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1. Sales
2. Theory
3. Mindset
4. Efficiency
5. Marketing
6. Copywriting
As you’ve realized, books in the “mindset” and “theory” sections don’t have business as their focus.
However, the lessons learned are directly applicable.
Packed with unique and high powered content, these aren’t your typical sales books. Even sales
veterans can learn something new.
Ready to take your selling to the next level? Mr. Tracy will show you the way.
Once you’ve mastered the basics, step your game up with “Advanced Selling Strategies”.
Getting Everything You Can Out of All You’ve Got by Jay Abraham
This has to be one of the most *actionable* books ever made. Jay walks you through the process of
creating a fantastic business plan. He also reveals how to identify and dissolve problems.
Be sure to do all the exercises in the book to get the most out of it.
How to Sell Yourself and How to Sell Anything to Anybody by Joe Girard
The first step of selling anything is selling yourself to the prospect. These books break down the
process into clear and simple methods.
Discouraged with initial failures? These techniques and guides will turn you into a selling success!
Don’t let the title fool you, “The Lazy Man’s Way To Riches” is chock-full of actionable advice. It isn’t
so much about being “lazy” as it is about being *efficient*. While this book primarily talks about
finance, it also gives important tips about self-development.
The main takeaway is: you aren’t truly rich until you have all your areas of life in check.
As you’ve realized, your words have tremendous power over your life. They frame the limits of your
perceived possibilities. When you create better pictures through higher-quality words, you create a
better life.
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Descriptions create metaphors. Metaphors paint images. Images become reality.
Words That Sell and More Words That Sell by Richard Bayan
You’re aware of the power of words, but do you know which ones sell best?
Richard Bayan adds ammo to your persuasive arsenal with high-value speech patterns.
Sell Or Be Sold: How To Get Your Way In Business And In Life by Grant Cardone
Here’s the honest truth. Sales is about making exchanges. In “Sell Or Be Sold”, Billionaire Grant
Cardone explains how to perceive life as a series of sales.
Cialdini is one of the world’s foremost experts on persuasion. His book “Influence” is an absolute
classic.
“Pre-Suasion” is a newer release, detailing the importance of *posture* in preparing the grounds for a
decision.
As you know, persuasion is an 80/20 skill. When you master the material in these books, you’ll be
thousands of steps ahead of the pack.
This highly unique business book explains the brutality of the real estate jungle. The bottom line is,
there’s a huge difference between EARNING and RECEIVING a commission.
“Winning Through Intimidation” offers unique insights into negotiation, professionalism, and business
posture. It tells you how to qualify clients, dodge “deal sabotage”, and use authority to your
advantage.
It’s entirely your responsibility to guide your commissions through to the finish line.
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Theory Search this website …
Antifragile by Nassim Taleb
Simply put, it’s the opposite of “fragile”. Crazy as it sounds, the absence of stressors (exercise,
challenges, etc) actually leads to long-term losses. True strength can only be developed through
struggle.
This book helps you focus on the macro by framing the winner’s path as an investment.
This book dives deep into the various systems of decision-making. While neither system is “better”
than the other, each can be used as a unique tool. When you master the different forms of thought,
you expand your options (increasing the chances of an accurate outcome).
Curious about the creative process? Graham Wallas’ magnum opus gives you step-by-step
descriptions of how you can come up with better ideas.
This is one of the greatest works on creativity. It’s an absolute must-read for anyone who wants to
sharpen their creative energies.
While primarily a book about fighting, there are many important business lessons within. “Tao Of Jeet
Kune Do” deals with rhythms, spheres, competence, and more.
“The Psych of Judgment and Decision Making” is simply phenomenal. It’s one of the best books on
human psychology ever written. As you know, psychology trumps economics in the business world.
“Personal Power” has to be one of the most comprehensive books I’ve ever read.
This book puts everything into perspective.
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Spirituality
Reasoning
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Character
Creativity
Faith
Mindset
How Rich People Think by Steve Siebold
What are the key principles of the rich mindset? Steve Siebold tells all.
Are you living your life by these principles? The answer will surprise you.
Dan breaks down all the emotional mental blocks keeping people poor.
John Maxwell’s magnum opus is a must-read for any leader. As you’ve realized, the essence of
leadership is setting a valuable example with your own life. People gravitate towards strong
personalities.
Ready to run on all cylinders? “Mental Discipline” will tell you how.
Ready, Fire, Aim by Michael Masterson
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No matter if you’re starting a business or developing one, “Ready, Fire, Aim” gives you important tips
for every step of the way. You can simply skip what doesn’t apply. Notable sections include:
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Developing superstars
Coming up with ideas
Managing systems
Selling products
Taking action
A Whack On The Side Of The Head & A Kick In The Seat Of The Pants by Roger Von Oech
These books show you several new ways of looking at problems. As you know, framing is everything.
Asking a different question can give you a drastically different answer. Roger Von Oech is guaranteed
to shake your concepts of possibility.
