Emami Ltd, the flagship company of the Rs 2000 crore Emami Group, is a leading player in the

personal and healthcare consumer products industry in India. A jewel in the crown of the
conglomerate, the company is a coveted Rs 700 crore business entity engaged in manufacture
and marketing of health, beauty and personal care products that are based entirely on ayurvedic
formulation.

Established by Mr. R S Agarwal and Mr. R S Goenka in 1974, Emami Limited has over 25
brands under its portfolio. The focus is on providing the consumers with innovative products
which are capable of meeting their multiple needs and add value by enhancing the quality of life.
Through innovative and power brands Emami touches the lives of all consumers, spanning
across various income groups in both urban and rural India. Emami’s success story is not only
weaved around the holistic healing system of ayurveda, but also in its product innovation,
dynamic and focused leadership, a strong supply-chain management and unwavering
commitment to partners and stakeholders.
The company’s financials show it has repeatedly outperformed the industry standards. Emami
Ltd has maintained a CAGR of 25% over the last three years compared to the industry average of
16-17%.Understanding the human needs and fulfilling them by dint of technical research is a
positive feature of Emami. This is being made possible by Himani Ayurveda Science
Foundation (HASF) that generates the very best of ayurvedic formulations. The foundation’s
unique range of healthcare products aptly caters to consumer needs. The world class quality
control methods and processes maintained by HASF ensure optimum utility of each ingredient.
The foundation is completely engaged in constant innovation and pharmaceutical
enhancements.Boroplus brand is the market leader in the antiseptic cream segment; the
Navratna Oil is also in the pole position in the cool oil segment. Fair and Handsome is the
pioneer in the fairness cream for men segment. Emami’s products in different categories like
cool oil, antiseptic cream, fairness cream for men, and the crème herbal hair pack have carved a
niche for themselves in their respective segments.Boroplus has been selected as among the top
100 brands by the Brand Equity of The Economic Times. In 2006 and 2007, Navratna has
been ranked the 6th Most Energized Indian Brand by the DY&R Brand Asset Valuator.

Sona Chandi Chyawanprash, Himani Fast Relief, (ayurvedic pain relief ointment) Mentho
plus (pain balm), Hairlife (crème herbal hair pack) and Emami Malai Kesar (cold cream) are
also major players in their respective categories. Brand extensions have helped Emami
consolidate its position in the market and also cater to varied consumer needs.Emami has
recently entered the glycerine soap category with Emami Pure Skin and petroleum jelly
category with Emami Vasocare.Emami has successfully established its brands through strong
celebrity endorsements. It is the only corporate entity in the country to have both Amitabh
Bachchan and Shah Rukh Khan as brand endorsers for the same brand, Navratna.
The concept of brand endorsement by celebrities has been successfully experimented in case of
25 brand launches. Besides Amitabh and Shah Rukh, other celebrity endorsers of Emami’s brand
include Madhuri Dixit, Kareena Kapoor, Govinda, Sourav Ganguly, Chiranjeevi, Surya and
Upendra among others.

Emami has also taken up a major revamping project to enhance the sales and distribution, human
resources development and logistics with the globally renowned professional advisory services
firm, Ernst and Young. ‘Project Navodaya’, as it is truly called, will help Emami fast track its
topline and bottom-line growth and build a robust platform for growth initiatives
Emami covers all the states with 28 depots across India. Its supply-chain management assumes
immense significance which was aptly reflected through remarkable expansion in dealer-
distribution network, outlets and manpower. The domestic sales and distribution division directly
covers 4,00,000 outlets all across the country along with an additional 2100 modern retail
outlets. Emami’s products reach out to nearly 30 lakh retail outlets across India through 4,000
distributors.
The company has ultra modern manufacturing facilities all across India including Kolkata (West
Bengal), Guwahati (Assam), Pondicherry, Uttaranchal and Baddi (Himachal Pradesh). It has
adopted the Total Quality Management system and all its manufacturing facilities have received
cGMP and ISO 9001:2000 certifications.
Recently Emami Limited with an investment of Rs 700 crore has acquired major stake in Zandu
Pharmaceuticals Works Ltd on the basis of huge business synergy between Zandu and
Emami. Emami Ltd has recently been conferred the Most Enterprising Company of the Year by
IIPM (Indian Institute of Planning and Management) and The Sunday Indian publication of the
Planman Media Group. In 2007, the company received the Institute of Cost and Works
Accountants of India (ICWAI) Award for Excellence in Cost Management. In East India Emami
occupies leadership in sectors such as paper and newsprint, private hospital, edible oil, bio-diesel
and real estate. Emami also has presence in ball pen tips manufacturing, contemporary art and
retail chain with Frank Ross and Starmark. Emami has also signed a MoU for a cement plant in
Chattisgarh.
The inception of Emami Group took place way back in mid seventies when
two childhood friends, Mr. R.S. Agarwal and Mr. R.S. Goenka left their high
profile jobs with the Birla Group to set up Kemco Chemicals, an Ayurvedic
medicine and cosmetic manufacturing unit in Kolkata in 1974.

