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DAKSH 2018- IIMC PGPEX

TOWARDS SUCCESSFUL
CAREERS

A GOLDMAN
SACHS
SUPPORTED
STARTUP AT
IIMB- NSRCEL

GoCrackIt – Your Career Our Mission


Confidential & for private circulation only
Agenda
2

About Us

Program Objectives

Our Approach

Program Components

Successful, Relevant, Diverse Mentors

Implementation Plan

Confidential & for private circulation only


GoCrackIt Team
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• PGP (2008), IIMA|B.E., VJTI, Mumbai


Suhruta Kulkarni • IIMB, EY, PwC, NTPC, LKP
• Harvard Published Case Author

• EPGP (2013), IIMB| B.E., BIT Durg


Alok Shrivastava • PwC, NTPC
• Harvard Published Case Author

• EPGP (2013), IIMB| M.S. Computer


Harshit Kumar Science, California |B.E., DCE
• Microsoft, Juniper Networks

Confidential & for private circulation only


Our Work
4

1000+
Interviews

425+ 470+
CC & RR
GoCrackIt Students

130+
Mentors

Confidential & for private circulation only


Our Work - Institutions
5
IIMB EPGP • 196 mock interviews
2015-16 • Students placed in Bain and other top companies

• 10 Career Conversation Sessions; 2 Workshops; Negotiation session


IIMB EPGP • 210 mock interviews
2016-17 • Students placed in diverse roles with greater responsibility

• 4 Career Conversation Sessions; 1 Workshop


IIMB EPGP • 73 Profile reviews
2017-18 • Resume reviews, Mock Interviews – ongoing and planned

• 6 Career Conversation Sessions


IIMB PGPPM • 6 resume reviews, 18 mock interviews, 3 mock investor pitches
2016-17 • Students placed in roles across government & non-government organ

• 8 Career Conversation Sessions


IIMC PGPEX • 204 mock interviews
2016-17 • Students placed in diverse roles with greater responsibility

Confidential & for private circulation only


Our Work - Individuals
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IIMA PGPX • 10 resume reviews


2016-17 • 25 mock interviews

IIMC
PGPEX1 • 2 resume reviews
• 7 mock interviews
2016-17

IIMB EPGP1 • 3 resume reviews


2016-17 • 6 mock interviews

IIML IPMX • 1 resume review


2016-17 • 4 mock interview

1 – Students took additional services from GoCrackIt on an individual basis


Confidential & for private circulation only
Agenda
7

About Us

Program Objectives

Our Approach

Program Components

Successful, Relevant, Diverse Mentors

Implementation Plan

Confidential & for private circulation only


Program Objectives
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To enable students to make well-informed career


choices

To empower students to present their experience,


competencies, knowledge & skills effectively in the
interviews

To prepare students to excel in careers

Confidential & for private circulation only


Agenda
9

About Us

Program Objectives

Our Approach

Program Components

Successful, Relevant, Diverse Mentors

Implementation Plan

Confidential & for private circulation only


Our Approach
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Phase Base lining Exploration Preparation Practice

To understand To enable To enable To provide


the current students make students to do students with
Objective
situation & pain informed career structured interview
points choices preparation practice

Career Sessions on Mock interviews


Conversations Resumes, with Feedback
Situation
Interviews
Analysis Workshops
Structured
Activities
discussions with
faculty, students Self -
and alumni Exploration

Assessments, Feedback, Red Flags & Fitment

Confidential & for private circulation only


Base lining – Addressing Recruiters’
Expectations*
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Engaging
Preparedness
Problem Structured presentation Behavioral
on resume
Solving Thinking of past aspects
points
experiences

Knowledge of Thought
Industry Value add
MBA leadership/Inn Why you?
Knowledge from MBA
Fundamentals ovation

*Based on discussions with recruiters & analysis of ~1000 mock interviews

Confidential & for private circulation only


Mentors’/ Recruiters’ key concerns:
Problem solving
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Why didn’t Show me


What’s in
you ask the
your mind?
questions? numbers?

Practice, Create a Interactive


Practice, group with cases in
Practice! 1 or 2 BCG/
people McKinsey

*Based on discussions with recruiters & analysis of ~1000 mock interviews


Confidential & for private circulation only
Mentors’/ Recruiters’ key concerns:
Value add from MBA
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How do you
Why do
help me
you
Why you? grow/
command
bring new
premium?
thinking?

What is
Thought your 30/
What I Leadership:
have done 60 / 90
Digital/ AI/ days/ one
differently? ML / IoT/ year action
trends plan?

