Philippine Brands PDF

Brand Name Page Brand Name Page
FOOD RETAIL
BIBINGKINITAN 4 BENCH 19
BO’S COFFEE 5 HBC 20
FIGARO COFFEE COMPANY 6 ORYPSA 21
JOLLIBEE 7 PENSHOPPE 22
JULIE’S BAKESHOP 8 PLAINS AND PRINTS 23
MAX’S RESTAURANT 9 SERVICE
MINUTE BURGER 10 BIOESSENCE 24
PANCAKE HOUSE 11 BLUEWATER DAYS SPA 25
POTATO CORNER 12 CANADIAN TOURISM & HOSPITALITY INSTITUTE 26
PURE NECTAR 13 CRYSTAL CLEAR 27
SHAKEY’S PIZZA 14 MR. QUICKIE 28
SIZZLIN’ STEAK 15
TERIYAKI BOY 16
WAFFLE TIME 17
YELLOW CAB PIZZA 18
PHILIPPINE FRANCHISE
INVESTMENT OPPORTUNITIES 1
FOOD
The Philippine franchising sector is a growth

engine of the Philippine economy and has
been a catalyst in enterprise-creation and
job-generation. It has a healthy mix of foreign
and homegrown brands, which continue to
grow thanks to the country’s vibrant and
consumption-oriented market.
We, at the Philippine Franchise Association

(PFA), are proud to feature in this directory
a list of successful homegrown Filipino concepts and international master
franchise brands seeking joint venture partners and master franchisees
overseas. These are all tried and tested brands in the Philippines and a good
number of them have been in international operations for several years
exporting their brands to North America, the Middle East and the Asia-Pacific.
These brands are offering international investment opportunities with high

potential for growth. Do take time to explore the brands offered in this directory.
Thank you very much!
Robert F. Trota, CFE

Director, Filipino Global Brands
Philippine Franchise Association
2 INVESTMENT OPPORTUNITIES
The Philippine Franchise Association (PFA) is the voluntary self-regulating body for franchising
in the Philippines. It is the country’s pioneer and largest franchise association with members
ranging from micro to large, both homegrown and international involved in the food, retail, ser-
vices and other types of businesses.
PFA members are bound by the Fair Franchising Standards (FFS), the Association’s code of
ethics, which exhorts members to practice transparency and fairness in the conduct of sale of
their franchises.
PFA is guided by its mission to promote franchising as a tool for economic development and na-
tion-building, through enterprise development and employment generation. Through the years,
it has become an important contributor to the Philippine economy and will continue to be an
economic growth engine.
PFA envisions the Philippines as the “Center for Franchise Development in Asia” by working for
an enabling environment that will promote the growth and success of international and home-
grown franchises and make the Philippines an ideal regional headquarters for international
franchises operating in the Asia-Pacific.
PFA is also committed to creating programs that will open opportunities for the expansion of
Philippine franchises domestically and overseas by assisting micro, small, and medium enter-
prises (MSMEs), including the development of incubation centers where highly franchiseable
concepts can be introduced to the mainstream market.
Recently, PFA was appointed Secretariat of the Asia Pacific Franchise Confederation (APFC) and
is expected to come up with programs that will drive the growth of franchising in the region. The
Association was also elected as one of the members of the Working Committee of the World
Franchise Council (WFC), whose task is to create activities that will further the agenda of the
said international body.
Unit 701 OMM Citra Bldg., San Miguel Ave.,

Ortigas Center, Pasig City, Philippines 1600
Phone: (+632) 687-0365 to 67 & (+632) 579-4841
Fax: (+632) 687-0635
Mobile: (+63932) 8792732 | (+63917)8320732 |
(+63999) 8833732
Email: pfa@pfa.org.ph • exec.dir@pfa.org.ph
Website: www.pfa.org.ph
FOOD
BIBINGKINITAN
PHILIPPINE FOODASIA CORPORATION
2nd Floor, Unioil Center Bldg., Acacia Cor. Commerce Ave., Madrigal Business Park,
Muntinlupa City, Philippines
Tel No: (+632) 846-4646
Fax No: (+632) 809-0884
Email Add: franchise@foodasia.com.ph
Website: www.foodasia.com.ph
Contact Person: Mr. Richard Sanz, President & CEO
Company Description:
FoodAsia Corporation was established in 2004 through sound business
management, FoodAsia Corporation has grown to be a multi-brand, large-
sized company with interests in Food Manufacturing, Retail, Food Service,
and Franchising.Franchising for Bibingkinitan is one of the prime movers
in the Philippine Franchise Industry through its innovative and responsible
approach to franchising. Bibingkinitan is the original biggest and leading
Filipino baked-goods and coffee chain catering to consumers to all ages.
Date of Establishment: 2004