It was an extremely bold step in the early seventies when the Indian FMCG
market was still dominated by multinationals. Several such companies
headquartered in Kolkata were considering shifting out of West Bengal due
to labor unrest and political problems.

But against all odds with a vision of combining the age old wisdom of
Ayurveda with modern manufacturing techniques for creating winning
brands the company was started with a meager amount of Rs. 20,000.

A dream of reaching out to the Indian middle class; a target audience whom
they thought will have increasing potential for consumption, the company
started manufacturing cosmetic products as well as Ayurvedic medicines
under the brand name of Emami from a small factory in Kolkata.

In the early days the two friends used to go around places and sell their
cosmetics from shop to shop. They piled their goods on hand pulled
rickshaws and went on distribution drives making their brand extremely
popular, available and acceptable among consumers.

The first-rate quality of the products soon created a consumer pull and
gradually some people were hired to work for them. A chain of distributors
was established and the sale of Emami products spread from West Bengal to
rest of Eastern India and gradually to other states.

Emami Talcum, Emami Vanishing Cream and Emami Cold Cream were great
favorite brands with the quality conscious consumers in the mid-seventies.
The company soon became adept in selling beautiful dreams to Indian
 Our Vision
Making people healthy and beautiful, naturally

Our Mission

We would strive
• To contribute whole heartedly towards the environment and society integrating all our
stakeholders into the Emami family
• To make Emami synonymous with natural beauty and health in the consumers mind
• To effectively manage talents by building a learning organization
• To strengthen and foster in the employees, strong emotive feelings of oneness with the
company through commitment to their future
• To drive growth through quality and innovation in products and services
• To uphold the principles of corporate governance
• To encourage decision making ability at all levels of the organization

We would strive to be
 •
• To be part of every household in the country
• To be a major player in every product category we venture into
• To be one of the most respected marketer in the country
• To be recognized as a global brand

Company’s core values

•
• Commitment & loyalty to institutional values and principles
• Integrity
• Customer orientation
• Leadership and innovation
• Attention to detail
• Teamwork & team environment
• Simple living, high thinking
• Social responsibility
• Environmental safety

Commitment & Loyalty to institutional values and principles

A strong sense of ownership and commitment towards the organization and the business as a
whole is the basic premise of all actions. We believe every employee is a member of the Emami
family and as a family we shall work in the larger interest of the organization for the benefit of
all our stakeholders. The human dignity and worth of an individual is acknowledged and
maintained at all times. Nothing shall impose upon the dignity and stature of the institution
which has its roots in these articulated core values. We will not venture into any activity which is
at cross purpose to our values and principles.

Integrity
This is cherished above all within our organization and whatever we say, do, and the way we do
it, will emphasize our integrity and dependability. Our employees, products and services will
clearly communicate this strength to all our stakeholders. We will practice integrity in its real
sense in all our personal and business actions

Transparency and openness to protect stakeholder value

We are open and transparent in all that we do and say. This applies to all working relationships
and at every level. Involvement, trust and willingness to listen are the guiding principles for
decision making. We believe in open communication, offer freedom to speak one’s mind &
demonstrate openness & clarity in all our actions. We exercise transparency in dealing with all
our stakeholders and we believe this is the only way to build their trust and value.

Customer Orientation
The underlying principle being that progress can be mapped only in terms of customer
orientation, both internal and external, in all its spheres of quality, service and reliability. Our
‘Customer Processes’ are proactive & relevant and are perceived as such by our customers.
Customer delight is the vital purpose of our business. This necessitates providing quality,
reliability & a high level of service in all our business dealings.

Leadership and Innovation

This stands firmly on a foundation of commitment and leadership in all that we do or say. Strong
evidence is present in our actions, an emphasis laid on an opportunity to free fly and to set
standards of excellence in performance. We strongly encourage and reward innovation at all
levels. All these are manifested in an environment of innovation and leadership.

Attention to detail
Utmost importance is given to attention for details in all that we do or say. It is the diligence
which provides us with the competitive edge and also ensures quality in all our activities.

Teamwork & Team-oriented Environment

Teamwork is the cornerstone of our business that helps deliver value to our customers. We work
together across titles, jobs and organization structure to share knowledge and expertise for the
growth of the individual and the organization. We provide an environment which would foster
teamwork, cooperation and an urge to utilize knowledge and information.

Simple living, high thinking

As an organization we will imbibe the principles of leanness and agility of a small organization
and discourage extravagant expenses in all our dealing and strive towards becoming an
organization worth emulating.

Social Responsibility
We shall continue to contribute to the communities in which we thrive and address all social
issues responsibly. We strive towards giving back to the society as a responsible institution and
aid in growing the resources around us for building a vibrant nation.

Environmental Safety
Environmental Safety makes the framework of all our activity. We strongly believe that safety of
an individual only will lead to a safer society for our forthcoming generations and we earnestly
vouch for that. All our processes, products and services aims at safeguarding our environment.

Emami Limited is one of the fastest growing ayurveda-focused, health, beauty and personal
care product companies in India today.

