-5 lakh
 5-10 lakh
 10-15 lakh
 15-25 lakh
 Other
8.) How have you found the services of krown traders till now?

 Good
 Bad
 Moderate
 Satisfied
 Horrible

9.) Would you visit and shop with Krown Traders again?

 Yes
 No
 May be

10.) Was the staff of Krown Traders helpful?

 Yes
 No