Franchise Fee: USD 20,000
Total Investment Package: USD 30,000-40,000
Marketing Fund: No marketing fee.
Franchise Partnership Options: Joint Venture or
Master Franchise with option to Sub-Franchise
Franchise Term: 5 years initial.
Size of Units: 15-30 sqm
Priority Markets for Expansion: Hongkong,Singapore,
Malaysia, Indonesia, Taiwan, Korea, Japan, UAE
FOOD
BO’S COFFEE
Unit 2809, Jollibee Plaza, F. Ortigas Jr. Road, Ortigas Center, Pasig City, Philippines
Tel No: (+632) 638.3142
Fax No.: (+632) 635.6005
Email Add: franchising@ufranchiseasia.com
Website: www.boscoffee.com
Contact Person: Mr. Sam Christopher Lim
Bo’s Coffee is a homegrown specialty coffee chain that has 65 branches and
counting around the Philippines. It celebrates and supports Philippine Coffee,
putting the spotlight on the highlands of Sagada, Benguet, Mt. Kitanglad, Mt.
Matutum, and Mt. Apo. Each avor pro le has a distinct taste and body that
truly epitomizes the rich diversity of their geographies. Bo’s Coffee is “Your
Homegrown Brew”. Bo’s Coffee also highlights Filipino talent and artistry by
practicing its Branded Customer Service, one that is pegged on well-known
Filipino virtues of hospitality, sincerity, and respect.
Date of Establishment: June 28, 1996

Partnership Option/s: Strictly Franchising
Total Investment Package: USD155k - 250k
Priority Markets for Expansion: Middle East & Southeast Asia
FOOD
FIGARO COFFEE COMPANY

FIGARO COFFEE SYSTEMS, INC.
No. 5 Pines Street, Mandaluyong City, Philippines 1550
Tel No: (+632) 632-1526 / (+632) 632-5969
Fax No: (+632) 632-1526
Email Add: mike.barret@figarocoffee.com/ franchise@figarocoffee.com
Website: www.figarocoffee.com
Contact Person: Mr. Mike T. Barret, Franchise Manager
Figaro started as a rst of its kind coffee kiosk in November 199fl at the
Makati Mall of the Ayala Center. Today, Figaro boasts of 79 outlets
including branches in China, Papua New Guinea, Saudi Arabia and Malaysia.
Figaro also provides coffee service to different establishments such as hotels,
restaurants, distributors and airlines.

Franchise Fee: USD 13,500 (full store) / 6,600 (kiosk) /
USD 4,500 (cart)
Total Investment Package: Depends on the country
Royalty: 5% of the monthly gross sales
Marketing Fund: None
Franchise Partnership Options: Unit and Master Franchise
Franchise Term: 5 years renewable for another 5 years
Size of Units: 60-80 sqm (full store) / 20-40 sqm (kiosk) /
15-20 sqm (cart)
Priority Markets for Expansion: USA, Singapore,China,
India, Brunei, South Korea, Japan, Middle East
FOOD
JOLLIBEE
JOLLIBEE FOODS CORPORATION
Tel No: (+632) 634-0586
Fax No: (+632) 635-6005
Website: www.ufranchiseasia.com
Contact Person: Mr. Sam Christopher Lim, President
Jollibee is the largest fast food chain in the Philippines, operating a network
of over 900 stores worldwide. A dominant market leader in the Philippines,
Jollibee enjoys the lion’s share of the local market that is more than all the
other multinational brands combined. The company has also embarked on
an aggressive international expansion plan, and currently has more than 100
stores outside the Philippines and present in the USA, Vietnam, Hong Kong,
Saudi Arabia, Qatar, Kuwait, Brunei, and Singapore rmly establishing itself
as a growing international QSR player.