We are in the field of manufacturing of health, beauty and personal care products for over 25
years. Through the efforts of a team of committed and competent personnel, we strive for
continual improvement in our quality performances.

Headquarter: Kolkata
Manufacturing plants: Kolkata, Guwahati and Pondicherry
Manufacturing facilities with cGMP and ISO 9001:2000 certifications
Total Area: 1,36,800 sq.ft.
Built up Area: 102174 sq.ft.
Important Product Categories Manufactured
We have a portfolio of over 20 products derived from select and effective ayurvedic, natural and
herbal ingredients. Our main product categories consist of the following:

• Hair Care
• Skin Creams and Lotions
• Talcum Powder
• Ayurvedic Health Care Products

In view of the fact that innovation represented the company’s principal driver, the company
continued to strengthen its R&D Infrastructure.

The R&D department, located in Kolkata and Mumbai, follows an extensive process, introducing
products that are safe and effective.

Market study integrated with

ideas from internal database

Series of trials

Internal specifications
 at each level

External
approval

Coordination between
production, QC and R&D team

Toxicity trial

Pharmacology trial

Clinical trial

Priorities The Company’s research focus comprised the following priorities:

• Successful completion of a series of tests required to develop safe and effective products.

• Extensive study of a database of age-old tomes (granths) leading to the identification of

effective ayurvedic formulations.

• Innovative introduction of differentiated or improved products, offering a superior value-for-

money proposition.

• Adherence to specifications (raw material use, formulation development, flavour

development, shelf-life testing, finished goods specification, validation protocols) apart from
external certifications from the Drug Control Board.

• Updated equipment in the laboratory certified by NABL.

• cGMP compliant laboratory practices.

 • Conduct of clinical trials in association with renowned ayurvedic hospitals and colleges.

R&D Strengths
• 20,000 Sq. feet of R&D Space.

• Laboratories with state-of-the-art equipment.

• Highly qualified and respected scientists and ayurvedic doctors.

• Himani Ayurvedic Science Foundation (HASF): Himani Ayurvedic Science Foundation

brings the best of Ayurveda through scientific ways of herb collection, total quality control
methods and latest production processes to ensure that the natural property and goodness of
precious herbs and ingredients are naturally preserved.

Emami covers all the states

with 28 depots across India
and enjoys a wide distribution
network comprising 2500+
distributors and a direct
coverage of 4 lacs outlets.
Apart from the distribution
strength, Emami has 1200+
strong and motivated Sales
Force including both direct &
indirect manpower operating in
the market.
View our pan India Presence
Modern Trade: With the
change of scenario in retail market the Company has drawn an extensive coverage plan for
targeting customers in modern format outlets effectively selling in the market directly or through
exclusive distributors. A specialized Sales Force has also been developed to service these ever
growing Modern Retail outlets. Currently, the Company is covering over 2000+ Key Accounts
and is expected to double the sales in 2008–09

In order to bring in complete retail focus to the business through direct reach and distribution, the
Company has also undertaken an aggressive plan to identify Focus Sates in the country. The
objective behind this is to increase strong numeric distribution, reduce dependency on wholesale,
initiate extensive BTL activities, strengthen rural coverage and introduce smart sales force to
counter any competition. Emami covers all the states with 28 depots across India and enjoys a
wide distribution network comprising 2700+ distributors and a direct coverage of 4 lacs outlets
and over 2100 modern retail outlets.

Emami is investing in its future by further building integrity into its information systems. It has
implemented SAP. With the implementation, the following benefits are in the process of being
accrued:

Standardized Work Processes

Emami is a global company, offering a diverse portfolio of products to markets in more than 58
countries. With the SAP implementation, we-ll be able to manage our entire global supply chain
more efficiently, enabling us to make the best possible business decisions ranging from capacity
planning to production scheduling.

Imagine a scenario in which we can analyze and evaluate our global inventory with a few strokes
of the keyboard. That scenario is now within reach because our new applications and processes
allow us to apply a simplified and standardized approach to doing business.

The SAP implementation is helping to reduce the amount of time and effort it takes to fulfill
customer requests and transactions. Having a robust, online transactional system with a single
data base is making that happen.

Improved Timeliness

Operational efficiency to respond quickly to fast changing market realities is a strength we built
in our IT department.

Strengthen Relationships

Companywide access to accurate information about customers, production and distribution will
form the backbone of our customer care concept—ultimately integrating disparate touch points,
raising the quality of customer interactions, and focusing business processes across the enterprise
around customer needs. Business process will streamline and automation across all locations.

Accuracy of Information

Our new system will serve as a repository of information and allow us to build accurate customer
profiles based on the products we sell and the services we offer.

But it-s not only about having the right data. It-s about having that data presented in the right
format, at the right time and in the right place. And it-s about carrying that customer information
all the way through the product cycle, from order commitment to production scheduling to
delivery to invoicing.
Our business information system enables us to gather, store, analyze, and provide easy access to
the most up-to-date information we have—all updated in real-time. Enhanced management
control and online user-friendly management reporting.

