WOLF OF SALES STREET - NUTRIMAKE

MARKET ANALYSIS
Sales of dietary Supplements Brand Share of Dietary Supplements
% share of 2018 Retail Value RSP
Current – INR 77,297 million (9.1% growth)
1,40,000.00 14
Forecasted
Retail Value RSP – INR million

1,20,000.00 12

1,00,000.00 10

%Y-o-Y Growth
80,000.00 8

60,000.00 6

40,000.00 4

20,000.00 2

0.00 0
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

Sales of Dietary Supplements by Category

Retail Value RSP - INR million - Current – 2018 Growth Performance

Market Growth Drivers

Growing interest in Ayurveda Changing Lifestyles &
Increased Health Consciousness

Rapid Digitisation & Increased Rapid Urbanisation &

Online Retailing Increased Work Population

Source – “Dietary Supplements in India 2019”, Country Report by Euromonitor

 ABOUT NUTRIMAKE
Marketing Mix Segmentation
CUSTOMER WANTS & NEEDS PSYCHOGRAPHIC
Since the product is currently being sold online, it may be pushed to the
Providing a perfectly balanced meal in 30 seconds
internet subscribers (515 million in India in 2018) after classifying them on
COST TO SATISFY the bases of Lifestyle, Personalities, Values or Interests.
Priced at approx. Re 1/gram (cheaper than alternatives)
Targeting
CONVENIENCE TO BUY
Ready availability at website as well as online retailers HEALTH CONSCIOUSNESS
The product may be aimed at the health-conscious sections of the segment
COMMUNICATION chosen, typically working households, bachelors in tier 1 or 2 cities or
Unique selling point of 100% plant based, carcinogen free & low people opting for dieting and other nutritional plans.
carbon footprint

S W O T
Positioning
The product may be positioned across several age groups with the USP of a
healthy diet that is completely natural and balanced
100%
STRENGTHS

natural Emerging
OPPORTUNITIES

Lesser Competitive T H R E AT S
Carcinogen health
WEAKNESSES

marketing markets
free conscious
media Easy
Low market
And availability
Carbon with high
deficient of
Footprint disposable
promotions substitutes
Low pricing income
 Your daily dose
of balanced nutrition
IS HERE!!!
Recommended for:

All real 30+ vital Stay full

No Chemicals nutrients Stay energetic

The Goodness of Nutritionally Goodbye to Cravings

Office Goers Working Parent
Nature! Complete and deficiencies

Nutrimake is made with Nutrimake has 30+ With 400+ calories and
all real ingredients! That Macro and Micro- the micronutrients
means, no additives, no nutrients in it that packed in each serving
gums, no preservatives, nourishes the human ensures you stay full, yet
no colours or artificial body and keeps you fit. It feel light for a good 4-5
flavours! We use real is fortified with Vitamin hours.
ingredients that you
recognise.
B12 and Vitamin D, which
most Indians are
Bachelors Athletes
deficient in.
 Competitive Landscape

Balanced Convenience & 100% natural Low Carbon One drink Enriching
Nutrition Portability No carcinogen Footprint For all Taste

User Testimonials

“
I tried Nutrimake meal and greatly
surprised by its delicious taste,
“
I did feel full after having
Nutrimake. I take it post workout
“
I’m glad that I’m part of a positive
global phenomenon in reducing
despite my scepticism! and its easy to use! global carbon footprint!
Mahendra Srinivasan Suha S Suhas SR
Judo Athlete Aerospace Engg Film Maker
 Our Products
Each Serving contains:
Calories…………………..400 kCal
Proteins………………….22 gms
Fibre……………………….8 gms
25 essential vitamins and
minerals

Flavours available in:

NUTRIMAKE MEAL NUTRIMAKE MEAL NUTRIMAKE Classic Original
SHAKE SHAKE SMOOTHIE MAKER Dark Chocolate
(100g X 8 packets) (1.5 kg) (1 unit)
INR 799/- INR 1299/- INR 200/-

Shop on our website: Find us on: Write to us:

hello@nutrimake.in

https://nutrimake.in
 THANK YOU

Team Inglorious Bschoolers

IIM Bangalore