LAND USE MANAGEMENT 2019

RIGA TECHNICAL UNIVERSITY

Faculty of Engineering Economics and Management

Course “Land use management “

Course project

STUDENT NAME- KARAN JARIWALA(191AIG013)

KEVINKUMAR SAVALIYA (191AIG026)
HIRENKUMAR KYADA(191AIG003)

Riga 2019

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INDEX
SR CONTENT PG.
NO NO
1 HIGHLIGHTS OF PROPOSALS

2 LEGALISATION AND POLICIES

3 HISTORY AND BACKGROUND

4 INFRASTRUCTURE OF CHICKEN FARM

5 MARKET OF EGG PRODUCTION

6 MARKET STRATEGY

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CHAPTER – 1

HIGHLIGHTS OF THE PROPOSAL

1. NATURE OF INDUSTRY : CHICKEN FARMING

2. NAME AND CONSTITUTION : ALFA AGRO PVT. LTD.

3. NATURE OF ACTIVITIES : Production of Eggs & Allied Agro Products

4. REGISTERED OFFICE : DIRECTOR OF ANIMAL HUSBANDRY

SECTOR 10 A,
CH ROAD,
KRISHI BHAVAN,
GANDHINAGAR,
GUJARAT, INDIA
Mobile: +91 (079)0232-56141
Website: www.doah.gujarat.gov.in

5. FARM LOCATION : At : Nikol , Gujarat,

Ahmedabad, Pin -382350
Gujarat
6. FARM AREA : 4.42 Acres (17,887 Sq.mtr.)

7. LAYER BREED : B V 300

8. TOTAL BIRD CAPACITY : Layer : 40,000 (10,000 X 4) (Four Sheds)

Grower : 10,204 X 1 (One Shed)
Chicks : 10,560 X 1 (One Shed)
Total : 60764 birds

9. EGGS PRODUCTION : Approx. 1,24,80,000 nos.

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INFRASTRUCTURE
Land : 4.42 Acres (17,887 Sq.mtr.) of Agricultural Land taken on long term lease from local resident.

Power : Gujarat Energy Board

Water : Suitable Ground water is available and adequate for the Project.

Transport : The unit enjoys the proximity to the different modes of transportation facilities.

MARKET
Eggs demand in our state is way ahead of the Eggs produced. Now demand of eggs has increased through introduction of Mid-
Day-Meal Programme of Central Govt. The management also has a “Marketing Guarantee Certificate” from GPFED (Gujarat
State Poultry Products Federation Ltd.).

PROMOTER AND MANAGEMENT

The management of the unit is vested on the Board of Directors of the company and the managerial key persons hired by the
company. The promoters are dynamic with sufficient resources and having vast business experience in their relevant fields.
They are capable enough to run the project smoothly and profitably.

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ADVANTAGES OF THE PROJECT

 The promoters are financially sound and are in a position to meet their contribution to the
project. They have already acquired the land.

 In the primary sector, Agriculture provides about 100 to 120 days employment. Scanty land holding,
land fragmentation and seasonal Agriculture are not able to provide full employment to the work-
force which in turn creates unemployment in disguise. Poultry farming can be a viable option to
overcome the issue.

 Poultry farming require less area with high return than any other Animal Husbandry and

Agriculture activities.

 Land topography & soil fertility is never a criterion for Poultry like Agriculture.

 Proven Technology and already in use successfully all over the country.

 Easy and ready availability of input materials, manpower and other infrastructure facilities

like Road and Power Source.

 Huge demand of eggs not only in our state but also in other states. Ready market for the produced eggs

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CHAPTER – 2
LEGALISATION AND POLICIES

GUJARAT POULTRY FARM REGISTRATION POLICY - 2013

 Ever first outbreak of High Pathogenic Avian Influenza (HPAI) - Bird Flu was recorded in
Maharashtra at the border of Gujarat in Year 2006.
 It has made mandatory to think for enforcement of some regulations of Poultry Industry in the
Nation for betterment of Poultry Farmers and Consumers, as well.
 As usual, Gujarat has taken an initiative and submit draft for Poultry farm registration
regulation act, to the Government of India, in 2007.
 Meanwhile, State Government has started a process to enact Poultry Farm Registration Policy
in the State, as Passing of an Act and its enforcement may take longer time.
 As a result "GUJARAT POULTRY FARM REGISRATION POLICY - 2013", has been
notified by Government of Gujarat on November 11, 2013.
 For Implementation of this Notified Policy "Gujarat Poultry Farm Registration Authority" has
been nominated by the Government.
 The above authority comprises of each member from Health Department, Forest and
Environment Department, Veterinary College, Poultry Association and Poultry expert.
 This authority is meant for making regulation for construction and operation of poultry farms
and allied activities, to inspect these premises, to register poultry farm and related activities
and perform such functions may be prescribed.