• Mr RS Agarwal, Chairman • Mr RS Goenka, Director • Mr

Sushil Goenka, Managing Director • Mr Viren Shah, Independent Director • Mr K N
Memani, Independent Director • Mr K K Khemka, Independent Director • Mr S N
Jalan - Independent Director • Mr S K Todi - Independent Director • Mr Vaidya S
Chaturvedi, Independent Director • Mr Mohan Goenka, Director • Mr Aditya V
Agarwal, Director • Mr Harsh V Agarwal, Director Management team • Mr Manish
Goenka, Director • Ms Priti Sureka, Director • Mr Prashant Goenka, Director • Mr N
Venkat, CEO and ED • Mr N H Bhansali, CFO and President • Mr Shyam Sutaria,
CEO-IMD • Mr Saroj Chakraborty, CEO – Foods Division • Mr R K Surana, President –
Operations and Commercial

Emami’s mission of “contributing whole heartedly towards the environment and society’ attains
a more humane form with its approach of addressing various social issues. As a responsible
corporate citizen, Emami continues to invest in socially meaningful projects in West Bengal and
adjoining states. As a part of company’s Corporate Social Responsibility Emami has devised
various “Self Employment” schemes like “Emami Mobile Traders” and “Small Village Shops”
schemes for the rural unemployment youth:

Highlights of “Self Employment” scheme”

Emami Mobile Traders
• This scheme covers small to large villages with population ranging from 1500 to 5000.
• The selected persons are involved in door to door selling of Emami products in interior
villages.
• Depending on the effort and motivation of the individual, the monthly earning varies
between Rs 500 to Rs 2000 per month.
• On an average they can earn 18% on the sale value of the products.
• Emami does not take any deposit from the selected individuals and takes back unsold
stocks if required
• Emami guarantees a minimum income of Rs 1000 per month provided a total sale of Rs
4000 is achieved per month
• Proper training of sales and marketing skills
• Free product samples were supplied for personal use to give prospective consumers a
first-hand experience.
• Uniform, raincoats and pullovers and personal accident insurance cover is provided
Cycles at 50% rates/ on installment payment can be purchased

Emami Small Village Shops

• This scheme is being promoted mostly for women in villages where there are no
permanent shops.
• The housewives put up the Small Village Shops at their own village residence
• They market the Emami products from their home to the other villagers
• The housewives are encouraged to take up this challenge with the help of NGOs and
voluntary workers working in villages
• Emami does not take any deposit from the women and takes back the unsold products
• Emami do not take any deposit from the selected individuals and take back unsold stocks
if required.
• The marketing training given by Emami helps the person to find selling opportunities for
other items manufactured by micro enterprises as well
The Roll Out
An initial trial in West Bengal showed encouraging results leading to financial independence
of women and unemployed youth. We have rolled out the schemes to Andhra Pradesh, Madhya
Pradesh, Orissa and Chattisgarh over last one year. We also plan to consolidate the activities in
more states like Orissa, Madhya Pradesh, Andhra Pradesh and Chattisgarh.

Community Medical Support

The Company sponsors subsidized treatment of the needy in best-in-class hospitals like AMRI
and Shree Vishudhanand Hospital and Research Institute in Kolkata. Donations are made in
the form of free supplies of medicines, assistance for surgeries and hospital charges for the
poor through trust. Emami established the ‘Emami National Institute for Bone Marrow
Transplantation’ in the Narayana Hrudayalaya Institute, Bangalore, under the supervision of Dr
Devi Shetty, the well-known cardiac surgeon. This institute provides treatment for bone
marrow transplantation at free or affordable costs to the needy.
Our perception of health is
changing dramatically. In
the past, health was a state
of ‘no-illness’; today it is
defined holistically and is a
function of lifestyle, diet,
fitness, physical, emotional
and even spiritual well-
being.

The consumer is looking

for a health and wellness
quotient in each aspect of
his/her life and this is a The founders' of EMAMI Group
deciding factor influencing Mr R S Agarwal and Mr R S Goenka
consumer choice: from the
food they eat to, where they live to the products they use. This preoccupation with wellness is
especially witnessed within the personal care space, where health and beauty are now coming
together. People are no longer satisfied with products that just make them look good or feel
good, but also want them to ‘do-good’. Moreover, the do-good aspect is understood in terms of a
health rather than a cosmetic benefit. Another trend signaling the merging of health and beauty is
the emergence of herbal, natural and organic products within personal care, which are considered
safe, sensitive to the skin and free of side-effects by consumers.

Since consumers actively seek health benefits from personal care products, they spend a lot of
time researching the product before making a purchase decision. They want to know how a
product works, what ingredients it contains, the properties and actions of these ingredients and
results. People still love to pamper themselves with silky smooth creams and lotions, but they
also make sure that their favorite personal care products are not just making them feel good but
are also keeping them healthy. It is the convergence of these supposedly disparate developments
that is growing the market for India’s fast-moving consumer goods sector in general and Emami
Limited in particular.