*Based on discussions with recruiters & analysis of ~1000 mock interviews


Confidential & for private circulation only
Mentors’/ Recruiters’ key concerns:
Hygiene factors
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Lack of Resume
structure awareness

Develop Use of
your own What was Behavioral facts/
structure : ‘Your’ role questions examples/
STAR data

*Based on discussions with recruiters & analysis of ~1000 mock interviews


Confidential & for private circulation only
Base lining -Addressing Students’ Pain
Points
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• Lack of clarity in what career options are available


Lack of Clarity • Not knowing what lies in the chosen career

Unpreparedness • Do not know what to prepare

• Unpredictability in types of interview questions


Unpredictability • Unknown parameters of selection
• Unknown weightage of competencies in evaluation

• Not knowing relevant mentor


Lack of relevant connect • Difficulty of connecting with mentors
• Hesitation in approaching mentors

Confidential & for private circulation only


Agenda
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About Us

Program Objectives

Our Approach

Program Components

Successful, Relevant, Diverse Mentors

Implementation Plan

Confidential & for private circulation only


Program Components
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Career Choices Workshops Resumes* Mock Interviews

• Career • Management • Resume • Target choices


Strategies Consulting Preparation
Interview Workshop – • 3 mock
• Career key principles interviews
Conversations • Product
Management • Master Resume • Feedback,
Interview Action Points,
• Role specific Reflection, Red
• Financial resume flags, Fitment
Modeling check
• Resume
• Negotiations validation

* Approach for resumes, types of resumes and validation tips has already been covered in Kick off session

Confidential & for private circulation only


Career Choices
Typical Career Strategy
Framework
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Strategy Industry Function Role
Industry Same Change Change
Leverage
Function Change Same Change
Leverage
Ind + Fun Same Same Change
Leverage
Shift Change Change Change
Flow Open for anything which comes my way

Confidential & for private circulation only


Career Choices

Industry Leverage
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Power Infrastructure

Hitesh Singh
NTPC Ltd. Afcons
IIMC PGPEX 2012-13

Deputy Manager EA to MD

Pre-MBA Post-MBA

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Career Choices

Hitesh Singh– IIMC PGPEX 2013


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Head,
Corporate
EA to MD, Strategy
Afcons, (2016-Present)
PGPEX, IIMC (2013-16)
(2012-13)
Manager,
NTPC
Senior (2011-12)
Engineer,
Engineer, NTPC
NTPC (2008-11)
(2003-08)

Confidential & for private circulation only


Career Choices

Industry Leverage
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IT
IT
Hewlett-Packard
Kiran Patil
MindTree
Consultant IIMA PGPX 2006-07
Post Merger Integration, Global Regional Director
Vendor Management, Business
Analysis

Pre-MBA Post-MBA

Confidential & for private circulation only


Career Choices

Kiran Patil – IIMA PGPX 2007


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Global
Sr. Mgr. - Director &
Head -
Account AMG
Manager - Manager
Accounts, Group, Akamai
BD Lead - Akamai (2017-
Retail, Akamai present)
Regional (2013-14) (2014-17)
Director, IBM
PGPX, Mindtree (2010-13)
Consultant, IIMA (2007 10)
(2006-07)
Systems HP
(2000-06)
Engineer,
Tata
Infotech
(1998-00)

Confidential & for private circulation only


Career Choices

Function Leverage
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Account Manager Strategy & Operations

Sujai Sen
IBM India Ericsson
IIMA PGPX 2010-11

Technology Industry Technology Industry

Pre-MBA Post-MBA

Confidential & for private circulation only


Career Choices

Sujai Sen– IIMA PGPX 2011


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Head of
GM, BD & Strategy
and New
Digital Digital
Sr. Mgr., Business
BD Consulting Business, IT
Sr. Mgr. & Cloud
Strategy& (2012-14) (2014-16)
PGPX, (2016-
Oprn. Present)
IIMA (2011-12)
Account (2010-11)
Dev.Lead, Manager,
IBM
Tech IBM (2004-10)
(2002-04)
Consulting,
PwC
(2000-02)

Confidential & for private circulation only


Career Choices

Shift
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Consultant/Dentist Finance

GVK Emergency Management & Manisha Aithal


Research Institute Enzen Global Solutions
IIMB EPGP - 2016

Healthcare Industry Consulting Industry

Pre-MBA Post-MBA

Confidential & for private circulation only


Career Choices

Manisha Aithal – IIMB EPGP 2016


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Sr. Mgr.,
Corporate
IIMB EPGP Finance,
(2015-16) Enzen Global
Senior Partner, Solutions
GVK, EMRI (2016-Present)
Partner, GVK (2012-15)
EMRI
Associate (2007-12)
Partner, GVK
Emergency EMRI
Medical (2006- 07)
Services,
D.M.Hospital,
(2005-06)

