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  • Grand Strategy Matrix

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    Nishant Kumar
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    This document presents a grand strategy matrix that maps market growth rate against competitive position to identify four strategic quadrants. It also lists five potential strategies including market development, market penetration, product development, backward integration, and concentric diversification that could be applied depending on the quadrant.

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    This document presents a grand strategy matrix that maps market growth rate against competitive position to identify four strategic quadrants. It also lists five potential strategies including market development, market penetration, product development, backward integration, and concentric diversification that could be applied depending on the quadrant.

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato DOCX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    66 visualizações1 página

    Grand Strategy Matrix

    Enviado por

    Nishant Kumar
    This document presents a grand strategy matrix that maps market growth rate against competitive position to identify four strategic quadrants. It also lists five potential strategies including market development, market penetration, product development, backward integration, and concentric diversification that could be applied depending on the quadrant.

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato DOCX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 1

    Grand Strategy Matrix

    RAPID MARKET GROWTH

    QUADRANT I QUADRANT II

    WEAK
    COMPETITIV STRONG
    E POSITION COMPETITIVE
    QUADRANT III QUADRANT IV
    POSITION

    SLOW MARKET GROWTH

    Potential Strategies

    1. Market Development.
    2. Market Penetration
    3. Product development
    4. Backward integration
    5. Concentric diversification

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