THE COMMUNITY TIMES ADVERTISING

RATE CARD
(Continued)
6. Classified Rates Per Column Inch
1 to 15 inches $ 9.50
16 to 49 inches $ 9.01
50 to 100 inches $ 8.78
101 to 150 inches $ 8.58
151 to 200 inches $ 8.10

7. Color Rates
1 Color $ 90.00
2 Colors $ 130.00
Full Color $ 360.00

8. Special Rates
Church Rates $ 8.00
Non-profit Rates $ 9.00
National Rates (per inch) $ 20.00

9. Mechanical Requirements
Black and white negative: 68-line screen preferred.
Color negative: 150-line screen preferred. All negatives should
Be right reading emulsion side down. Acetate film preferred.
Printed Page is 6 columns wide; 21.5˝ deep: 129 column inches
per page. Depth measured to the nearest 1/4˝. Ads must measure
as many inches deep as columns wide. Classified columns are
1 ½˝ wide.

10. Contracted/ Copy Regulation

See Advertising Contract

11. Closing Times/ Deadlines

Tuesday at 5:00 p.m for Thursday Publication

12. Circulation
Includes a online edition of The Community Times
 About Our Readership Study
DBS Communications interviewed 562 readers in the 11 county primary market areas that make up
our market in South Carolina. Our goal was to identify who our readers are, their level of readership and
the role our newspapers play in their purchasing decisions. The population studied consisted of adults age
18 and over, living in households within the survey area. Within this area, each household and each adult
within the household had a known (or “non-zero”) probability of being selected for the sample. Interviews
were conducted with residents living and working in the two SMA served by The Community Times and
The Times Upstate newspapers. The readership study took place throughout the month of October 2010
between the hours of 10:00 AM and 2:00 PM. Initial interview attempts were spread evenly across all sur-
vey days (i.e., Monday through Saturday). A minimum of 562 completed interviews are required with no
more than one interview per household. Interview Procedures: To ensure the highest degree of compara-
bility and to facilitate the survey process, a standard, consistent, specified list of interview questions were
asked. Interviews were conducted by the research department at DBS Communications with supervision,
interview training, and monitoring capabilities. Interviews were conducted over a minimum period of four
weeks to minimize the impact of weather and/or special news stories. Every effort was made to ensure that
interviews were assigned randomly by day and that an approximately equal number of interviews were
completed on each interviewing day. Where appropriate, data was balanced and/or weighted by ZIP code
using up-to-date known demographics: gender, age, number of adults in household and ethnicity in those
cases where one minority comprised no less than ten percent of the total population. Non-responses to any
single question were eliminated from the survey. In all cases, at least six attempts were made to contact
all pre-designated respondents. The telephone rang a minimum of six times each time a number was di-
aled before the attempt was classified as a “no answer.” Each number was dialed at different times and, as
necessary, on different days. Every effort was made to surmount language, cultural, behavioral and other
barriers to a successful interview; and to the extent feasible, callbacks were scheduled on a random basis.
At least one callback attempt per respondent was made on a weekend. During the interview process, no
questions were asked prior to the newspaper readership question, with the exception of a qualifying ques-
tion designed to determine the zip code of recipient residence; and a general warm-up call explanation de-
signed to put the respondent at ease. Warm-up questions did not include any reference to the publication
itself or the nature of the study. This study followed recommended guidelines developed in part from the
Advertising Research Foundation (ARF) newspaper readership guidelines. Survey totals may not equal
100% due to rounding. DBS Communications estimates that all the information in this survey has a max-
imum error margin of +/- 4.5 at the 95% confidence level. *0 Survey respondents were interviewed dur-
ing the verification of home delivery and mail distribution. 562 Survey respondents reported reading a
minimum of one of the last four issues through single copy, controlled bulk, or pass along distribution.
 The Community Times and The Times Upstate Have you seen a doctor in the last 12 months?
are distributed weekly in your area. Do you regu- A) Yes 45%
larly read or look through The Community Times B) No 55%
or The Times Upstate?
Do you attend a church or religious services
YES 562 Survey Respondents regularly?
NO Survey Terminated A) Yes 89%
B) No 11%
What is the highest level of education you have
reached? How often do you attend church or religious serv-
A) High School 98% ices?
B) Two year college degree 68% A) Once A week 63%
C) Four year college degree 44% B) More than Once A week 33%
D) Professional college degree 28% C) Once A month 13%
D) Less than once a month 7%
What is your employment status?
Do you own your home?
A) Full-time 78%
A) Yes 73%
B) Part-time 23%
B) No 27%
C) Full-time with a part-time job 81%
D) More than one part-time job 53%
Do you have a checking or savings account?
E) Retired 11% A) Yes 93%
B) No 7%
What is your marital status?
A) Single 45%
Are you a member of a credit union?
B) Married 55%
A) Yes 46%
B) No 54%
Are you a member of one of the following?
A) Civil Rights group 12%
Do you have one of these major credit cards:
B) Fraternity or Sorority 28%
Visa, Mastercard, American Express, or Dis-
C) Social Club 43%
cover?
D) Professional Organizations 34%
A) Yes 41%
B) No 59%
Which political party do you closely identify with?
A) Democratic Party 78%
B) Republican Party 9% Do you presently have an auto loan?
C) Independent 12% A) Yes 68%
D) Other Party 1% B) No 32%
Did you vote in one of the last three general elec-
tions? What is your household income annually?
A) Yes 92% A) Below $15,000 3%
B) No 8% B) $15,000.00 to $30,000.00 28%
Do you have on your job or by private pay health C) $31,000.00 to $50,000.00 34%
insurance? D) $51,000.00 to $75,000.00 12%
A) Yes 58% E) $76,000.00 to $100,000.00 3%
B) No 42% F) Above 101,000.00 .4%
Which of the following retailers do you visit Do you frequently purchase products or services
once a month or more? from ads seen in The Community Times?
A) Sears 11% A) Yes 78%
B) Wal-Mart 35% B) No 22%
C) Sams Club 6%
D) J.C. Penney 5% Do you read the classified advertisements in The
E) Belk 3% Community Times?
F) Kohl’s 8% A) Always 35%
G) Home Depot 2% B) Often 51%
H) Lowe’s 3% C) Seldom 24%
I) Stein Mart 5% D) Never 3%
J) K-Mart 1%
K) Dollar General 23% Do you shop using coupons?
L) Family Dollar 16% A) Always 16%
M) Ross 13% B) Often 9%
N) Dillard’s 8% C) Seldom 4%
O) Macy’s 9% D) Never 1%
P) Target 8%
Do you have a paid daily newspaper delivered to
What day of the week do you prefer to shop? your home five, or more days a week?
A) Sunday 12% A) Yes 12%
B) Monday 2% B) No 88%
C) Tuesday 1%
D) Wednesday 1%
E) Thursday 4%
F) Friday 15%
G) Saturday 65%