Partnership Option/s: Franchise Partnersihp
Franchise Fee (USD): 30,000 (per store),
Territory fee to be determined
Total Investment Package (USD): 450,000 to 950,000
Royalty (USD): 5%
Marketing Fund (USD): 3%
Franchise Term: 5-10 years
Priority Markets for Expansion: Italy, UK, Malaysia, Macau,
Australia, Japan, Guam, Spain, Indonesia
Presence in Global Markets: Philippines, USA, Vietnam, Hong
Kong, Saudi Arabia, Kuwait, Qatar, Bahrain, UAE, Brunei, and
Singapore
FOOD
JULIE’S BAKESHOP
JULIE’S FRANCHISE CORPORATION
Cebu Office: C. Padilla St. Duljo- Fatima, Cebu City, 600 Cebu, Philippines
Tel No: (+6332) 261-7117 to 19 / (+639) 08-820-9979 / (+639) 05-445-9979
Fax No: (+6332) 261-3326
Email Add: raymund.fernandez@juliesbakeshop.com.ph
Website: www.juliesbakeshop.com.ph
Contact Person: Mr. Raymund G. Fernandez, International Business Development Manager
Julie’s has over fl0 years of experience in the bakeshop industry and over
500 Julie’s Bakeshop (JBS) operated by about 1fl0 franchisees all over the
Philippine archipelago. It is undeniably the Philippine’s strongest bakeshop
brand and the country’s largest bakeshop chain.
Date of Establishment: July 1981

Franchise Fee: USD 10,000 per store franchise;
(Master Franchise fee will require different fees depending on the country/location)
Total Investment Package: USD 200,000 to USD 250,000 (dependent on store size)
Royalty: TBD
Marketing Fund: TBD
Franchise Partnership Options: Master Franchise, Unit Franchise
Franchise Term: 10 years
Size of Units: at least 50 sq. m.
Priority Markets for Expansion: Asia, Middle East, USA
Presence in Global Markets: Indonesia
FOOD
MAX’S RESTAURANT
MAX’S GROUP, INC.
11th Floor, Ecoplaza Building 2305 Chino Roces Avenue Extension,
Makati City 1231, Philippines
Tel No: +66 89925 4053
Email Add: phking@maxsgroupinc.com
Website: www.maxschicken.com
Contact Person: Mr. Peter King, CEO Max’s Group Inc. International
It’s “The House That Fried Chicken Built!” First served to American GIs, the
crispy, tender and juicy fried chicken has been enjoyed by millions since it
was rst introduced in the Philippines in 1945. With a diverse menu line to
complement the fried chicken, it’s the perfect place for family dining.

Partnership Option/s: Master Franchise
Development Fee: 150,000 – 250,000 USD
Store Initial Fee/ Opening Fee: 25,000 USD
Royalty: 6% of Net Sales
Marketing Fund: 3% of Net Sales to be spent by store
Priority Markets for Expansion: China, ASEAN, India,
Australia, US, Canada
Presence in Global Markets: Philippines, United States
of America, Canada, United Arab Emirates
FOOD
MINUTE BURGER
LESLIE CORPORATION
#4 Dama de Noche St. United Parañaque Subd. IV Parañaque CityMetro Manila, Philippines 1700
Tel No: (+632) 776-7740
Fax No: (+632) 776-7339
Email Add: jenny.kim@leslie.ph
Website: www.minuteburger.com
Contact Person: Ms. Jennifer Gail Kim, Franchise Development Manager
Minute Burger is a 24/7 fast-food chain that provides value-conscious
consumers with affordable and premium Buy 1 Take 1 burgers and
sandwiches. Started in 198fi, with 170 franchisees and almost 400 stores in
Metro Manila and several provinces in the Philippines.Continuous to expand
in the Philippines and soon in international marketplace as we move forward
and spread a delicious burger experience that never sleeps.
Date of Establishment:1982
Franchise Fee: USD 4,000.00
Total Investment Package: USD 12,500.00
Royalty: 4% of sales
Marketing Fund: 1% of sales
Franchise Partnership Options: Master Franchise
Size of Units: 15 sqm (min), 20 sqm (standard)
Priority Markets for Expansion: Asia (Priority is Indonesia)
10 PHILIPPINE FRANCHISE
INVESTMENT OPPORTUNITIES
FOOD
PANCAKE HOUSE
MAX’S GROUP, INC.
Tel No: +66 89925 4053
Website: www.pancakehouse.com.ph
Pancakes, waf es and more! Experience all day dining with favorite
American comfort food like fried chicken, tacos and spaghetti. Its warm, homey
interiors make it the perfect place to take a break and enjoy a great meal!

