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PART B — (5 × 5 = 25 marks)
Answer any FIVE questions.
All questions carry equal marks.
13. Describe the essentials of modern marketing
concept.
14. What is marketing environment? Explain its main
dimensions.
15. What is marketing process? What are the major
processes involved in it?
16. What do you mean by buying motives? Explain
the importance of studying consumer behaviour in
marketing.
17. Describe the characteristics of a good package.
18. Describe the various functions of the Labelling.
19. Explain the objectives of sales promotion.
PART C — (4 × 10 = 40 marks)
Answer Q.No. 20 compulsory and answer any THREE
Questions from Q. No : 21 to 24
All questions carry equal marks.
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