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Group members:
Ramirez, Sheila B.
Saing, Krezil
Taguibulosan, Ivan
SUMMARY:
Phantasies, Inc. was owned by Whitney Richard. It was a company which was
established to provide and games for “grown-up children”. Richard’s first commercial
venture was a type of plastic, three-dimensional tic-tac-toe game. He made a modest
profit from initial sales of the game and then sold it to a larger toy manufacturer. From
this start Richards moved into more complicated, more expensive toys. Using the profits
from the sale of the game he formed his corporation. The firm also produced electronic
executive toys. One of the most successful of these was a two-handed blackjack
calculator game. After the development of the blackjack calculators, Phantasies had
branched out into pinball machines. They eventually owned (and franchised) a small
chain of arcades operating on the west coast under the name of Wizards. The chain was
sold in 1983 for a substantial profit.
Richards was actually a very astute businessman. He knew his products, his
customers’ tastes, and the business had grown rapidly. Operations were profitable as
follows:
Revenues $1,146,000
EBIT $ 324,700
EBT $ 292,000
E.P.S $ .88
The firm is now fourteen years old reasonably well established. It is soundly
financed with stock trading at about 10 1/2 to 11 1/2 over-the-counter on the west
coast. Richard still owns 70 percent of the firm’s 200,000 shares outstanding.However,
Richards has a new toy which will require outside financing. The idea of this new toy
came from a toy one of Richards’ children received for Christmas. The technology for this
electronic toy was by no means simple but it was not all that complicated by modern
standards. The new owners of Wizards were more than willing to lease arcade size
versions of the “Monster”. Richards had also designed a machined to be used specifically
for the Monster. Richards’ marketing staff objected that such a product would simply be
too expensive for most taste. The problem as Richards saw it was not whether people
would buy the Monster but how to finance its initial manufacture.He estimated the
initial capital needs at $400,000-a lot of money to be raised by a company the size of
Phantasies that shows as follows:
The $400,000 would be used for essentially two purposes; $200,000 would be spent
for equipment and plant modifications and the rest would be spent to acquire the
necessary components (inventory) to make the machines. Two financing alternatives
have been identified. A west coast insurance company has agreed to make a secured,
ten-year loan to the company at a rate of 15 1/2 percent. The loan amount would be
$607,300 but the loan agreement stipulated that $207,300 of that would be used to
retire an existing bank loan.
The other alternative was to sell common stock. A local underwriter felt it could sell
40,000 shares of Phantasies at a price that would net the company ten dollars per share.
The spread between ten dollars and the current market price os $11.25 would be
retained by the underwriter as a compensation for its services.
Either financing alternative would supply the necessary capital and Richards was
determined to pursue the project, but he had to decide which financing alternative to
choose. He was aware that the profitability of the investment would affect which
method of financing was better, so he had tried to assess the probable profitability of
the Monster. Sales depend on the machines’ popularity. He estimate that he could sell or
lease $350,000 worth of the machines to the Wizard’s arcade operations. If the
machines caught on, first-year sales could easily reach $600,000. This did not even
consider the possible future sales of the desktop “executive toy” version.
Richards felt much more certain of his cost estimates. Gearing up to produced the
Monster would add $80,000 in annual fixed costs. Variable costs would be 60 percent of
the additional sales.
1. Assuming 51 percent stock ownership is necessary to retain control, does the sale of
the additional 40,000 shares jeopardize Richards’ control of the firm?
Thus, it will not jeopardize Richards’ control on the company, since, he still
has 58.33% control it.
387,300
3. Although Phantasies does not fit well into any particular industry, assume that a
total debt-to-total assets ratio of 45 percent is considered reasonable. Does the firm
meet this requirement if it borrows from the insurance company?
Yes, the company meets the requirement, and it’s okay for them to borrow from
insurance company. It is considerable and reasonable for the following reason.
4. Prepare pro forma income statements for each financing alternative at the lower
and higher sales estimates for the Monster. (Assume all other revenues and expenses
would remain constant.) ANSWERED BY: TAGAC, JOHN ANGELO J.