Which of the following restaurants do you visit

once a month?
A) Applebee’s 29%
B) Chili’s 12%
C) Ruby Tuesday’s 31%
D) Red Bone Alley 14%
E) Victor’s 3%
F) Fatz 9%
G) Pizza Hut 13%
H) P &W 5%
I) Outback 7%
J) Olive Garden 17%
K) LongHorn 1%
L) California Dreaming 11%
M) Sarah’s Kitchen 21%
N) Staxx 8%
 THE COMMUNITY TIMES ADVERTISING
RATE CARD
1. Personnel
President – Diana B. Smith
Advertising Manager- Diana M. Murphy Keith
Editor-Publisher- Larry D. Smith
Circulation- Eric Smith

2. Representatives
Represented nationally by
National Newspaper Publisher Association (NNPA)
American Minority Media
Ethnic Print Media Group
Alloy Access

3. Commission and Terms of Payments

Rates are Net Cost
2% Cash discounts if pre-paid
Terms Payments for advertising is due upon receipt
of statement. Past due balances will incur a 1.5%
monthly finance charge (18% annually)

4.General Rates Policies

Errors- The advertiser agrees that the publisher shall
not be reliable for damages arising out of errors in the
advertisements beyond the amount paid for space actually
occupied by that portion of the advertisement in which the error
occurred, whether such error is due to negligence of the publisher’s
servants or otherwise and there shall be no liability for non insertion
of any advertisement beyond the amount paid for such advertisement.
Position: 15% for guarantee

5. Black & Whites Display rates Per Column Inch

1 to 15 inches (open rate) $11.50
1 to 15 inches (min. 2inserts/mo.) $ 9.01
16 to 49 inches $10.95
50 to 100 inches $10.65
101 to 150 inches $10.26
151 to 200 inches $ 9.71