A Strategic Plan for Galam Music Lounge

Submitted by:
Cid, Sonnet Althea
Dablio, Shanne Myrthel
Occeña, Madelene Aze
Robas, Paula Bianca

Submitted to:
Ma’am Magan Aranjuez

October 4, 2019
I. INTRODUCTION
 Galam Music Lounge started in year 2005 where the owner, Winston Galam
decided to start up a business that would sustain a 24-hour operation. It is located in
Corner Seriña-Villiarin Sts. Carmen, Cagayan de Oro City. The business is known as a
place where people hang out and have their quality time with friends or with family. Galam
serves a wide variety of food choices and also serves great choices of alcoholic and non
alcoholic beverages. As it is also a place where families and groups of friends can bond,
Galam also caters luxurious, fully air conditioned rooms with cozy atmosphere, wide
variety of movies in 3D, a game room available for kids and kids at heart and a High
Definition KTV System with Updated Videoke Music List.

Galam presents well maintained and excellent services for their customers. The
facilities are very well taken care of and monitored by the family members and staff.
People are satisfied with the kind of service that Galam caters because the business
always makes sure that the needs of their customers are achieved and that the customers
are satisfied. People do not only go there because of the ktv system, food, and the
services that are being catered but also because of the ambiance, safety, and the comfort
of the place.

Mission and Vision

The mission of the company is to employ more people and help the government
lessen unemployment in order to give the unemployed a chance to have a job and to be
trained.
The vision of the company is to make Galam Music Lounge a singing institution of
Cagayan de Oro City.

II. Interview

The owner went in and decided to start a family KTV which started at about 50
pesos per hour. Rooms are in a different rate per hour. There are 2 rooms with 550 pesos
per hour, 2 rooms with 350 pesos per hour, and 1 room each for 250 pesos and 100
pesos per hour having 8 PM to 5 AM as their peak hours. Social media is used in order
for them to promote their business. Aside from a KTV lounge,they also have a restaurant
and they offer catering services. Their target sales per month is P 490,000 since they
have other services offered.

There are challenges that the business encounters. First, the location because it
is a flood-prone area and also, government authorities do not take action in improving
and monitoring the drainage system. Second, the parking space for the customers and
lastly, the slow service during dinner hours because of the lack of workers.

Galam Music Lounge would want to expand in different locations in Cagayan de

Oro City. The business is slowly expanding their business and constructing a new KTV
Bar located in Corrales, Ave and they are also planning to add one more in different
locations in the City.

SWOT ANALYSIS

STRENGTHS WEAKNESS

● Longevity ● Flood-prone area

● Clean ● No parking space for customers
● Cozy and good ambiance ● Lacks advertising presence
● 24-hour service ● Location

OPPORTUNITIES THREATS
● Competitors do not provide good
entertainment environment ● Other KTV lounges located in
● Family events Divisoria
● Local people need variety night or ● Increasing the level of technology
leisure life ● New government regulations

III. Strategic Plan and Operational Plan

 For the improvement of the business, suggested marketing strategies
should be applied:

STRATEGIES OPERATIONAL TIME FRAME KEY PERSON/

PLAN PERFORMANC DEPARTMENT
E INDICATORS RESPONSIBLE

Improve Increase the number The plan is to ● Increase The brand

Brand of new customers and be monitored brand manager is
Awareness referrals through every 2 awarenes responsible for
proper display of months s might expanding the
information on social drive reach of
media and posters. sales audience and
The information from increase
should include a customer people’s
sketch of the location s awareness of
or the complete ● Increase the business.
address, contact media
numbers, service impressio
hours, and what the ns to
business offers. customer
s online

Increase Utilize customer Every month ● Positive The marketing

Positive feedback by providing feedback team is
Feedback online surveys and from responsible for
surveys through customer the customer
technology-based s might experience
such as tablets, drive improvement
mobile phones, and influence initiatives and
the like. Also monitor to others customer
the feedback given by specially insights.
the customers on on social
social media - for media
instance, facebook ● Increase
page, so that of sales
 improvements will be
made.

A business must
Increase Profit Every 12 ● Gross Everyone in the
increase its gross
months or profitabilit business not
income to keep the annually y just the Sales
● Earnings
business going. By team is
before
doing so, a business interest, responsible in
taxes, generating
must provide service profit. All parts
depreciati
and products that on and need to be
amortizati aligned and
satisfy its experience.
on working towards
Also, by increasing (EBITDA)
the same goal.
the profit, the
business must also
increase its sales by
20%

The business should ● Fast Since it is a

Hire more The hiring of customer small business,
hire enough workers
Employees employees service the
in order to provide a should be may add owner/manager
value and is responsible
great and fast service done as soon
good for hiring their
as possible
for the customers. impact to employees.
and should be Sales
monitored
every month

IV. APPENDIX
LETTER OF INTENT
9/24/2019
Edenna Galam
Owner – Manager
Galam Music Lounge
Corner Serina-Villiarin Sts.
Cagayan de Oro, Philippines 9000

Dear Mrs. Galam,

In partial fulfillment of our requirements for BA23 Strategic Management, we
hereby submit a letter of intent to conduct an interview with Ms./Mr. (Name) to ask for
certain information about your company.

In connection with this, the purpose of this project will also be beneficial for your
company to help you formulate strategies. Once the project will be approved, the group
intends to send a copy of our project to your company so that it will become a basis for
the company’s strategic plan. Feel free to reach out to us at your earliest convenience if
you’re able to find time to meet with us. You can contact us through our mobile number,
09561222002.

Thank you for your consideration. We look forward to hearing from you and hope to
meet you in person soon.

Sincerely,
Sonnet Althea Cid
Shane Myrthel Dablio
Madelene Aze Occena
Paula Bianca Robas

DOCUMENTATION