Partnership Options: Master Franchise
Priority Markets for Expansion: China, ASEAN,
India, UAE, KSA, Qatar, India, Australia
Presence in Global Markets: Philippines, Malaysia, Brunei
FOOD
POTATO CORNER
POTATO CORNER INTERNATIONAL
869 Katarungan St. Brgy. Plainview, Mandaluyong City, Philippines
Tel No: (+632) 534-5845 / 534-5846
Fax No: (+632) 534-5849
Email Add: iwantfranchise@potatocorner.com
Website: www.potatocorner.com
Contact Person: Mr. Jose P. Magsaysay Jr., CEO
Potato Corner, the rst and the original avored French Fries opened its rst
outlet in October 199fi and began franchising in 199fl. In fi00fl, Potato Corner
became the recipient of the Franchise Excellence Hall of Fame Award by
Philippine Franchise Association and the Department of Trade and Industry
for winning Best Franchise of the year for three consecutive years.Today,
Potato Corner is stronger than ever, not just as a kiosk business but also
increasingly as a global in-line store business, with Master Franchisees and
stores in the USA, Indonesia, Panama, Malaysia, Egypt, Dubai, Oman, Kuwait,
Abu Dhabi, Syria, Lebanon, Jordan, Bahrain, Saudi Arabia and Qatar.

Franchise Fee: USD depends on the country of territory
Total Investment Package: USD depends on the country of territory
Royalty: USD depends on the country of territory
Marketing Fund: USD depends on the country of territory
Franchise Partnership Options: Master Franchise and Unit Franchise
Size of Units: Depends on the Area
Priority Markets for Expansion: Middle East, China, Africa
Presence in Global Markets: Indonesia, USA, Panama & Dubai
FOOD
PURE NECTAR
FRUIT MAGIC CO., INC.
27 Rizal Ave. Grace Park, Caloocan City, Philippines
Tel No: (+632) 364-6927
Fax No: (+632) 366-2934
Email Add: alan@fruitmagic.com.ph
Website: www.purenectar.co
Contact Person: Dr. Alfredo L. Escalona, President & CEO
Pure Nectar, a cold-pressed juice brand was born from an urge to keep in step with the
on-the-go world today. Before Pure Nectar was Pure Nectar, though, it would be good
to point out they were rst and foremost, Fruit Magic. Yes, they started the fruit drink
business in the rst place, which has existed since 199fl, and when Dr. Alan took over
in ’99, he transformed the cart-based business into kiosk and lounges. So who better
to innovate on this than them, right? It was time for the fruit and vegetable juicing busi-
ness to get an upgrade. From the shake-and-kiosk model, it was time to advance it into
a product that a regular health buff would drop by for and buy to-go. As people started
becoming more health-savvy and conscious of their food intake, they wanted to keep
their products as fresh as possible, while conveniently bringing it with them on-the-go.
Date of Establishment: September 1993

Partnership Option/s: Franchising
Franchise Fee (USD): 60,000
Total Investment Package (USD): 200,000
Royalty (USD): 7%-9%
Marketing Fund (USD): 1%
Priority Markets for Expansion: Asia
Presence in Global Markets: Philippines
FOOD
SHAKEY’S PIZZA
SHAKEY’S INTERNATIONAL, LIMITED
Tel No: (+632) 634-0586
Fax No: (+632) 635-6005
Website: www.ufranchiseasia.com
Contact Person: Mr. Sam Christopher Lim, President
An American Casual Dining icon known for its world famous Thin Crust
Pizza and Chicken and MojosTM. Founded in 1954, it was the rst franchise
pizza chain in the United States. The chain currently has about 500 stores
globally, with about 160 stores in the Philippines.