REGISTRATION
 Registration - shall be valid for a period of three years
- may be renewed from time to time for a like period
- shall be in such form and shall be subjected to such
 conditions as may be specified by the regulation.
 No poultry farm and poultry related activities shall be carried out within 500 meter periphery
from human population.

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 No poultry farm and poultry related activities shall be carried out within 4 Kilometer from
declared migratory birds water bodies.
 A person who intended to renew the registration of a farm may make an application within
two months before the expiry of such registration to the authority.
 The authority may refuse to renew the registration of a farm.
 All local veterinary officers and senior officers including Deputy Directors of District
Panchayat and Intensive Poultry Development Projects or District Poultry Extension Centers
of the State will be responsible for effective implementation.
 In-charge officer of either Intensive Poultry Development Projects or District Poultry
Extension Centers of the State will be the Nodal Officer. He will be responsible for all
registration procedures like distribution, collection, scrutiny and recommendation of the
applications.
 This Policy will be subjected to revise after 10 years or earlier as deemed necessary by
Government of Gujarat.

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CHAPTER - 3
HISTORY & BACKGROUND
1. Background :

Poultry Plays important role in

India as egg and meat are rich source of
proteins, vitamins and minerals. Egg not
only is the rich but also the cheapest
source of energy, vitamins, proteins and
minerals. In last two decades poultry
has made tremendous strides
particularly in the private sector with
the result that India is now self sufficient with regard to requirement of high quality
breeding, stocks, modern poultry equipment, availability of medicines and vaccines and
technically skilled manpower. With the annual growth of 7-8% in the egg industry, India
stands 3rd in the world with the annual production of 63 billion eggs approximately.
Having a per capita egg consumption of 52 eggs, India still stands much below the figures
recommended by The National Committee of Human Nutrition (per capita egg
consumption of 180 eggs). With the growing demand and consumption, poultry industry is
having a good future waiting for it.

With rapid growth in population providing food security has taken the Govt. as
well as planners in a quandary. The availability of land being limited, increased
production in Agriculture front has become a matter of concern for every Government. It
cannot be gainsaid that, Agriculture production alone can meet the demand of human
population. In this context production through Poultry sector has become centre stage as a
means of alternative source of protein.

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Total poultry population(Laying) 22 croresapprox.

Total Egg Production 17 crores approx.
Employment provided 5 millions approx.
Per capita egg consumption 52 eggsapprox.
Per capita meat consumption 2.5 KGS approx.
Per capita world egg consumption 124 eggsapprox.
Per capita world meat consumption 5.9 KGS approx.
Value of poultry industry 75000 crores approx.
Broiler Production 2.8 Million Tonnes approx.

2. Scope
Poultry and Poultry products constitute an important component of human diet in
most of the developing countries of the world. This consumption is also increasing at a
rapid rate due to low fat content, easy availability & cost effectiveness.

Poultry is the least cost alternative only next to fish & produces more of animal
protein from the same amount of feed compared to milch Cow, Sheep, Goat & Pig.
Two eggs provide 160 calories of energy and more than 20% of the daily
requirement of proteins, Vit A, D & B12, Riboflabin, Folic acid, Pantothenic acid,
Phosphorus, Iodine along with fat.

According to Nutritional Advisory committee of India at least half an egg should be

made available to an average individual which workout to be 180 egg / annum.

Poultry farming require less area with high return than any other Animal
Husbandry and Agriculture activities.

Land topography & soil fertility is never a criterion for Poultry like Agriculture.

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Poultry farming involves high grade sophisticated technology with higher profitability for
which younger generation prefer this activity as their occupation than any other Agriculture & Allied
activities.

In the primary sector, Agriculture provides about 100 to 120 days employment to the rural poor.
Scanty land holding, land fragmentation and seasonal Agriculture are not able to provide full employment to
the work-force which in turn creates unemployment in disguise. Poultry farming can be a viable option for
ruralpoortoovercometheissue.

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CHAPTER - 4

INFRASTRUCTURE OF CHICKEN FARM

Land And Site Development

The Promoters have 4.420 Acres of land situated at Mouza - Khola, Khandapada,
Dist. - Nayagarh, Odisha to set up the Layer farm of 40,000 birds capacity. The land is
sufficient for the proposed unit.
Infrastructure and other utility services are available, besides, cheap and abundant
semi-skilled and unskilled labours are available from nearby villages and skilled personnel are
already hired.