This book offers a quick and easy-to-digest mental model of financial success. It was the spark that
started me on the journey to self-sufficiency. Now it can do the same for you.
E ciency
Time Management by Brian Tracy
Feel like there aren’t enough hours in the day? “Time Management” helps you get more done with
less. After all, the name of the game is *efficiency*.
The main point is to focus on the essential and drop the irrelevant.
You’ve probably heard of “the power of 1%”. The basic idea is, consistency leads to massive
developments. Every sum is greater than its parts. It isn’t a “put-together mixture”, but rather a new
item altogether.
Habits = Lifestyle.
Deep Work by Cal Newport
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What is “Deep Work” and how does it impact your life?
Marketing
Selling The Invisible by Harry Beckwith
Salesmen don’t sell products, they sell *solutions*. In “Selling The Invisible”, Harry Beckwith explains
the importance of informing your prospect about how your product or service can fulfill his needs.
People don’t care about products and services, they care about *results*.
When you design products or services to fill their needs, you’ll never be broke ever again. What’s
more is they treat you better than those who nickle-and-dime you to death. Even better, affluent
markets understand the value of quality.
“The Purple Cow” is THE book on USP. What exactly is USP? It’s the distinguishing trait of your
business. This book will explain how you can make your business stick out in a sea of forgettable
faces. The writing style is simple and clear.
The secondary title of “All Marketers Are Liars” is “All Marketers Tell Stories”. I’ll let you in on a little
secret, storytelling is the most persuasive means of advertising. People need stories to make sense
of the world. When you add intriguing stories into your own ads, you give your readers something to
relate to.
The first step of selling anything is to get the salesman in order. YOU represent your product or
service.
Jeff Walker explains the groundwork that must come before any successful release.
(Fact: Multiple media empires have been launched with the lessons in this book).
This book is an absolute must-read for anyone running a brand. No matter if you’re the head of an
international corporation or a solo-preneur, “Positioning” will show you how to distinguish yourself.
Whether you’re using 7-up’s “Un-Cola” approach or making yourself synonymous with the market like
Jell-O, this book helps sharpen your distinctions.
As you’ve realized, people have few needs but many wants. How does this relate to design and
creation?
Many products emerge because they fill an emotional want. This “want” could be a function in and of
itself.
Look at tables for instance. They have a straightforward purpose. However, every design has a
different impact INFINITE
MISTER on its *emotional environment*. When base needs are easily fulfilled, people become
more selective with their purchases.
This book provides lots of food for thought regarding market opportunities.
Dot Com Secrets tells you how to build effective sales funnels. Making a few small adjustments will
help you get more traffic and increase your conversion rate.
This is less a book about online marketing than it is about business *structure*.
This book is all about archetypes. It tells you how you to position your brand by aligning it with
patterns of the collective unconscious.
Having a hard time defining your brand’s position? “The Hero And The Outlaw” might just give you
the breakthrough you need.
Even though the book “propaganda” is regarded as “propaganda about itself”, it contains many useful
insights.
Both these books are a collection of observations about market forces (emotion).
In the same vein as “Propaganda”, “The Crowd” details the rhythm and whims of groups.
This book is about store design (both on and off line). It’s an absolutely essential book to have in your
business library.
Looking Good In Print by Roger C. Parker
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This book is all about layout and design. You see, high-yield ads have a certain rhythm to their
format. When you grasp the underlying mechanism, you heighten interest.
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Great book about market research. Mr. Taffer lays out his no-nonsense strategy to get emotional
reactions from your target audience.
Copywriting
Breakthrough Advertising by Eugene Schwartz
What psychological triggers cause people to buy? Joseph Sugarman tells all.
Advertising Ideas, Tested Advertising Methods, and Making Ads Pay by John Caples
non-profit advertising.
building a business with limited revenue.
optimizing headlines, illustrations, and layouts.
Looking for some ads to trace for your swipe file? “The Robert Collier Letter Book” is an excellent
Search this website …
resource to increase your copywriting skills.
This is the seminal work of the archetypal copywriter Gary Halbert. The book lays out a series of
challenges which aim to make you a better copywriter.
The “James Bond” of the advertising world lays it all out. Having mastered his understanding of
human nature as a secret agent in WWII, he used his knowledge to become the king of Madison Ave.
Ogilvy pioneered key principles such as:
These 2 books explain his valuable philosophy. His influence is still felt today.
(BONUS: You can download Ogilvy’s manual “The Theory And Practice of Selling The
AGA Cooker” for free. It’s widely regarded as one of the finest sales instruction manuals
ever written.)
As you know, advertising is a science. The principles of direct mail aim to test, measure, and refine
results.
Direct mail is the foundation of advertising. This book pays great attention to detail and its contents
are universally applicable.
P.S. Easily save this entire list by downloading it onto your computer, tablet, etc and read it
later when you have some free time or while on the go. Simply click on the book below to
download now.
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