FEU Makati Graduate School of

Business
Outline of STRAMA Report
1st Term, SY 2019-2020
August to December 2019
STRAMA Paper
Part 1 Part II (The Company)
• Table of contents • Overview/History/
Corporate Structure
• Acknowledgement • Strategic Milestones
• Introduction /preface • Strategic Performance (in
• Executive summary Marketing; Production/
Operations/ Value
Chain/Supply Chain;
Human Resource/
Organization; Financial
including ratios)

Nick Fontanilla Ph.D.

1st Term, SY 2019-2020
 Part II (The Company)
History Corporate Structure
• Socio-economic-political • Equity structure
circumstances during its • Organizational structure
founding • Role and influence of family
• Founder/s and subsequent and family members if
majority owners applicable

Nick Fontanilla Ph.D.

1st Term, SY 2019-2020
 Part II (The Company)
Milestones Performance
• Founding and significance • Revenues
of its founding • Profits
• Founder/s and roles • Market share
• Corporate milestones • Product Performance
(financial and non-financial) • Capacity
• Organizational milestones • Productivity and Cost
• Product development Competitiveness
milestones • Supply chain performance
• Investment milestones • HR performance
Nick Fontanilla Ph.D.
1st Term, SY 2019-2020
STRAMA Paper
Part III (Company Part IV (Market
Strategy & Governance) Environment)
• Regulatory Environment • Analysis of relevant
• Governance policies Industry/Market
• Current strategy • Competition and
• Evaluation of strategy competitive
and policies versus environment
performance (relate • Evaluation of company
strategy to principles performance versus
and concepts) Industry

Nick Fontanilla Ph.D.

1st Term, SY 2019-2020
 Part III (Governance)
Governance
• Governance policy
• Role of the Board
• Committees in the
Board
• Performance of the
Board
• Social responsibility
declarations
Nick Fontanilla Ph.D.
1st Term, SY 2019-2020
Strategy
• Existing vision-mission-
values statement
• Goals and objectives
• Strategic initiatives
• Investments
• Performance targets
• Framework used to
craft the strategy
STRAMA Paper
Part V (Economic Part VI (Major Strategic
Environment) Issues)
• Relevant regional or • Internal operations
global perspectives
• Governance policies
• Macroeconomic
developments affecting • Market/competition
the market and • Economic
company
• Economic prospects in
the long term

Nick Fontanilla Ph.D.

1st Term, SY 2019-2020
STRAMA Paper
Part VII (Proposed V-M-V) Part VIII (Proposed
• Proposed vision- Strategy)
mission-values • Objectives
• Proposed corporate
strategy (use strategic
frameworks)

Nick Fontanilla Ph.D.

1st Term, SY 2019-2020
STRAMA Paper
Part IX (Strategy Part X (Financial
Execution) Projections)
• Execution framework • Assumptions
• Marketing • Projections
• Operations • Analysis of financial
• Human Resource projections vis-a-vis
• Finance proposed strategy
• Social Responsibility

Nick Fontanilla Ph.D.

1st Term, SY 2019-2020
STRAMA Paper
Part X Bibliography

Nick Fontanilla Ph.D.

1st Term, SY 2019-2020
Process

2. Company 3. Company’s 5. Company’s

4. Company’s
and company strategy and external
industry
performance governance environment

9. Strategy 8. Proposed 7. Proposed V- 6. Issues and

Execution strategy M-V Gaps

11.
10. Financial
Bibliography
Projections
and endnotes

Nick Fontanilla Ph.D.

1st Term, SY 2019-2020