Industry and the economy-

In the Indian FMCG sector, rural India accounts for more than 40% of the country’s
consumption. It is our understanding that as prosperity percolates across the lower levels of
India’s income pyramid, the FMCG industry will outperform its earlier annual growth average.
As the Indian economy is reporting highest ever growth, there are a number of pockets of
optimism:

• Urban demand: We feel that a 10% annual growth will continue to drive FMCG sector
growth.
• Rural demand: A huge proportion of India’s population lives in rural villages; the per capita
 consumption in these pockets is among the lowest. In our opinion, we have reached the
tipping point and annual demand is now soaring.
• Infrastructural development: We feel that planned infrastructure development – roads,
ports, railways and airports – will accelerate FMCG growth.
• Low manufacturing base:We foresee that India’s low-cost manufacturing base will enable it
to address the growing FMCG demand in Bangladesh, Sri Lanka, Middle East, Pakistan and
similar countries; besides, non-resident Indians in the UK and the USA represent a
prospective market.
• Brand consciousness:We perceive increasing brand consciousness as consumers gradually
move away from loose and unbranded alternatives.
• Favourable tax structure: We sense that the introduction of VAT will reduce longstanding
tax ambiguities; Companies in tax exemption zones will benefit. The fringe benefit tax
rationalization on brand ambassadors, celebrity endorsement as well as tours and travels will
strengthen the FMCG sector.
• Modern retail formats: We see modern retail stores accelerating FMCG off take and leading
to a greater proportion of the growth of branded and value-added products.

Emami’s initiatives

We must inform our shareholders that Emami stands to capitalize on these industry opportunities
through the following initiatives:

• Aggressive marketing and distribution: Emami continues to market its products

aggressively. While huge resources are spent on new launches, existing power brands are
marketed through endorsements from celebrities like Amitabh Bachchan, Shah Rukh Khan,
Chiranjeevi, Kareena Kapoor, Govinda and Dharmendra. Distribution is also being
strengthened and new channels of sales are being established to take care of rural markets
and emerging new retail stores.
• New product launches: The Company continues to launch new products like Fair and
Handsome fairness cream for men, Navratna cool talc, Boroplus light cream and lotion, Mr.
and Mrs. Black kesh kala, Malai Kesar Cold Cream and Ayurvedic OTC products like Good
Morning (an Ayurvedic laxative churna), Sardi Ja (a cough syrup and Vaporub) and Memo-
plus (a memory booster).
• Continuous innovation:Emami’s strong R&D and aggressive marketing capabilities enable
it to identify emerging needs and aspirations of consumers and convert them into
opportunities. Fairness cream for men, the first of its kind in India and the branding of
Chyawanprash as ‘Sona Chandi’ Chyawanprash are results of such innovative R&D and
marketing efforts.
• Entry into new segments: Emami forayed into hair care and baby care segments through
the introduction of products like Mr. and Mrs. Black kesh kala and hair dye powder, and
Sona Chandi baby massage oil. It plans to come out with a full range of male grooming
products as well as enter the baby range category.
• Fresh capacity being commissioned: The Company is in the process of commissioning
another state-of-the-art factory in north-east India, enjoying economic benefits.
• Wider international footprint: The Company will widen the presence of its Fair and
Handsome fairness brand in Asia and Africa; it will expand the global reach of its Naturally
Fair brand in the Middle East and Asia. It has initiated efforts to globalize its power brands.
Boroplus Antiseptic cream is the largest selling antiseptic cream not only in India but also in
Ukraine, Russia and Nepal. Fair and Handsome is also recently launched in GCC countries
and is the number 1 selling whitening cream for men.
• Emami Realty - another business opportunity:
While Emami Limited is on the lookout for acquisitions in India and abroad for inorganic
growth in the FMCG sector, it has identified realty as a potential business opportunity
leveraging its resources. A wholly-owned subsidiary, Emami Realty Pvt. Limited, was
formed in May 2007 to drive this business through an independent focus since it would be a
100% subsidiary of Emami Ltd. While aggressive growth in the FMCG business will
continue, the realty segment will enhance profitability and shareholders wealth.

We must conclude on a note of unmistakable optimism. As a result of increased capacity,

upcoming launches, product extensions, wider geographic coverage and growing service
station, we expect to accelerate our topline growth and strengthen our margins. In widening
our revenue spread and climbing the value-chain, we expect to enhance value for our
shareholders as well as other stakeholders in a more emphatic way over the foreseeable
future.
Mr R.S. Agarwal and Mr R.S. Goenka
Joint Chairman Emami Limited

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An Antiseptic Cream that prevents dryness and protects the skin from cuts, burns, scratches,
nappy rashes, insect bites and itchiness.
It has new Active Herbals formula that gives your skin clinically healthy protection and
active cure. Say goodbye to varied skin problems and let your skin smile with active health.
BoroPlus Antiseptic Cream is the largest selling antiseptic cream in India as well as in
Ukraine, Russia and Nepal. Amitabh Bacchan and Kareena Kapoor are its brand
ambassadors.

