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EXECUTIVE SUMMARY
Business Review
History
Mission
Vision
Core Values
SWOT Analysis
PRODUCT PROFILE
Product
Price
Place
Promotion
People
Physical Evidence
Process
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WHY QUALITY IN PRODUCT INDUSTRY MATTERS
QUALITY FRAMEWORK
QUALITY PRINCIPLES
CONCLUSIONS
RECOMMENDATIONS
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EXECUTIVE SUMMARY
Business Review
Yokok’s Fitness Gym – Cebu opened its doors to Cebuano athletes, fitness
enthusiasts, and to everyone wanting to be fit and healthy on the year 2012. Owned by
Mr. and Mrs. Orlie Ursal, it is located at Rr. Landon Street, Barangay Santa Cruz right at
the heart of Cebu City. It is close to multiple schools, accessible for commute routes, and
strategically placed.
make it a Fitness Gym after overlooking the area where it stood. Yokok’s Fitness Gym is
now proudly serving the Cebuano locals and tourists everyday for 7 years and counting.
History
Yokok’s Fitness Gym all started as a plan B, when owner’s Mrs. Orlie Ursal and
her husband decided to engage into business and have come to the agreement of
constructing a building along R. Landon Street at the heart of downtown Cebu to be used
churches, hospitals, and offices are within the area accessible on foot and just a couple of
rides for commute, a strategic location to start. They have decided to go with their
secondary plan, hence, Yokok’s Fitness Gym. After realizing that there are no
competitions for gym services around the area, they quickly executed plan B.
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Yokok’s Fitness Gym’s primary targets are low to middle income customers but
also caters to high income customers as well with its market that usually comprise of
students, professionals, fitness enthusiasts, and people who want to engage in fitness and
exercise no matter what social class they belong with its trained personnel, and vibrant
staffs it is no wonder that customers flock the business. Fast forward to the year 2018,
Yokok’s Fitness Gym is financially stable, recently opened a new branch in the city of
Consolacion and a third branch in Synergis IT Center, F. Cabahug Street, Mabolo, Cebu
City. Along with the success comes the challenges, low brand awareness is one of
Yokok’s Fitness Gym’s challenges along with lack of man power when it comes to
janitorial, security personnel, and front desk staffs. Marketing is also a challenge with
positioning, the place gets too crowded at times, and the lack of parking space. These are
With its strategic place, competitive price fit for the masses, complete equipment
and facilities, professional trainers Yokok’s Fitness Gym’s aim is to address its
challenges and weaknesses to improve quality to give the customers the service it
deserves. Seeking to improve is a goal Yokok’s Fitness Gym seeks to accomplish to also
more profit.
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Mission and Vision Statement
Mission Statement
Yokok’s Fitness Gym’s Mission Statement has been direct, straight through, and
on point: “Don’t Quit Until You Get Fit” has been a solid mission statement by
Yokok’s Fitness Gym ever since it opened its doors to the public during the year 2012,
where it first started to operate. This mission statement serves until today, on how the
company would like to promote fitness amongst everyone availing their services.
Vision Statement
Yokok’s Fitness Gym envisions to help the Cebuanos accomplish and stay fit and
healthy. At a price so affordable, place very accessible, and with various and complete
exercise and exercise equipment, Yokok’s Fitness Gym is leading towards a fitter and
healthier Cebu.
Vision statements aren’t just placed on the entrance, or somewhere else on the
building to serve as a decoration, it serves as a reminder that the company, like Yokok’s
Fitness Gym, will serve its vision not just as a decoration but to fulfill it through its
quality services as well as its quality business flows for everyone who desire nothing else
Yokok’s Fitness gym continues to support and follow its mission and vision
statements throughout the years. Quality service at a very affordable price. Ever since
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Core Values
Yokok’s Fitness Gym’s core values in the fitness service industry are:
Dependability
Reliability
Fitness
Service to Others
Motivation
Positivity
Dependability - Yokok’s Fitness Gym, ever since it’s opening, has been a dependable
fitness gym to the customers who come and avail of the services everyday. With its
friendly staff, reasonable price, and positive overall vibe, it is no doubt excelling and has
Reliability - Yokok’s Fitness Gym has been proven to be reliable when it comes to
achieving fitness, maintaining a fit lifestyle, various health improvements, and overall
Fitness - Yokok’s Fitness Gym, in its name alone could clearly show that its main service
to the customers is fitness, with health and wellness following right close to it.
Service to Others - Yokok’s Fitness Gym’s friendly staff, fitness trainers, and customers
makes it a great company to improve quality service amongst employee and customers.
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Motivation - Yokok’s Fitness Gym’s main purpose of setting up this business is to
motivate; motivate the week to be strong, motivate the champions to win again, motivate
Positivity – Fitness, improving health, and exercising without positivity is nothing, here
at Yokok’s Fitness Gym it is one of its core value to make sure to maintain and keep a
SWOT Analysis
Strengths Weaknesses
Complete Facilities
Body Builders
4 Storey Gym
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Opportunities Threats
Complete equipments
Supplement hub
The table shown above shows Yokok’s Fitness Gym’s strengths, weakness,
opportunities, and threats in its placement today. The SWOT Analysis table shows the
Yokok’s Fitness Gym continues to improve on its services to the customers as the
table above would also be a big help when it comes to their improvement.
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QUALITY AWARDS RECEIVED BY THE COMPANY
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2. Cebu’s Best Fitness Gym
3. Cebu Fitness Award
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PRODUCT PROFILE
good ambiance
Product
Yokok's Fitness gym is a local gym with a fitness centre having a wide range of
exercise equipment like strength training and cardiovascular equipment to help its clients.