Confidential & for private circulation only


Career Choices

Career Conversations Coverage


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Career Attributes Leveraging MBA for Preparation tips


the given career

• Current role/ function/ • Electives • Suggest tips for


industry expectations preparation
• Projects
• Key competencies, skills • Q&A
and knowledge • People
requirements
• Books
• Career growth path
• Biggest takeaway from
• Challenges faced MBA which helped in the
given career
• Key success factors

Confidential & for private circulation only


Career Choices

Career Conversation Topics*


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IT
General Prog./Project
Product Management Corporate
Management/ Management,
Management Consulting Strategy
Leadership Technology
Programs Consulting & IT
BD/Sales

Operations & PE/VC/Investm


BD/Sales
Supply Chain E-Commerce Analytics ent Banking

*Topics can be finalized based on students’ requirements

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Preparation Material

Curated Preparation Material


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Sample JDs Resume


Preparation
+ Required preparation
Materials
Competency Tips

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Preparation Material

Curated Preparation Material


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Confidential & for private circulation only


Workshop

Workshops – Honing skills


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“Been There Done That” mentors will help hone skills

 Management consulting interview

 Product management interview

 Financial modeling

 Negotiation

Confidential & for private circulation only


Resume Preparation tips

Resume Preparation Approach


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Phase Master Role specific Validation of


Resume resumes resumes

Objective Leveraging Aligning with Independent


strengths the role perspective

Confidential & for private circulation only


Resume Preparation tips

Resume Preparation- Best Practices


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Structuring
Recruiter Focus Highlighting Impactful
Context driven work
your strengths points
experience

Synergy Job
between Description Making routine Leveraging Reflection
Resume & specific resume work impactful through spikes Techniques
LinkedIn

Confidential & for private circulation only


Resume Preparation tips

Key Principles – Recruiter focus


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Topic Key Points


Recruiter’s Past company
first cut Roles
assessment Number of years of experience
Frequent job changes
Education
Clients*
Industry(ies) / Function(s)/ Roles(s)
Geography worked
Achievements (Personal/ Professional)
Products/ Tools used/ worked
Grammatical errors/ Typos/ Spelling mistakes
* Please check with your companies, if required

Confidential & for private circulation only


Resume Preparation tips

Key Principles – Master Resume


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Topic Key Points


Master Full coverage
resume Prioritizing
focus Quantification
Smart points
Proof reading

Confidential & for private circulation only


Resume Preparation tips

Key Principles – Role Specific Resume


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Topic Key Points


Context Use of relevant keywords based on
driven relevant industry and function
resume Highlighting your strengths based on
relevant industry and function
Prioritizing based on relevance

Confidential & for private circulation only


Resume Preparation tips
Key Principles – Resume format to structure
work experience
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Topic Key Points


Structuring Chronological
work Functional/ Industry
experience

Confidential & for private circulation only


Resume Preparation tips
Key Principles – Format to showcase work
experience points
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Topic Key Points


Points •Top – Left
showcasing •Accomplished [X] by doing [Y]
work X= Number
experience Y = Solution
• Quantify the work experience (For e.g.
15 clients, 100 vendors, 10 team members,
USD 100 mn purchase etc.)

Confidential & for private circulation only


Resume Preparation tips

Key Principles – LinkedIn & Resume


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Topic Key Points


LinkedIn & •LinkedIn URL in resume & LinkedIn
Resume – profile to be updated
leveraging •Work samples (Video links, link of
both papers/projects, articles, blogs)
• 10 Sec peer review (overall message,
specific point you remember, points that
stick, how could layout be improved,
what about me is missing)

Confidential & for private circulation only


Resume Preparation tips

Key Principles – Resume for a JD


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Topic Key Points


JD specific •Key words (Word Cloud)
resume • Customized & addressing the
requirement

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Resume Preparation tips

Key Principles – Routine Work


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Topic Key Points


Routine, •Projects
Single •Team size
Dimension •Vendors, Geographies
Role •“Potential Revenues”, “Cost Savings”
•Emergencies
•Competitions

Confidential & for private circulation only


Resume Preparation tips

Key Principles – “Spikes”


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Topic Key Points


Consulting •Three areas of spikes
Resumes •Acads – Top rank
•Work-Ex – Diverse Experience,
Patents, Projects, Publications
•Extra-curricular –
International/National level
competitions

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Resume Preparation tips

Reflect deep & structure well !