Franchise Fee (USD): 30,000 per unit
Total Investment Package (USD): 445,500-952,600
Royalty (USD): 6% of gross License Sales
Marketing Fund (USD): 3% of Gross License Sales
Priority Markets for Expansion: Asia (except Japan and Malaysia),
Middle East, Australia and New Zealand
Presence in Global Markets: USA, Japan, Mexico and Philippines
FOOD
SIZZLIN’ STEAK
MAX’S GROUP, INC.
Tel No: +66 89925 4053
Website: www.sizzlinsteak.com
Steaks on a sizzling plate! Enjoy hot, fast and lling meals with its signature
steak combinations or create your own sizzling meals by mixing and matching
different sauces and sides.

Priority Markets for Expansion: China, ASEAN, India, UAE,
KSA, Qatar, India, Australia, US, Canada
FOOD
TERIYAKI BOY
MAX’S GROUP, INC.
Tel No: +66 89925 4053
Website: www.teriyakiboy.com.ph
Tabemashou! or Let’s eat! Teriyaki Boy brings to the table quality Japanese
food, friendly service and an authentic Japanese store experience at a
reasonable price. Savor and delight in its delicious Teriyaki Boy Chicken and
other Japanese favorites.

India, UAE, KSA, Qatar, India, Australia
FOOD
WAFFLE TIME
WAFFLE TIME, INC.
Door 4, QHP Business Center, Arsenal Street, Iloilo City, Philippines
Tel No: (+632) 584-1601 / (+6333) 335-0935
Fax No: (+632) 642-1870 / (+6333) 335-0026
Email Add: catherine@waffletime.com / customerservice@waffletime.com
Website: www.waffletime.com
Contact Person: Ms. Catherine Palencia, Franchise Manager
Waf e Time Inc. is the rst and original purveyor of quality waf es in a cart,
with a vast array of delicious and exciting avors to choose from. It began
in 1998 and with its vision to serve the best waf es in the world across all
boarders, Waf e Time has grown to be one of the most successful food
kiosks around the country.

Franchise Fee: approx: USD 1,300
Total Investment Package: USD 6,500
Royalty: 5% of monthly gross sales
Marketing Fund: N/A
Franchise Partnership Options: Unit / Master/ Country Franchise / Joint Venture
Size of Units: 2.10m x 0.75m x 1.8m
Priority Markets for Expansion: Asia, USA
FOOD
YELLOW CAB PIZZA

MAX’S GROUP, INC.
Tel No: +66 89925 4053
Website: www.yellowcabpizza.com
New York Style in every bite! A pizza experience inspired by cosmopolitan
New York and it’s world famous yellow cabs. With larger pizza portions and a
mix of classic and specialty pizzas in an urban industrial setting, you are sure
to experience great times, great pizza!

India, Australia, US, Canada
Presence in Global Markets: Philippines, Qatar
RETAIL
BENCH
SUYEN CORPORATION
22F Bench Tower, 30th St Cor Rizal Drive, Bonifacio Global City, Taguig, Philippines
Tel No: (+632) 777-7888 loc 171
Fax No: (+632) 844-8150
Email Add: cristina.montinola@benchtm.com
Website: www.benchtm.com
Contact Person: Ms.Cristina Montinola, Franchise & Export Manager
Bench, the registered trademark of Suyen Corporation is a contraction of the
name of marketing maverick, Ben Chan and his lifework, his ongoing dream
and his motivation.The success of Bench lies in its collection of fashionable,
high quality products with competitive prices. With a wide array of
merchandise, Bench supports not just a fashion statement but an entire
lifestyle.

