Company slogan, Fly the new feeling.

They should try to advertise this concept through

Take away the fear of some of the things that newbies usually face
Ease fears of flying by personalizing support for first time flyers. Human escort.

RADA, The Humanoid Robot is already launched by Vistara who is set to help passengers at
Delhi airport. More robots like this can be installed. In small places, human help should be
provided.

Create a mobile community that allows airlines to meet customer needs – anywhere, anytime.

Ingratiate family participation while increasing brand recognition and loyalty.

Embracing mobile marketing as it is a powerful tool to reach and attract customers in today’s
digital world. Low budget users don't always have computer and websites are generally not very
friendly because of which they've to go to agents or cafes for tickets. This adds to the economic
cost of travelling by air which can easily be avoided.

Print and TV ads can help. Telling people how the price is not very different from AC train
tickets. How it saves your time and time is money in the end. On call help can be provided
regarding ticket booking help. Many people don't want to feel dumb by asking simple questions
so in the ad this thing can be creatively mentioned. Basically increasing awareness.

The airline has already launched a brand campaign talking about its business and premium
economy classes targeting customers who would be happy to fly business but are too used to
flying LCC.

It’s pretty much always a good idea to approach the group of sleepy customers. The right timing
for individual customer varies though.

Example: seasonal buyers. If a customer bought during a clearance sale with massive
discounts, the next sale might be the best time to approach her again. Same goes for a buyer
that solely bought around Christmas time or in summer.

first identify a test group (e.g. one-time buyers) and a control group (repeat buyers) from your
data and then to trial-approach them before you run an expensive large-scale reactivation
campaign.
Vistara announced a strategic alliance with Adobe to leverage next generation technology in
Adobe Experience Cloud at the Adobe Symposium 2018.

With Adobe Analytics, Vistara will derive accurate, timely and insightful data that will translate
into actionable customer intelligence insights, and enhance business decision making.

It will help with personalized mail and will help deliver relevant content.

The airline will also benefit from customer journey management features in Adobe Campaign,
allowing effective management of customer experiences ranging from guest visitors to loyal
Club Vistara members.

Sending out during prime time (8pm to midnight) and on weekends

Playing with the creative and making any communication interactive
Using easy calls to action consistently
Including giveaways, preferably templates and tools
Personalizing your email without using the recipient’s name
Optimizing subject line length
Deploying a responsive mobile design
Slow down the frequency of emails to reactivated customers

You can set up a filter in your ad manager and prepare an ad to be displayed exclusively to
people who have visited your website, but haven’t visited a certain URL, like your checkout
page. It’s called retargeting.

Social media targeting. You can filter the type of people you want to show your ad to. Target
any specific segment. Hashtags are one of the best ways to help with any campaign. Vistara
has already used this technique before. They can do something like this again.
Twitter, blogs, YouTube and facebook are best ways these days to create a buzz.

In marketing, humour, love and pride works the best.

Word of mouth. Brand ambassador. These are also the ways to influence customers.
Show prospects how you’ll guide them through the onboarding and what exactly they will have
to face. Mention your strong support-skills and highlight great availability for new users, give
them an idea of how easy the switch is through tutorials and product introductions, reviews.

Offer comparison pages with brief overviews of differences and essential features for certain
types of usage. Without getting into technical details?

Confrontation with previously bad choice in better words. Martin Luther King, admittedly in a
different context, found the right words for those with excuses for not turning things around: “It’s
always the right time to do the right thing.”

Think about what customers might use as an excuse not to change, famously baseless
assumptions like the one that “all providers are the same” – then take apart that concern by
focusing on crucial features and the benefits.

Can tie up with tourism. This way they will get support from government and will help manage
good image.