Infrastructure To be Built
The summary of the assessment of the infrastructure to be build at the site are
provided in below table:

No. Infrastructure Description

1 Layer Sheds
 Four Sheds
 Each Shed of – 197’ * 38’ * (19’+4’)
 Total Area - 30,000 sq ft(appx)
 Total bird Capacity -40,000
 ACC structure with pillar

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No. Infrastructure Description

2 Grower Shed  One shed
 Size – 175’ * 38’ * (17’+4’)
 Total Area – 6650
 Total bird Capacity -10,204
 ACC structure with pillar
3 Chick Shed  One shed
 Size – 138.5’ * 38’ * (16’+4’)
 Total Area – 5260sq ft
 Total bird Capacity -10,560
 ACC structure with pillar
4 Feed Storage  One Structure
Area  Size – 67’ * 30’
 Total Area – 2000 sq ft
 Total feed capacity – 1,50,000 KG
 ACC structure
5 Egg Store room  One Structure
 Size - 50’ * 30’
 Area -1500sq ft
 Egg Capacity - 1,50,000(5 days stock)
 ACC Structure
6 Office Room  Single Structure
 Size - 32’ * 25’
 Area - 800sq ft
 ACC structure
7 Labour Room  Single Structure
 Size - 160’* 20’
 Area – 3200
 Accommodation Capacity – 16 Persons
 ACC Structure

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CROSS SECTION AND PHOTOS OF POULTRY FARM

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PLANT AND MACHINERY

The requirements of plant and machinery have been properly estimated by the
organization on the basis of negotiations, quotations and discussions with the suppliers. The
rates considered are comparable to the prevailing market prices of the same. The total cost of
plant & machinery has been estimated at Rs. 21.51 lacs. And the details of which is given
below :

Sl Specification/ Suppliers Quantity Rate Amount

No [Rs. [Rs.]
]
.
1. Pump Set (2 Nos.) 2 30,000 60,000
2. Pipelines @ Rs. 6.20 per Bird 60,724 6.20 376,489
3. Overhead Tank - 2 Nos. 2 100,000 200,000
4. Feed Machineries 1 566,000 566,000
5. Sprinklers & Foggers@ Rs. 5.20 per Layer 60,724 5.20 315,765
6. D.G. Set (100 KVA) 1 500,000 500,000
7. Refrigerator 1 30,000 30,000
TOTAL 2,048,254
Packing, Forwarding, Transportation, Insurance,
Loading-Unloading, Errection, Testing & Commissioning ( 5 % of above) 102413

2150667

Utility/ Misc. Fixed Assets

These include Electrical Installation, Furniture and Fixtures, Utility Assets like Deep
Litter Equipments and Cages, Weighing Machine, Telephone, Computers, and Equipment
etc. The total cost of Electrical Installation & Misc. fixed assets has been estimated at
Rs.67.79 lacs. The detail estimate of miscellaneous fixed assets is given in Annexure – 1.1D

Preliminary And Pre-Operative Expenses

The preliminary and pre-operative expenses include cost of project report,
Processing Charges, interest during construction, commissioning. These have been

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estimated at Rs.9.12 lacs.

CHAPTER - 5

MARKET

National Scenario:
Poultry industry is the
fastest growing sector in Indian
Agriculture. India ranks the 5th
largest producer of egg and 9th
largest producer of Poultry meat of
the world producing over 34
billion eggs and about 600
thousand tones of Poultry meat in
the year 2004. This spectacular
increase in production has occurred during last 3 decades due to continuous efforts of our
scientists, researchers and pioneers of this field. Many other factors which include
increased adoption of integrated farming system, contract farming, awareness of people
about diet and health, cost effectiveness of Poultry meat compared to other meat, its low fat
content, superior protein quality and change of life style of the people are also responsible for
development of Poultry Sector. Over the past decade the Poultry industry in India has
contributed approximately 1150 crores to our Gross National Product. An individual
averagely needs 125 gms. of animal protein everyday where as only 14 gms. is available
which stands to 11% of the requirement. This prime shortfall can be compensated from the
growth of Poultry industry, which is an important source of animal protein and can be made
available to the population within the shortest possible tim

