7613 Arnet Lane

VIVIEN RUI ZHU Bethesda, MD 20817

(301) 281-3126
vivienrzhu11@gmail.com
EDUCATION
University of Maryland College Park | B.S., Marketing and Information Systems dual degree | Grad. May 2020
• Robert H. Smith School of Business | Banneker-Key Scholar | GPA: 3.53
WHU – Otto Beisheim School of Management | Smith Exchange Study Abroad | Jan–May 2019

EXPERIENCE
Mckayla Wilkes 2020 Campaign | Remote
Technology Director | March 2019–Present
• Build, modify, and update attractive campaign website on a frequent basis to maximize visits
• Write and schedule email blasts & social media content, and manage successful digital fundraising plan
Club Capital LLC | Bethesda, MD
Marketing Associate Intern | June–August 2018
• Utilized marketing analytics in Hubspot CRM to develop attractive landing pages and social media content
• Managed company’s digital presence across a large diversity of platforms to generate reliable leads
• Assisted in event planning and workflow automation to create a strong convention booth presence
University of Maryland Model Congress | College Park, MD
Co-President and Co-founder | August 2016–Present
• Copywrite online & print flyers advertising twice-yearly conferences, quadrupling conference attendance
within two years from 13 to over 100 registered student attendees
• Manage organization's informative club website & budding presence on various social media platforms
John F. Kennedy Center for the Performing Arts | Washington, D.C.
Editorial Communications Intern | June–August 2017
• Researched and wrote engaging marketing copy for radio, print, and Web audiences
• Produced the 2017-2018 Washington National Opera Featured Artists blog series
• Built promotional marketing e-mails in WordFly using various copy and multimedia assets

RELEVANT PROJECTS
J. Crew Brand Revitalization Campaign Case | BMGT451 Consumer Behavior
• Synthesized marketing research on fashion retailers to generate new marketing strategies (locational,
pricing, and promotional modifications) to improve the J. Crew brand image and bolster sales
• Presented research findings and creative strategy in front of classmates, yielding positive responses
University of Maryland Model Congress SQL Database | BMGT402 Database Systems
• Designed a conference database for UMDMC in order to maintain and update conference information
• Fleshed out design using an Entity Relationship Diagram and executed construction through SQL code

SKILLS
• Technical: Microsoft Office Suite, HTML, Adobe Creative Cloud Suite, Hubspot CRM, WordFly,
Wordpress, Wixsite, Visual Basic for Applications (VBA), SQL, Tableau, Lucidchart, IBM SPSS
• Language: Conversational Mandarin
• Interests: Copywriting, intermediate art and design, newsletter production