NOUMAN-UL-HAQ

Address: Nayab Homes, New Air Port Road, Lahore Cantonment.

Cell Phone Number: 0322-4702979
Email: noumanulhaq1@gmail.com
DOB: 7th March 1991

Professional Objective

I always look forward to the challenging work that enhances my capabilities and gives me more exposure to my skills. I am
a workaholic person for whom hardworking with the quality of work is the key to success. I am seeking a company where I
can grow professionally and personally. I want to succeed in an environment of growth and excellence to meet personal
and organizational goals.

EDUCATION
Lahore School of Economics 2016
Master of Business Administration (Majors: Marketing)

Lahore School of Economics 2015

Bachelor of Business Administration (Majors: Marketing & Media)

University College of Art & Design (Punjab University) 2013

Bachelors of Textile Design

WORK EXPERIENCE
Re-START BRAND SOLUTIONS (BBDO) Sep 2017 - Present
Digital Marketing Manager (Integrated Marketing Communication)

 Devising all marketing (ATL/Digital campaigns) & digital launch activities. Developing a marketing calendar
(seasonal/ tactical) for all the associated brands like Rose Petal, Packages Mall, Aquafina, Alpha (The City School),
Nestle Everyday, LOREAL, Unilever (Sunsilk), Destinations Magazine, Gree Electronics etc on retainer basis.
 Working as major source of PR for smooth execution of PR campaigns for clients. Responsible for all planning and
negotiations on local and international platforms for PR campaigns.
 Closely monitoring digital insights and Shopfiy/Google analytic stats to craft monthly and quarterly digital strategies
to increase ROAS and ROI.
 Increasing fan base across social media platforms and diverting potential audience to the website to increase sale.
 Updating the marketing team regarding digital platform updates and putting a mobile-first approach in marketing.
 Media buying and spot planning for clients and releasing of the marketing material over mediums with ROI reports.
 Responsible to enhance and maintain brand equity, health and to build the brand’s image and positioning
through effective marketing initiatives and guidelines to deliver company goals.
 Giving strategic and creative direction to the e-commerce business teams.
 Content creation for different Marketing Collaterals, Digital platforms, PR activations, Press Releases, Newsletters
& Event Plans.
 Event and Tradeshows planning and executions for clients e.g. LOREAL Bridal Couture Week, Sunsilk Fashion Week.
 Also handling International clients like MLILY, BIOCARE for web, mobile application services.

BBDO Pakistan April 2016 – Aug 2017

Creative Account Manager

 Managed marketing campaigns for PepsiCo Business (Mountain Dew, 7UP, Sting, Lays, Kurkure)
 Developed the Integrated marketing concepts (IMC) with 4 other partnering agencies and briefing them from the
start of the campaign until its execution.
 Identifying new spaces for the brand and constantly evolving the brand to new avenues.
 Making sure all the media plans and estimated results are fulfilled.
 Also advising on the budget and the KPI's that the brand needs to achieve.
 Conducting research seminars to evaluate Brand Re-call and consumer perception towards a particular Ad.
 Responsible for Media Buying on their social media platforms (Facebook, YouTube etc.).
 Supervising content and their monthly campaigns to achieve objectives.
 Video Production of the ads and PR management with the partner agencies.
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RED BULL PAKISTAN May 2013 – Feb 2015
Campus Brand Manager (University Ambassador Program)

 Responsible for field Marketing and Consumer insight generation from local universities.
 Active role in organizing and managing several Red Bull events including Doodle Art, winning 5, BC One, Paper
Wings, Sound Clash and Track Club for LSE.
 Conducting all the Red Bull activations in and off LSE campus.

DGS (IBEX GLOBAL- TRG) April 2011 – Feb 2015

Sales Supervisor (Comcast & Time Warner Cables- Spectrum)

Efficiently improved low performers by inculcating expert sales techniques to extract maximum performance and also
managed teams in accordance with set KPIs to convert inbound calls volume to sales, which included but not limited to:

 100% Adherence on calls for all across the USA

 Maintaining 95% plus QA
 Direct reporting to clients in time
 Client Calibrations
 Meeting deadlines
 Conducting sales training sessions

PROJECTS
 Languages: English (Fluent), Urdu (Native) & Punjabi (Spoken)
 Strategic Management: Google (Detail study of the organizational structure of Google across the world)
 International Relation: War on Terrorism (Id Islamic terrorism new communism)
 Video Production: Baghatur (A short film based on the ARMY)
 Psychology: Holocaust (Covers the Russian and world war story)

ACHIEVEMENTS/AWARDS
 Recommended by ISSB (Pak ARMY PMA 123 L\C)
 TA-ship at Lahore school of economics for a communication skills course
 Runner’s up in Punjab Sports Association in Taekwondo 2006
 1st position Inter-Collegiate debating competition 2008
 Salesperson of the month at DGS. 2014
 Eid Exhibition at Fashion Pakistan Lounge
 3rd position at Inter-Collegiate Quiz competition at Forman
 Christian College 2008
 Lahore School of Economics Film and Media Society (Baghatur)

ADDITIONAL SKILLS /TOOLS

 Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
 MS Office
 MS Visio and MS Project
 CRM Software

INTERESTS
 Traveling
 Cooking (Asian, Thai, Chinese)
 Videography
 Documentaries
 Movies (Horror, Thrillers, Suspense)
 Swimming
 Football

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