Franchise Fee: Please contact Franchise Manager
Total Investment Package: Please contact Franchise Manager
Marketing Fund: USD 3% of estimated Gross Sales
Franchise Partnership Options: Please contact Franchise Manager
Franchise Term: Please contact Franchise Manager
Size of Units: 100-150 sqm
Priority Markets for Expansion : ASEAN Market
Presence in Global Markets: US, China, Dubai and Singapore
RETAIL
HBC
HBC, INC.
548 Mindanao Avenue, corner Quirino Highway, Novaliches, Quezon City,Philippines 1116
Tel No: (+632) 984-5555
Fax No: (+632) 464-9890
Email Add: franchise@hbc.com.ph
Website: www.hbc.com.ph
Contact Person: Mr. Alberto C. Epino III, Business Development Manager
HBC, Inc. is a Filipino retailing Company with more than 200 Branches
nationwide. Its network of Stores is located all over key cities in the Philippines
as well as presence in the United States, Singapore, Bahrain and Dubai. It offers
a wide range of health, beauty, personal, pharmaceutical and home care
products along with Free Facial and Hair Treatment services for a minimum
purchase requirement. Its private label brands, collectively known as Beauty
Exclusives, hold considerable market positions in the hair, color cosmetics
and skin care categories considering they are only available exclusively in its
designated channels. It’s Vision: “Giving Everyone the Right to be Beautiful”
Date of Establishment: January 1993

Franchise Fee: USD 5,000 (kiosk) USD 12,000 (full store)
Total Investment Package: USD 10, 500 (kiosk) USD 70,000 (full store)
Royalty: USD 5%
Marketing Fund: USD 3%
Franchise Partnership Options: Master & Unit Franchise
Franchise Term: 5 Years
Size of Store Outlets/Units: 242 Branches Nationwide
Priority Markets for Expansion: Asia Pacific
RETAIL
ORYSPA
ORYSPA SPA SOLUTIONS INC.
251 Chipeco Ave. Halang Calamba, Laguna, Philippines
Tel No: (+6349) 502-6916
Email Add: oryspa@gmail.com / oryspaoffice@gmail.com / oryspasales@gmail.com
Website: www.oryspa.com
Contact Person: Ms. Aleko P. Mariano, Office Manager
ORYSPA SPA SOLUTIONS INC. is the rst and nest maker of rice bran based
spa products in the Philippines. Oryspa is a homegrown company that
started as a manufacturer of aromatherapy products 1fl years ago armed
with a passion for aromatherapy. The business grew from a manufacturing
company that utilizes locally sourced materials and export nished products.
The company supplied to several institutions and spa for its treatments and
spa care use for almost a decade before becoming a retail and franchising
company in fi011. It grew to 16 outlets including fi outlets in Singapore and
several distributors in and out of the country. It focuses on the delivery of
high quality spa and pain relief products both on B2B and retail market as
it desires to bring the feel good spa experience to the homes all over Asia.
Date Of Establishment: 2001

Royalty: USD None
Marketing Fund: USD 2% of Gross Sales
Partnership Options: Joint Venture, Unit Franchise
Franchise Term: 3 years renewable for 2 more terms
Size Of Units: 6 sqm to 25 sqm
Priority Markets For Expansion: Hongkong, Taiwan,
Malaysia, Indonesia, Singapore and UAE
RETAIL
PENSHOPPE
GOLDEN ABC, INC.
Gabc 1155, 1155 North Edsa, Balintawak, Quezon City 1106 Philippines
Tel No: (+6332) 4222800
Fax No: (+6332) 4222900
Email Add: albert.ong@goldenabc.com
Website: www.goldenabc.com / www.penshoppe.com
Contact Person: Mr. Alberto L. Ong, VP International Sales
Golden ABC Inc. is a Philippine based fashion retail powerhouse that owns
proprietary trademark to some of the Philippines’ most dynamic fashion
lifestyle brands: Penshoppe, Oxygen, Memo, ForMe, Regatta and Tyler.

Franchise Fee: (USD) It varies depending on the country.
Total Investment Package: (USD) It varies depending on the country.
Royalty: (USD) It varies depending on the country.
Marketing Fund: (USD) It varies depending on the country.
Franchise Partnership Options: It varies depending on the country.
Franchise Term 3 years renewable
Size of Units: at least 150 m2
Priority Markets for Expansion: Vietnam, Singapore, Malaysia,
China, Thailand, Cambodia, India, Eastern Europe
RETAIL
PLAINS & PRINTS

RAFFCO INT’L. TRADING CORP.
21 Mapalad Street, San Francisco del Monte, Quezon City, Philippines 1104
Tel No: (+632) 372-6190 to 92
Fax No: (+632) 372-6189
Email Add: franchise@plainsandprints.com
Website: www.plainsandprints.com
Contact Person: Mr. Wilfredo C Agbulos, Franchise Manager
Plains & Prints is a ready-to-wear women’s apparel brand with the modern
women in mind. Its distinct yet stylish pieces has made Plains & Prints one
of the top local brands in the Philippines. The brand specializes in casual to
smartcasual tops, bottoms, and dresses for women in the fi5 to fl5 year old
bracket. Plains & Prints manufactures most of its apparel in the Philippines
to support the local fashion industry. “Plains & Prints is affordable fashion.”

