With more than 300 million active users, it is an excellent platform for individuals or businesses

to reach & get connected with the new audience. And, over time, small businesses have realized
the power of this platform. It is an excellent platform to communicate with fans & customers
effectively. Small businesses have been using Twitter to build their brand. Another reason that
encourages businesses to promote their product or service on Twitter is that it costs very little to
promote a product on this platform. Therefore, every brand should definitely explore twitter to
promote their products.
So, to build a brand on twitter, First we will to open an account with twitter and Second we will
promote that account.

Setting Up a Twitter Account

Step 1: Go to https://twitter.com
Step 2: Select “Sign Up”

Step 3: Type in your name & email and click “next”

Step 4: Then again click “next”

Step 5: Then click “Sign Up”

Step 6: Now verify your email using the verification code sent to your email

Step 7: Then set your password and click “next”

Congrats! You've successfully joined Twitter!

Now our next step will be to enrich profile by selecting a profile picture and cover photo, enter a
brief bio, things that we have interest and follow some accounts.
Promoting Twitter Account

Promote Mode Method

Promote Mode is an always-on, amplification engine. It automatically promotes your Tweets and
profile, steadily attracting more followers and additional reach for a flat fee of $99 per month.
There’s no ad campaign management necessary. People using Promote Mode just Tweet as they
normally do — publishing updates about their business, brand, or content that will interest their
target audience.
Step 1: Go to your account first and click on the “more” button

Step 2: Then select “Twitter ads”

Step 3: Then select “Go to promote mode”

Step 4: Now select country and timezone

Step 5: Pick your targeting

Step 6: Refine target audience

Step 7: Enter credit card details

Step 7: Finally, once you’ve checked your settings and checked the agreement at the bottom of
the page, click on “Proceed”. You will be prompted to enter your credit card details. Twitter will
review your account before it starts your subscription.
When Twitter approves your subscription, you can sit back, tweet (or Buffer your tweets), and
enjoy automated promotion of your tweets
Twitter Ads Method
Twitter Ads is a more holistic campaign, using multiple groups of tweets to accomplish a single
goal for your brand. Depending on your objective, Twitter Ads can display your username in
places other than a user's newsfeed, such as the "Who to Follow" section to the right of their
Twitter homepage.
Step 1: Go to your Twitter account, then “more”, then go to “Twitter ads” and select “Go to
twitter ads”

Step 2: Select your Twitter Ad's objective

Step 3: Create a new Twitter campaign

Step 4: Create a new ad group

Step 5: Select or create your creatives

Step 6: Determine where your promoted Tweets will appear

Step 7: Find your target audience

Step 8: Review and publish your campaign

And this is how we build a brand on Twitter.