The company also offers personal and certified trainers to individual clients to act as their
The gym offers exercise classes for groups including aerobics, pilates, group cycling, and
yoga. The Gym also has a locker room for all to use. It also has a shop that sells
nutritional products, bars supplements, drinks, accessories and clothes. Yokok's fitness
gym offers a fully-equipped, secure, comfortable, spacious and clean environment to its
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members that will help in enhancing their performance levels and drive better customer
satisfaction.
Place
Yokok's Fitness Gym started its operations from located at Rr. Landon Street,
Barangay Santa Cruz right at the heart of Cebu City and from there has spread its
network to several parts of the world. It operates on a franchise system and has its
headquarters base at Cebu City. Yokok's has become the popular gym for physique and
Price
equipment and training programs. It has adopted an affordable price policy for its
products as it believes that its high-quality products and services deserve affordable
prices. The desire to feel healthy and good has been an important reason for people to
spend money on such fitness facilities as they find it a worthy cause. Therefore Yokok's
In order to increase its client list company offers its new customers special
discounts like some rebate for first few months. Its members pay on either monthly,
annual or life-term basis as its membership fees. Prices for athletes are higher than for
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Promotion
Yokok's Fitness gym has been an active participant in its promotional strategies as
it recognises the value of image and marketing. Yokok's has several famous personalities
as its members and they have served as its promotional ads over the years. Yokok's is
promoted through word of mouth by its clients and through poster which bring in
People
Yokok's Fitness Gym has a lot of representatives who will consistently grin and
constantly accessible to help any customer who are out of luck. The personals mentors
are consistently on obligation prepared to help the customer in their everyday daily
schedule. Furthermore, the Staff of yokok's are constantly prepared to serve the
customers. They will consistently aid your choices in buying enhancements and nutrients.
Physical Evidence
Yokok's offers numerous top of the line gym equipment, and membership
benefits. They are always changing their equipment is replace every month. They also
inspect and maintain their equipment so that the client won't have any problems in using
them to improve their physique. Yokok's provides information on its products on their
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Process
Yokok's Fitness recreation center works fundamentally with its customers. The
Yokok’s forte activities are included a store in the exercise centers that offer moderate
nutrients, protein beverages and enhancements. Their fundamental activities are generally
instructing sessions and regular routine preparing for every one of their clients.
With the rise of competition, the need to be able compete with the quality is
needed. People are looking for the newest and best equipment in the market. This also
Quality is critical to satisfying your customers and retaining their loyalty so they
continue to buy from you in the future. Quality products make an important contribution
to long-term revenue and profitability. They also enable you to charge and maintain
higher prices.
There are numerous health advantages to physical fitness. Regular exercise and
cardiovascular health, and overall health. Staying active can also help you maintain a
healthy weight, reduce your risk for type 2 diabetes, heart disease, and reduce your risk
for some cancers. In other words, staying active is a crucial part of maintaining good
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QUALITY FRAMEWORK
The picture above shows Yokok’s Fitness Gym’s Quality Framework which consists of
the following:
Professionalism
Safety
Customer care
People
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Leadership
QUALITY PRINCIPLES
Professionalism
All staff and contractual workers connected by the association have the suitable
association. All activity experts conveying wellbeing and wellness administrations keep
Safety
The association has a functioning danger the board plan and work wellbeing and security
strategy. A hazard appraisal is attempted for all projects in every condition in which they
Customer Care
All promoting and publicizing is distinct precise and reliable with the extent of
customers are not expose to undue deals weight or exploitative strategies. Terms and
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alternatives, are completely and unmistakably disclosed to every customer preceding
marking.
The organisation has an effective information management system in place that protects
the integrity and privacy of all data. The organisation uses data to regularly evaluate the
People
The association guarantees that the workforce is chosen and prepared to meet every
single authoritative prerequisite. Staff and contractual workers are furnished with an
enlistment to the association upon commitment and embrace further preparing and
training to consistently improve abilities and information. The association guarantees that
Leadership
The organisation has effective planning processes. The organisation has effective
management and governance systems. The organization is compliant with all relevant
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PROBLEMS ENCOUNTERED BY THE COMPANY
All companies, no matter how big or small, will encounter problems along the way. The
problem may be big or small yet regardless, it is still a problem that must be resolved in
order for the company to continue to succeed, earn profit, and avoid problems along the
way.
Yokok’s Fitness Gym, even with its success throughout the seven years it has been
serving its customers there is no doubt that they have encountered problems as well.
Hygiene facilities like the bathroom, and shower rooms can get too dirty with the
No sauna/steam bath
These problems have been identified as the problems that affects the company the most,
the problems that needs to be addressed as soon as possible to improve the company.
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CONCLUSIONS
From the comprehensive analysis above, we conclude that Yokok’s Fitness Gym
has a very simple and specific vision and mission statement, as well as core values. Thus,
the employees and clients will not be having a hard time when aligning their behaviors.
Since the basis of the Mission statement is from the expected outlook of what happens
while exercising, encouragement can play a big factor and lead to loyalty in order to
achieve the goals set by the client. After a thorough investigation of the SWOT Analysis,
most problems have been answered through a thorough run down of courses of action to
Yokok’s Fitness Gym will improve social media presence and engage with online
customers more
Yokok’s Fitness Gym will update their equipment every couple of years and make
sure to also bring in new machines/equipment which can rival foreign brands
Yokok’s Fitness Gym will set up a Tarpaulin out front so that people can easily
RECOMMENDATIONS
Yokok’s Fitness Gym should always update their gym equipment and facilities as
time goes by
Yokok’s Fitness Gym should place their brands logo in front so that passers by
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Yokok’s Fitness Gym should improve their facilities and amenities
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