Total Investment Package: USD 83,300 inclusive of construction materials and merchandise
Royalty: included in the franchise fee
Marketing Fund: 2% Gross sales
Franchise Partnership Options: Unit Franchise, Multi-Unit Franchise, Area Developer
Size of Units: 50 sqm-above
Priority Markets for Expansion: Asia, Australia, USA, UAE
SERVICE
BIOESSENCE
BIOESSENCE SKIN, SLIMMING AND SPA INC.
67 West Avenue., Quezon City, Philippines
Tel No: (+632) 374-6310 loc 116
Fax No: (+632) 376-7043
Email Add: agnes.caisip@bioessence.ph
Website: www.bioessence.ph
Contact Person: Ms. Agnes B. Caisip, Franchise Manager
It is 20 years and counting for Bioessence, the beauty clinic chain that
started operations with only fl- bed clinic (two for facials and one for slimming) in
Marfori Heights, Davao City, in 1994. Now a brand in the Philippine beauty
business, Bioessence remains competitive, not only for its marketing efforts,
but for its clients’ pleasant experiences, as it makes sure a client is well accommodated
through courteous greetings and pleasant chats, welcomed with the most
hygienic housekeeping and service with quality treatments.

Franchise Fee: Upon Request
Total Investment Package: Upon Request
Royalty: Upon Request
Marketing Fund: Upon Request
Franchise Partnership Options: Upon Request
Size of Units: Minimum of 120 sqm.
Priority Markets for Expansion: Upon Request
SERVICE
BLUEWATER DAY SPA

BLUEWATER DAY SPA, INC.
2ND Floor BPI-Greentop Bldg, Ortigas Ave., North Greenhills, San Juan City,
Metro Manila, Philippines
Tel No: (+632) 584-0205 / (+63917) 571-5886
Fax No: (+632) 584-0061
Email Add: franchising@bluewaterdayspa.ph
Website: www.bluewaterdayspa.ph
Contact Person: Ms. Nancy Go, Operations Manager
Bluewater Day Spa has been in the wellness and beauty industry for 9
years. We are the rst to launch the spa theatre in the Philippines. We offer
hotel-like quality services such as Body Massages, Body Scrubs, Hand &
Foot Treatments, Facial Treatments, Face & Body Machine Treatments etc ...
at reasonable prices. Currently, we have 7 branches in the Philippines.

Franchise Fee: USD100,000
Master Franchise; USD50,000 for Unit Franchise
Total Investment Package: ariable, depending on country
Royalty : USD 2,000
Franchise Partnership Options: Master Franchise or Unit Franchise
Priority Markets for Expansion: Asian Countries
SERVICE
CANADIAN TOURISM & HOSPITALITY INSTITUTE

CANADIAN TOURISM & HOSPITALITY INSTITUTE
2nd Flr Paragon Plaza Edsa Cor. Reliance St. Mandaluyong City, Philippines
Tel No: (+632) 451-1657 / (+632) 451-1642
Fax No: (+632) 584-7343
Email Add: info2@canadiantourisminstitute.com
Website: www.canadiantourisminstitute.com
Contact Person: Ms. Christine Clamor, Business Development & Marketing Head
The Canadian Tourism and Hospitality Institute (CTHI) is the rst international
franchise of the Canadian Tourism College (CTC) based in Vancouver,
Canada. CTC is bringing its professional training expertise to the Philippines
as it envisions CTHI to be the premier tourism academic hub in Asia. CTHI
will equip, mold and mentor its students for immediate employment and
progression into leadership positions in the global tourism and hospitality
industry through the effective system and tested training modules of CTC.

