APRIL 2016 77360/PMD2K

Time : Three hours Maximum : 75 marks

PART A — (10  1 = 10 marks)

Answer any TEN questions.

Write short notes on the following :

1. Family level market

2. International market

3. Social marketing

4. Business – to – Business (B2B) marketing

5. Marketing Research

6. Advertising Research

7. Motivation

8. Convenience Goods

9. Industrial Goods

10. Product Development

11. Bonus offer

12. Promotional mix.

 PART B — (5  5 = 25 marks)

Answer any FIVE questions.

13. Explain the changes expected through social

marketing.

14. Explain the impact of environmental forces on

marketing.

15. State and explain the three major marketing

process.

16. Explain the various stages in the buying decision

process.

17. Explain the functions of packaging.

18. Enumerate the various kinds of Labels.

19. Explain the various types of sales promotion

programmes.

PART C — (4  10 = 40 marks)

Answer Question No. 20 is compulsory and answer any

THREE questions from Questions No. 21 to 24.

20. Discuss in detail about the functions of marketing.

21. Enumerate the various elements of marketing

mix.

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22. Discuss the factors that affect the choice of the
appropriate segmentation strategy for a company.

23. Discuss in detail about the various stages of

product life cycle with diagram.

24. “Advertising and personal selling are

complementary to each other” – Discuss.

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