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Marketing Mix of Bisleri analyses the brand/company which covers 4Ps (Product, Price,

Place, Promotion) and explains the Bisleri marketing strategy. The article elaborates the
pricing, advertising & distribution strategies used by the company.
Let us start the Bisleri Marketing Mix:

Product:
The product strategy and mix in Bisleri marketing strategy can be explained as follows:
Bisleri is a packaged drinking water based out of India. Customer satisfaction and
delight are the main goals of Bisleri while complying to quality, value and innovation. The
main product in its marketing mix is its drinking water, and it's many variations. Other
products include Vedica, Soda, Urzza, Pop. Bisleri is a mountain mineral water and it is
available in range of pack size from 250 ml to 20 L. Out of all these packs, only 5L and
20 L packs are returnable. Vedica is procured from underground streams traversing the
bedrock and hence fortified with silica and free from and microbial contamination. Higher
pH of Vedica helps in acid neutralization and detoxification. Bisleri Soda is carbonated
water and used as an ingredient for preparing combination drinks. Urzza is caffeine free
energy drink fortified with essential vitamins. Pop is soft drink with four innovative
flavors; Lemonata, Pina Colada, Fonzo and Spyci, launched in 2016. Bisleri also has
range of non-consumable products in the basket. Stand and faucet is a stand for easy
and hygienic dispensing of water from 20L jars. Ice box is compact light weight icebox
made of durable plastic for domestic and commercial utility. Chotu cool is innovative
portable chargeable cooler. Bisleri also has high quantity facial wipes on offer.
Marketing Mix of Bisleri analyses the brand/company which covers 4Ps (Product, Price,
Place, Promotion) and explains the Bisleri marketing strategy. The article elaborates the
pricing, advertising & distribution strategies used by the company.
Let us start the Bisleri Marketing Mix:

Product:
The product strategy and mix in Bisleri marketing strategy can be explained as follows:
Bisleri is a packaged drinking water based out of India. Customer satisfaction and
delight are the main goals of Bisleri while complying to quality, value and innovation. The
main product in its marketing mix is its drinking water, and it's many variations. Other
products include Vedica, Soda, Urzza, Pop. Bisleri is a mountain mineral water and it is
available in range of pack size from 250 ml to 20 L. Out of all these packs, only 5L and
20 L packs are returnable. Vedica is procured from underground streams traversing the
bedrock and hence fortified with silica and free from and microbial contamination. Higher
pH of Vedica helps in acid neutralization and detoxification. Bisleri Soda is carbonated
water and used as an ingredient for preparing combination drinks. Urzza is caffeine free
energy drink fortified with essential vitamins. Pop is soft drink with four innovative
flavors; Lemonata, Pina Colada, Fonzo and Spyci, launched in 2016. Bisleri also has
range of non-consumable products in the basket. Stand and faucet is a stand for easy
and hygienic dispensing of water from 20L jars. Ice box is compact light weight icebox
made of durable plastic for domestic and commercial utility. Chotu cool is innovative
portable chargeable cooler. Bisleri also has high quantity facial wipes on offer.