School: RIZAL HIGH SCHOOL Learning Area: ENGLISH

Teacher: Grade Level: 8

Grading Period: 3rd GRADING Date: Week 1, Day 2
PERIOD
I. OBJECTIVES
A. Program Standard: The learner demonstrates communicative competence (and
multiliteracies) through his/her understanding of literature and other text types for a deeper
appreciation of Philippine Culture and those of other countries.
B. Grade Level Standard: The learner demonstrates communicative competence (and
multiliteracies) through his/her understanding of Afro-Asian Literature and other text types for
a deeper appreciation of Philippine culture and those of other countries.
C. Content Standard: The learner demonstrates understanding in validating information,
opinions, or assumptions made by a speaker to arrive at sound decisions on critical issues.
D. Performance Standard: The learner proficiently writes an editorial article concerning an
issue raised by the speaker in a text listened to.
E. Learning a. Determine the target audience of a listening text and the objective/s
Competencies/ of the speaker. EN8LC-IIIa-7.3
Objectives b. Recognize propaganda techniques used in a given text. EN8RC-
IIIa-12.1
II CONTENT Continuation: Propaganda Techniques Used in a Given Text
III. LEARNING
RESOURCES
1. Teachers Guide
2. Learning Module
3. Textbook Page Eloquence pp. 249-250
4. Additional Power Point Presentation, colored papers, coloring
Materials materials
5. Other Learning www.lumenlearning.com/theimportanceofaudienceanalysis
Resources
Daily Routine
a. Prayer
b. Cleaning of the room
c. Checking of attendance
d. Energizer
e. Thought for the day

A. Review / Review: The teacher will flash example commercials and students will
Presentation of identify the kind of the propaganda technique is shown. (Students can
the New Lesson be divided into 4 groups in a form of a game in guessing the answer.)

1. LBC Instant Padala (Bandwagon)

2. Ferrari 458 Spider Commercial (Snob appeal)
3. Enervon Commercial (Bandwagon)
4. Downy Commercial with Pia Wurtzbach (Transfer)
5. For our #1 Lolas Nido Forthgrow (Loaded Words)
6. Maxi feel (Loaded Words)
7. Camella Homes “Sikip” TV ad (Bulilit, bulilit) (Bandwagon)
8. Mcdonalds “Karen po” (Loaded words)

B. Establishing
Purpose of the
Lesson
C. Presenting (Open Discussion with the students about their stock knowledge from
Examples the previous topic about Propaganda including the 5 techniques that
Instances of the were already discussed.
Lesson

D. Discussion of Common Propaganda Techniques used in a given text.

the New Concept 1
6. Vague, undefined terms – This technique uses vague words to
promote or challenge an opinion. Used in Infomercials.

Example: DOH Infomercial about Family Planning.

https://www.youtube.com/watch?v=xeHq8TLjVfc

7. Testimonial – This techniques chooses a respected person or the

opposite – someone whom people hate or despise, to claim that a
product or an idea is good. Or the opposite bad.

Example: Dove Commercial

https://www.youtube.com/watch?v=y40ufTtccS4

8. Scapegoat – This technique points to a person or a group who

bears the blame for others.

Example: “Senator X caused the national debt.”

 9. Plain Folks – This technique is where a speaker convinces the
audience that an idea is good because this is the same idea of the
majority.

Example: “The Despicable Me” McDonalds commercial is a great

example of plain folk, which is a propaganda technique used when
putting a famous person or a character as a common man.

https://www.youtube.com/watch?v=zAGRVQG2dyc

10. Stalling or evading/ignoring the question – This technique is

used when one wants to avoid answering a question or plays for more
time.

Example: "More research is needed...", "A fact-finding committee is

working on this issue..." "I am calling for an investigation on this
failure." When asked about a tax increase possibility a senator replies:
"I have always met the obligations I have to those I represent."

E. Discussion Individual Activity:

Concept No. 2
(Activity)
F. Developing
Mastery
G. Finding
Practical
Application

H. Making
Generalization/s
Abstraction
I. Evaluating
Learning
J. Additional
Activities
V. REMARKS
VI. REFLECTION Have a quick recap on the lesson learned.