Company

Company Building: Meaning and significance of Mission, Vision and Values

http://www.cellaconsulting.com/blog/three-things-you-cant-do-without-mission-vision-and-values-
statements/

https://www.fastcompany.com/1535647/vision-mission-values-yes-they-still-matter

https://www.forbes.com/sites/lensherman/2017/04/03/corporate-mission-statements-dont-really-
matter-unless-you-want-to-be-a-great-leader/#1757bb752246

http://www.industryweek.com/corporate-culture/why-mission-and-vision-statements-seldom-drive-
discussion-and-why-should-change

Corporate Strategy: How you want to run the business?

http://smallbusiness.chron.com/examples-corporate-business-strategies-4755.html
Marketing and branding
What is marketing really?

http://successwise.com/the-definition-of-marketing

If after 5 years people start to talk about the circus, weigh it over a theatre show, mention the stunts
in conversations, look forward to circus coming to town and visit the ground and see the show, that’s
Branding.

Insightful articles on marketing better

http://successwise.com/business-marketing

B2B vs B2C marketing

https://www.thebalance.com/b2b-vs-b2c-marketing-2295828

https://www.mymarketingdept.com/comparing-b2b-versus-b2c-marketing
https://blog.hubspot.com/agency/differences-b2c-b2b-marketing

Types of marketing strategy and how to pick the right one

http://www.yodiz.com/blog/8-types-of-marketing-strategies-and-definition/

52 types of marketing strategies

http://cultbranding.com/ceo/52-types-of-marketing-strategies/

Difference between PR and Marketing/Advertising/Branding

https://publicrelationssydney.com.au/pr-marketing-whats-difference/

http://smallbusiness.chron.com/differences-between-public-relations-marketing-branding-30981.html

http://keydifferences.com/difference-between-public-relations-and-marketing.html

PR is for stakeholders, customers or clients, employees, local communities, and other target audience
members. Branding is for everyone who looks at you.

https://www.forbes.com/sites/robertwynne/2014/07/08/the-real-difference-between-pr-and-
advertising-credibility/#73760e32bb95

Advertising is what you pay for, publicity is what you pray for

Brand Positioning Statement and Tagline

https://www.brandmatters.com.au/blog/why-your-positioning-is-not-your-tagline

http://ervinandsmith.com/blog/branding/brand-positioning-statements-and-taglines/

http://cultbranding.com/ceo/create-strong-brand-positioning-strategy/
Brand Building

http://successwise.com/what-is-a-brand

http://www.investopedia.com/terms/b/brandequity.asp

https://www.prophet.com/thinking/2013/09/156-what-is-brand-equity-and-why-is-it-valuable/
Communication Strategy

http://smallbusiness.chron.com/5-main-questions-consider-developing-communication-strategy-
15625.html

What Is Your Message?

Who Is Your Target Audience?
What Information Does Your Audience Need?
How Will the Message Be Delivered?
How Will you Gauge the Success of Your Communication Strategy?