Download the cool wallpapers, screensavers and the latest television commercials of
Boroplus brand,
click here to download.

antiseptic cream

light antiseptic cream

icy cool talc

icy sandal talc

Long Acting Body Lotion

Triple Action Light Moisturising

body lotion
ABOUT THE PRODUCT

An Antiseptic Cream that prevents dryness and protects the skin from cuts, burns, scratches,
nappy rashes, insect bites and itchiness.

It has new Active Herbals formula that gives your skin clinically healthy protection and
active cure. Say goodbye to varied skin problems and let your skin smile with active health.

BoroPlus Antiseptic Cream is the largest selling antiseptic cream in India as well as in
Ukraine, Russia and Nepal. Amitabh Bacchan and Kareena Kapoor are its brand
ambassadors.
A fair complexion has always been associated with success and popularity. Men and
women alike desire fairness, it is believed to be the key to a successful life. Well for
women the market is loaded with fairness cream but for men there has not been a single
fairness creams.

5 power fairness system for men

Double-Strength Peptide Complex

Sunguard
Anti-Bacplus
Stress buster
Herbocool
 Fast Relief Dard mitaye chutki main

Fast Relief is really apt to its name for providing instant

relief from the body ache. The ayurvedic active
ingredients of special herbs like Nilgiri oil , Lavang and
Gaultheria will penetrate swiftly to the area of pain.

After penetration, the active ingredients stimulate

circulation, relax stiffness & re-oxygenate tense painful
tissues. As a result, you will get relief in minutes. Fast
acting, safer substitute for pain relieving tablets.

Fast relief, also lives up to its pain relieving imagery

through its promise of “ Dard mitaye chutki main”
(Instant pain relieve). The brand ambassador “Amitabh
Bacchan”

Anchoring in the background “Dard main bhi kuch baat

hai, Dard shweet hai dard shyam hai” showcasing people
feeling the body pain while doing various chores in their
hectic life.

The fire and ice effect in the end makes the message of
instant relief quite clear.

About Baby's Oil

World's first baby massage oil with the goodness of real Gold, Silver and Saffron. It is clinically proven that
regular use of this oil strengthens baby's bones and muscles and also imparts glow and fairness. This oil is
absolutely free from harsh chemicals like liquid paraffin. A host of natural ingredients present in it makes
your baby healthy and fair. It is 100% Ayurvedic and 100% safe.

How it works!
Gold: Rejuvenates skin and improves complexion.
Silver: Gives radiant glow.
Saffron: Imparts fairness.
Olive: Strengthen the muscles.
Almond: Provides vitamins. Nourishes and strengthens the bones

In addition, the special properties of Neem, Bala, Mashparni and 24 rare herbs make it pure,
natural and safe.

Sona Chandi Chyawanprash is the premier

brand from the house of Emami

Himani Sona Chandi Chyawanprash & Amritprash

takes great pride in providing its consumers an
effective immunity builder that fortifies the entire
system and an ideal rejuvenator for our body and
mind.

Gold – Since ancient times Gold has been known to fight toxic elements within the body.
It also tones up cardiac muscles and improves blood circulation. By boosting immunity
system, it protects the body from diseases. Thus gold acts as complete rejuvenator.

Silver – It is an excellent toner of the brain and nervous system. It activates neurons in
the brain to enhance memory power, increases mental energy and improves
concentration. It helps in making brain sharp & alert.
Pamper your skin with Emami Malai Kesar Cold Cream in winter.
The softness of malai will make your skin supple and radiance of Experience
kesar will the five fold goodness of Emami Malai
enhance the natural glow of your skin. Kesar Cold Cream - the perfect non greasy cold
cream - and face the winter with a soft and
glowing skin.

So, go on!

Khul ke ....khilo
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Shine with Herbals
Enriched with goodness of soya proteins, multivitamins and Keraherbs 11, it’s a perfect balance of rare
herbs that dramatically vitalizes and strengthen your hair roots.

About the Product:

All women in their heart of hearts undergo some amount of heartbreak each time they have to make it to
some party and their hair looks dull, lifeless and extremely stressed out!! From time immemorial, women
had to resort to cumbersome and extremely long procedures to prepare home-made therapies for the hair
to make it strong from within and attractive from outside.

WELCOME!
Emami Mentho Plus was launched in 1990 and within short span of time, it has been able to position itself as
the first choice of millions of customers.

Emami Mentho Plus is a specialist pain reliever for the common ailments. Be it headache, back ache, cold,
tiredness, sprains and muscular pain. Emami Mentho Plus is made from pure natural ingredients, its D.U.M.
formula contains oils of Lavang and Niligri which provide effective and holistic relief from all these
ailments.effective
Emami Realty Plans to invest
Rs. 700cr in 3 years
Date: 4th August 2007
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Source: The Economic Times
Select a brand Emami Group Emami Limited

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Home > About The Product

About the Product:

Emami launched “Navratna Cool Talc” in 2006, the first brand extension of its flagship brand “Navratna
Oil”, which is the market leader in Cool Oil category.

