ACTIVITY Establish overall goals Establish strategy => goals broad Develop plans 2. Operational particular operational area not written down Informal Narrow 2 TYPES short-term focus 3. Long-Term specific to an organizational unit > 3y 8 TYPES OF PLANS written ≤ 1y Formal 4. Short-Term long-term focus clearly defined 5. Specific PLANNING 1 shared goals for organization interpretation Provides direction Flexible plans 6.Directional Reduces uncertainty set general guidelines 4 PURPOSES Minimizes waste and redundancy one-time plan Establishes goals/ sets standards for unique situation 7. Single-Use controlling guidance for repeated activities Formal planning => positive financial results Planning and Quality effects > quantity done policies, rules, and procedures 8. Standing Performance Financial Goals external environment performance financial performance planning time frame: > 4y to see affect ELEMENTS performance with external environment's Strategic Goals factors desired outcomes or targets 4 TYPES OF GOALS Goal Broadly-worded official statements (Objectives) Provide direction and evaluation criteria Stated Goals Documents outline how goals be met Goals organization actually pursues Plans Real Goals include resource allocations, schedules