QUESTIONNAIRE:

Dear Sir/Madam

I am Jaydeep Jyotiram Babar, a student of S.G.M.College , Karad doing my

casestudy on “Consumer Behaviour regarding Bathing Soap”. I request you to
kindly cooperate and spare your valueable time in answering the
questionnaire.

1] Personal Details:

i) Name:______________________________________________

ii) Age: ____________

iii) Gender: (a) Male [ ] (b) Female [ ]

iv) Area you live: ______________________________________

v) Income Group:

a) less than 25000 [ ] ,b) 25000 to 50000 [ ] , c ) 50000 to 100000

d) 100000 to 200000 [ ] , e ) Above 200000 [ ]

2] Which soap you prefer for bathing?

a) Lifebuoy [ ] ,b)Lux [ ] ,c) Santoor [ ] ,d)Dove [ ] ,e)Pears [ ]

f) Chinthol [ ] ,g)Dettole ,h)Axe [ ] ,i) Medimix [ ] ,j)godrej no.1 [ ]

k)Any other [ ]

3] What is that you like about your brand?

a) Colour [ ] , b) Fragrance [ ] ,c)Size [ ] ,d)Shape [ ] ,e)Contents [ ]

4] What influences you the most when you make purchase decision?

a) Family [ ] ,b) Friends [ ] , c)Quality [ ] ,d)Colours ,e) Any other [ ]

5] How do you feel after bathing with your bathing soap?

a)Fresh[ ] ,b)Clean[ ] ,c)Active[ ] ,d)All above[ ] ,e) nothing special [ ]

6] Which type of consumer goods do you purchase?

a) Branded [ ] , b)Local [ ]

7] Are you price sensitive?

a) Yes [ ] ,b) To some extent ,c)No [ ]

8] Do you always go for second opinion while taking consumption decision?

a) Yes [ ] , b) To some extent [ ] , c) No [ ]

9] Do you go in for repurchase or do you go in for different brands?

a) Yes, I purchase the same brand again.[ ]

b) No, I go in for different brands. [ ]

10] What are the reasons for changing soap brands?

a) High price [ ] ,b)Poor quality[ ] ,c)Poor response [ ] , d)Any other[ ]

11] Do you shop ____________________?

a) Alone [ ] ,b)With member of opposite sex [ ] ,c)With your friends[ ]

d) With your family [ ]

12] Do you buy your own bathing soap?

a)Yes [ ] ,b)No [ ] ,c) sometimes [ ]

13] Do you like to use antibiotic soaps?

a) Yes [ ] , b) No [ ] , c) sometimes [ ]

14] How many times a day you bath with bathing soap?

a) Once [ ] ,b)Twice [ ] ,c) More than twice [ ]

15] Where do you come to know of latest brands & trends?

a) Advertisements in Television [ ] ,b)Advertisements in newspapers [ ]

c) Films [ ] , d) Friends [ ] , e) Shopping [ ] , f) Any other [ ]

16] Where you will buy your bathing soaps?

a) Super Markets [ ] ,b)Bazars [ ] ,c)Online [ ] ,d)General stores [ ]

e) Any other [ ]

17] Are you influenced by shop owner in your purchase ?

a) Yes [ ] , b) No [ ]

18) In future –

a) I will continue to buy same bathing soap [ ]

b)Try a new bathing soap that comes new in the market [ ]

c)Go back to my old bathing soap [ ]

19) Who is your favourite celebrity?

______________________________________________________________

20) Which is your favourite colour?

_______________________________________________________________

21) Fill the following table with [ √ ].

Importance of Attractive Free

Colour Brand Price Package Quality offers
1)Unimportant

2)Some what
important
3)Very
important

4)Undecided