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SOCIAL

ENTREPRENEURSHIP

PATAGONIA

ARDIAN PRDADANA
CANDRIKA EDITH A
CHRISTOPHER LORENZO D
What is
Patagonia Inc?
Apparel clothing store for silent sports
(climbing, fly fishing, hiking, fishing, skiing,
surfing, trail running, and yoga)
Uniqueness and Characteristics in their
concern for natural environment, using
basic and eco-friendly ingredients,
accept non-profit organizati9ns.

WHAT WE DO
Company
Background
Founded by Yvon Chouinard
Est. 13 August 1973 in Ventura, California
Was founded by Yvon's interest for outdoor
activities (rock climbing, etc)
Needs for environmentally friendly outdoor
gears
Company
Background
Industry : Retail
4 Core Values : Quality, Integrity,
Environmentalism, and not bound by
convention
Mission : "Build the best product, cause no
unnecessary harm, use business to inspire and
implement solutions to the environmental
crisis.”
SOCIAL VALUE

build the very best product the teams here are capable of
creating while causing no unnecessary harm, to the planet,
its societies, or its biodiversity.
SOCIAL VALUE

1% For The Planet World Trout Initiative Environmental


Environmental community all Funding organization to protect Internships
over the world and rehabilitate wild trout, Training program for Patagonia
salmon, etc employee to work for the
environmental group
SOCIAL VALUE

Commons Threads Black Friday Investor & Provide


Recycling Program raised $10 million donate to Workspace
Partnership for Patagonia, eBay, environmental organization for start-up company on
and Patagonia Inc Customer in preservation water, food, and
'Recycling Clothes to zero energy through Patagonia
waste' Works.
from 45 tons to 32 tons Allows fresh graduate to help
saving wild animals
Dormitories
Presentations are communication tools
that can be used as lectures.

Apartments
Presentations are communication tools
that can be used as lectures.

Houses
Presentations are communication tools

How Patagonia that can be used as lectures.

Survive
test
rest

test
test

Houses
test

How Patagonia
Survive
INTERESTING STORIES OF
PATAGONIA

test
Lesson Learned
ADDING SOCIAL VALUES GIVES
ADVANTAGE TOO
APPLY 3P (PROFIT, PEOPLE, PLANET
STICK TO OUR VISSION & MISSION TO
SUCCEED
SEARCH FOR INNOVATION THAT HELP
BUSINESS GROWTH FASTER AND ECO-
FRIENDLY
IF NOT US THEN WHO, IF NOT NOW THEN
WHEN MINDSET
LOVE EARTH AS YOU LOVE YOURSELF
BECAUSE EARTH IS OUT HOME
Study Case Indonesia :
Problems
Study Case Indonesia :
Problems
Danger of Synthetic Textile (allergy reaction,
irritation, cancer, etc)
Synthetic fiber made of crude oil blocking
natural sweat
Polyester and acrylic shed thousands of plastic
fiber
Fast Fashion as contributor pollution (waste,
water pollution, gas emissions)
INDONESIA
SOLUTION STUDY CASE
Presentations are communication
tools that can be used as
demonstrations, lectures, speeches,
reports, and more.
INDONESIA
SOLUTION STUDY CASE
Presentations are communication
tools that can be used as
demonstrations, lectures, speeches,
reports, and more.
https://consciouscompanymedia.com/sustainable-business/patagonia-balances-
social-value-business-value/

https://selarasmedia.com/osem-fashion-ramah-lingkungan/

Reference
THANK YOU

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