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Corporate/
Competitive
Strategy

Operation/
Why? Functional Strategy So What? Impact

System Strategy

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Resume Preparation tips

Example
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Reduced Procurement cost 28 % reduction in
Why? hence became cost So What? procurement cost in a
competitive year

Helped in automating the 20% reduction in client


Procure to Pay process manpower effort
Why? So What?
Helped in mitigating
procurement risk 10% reduction in working
capital cost
Led a team of 30 people
Was responsible for SME for USD 100 mn
Why? developing and supporting a So What?
procurement department
Software Application for a
client Expertise in cloud and On
premise application

Confidential & for private circulation only


Mock Interview

Mock Interviews
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Mentor
provides oral
& written
feedback
Student
Mentor Mentor Action Points reflects on the
assigned as conducts mock mock
per Student’s interview interview and
Target Areas of prepares 3
Improvement action points

Ratings on
required
competencies

Confidential & for private circulation only


Mock Interview

Mentor feedback
46

Competency Action points


score for
improvement

Candidate’s Red flags, if


overall fit any

Confidential & for private circulation only


Agenda
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About Us

Program Objectives

Our Approach

Program Components

Successful, Relevant, Diverse Mentors

Implementation Plan

Confidential & for private circulation only


Our Mentors
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Top MBA
Schools

Entreprene Top
urs Engineer-
ing Schools

GoCrackIt
Consulting PSUs,
Companies MNCs

Manufact- Tech,
uring Ecommerce

Confidential & for private circulation only


Our Mentors - Experience
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Confidential & for private circulation only


Our Mentors - Education
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Confidential & for private circulation only


Our Mentor Selection Criteria
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 Profile matching

 Experience in recruiting from Top B-School


campuses

 Deep industry & functional knowledge

 Want to give it back & make a difference…

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Matching mentors…
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Alumni Mentors Candidate

Post-MBA Industry Target Industry

Post - MBA Role Target Role

Post - MBA Company Target Company

Pre-MBA Industry Past Industry

Pre-MBA Role Past Role

Pre-MBA Company Past Company

Educational Educational
Qualifications Qualifications

Confidential & for private circulation only


Agenda
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About Us

Program Objectives

Our Approach

Program Components

Successful, Relevant, Diverse Mentors

Implementation Plan

Confidential & for private circulation only


Implementation Plan(1/2)
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Activity Date
Kick-off session – Program Components 18th July 2017
Career Strategies | Resume Preparation Session
Career Conversation – Product Management July 2017 (Tentative)
Career Conversation – IT Sales/BD/Program & Project July 2017 (Tentative)
Management
Career Conversation – Business Analytics July 2017 (Tentative)
Career Conversation – BD/Sales – Non-IT July 2017 (Tentative)
Career Conversation – General Management/Leadership 19th or 20th Aug 2017
Programs
Career Conversation – Corporate Strategy 19th or 20th Aug 2017
Career Conversation – Management Consulting 19th or 20th Aug 2017
Career Conversation – Operations & Supply Chain 19th or 20th Aug 2017
Career Conversation - Ecommerce 19th or 20th Aug 2017
Career Conversation – PE/VC/Investment Banking 19th or 20th Aug 2017
Confidential & for private circulation only
Implementation Plan(2/2)
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Activity Date
Workshop – Product Management Case Interview 26th Aug 2017
Workshop – Management Consulting Case Interview 26th Aug 2017
Workshop – Financial Modeling 27th Aug 2017
Workshop - Negotiations 27th Aug 2017
Mock Interview 1 – (Based on past industry OR based on 2nd & 3rd Sept 2017
target industry/function/companies combination*)
Mock Interview 2 – (Based on target industry OR based on 27th to 1st Oct 2017
target industry/function/companies combination*)
Mock Interview 3 – (Based on target role or based on target 2nd Oct to 31st Dec
industry/function/companies combination*) 2017
(Based on student’s
convenience)

*To be communicated by Placecomm by 19th Aug 2017


The above implementation plan is based on students' currently available schedule; it may get modified based on
students’ availability
Confidential & for private circulation only
Why GoCrackIt?
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GoCrackIt Advantages
Mentoring platform with
proven results. Third-party driven
mentorship program Meaningful Placements.

1000+ mock interviews. Choice of mentors from a


variety of backgrounds. Job Satisfaction.
– Focus on quality and
timelines.
425+ Career Online – Flexible & Successful Careers.
conversations & Resume Convenient
Reviews. - Placecomm & Institute
team to focus on getting Better Rankings.
more recruiters.
470+ Students Impacted.

Confidential & for private circulation only


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THANK YOU
WEB: WWW.GOCRACKIT.COM
MOB: +91 – 72590 35593
EMAIL: SUHRUTA@GOCRACKIT.COM | SUPPORT@GOCRACKIT.COM

GoCrackIt – Prepare. Practice. Succeed


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