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State Scenario:
Being situated in the threshold of Punjab, Rajasthan & Maharashtra States where
demand of Poultry and Poultry products has been constantly on the rise, Gujarat has been
identified as a suitable destination for setting of Poultry units. The Agro climatic condition of
Gujarat State is conducive for Poultry farming, yet the growth rate is very slow due to huge
investment in this sector. It is the fastest growing sector, which registered an average growth
rate of 15 % per annum in Gujarat during last 5 years. The egg availability per year per head
in Gujarat is 32 eggs as compared to national average of 42 eggs. Poultry development
in the State has taken a quantum leap in the last three decades but the layer sector in the State
is not up to the desired level.
The Present human population in Gujarat is 41.9 million (as per census 2011). 70% of
the Poultry products and eggs are consumed in urban and semi urban areas. With the
change in rearing and feeding practices, the untouchability of Poultry meat and eggs got
changed and got wide acceptance. Spread of education is also responsible for accepting
eggs as a nutritious item in the diet. Poultry products like egg and chicken constitute a
primary source of animal protein. In this context it is desirable to enhance egg production in
the State.
The Govt. of Gujarat is now giving more thrust to facilitate egg production through certain
initiatives and policy decisions. The increase in egg production of the State not only will
eradicate the protein hunger of the State but also can create huge employment
opportunities for people. The scope in this sector is enormous. The growth in Poultry sector will
help in development of a number of supporting and allied industries like compound feed
manufacturing, equipment and machinery, pharmaceuticals & biological. The
Department of Fisheries & Animal Resources Development has embarked upon an
ambitious programme to produce 65 lakh commercial eggs per day from 82.6 lakh layer
birds during the next 10 years period. Different Govt. Departments working on poverty
alleviation programme have been facilitated with different schemes and projects for
implementation.
The present demand for table eggs is 65 lakh per day (including the requirement for
Mid Day Meal programme) vis-à-vis availability of 25 lakh eggs from commercial
layer units. Presently, about 41 numbers Commercial Layer farms having 31.25 lakh birds
are running in the State. The size of these Commercial Layer farms are ranging from
20,000 birds to 2, 00,000 birds. The total table egg production assuming 80 % production
comes to 25 lakhs per day.
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THE GOVT. OF GUJARAT HAS TAKEN THE FOLLOWING

INITIATIVES :
The Govt. of Gujarat has declared Poultry as Agriculture in 2005. This step has
enabled our Poultry farmers to avail various incentives as being offered to
Agriculture.
Finance Department has already issued VAT exemptions on poultry feed, feed
supplements and additives.
Government land can be alienated under Gujarat Government Land Settlement Act
vide schedule-II of GGLS Rules.
Financing Institutions are treating poultry as priority sector.

Capital Investment Subsidy @ 40% of the capital investment in case of the general
male entrepreneurs and @ 50% in case of SC/ST/Women/Graduates in Agriculture
& Allied discipline excluding cost of land maximum up to 50 lakhs is being granted
under Agriculture Policy 2013 by Agricultural Promotion & Investment
Corporation of Gujarat Limited (APICGL) for promotion of Poultry Sector.
Interest subsidy on term loans will be provided to the agro enterprisers. Initially an
interest subsidy of maximum ` 25 lakhs per unit will be provided subject to a
ceiling that the subsidy should not exceed 5% for a period of 7 years. For SHGs/
Scheduled Castes/ Scheduled Tribes and women entrepreneurs, the ceiling may be
fixed at ` 33 lakhs.
State Level Apex Committee on Poultry Development constituted to ensure better
co-ordination.
Venture capital fund introduced by Govt. of India for poultry sector.

Additional increase in demand of egg through introduction of MDM programme.

Strengthening of Department Poultry Farms - As a measure for promotion of

Backyard Poultry in the State, ARD Department has taken all steps for
strengthening of departmental Poultry & Duck farms under the CSS programme
“Assistance to State Poultry / Duck farm.
Gujarat Electricity Regulatory Commission (GERC) has reduced the power tariff for

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poultry farms from Rs.4/- per unit to Rs.1.10 /unit.

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CHAPTER - 6
MARKETING STRATEGY
 Eggs demand in our state is way ahead of the Eggs produced .The demand is continuously
growing day by day. Demand of eggs has already increased through introduction of Mid-Day-
Meal Programme of Central Govt. The management also has a “Marketing Guarantee Certificate”
from GPMFED (Gujarat State Poultry Products Co- operative Marketing Federation Ltd.). In fact,
niche markets offer venues for producers of "specialty" eggs like organically produced eggs, free
range eggs, colored eggs, or hand gathered and processed eggs. Egg marketing requires planning
ahead as well as some understanding of laws and regulations, but the effort can pay off. Here are
some tips and resources for marketing fresh farm eggs.

MARKETING FRESH EGGS

Egg marketing Will be done in two basic ways:
1. Retail-selling directly to consumers, eighter on farm, on a subscription basis, or at farmers
markets.

2. Wholesale―selling to retailers such as grocery stores, restaurants, hotels, or institutions.

Wholesale marketing can be direct to retailers or through wholesale brokers or distributors.
Another way to market wholesale is through a producer co-operative pooling technical,
marketing, and purchasing capacities of individual farmers in order to distribute greater
and more reliable quantities of eggs to retailers.

PRICING
 A key to marketing any "niche" farm product is to avoid under pricing. Consumers expect to pay more
for a niche product so be sure to research local market prices and base your selling price accordingly.

 Whatever your marketing strategy, keep in mind that different regulations apply to different
marketing methods.

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