If it’s summer time then Navratna Cool Talc will make it enjoyable for you. Aptly positioned as ‘Duniya Ka
Sabse Chotta AC’, Navratna Cool Talc truly brings the cooling, refreshment and comfort of an A.C ‘anytime’,
‘anywhere’ in the oppressive summer heat.

Its unique blend of Mint and camphor with the goodness of essential herbs renders the desired cooling
effect, while the cool aroma rejuvenates the senses and keeps one vibrant and fresh throughout the day.

Navratna Cool Talc is now available in two different variants. Apart from the main variant, there is a new
variant launched this summer called “Navratna Cool Talc – Active Deo” with refreshing perfume to
provide a wider choice set to the consumers.

Navratna Cool Talc truly brings the much-required cool and icy sensation in the scorching summers.

Copyright © 2008 Himani Navratna Cool Talc. All Rights Reserved | Online Partner
Privacy Policy iridiuminteractive

The Company's shares are compulsory traded in dematerialized form and are available on both the Depositories in
India National Securities Depository Ltd (NSDL) and Central Depository Services (India) Limited (CDSL). Under
the Depository System, the International Securities Identification Number (ISIN) allotted to the Company's shares is
INE548C01024.

The Company has issued 62145177 Equity Shares of Rs 2/- each fully pad up, these equity shares are listed at
following exchanges and stock code thereof is as under:

Sl No: Name and address of the exchange Stock Code

1 The National Stock Exchange of India Ltd. Exchange Plaza, Bandra- Kurla Emami Ltd.
 Complex, Bandra (E), Mumbai 400 051, India
2 The Bombay Stock Exchange Ltd. Phiroze Jeejeebhoy Towers Dalal Street, 531162
Mumbai – 400 023, India
3 The Calcutta Stock Exchange Association Ltd 7, Lyons Range, Kolkata-700001, 18136
India

Code of Conduct

Preamble

At Emami Limited, it is commitment and continuous endeavor of the Board of Directors and all the
employees to attain good corporate governance, ensuring truth and transparency, accountability in
all its dealing with employees, stakeholders, consumers and community at large.

The Management believes that this organization has been entrusted by various stakeholders and
they are the "trustees" of these stakeholders. It is, therefore, necessary to ensure that the
organization should be managed in a manner that protects and secures the interests of its
stakeholders. We (the Board of the Directors and all senior level employees) recognize society as
an important stakeholder in this enterprise in addition to the promoters and other shareholders;
therefore, it is part of our responsibility to practice good corporate citizenship.

It is also our belief that in order to serve the interests of our stakeholders in perpetuity, we must
build this organization into an institution whose dynamism and vitality are anchored in its core
values.

Applicability
This code is applicable to the Board Members, members of the Management Committees and all
employees upto the level of functional heads (HODs) (hereinafter collectively referred to as
"Employee(s)").

All concerned must read, understand and ensure to abide by it in their day to day activities. They
may contact Ms Ratna Sinha , Head- HR or Mr. A K Joshi, Company Secretary in case any query
relating to compliance of this Code.

Purpose and Scope

This Code is intended to provide guidance and help in recognizing and dealing with ethical issues
and to help foster a culture of honesty and accountability. Every employee is expected to comply
with this Code in letter and spirit. One must not only comply with applicable laws, rules and
regulations but should also promote honest and ethical conduct of the business. They must abide
by the policies and procedures that govern the conduct of the Companys business. Their
responsibilities include helping to create and maintain a culture of high ethical standards and
commitment to compliance, and to maintain a work environment that encourages the stakeholders
to raise concerns to the attention of the management.

We as employees undertake that:

• Honest and Ethical Conduct:

Honesty is the basic input of Trusteeship. We shall act in accordance with the highest
standards of personal and professional integrity and honesty. Such acts are not only on
the Companys premises and offsite but also at company sponsored business, social
events as well as other places. Our act and conduct shall be free from fraud and
deception. we shall conform to the best-accepted professional standards of conduct.

• Inter-personal Relationships :
In our relationship with colleagues - we recognize their respect and dignity and in the same
way, we ourselves would expect the same from them.

• Honour Confidentiality:
We shall maintain the confidentiality of all material non- public information about Emami’s
business until and unless discharged from such obligations under requirement of any law
or any provisions of this Code .

• Fair Dealing
Our dealing shall be fair with customers, suppliers, competitors, and employees of group
companies and not take unfair advantage through manipulation, concealment, abuse of
confidential, proprietary or trade secret information, misrepresentation of material facts, or
any other unfair dealing-practices.

Conflict of Interest

It is expected on part of the employees to make business decisions taking into account best interest
of the Company as a whole, without being influenced by personal relationships or benefits. They are
expected to apply their proper mind in arriving at sound decision without any conflict of interest,
which may adversely affect the company’s business.

Conflict of interest may occur directly with employees, directors or through their relative or family
connection. It may arise when an employee or director or a member of his/her family gets any
undue personal benefits or interests due to his/her position with the Company. Under such situation,
he/she is expected to disclose to the Departmental Head/ the Board about the same. The following
examples are given as guidelines for determining situations where such conflict of interest may
arise, but such examples are not intended to cover all possible events.