Royalty: USD 8% of gross monthly income
Marketing Fund: USD 2% of gross monthly income
Franchise Partnership Options: Single Unit / Conversion / Master Franchise
Franchise Term: 5 Years (Initial)
Size of Units: 600 sqm.
Priority Markets for Expansion: ASEAN & Middle East
Presence in Global Markets: Canada (Vancouver & Surrey)
SERVICE
CRYSTAL CLEAR
SOLEREX WATER TECHNOLOGIES, INC.
#544 F. Mariano cor. Soliven St., Manggahan, Pasig City Philippines 1612
Tel No: (+632) 695-3823
Fax No: (+632) 695-3823
Email Add: marketing@solerex.com.ph
Website: www.crystalclear.com.ph
Contact Person: Mr. Antonio Molina, General Manager
Crystal Clear is the leading brand of water in homes and of ces nationwide. You’ll
notice it with your rst taste of Crystal Clear Puri ed Water --- absolutely fresh,
crisp and great tasting. At Crystal Clear, we know how important water to
health, productivity, and quality of life. It is our mission to provide you with a
convenient and reliable source of hydration and well-being, to help you take
better care of yourself and your family everyday.
Date of Establishment: October 1, 1990

Royalty: Upon request
Marketing Fund : Upon request
Franchise Partnership Options: Joint Venture and Master Franchise
Franchise Term : 5 years
Size of Units: Min. of 25 sqm
Priority Markets for Expansion : Developing Countries
Presence in Global Markets: Indonesia, Malaysia, West Africa
SERVICE
MR. QUICKIE
MR. QUICKIE CORPORATION
Eusebio Ave. Brgy. San Miguel, Pasig City, Philippines
Tel No: (+632) 671-9541 / (+632) 347-6692
Fax No: (+632) 671-9542
Email Add: rubyanna.talosig@mrquickie.com / franchising@mrquickie.com
Website:www.mrquickie,com
Contact Person: Ms. Ruby Anne B. Talosig, Business Development Head
Mr. Quickie, The Shoes & Bag hospital was conceived by an entrepreneur
named Emiliano Caruncho III in 1981. The opportunity of starting Mr. Quickie
came from his own experiences. He discovered the need for shoes & bags
repairers. During his time , shoe repairers were found mainly in the streets.
They were seen lugging around their box with tools peddling their shoe repair
services in the people in the streets. But Mr. Caruncho’s main concern is trust
and craftmanship. The concept was not new but the idea to professionalize
the industry was! The concept of a shoes & bags repair shop with trustworthy
people possessing exceptional shoe repair skills working to extend the life of
shoes was developed. Thus , Mr. Quickie was born!

Franchise Fee: It varies depending on the country
Total Investment Package: It varies depending on the country
Royalty: It varies depending on the country
Marketing Fund: It varies depending on the country
Franchise Partnership Options: It varies depending on the country
Franchise Term: 4 Years
Size of Units: 10-20 sqm.
Priority Markets for Expansion: Upon Request

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Brand Name Page Brand Name Page

The Philippine franchising sector is a growth

We, at the Philippine Franchise Association

These brands are offering international investment opportunities with high

Thank you very much!

Robert F. Trota, CFE

Unit 701 OMM Citra Bldg., San Miguel Ave.,

Date of Establishment: 2004

Date of Establishment: June 28, 1996

FIGARO COFFEE COMPANY

Date of Establishment: 1993

Date of Establishment: 1978

Date of Establishment: July 1981

Date of Establishment: 1945

Date of Establishment: 1970

Date of Establishment: 1992

Date of Establishment: September 1993

Date of Establishment: 1954

Date of Establishment: 2007

Date of Establishment: 2001

Date of Establishment: 1998

YELLOW CAB PIZZA

Date of Establishment: 2001

Date of Establishment: 1987

Date of Establishment: January 1993

Date Of Establishment: 2001

Date of Establishment: 1986

PLAINS & PRINTS

Date of Establishment: 1994

Date of Establishment: 1994

BLUEWATER DAY SPA

Date of Establishment: 2004

CANADIAN TOURISM & HOSPITALITY INSTITUTE

Date of Establishment: 1980

Date of Establishment: October 1, 1990

Date of Establishment: 1981

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