Issues:

● Accuracy - Correctness of the information, making sure the information are factual. Producers may
dramatise the information to keep the audience interested but need to be careful not to mislead. E.g Iraq
War and the suspicion of mass destruction weapon being held by Sadan Hussain. Iraqis allowed access
only to places they wanted to show.
● Balance - presenting both sides of the conflict equally, giving an equal air time to both of the sides. E.g
Brexit referendum: remain/leave campaigners had equal access and the producers hasn’t been glorifying
either of the sides.
● Impartiality - treating both sides of the conflict fair, producers do not show their personal preference, e.g.
reporting election progress has to be fair for both parties and not influencing voters for one of the party.
● Objectivity - Making sure all the information are providing facts and are not influenced by personal beliefs,
it’s using the facts to support the argument, e.g. Med Department Statistics etc.
● Subjectivity - informations are affected by the personal beliefs and likings, subjectivity uses directors
opinion and doesn’t have to be supported by any facts. e.g. Pitbulls as a vicious breed, the audience had
been misled by subjective reporting that didn’t focus on a particular case but was generalising.
● Opinion - qualitative and quantitative research that will gain some opinions from public, producers needs to
be careful with using those to prevent looking biased.
● Bias - leaning to one side of the argument, selecting a limited fraction of the findings to get the subjective
anchorage of the piece.
● Representation - for factual programming it’s mainly about the stereotypes and even more trying to avoid
them at all cost,
● Access - possibility to to approach place or information, making the product accessible for the people as
well. e.g. access to third party footage, delays and potential cost./ e.g North Korea access to TV and
information, the crew is being followed by authorities and censored what can be shown and what cannot.
Access from the outside countries.
● Privacy - what can be reported, people want to keep their privacy, the media producers wants to be able to
report on anything that can be of public interest. “The News of The World” - hacking into missing girls
phones violating their privacy.
● Unwritten contract with the viewer - the audience is accepting what they’re seeing is a representation of the
reality. E.g. “The Hills” - reality show that panned out to the staged set.

Interview techniques:
● Studio
● Over the Skype-like software
● House establishment.

All studios to make it balanced.

1. Shahneila Saeed - Programme Director Digital Schoolhouse 

Ukie’s Digital Schoolhouse powered by PlayStation, sponsored by SEGA and Warwickshire County 
Council uses play-based learning to engage the next generation of pupils and teachers with the 
Computing curriculum. 
 
Over SKYPE-like software interview - distance/location - access  
 
 
 
 
2. Press Officer - TIGA 
TIGA is the non-profit trade association representing the UK's games industry. Their core purpose is to 
strengthen the games development and digital publishing sector. They achieve this by campaigning for 
the industry in the corridors of power, championing the industry in the media and helping members 
commercially. 
 
3. Mr and Mrs (name withheld) - Basingstoke 
Parents of a seventeen-year-old girl who suffers from Gaming Disorder. Their daughter is gaming at least 
18 hours a day, resulting in significant impairment in personal, family, social and educational areas of her 
functioning.