1. Corporate Business Opportunities: It is duty of the Employees and Directors towards

the Company to enhance its legitimate business interest whenever and wherever such
opportunities so arise. They are prohibited from taking benefit of such opportunities for
themselves or through third party. More so, employees and directors are not to use
corporate property, information or position for personal gain or in competition with the
company.

Sometimes, it is difficult to draw a line between the benefit to an employee or a director

and the benefit to the company and under such situation it is prudent on part of the said
employee or director to get approval in this respect from higher management beforehand.

1. Improper Influences – Gifts and Entertainment: No employee or director must offer,

make, solicit or receive any bribe, kickback, illegal contribution or other improper payment.
Such activity is not condonable. Further, no employee or director should accept any gift or
gratuity of material value or excessive entertainment from any organization or individual
that is having business relationship with the company. In order to avoid such situation, the
employees and directors must use common sense and good judgement in case of such
circumstances.

2. Transactions with Affiliates: As regards selection of vendors, they should be selected on

competitive and merit basis, without being influenced with favouritism. Under this policy,
the employees do not engage in any activities that might affect independence of
judgement in such selection and any deviation of such policy requires to be brought to
knowledge of the Management.

3. Confidential Information/Publicity: Employees are not allowed to disclose or use any

confidential information obtained or gained in course of his/her employment for his/her
personal gain or profit or to any other person or party. Further they are not allowed to
provide any information either formally or informally to the press or to any publicity media
without authorization.

Legal Compliance

Employees are responsible for the implementation of this Code ensuring compliance under this
Code as well as under all applicable laws, regulations and corporate policies since such non-
compliance is unethical and subject the company with unwanted fine or penalties. Therefore, to
deter such occurrence, negligence or willful default would call for disciplinary action upto and
including reprimand, suspension or termination depending upon the seriousness of the offence
and/or the employee’s overall record.

To ensure necessary compliance with various statutes and laws applicable to the company, the
Board has assigned such responsibility on Departmental Heads that they will provide such
compliance reports to President -CFO for placing the same in consolidated form to the Board.

Securities Transactions and Confidential Information:

All employees and their immediate family members shall not derive any benefit or assist others to
derive any benefit from the access to and possession of information about the Company or the
Group which is not in the public domain.

No employee shall use or proliferate information which is not available to the investing public as it
would constitute insider information for making or giving advice on investment decisions on the
securities of the Company.
Such insider information might include the following:

• acquisition and diversification of businesses

• financial information such as profits, earnings and dividends

• announcement of new product introductions or developments

• asset revaluation

• investment decisions /plans

• restructuring plans

• major supply and delivery agreements

• raising finances

Reporting Concerns:
All employees shall report promptly to the management any actual or possible violation of the Code
or any event which could affect the business or reputation of the Company.

Proper use of Company’s assets and cost consciousness:

We are trustees of the company’s properties, funds and other assets and as such it is our
responsibility for protecting the same against any misappropriation, loss, damage, theft etc, by
evolving proper internal control system and procedures. No employee shall use the company’s
facilities for personal use. Even for use of company’s purpose, employees are expected to take
utmost care for avoidance of wastage so that cost to the company becomes reasonable.

Environment Protection, Social Responsibility & Risk Management:

1. Environment Protection
 The Company places highest corporate priority in ensuring and adhering to best
procedures relating to environment protection.

2. Social Responsibility: -

3. Community Development
The Company continues to contribute to the communities in which we operate and address
social issues responsibly. Our products are safe to make and use. We conserve natural
resources and continue to invest in a better environment.

4. ransparency and shareholder value

We are committed to be driven by our conscience and regulatory standards, to deliver
value to our shareholders, commensurate with our management and financial strength.

5. Safety, Health and friendly work place for the Employee:

The Management recognizes human resources as the prime machinery of an organization;
therefore they always give first priority to provide all safety measure for good health of the
employees. The Company expects that all employees of the Emami possess good habit
and leave bad habit, if any, because fair and fresh environment helps employees to realize
their full potential

6. Emami Family Culture

The Management has fostered a culture of feeling of being togetherness and attachment
amongst Emami employees through participative management practices, open interaction
and mutual respect. All employees are expected extend this “Emami Family” culture
further.

1. Risk Management
The Company believes in evolving a comprehensive risk management framework by a process of
developing strategy to not only manage but also minimize the risk. This is process of identifying,
assessing and measuring the possible risk, which may be faced by the company, and then
formulating plans to cover and manage the same.

We are aiming at an ideal risk management system where we have visions to make this company a
zero accident company with focus on safety and environment. We like to market consumer friendly
products of global best quality and ensure safety and security of all stakeholders of the Company.

Violation of this Code

In case it is found that any of the employees does not follow this Code by engaging misconduct, the
matter would be reviewed by the Board whose decision shall be final and the Company reserves
the right to take appropriate action against the guilty employee.

Continual updation of Code

This Code is subject to continuous review and updation in line with any change in law, the
Companys policy, vision & plans or otherwise the Board may deem as necessary.