Project Report

On
“ANALYSIS OF SHARE MARKET WITH
REFERENCE TO _____ MARKET”

GURU GOBIND SINGH INDRAPRASTHA

UNIVERSITY
In partial fulfilment of the requirement for the award of the degree of

BACHCELOR OF BUSINESS ADMINISTRATION

Batch 2017- 2020

UNDER ORGANIZATION GUIDANCE OF Submitted by

Mr.Nadeem Khan _______

(Asistant Manager) Enrollmentno-_______

 PRACTICAL FILE
ON
Summer Internship Project

GURU GOBIND SINGH INDRAPRASTHA

UNIVERSITY
In partial fulfilment of the requirement for the award of the degree of

BACHCELOR OF BUSINESS ADMINISTRATION

Batch 2017- 2020

SUBMITTED BY: SUBMITTED TO:

Dr.Swati Bhatia
ROLL NO– ASSOCIATE PROFFESOR

NEW DELHI INSTITUTE OF MANAGEMENT

61A, TUGHLAKABAD, NEW DELHI-62
 CERTIFICATE

This is to certify that the Project titled “ANALYSIS OF SHARE MARKET

WITH REFERENCE TO ______ MARKET” submitted by ________, to
New Delhi Institute of Management, Guru Gobind Singh Indraprastha
University in partial fulfillment of requirement for the award of the Bachelor of
Business Administration degree is an original piece of work carried out under
my guidance and may be submitted for evaluation.
The assistance rendered during the study has been duly acknowledged.
No part of this work has been submitted for any other degree.

Place: New Delhi Faculty Guide:

Date: Dr. Swati Bhatia
 Acknowledgement

The help I received from different sources in prepration of this report. I m very
grateful to Mr.Nadeem Khan the Assistant manager of the sharekhan limited
lajpat nagar branch for providing me the opportunity to undertake my summer
internship programme in sharekhan limited which is oldest stock exchange in
indirectly have contributed in the development of this work and who have
influenced my thinking behaviour and act during the course of study.

I am deeply indebted to my company guiode Ms.Swati Bhatia for giving me

time out of her busy schedule to help me gaining and insight into the working of
the market and entire financial product. I put across my special to all employees
for their support and spending time for needed information and data collection
for making project report.

I genuinely offer my sincere regard and heartfelt gratitude towards faculty guide
Ms.Swati Bhatia at every step towards the fulfilment of the project and for her
continuous support and encouragement.

____________
Table of contents

Chapter 1 Introduction

Objectives of the study

Review of literature
Research Methodology
Limitations Of the study
Chapter 2 Profile of the Organization

Chapter 3 Analysis and Interpretation of Data

Chapter 4 Conclusions and Recommendations

Bibliography
Company Certificate
Chapter 1: Introduction
Commodity Market
India commodity market consists of both the retail and the wholesale market in
the country. The commodity market in India facilitates multi commodity
exchange within and outside the country based on requirements. Commodity
trading is one facility that investors can explore for investing their money. The
India Commodity market has undergone lots of changes due to the changing
global economic scenario; thus throwing up many opportunities in the process.
Demand for commodities both in the domestic and global market is estimated to
grow by four times than the demand currently is by the next five years.

Commodity Trading
Commodity trading is an interesting option for those who wish to diversify from
the traditional options like shares, bonds and portfolios. The Government has
made almost all commodities entitled for futures trading. Three multi
commodity exchanges have been set up in the country to facilitate this for the
retail investors. The three national exchanges in India are:
Multi Commodity Exchange (MCX)
National Commodity and Derivatives Exchange (NCDEX)
National Multi-Commodity Exchange (NMCE)
Commodity trading in India is still at its early days and thus requires an
aggressive growth plan with innovative ideas. Liberal policies in commodity
trading will definitely boost the commodity trading. The commodities and
future market in the country is regulated by Forward Markets commission
(FMC).

Wholesale Market
The wholesale market in India, an important component of the India commodity
market, traditionally dealt with framers and manufacturers of goods. However,
in the present scenario, their roles have changed to a large extent due to the
enormous growth that the economy has witnessed. The lengthy process of
wholesalers buying from manufacturers; then selling it to retailers who in turn
sold it to consumers does not seem feasible today. An improvement in the
transport facility has made the interaction between the retailer and manufacturer
easier; the need for a wholesale market is gradually diminishing.
Retail Market

The retail market in India is currently witnessing a boom. The growth in the
India commodity market is largely attributed to this boom in the retail market.
Policy reforms and liberal government policies have ensured that this sector is
growing at a good pace. Some of the reasons attributed to the growth of retail
sector in India include the large population of the country who has an increased
purchasing power in their hand. Another factor is the heavy inflow of foreign
direct investment in this sector. More than 80% of the retail industry in the
country is concentrated in large cities.

India Commodity Market- Global Scenario

Despite having a robust economy, India's share in the global commodity market
is not as big as estimated. Except gold the share in other sectors of the
commodity market is not very significant. India accounts for 3% of the global
oil demands and 2% of global copper demands. In agriculture India's
contribution to international trade volume is rather less compared to the huge
production base available. Various infrastructure development projects that are
being undertaken in India are being seen as a key growth driver in the coming
days.
INTRODUCTION OF THE JOB PROFILE
Business development
Business development is a vital part of building revenue, strengthening
customer relationships, and recognizing the customers.

Business development is especially crucial to B2B brands, but even large and
sophisticated organizations don’t always have a biz dev process per se. Instead,
leaders “know it when they see it,” relating it in different degrees to sales,
marketing, or account management.

It’s true that business development has relationships with all those things and
more, but it can also be greater than the sum of its parts. Let’s take a closer look
at the principles that drive successful biz dev divisions and what they really
mean for a company.

Sales
A person or organization expressing an interest in acquiring the offered item of
value is referred to as a potential buyer, prospective customer, or prospect.
Buying and selling are understood to be two sides of the same "coin" or
transaction. Both seller and buyer engage in a process of negotiation to
consummate the exchange of values. The exchange, or selling, process has
implied rules and identifiable stages. It is implied that the selling process will
proceed fairly and ethically so that the parties end up nearly equally rewarded.
The stages of selling, and buying, involve getting acquainted, assessing each
party's need for the other's item of value, and determining if the values to be
exchanged are equivalent or nearly so, or, in buyer's terms, "worth the price".
Sometimes, sellers have to use their own experiences when selling products
with appropriate discounts.
Objectives
REVIEW OF LITERATURE
Gupta (1972) in his book has studied the working of stock exchanges in India
and has given a number of suggestions to improve its working. The study
highlights the' need to regulate the volume of speculation so as to serve the
needs of liquidity and price continuity. It suggests the enlistment of corporate
securities in more than one stock exchange at the same time to improve
liquidity. The study also wishes the cost of issues to be low, in order to protect
small investors

Panda (1980) has studied the role of stock exchanges in India before and after
independence. The study reveals that listed stocks covered four-fifths of the
joint stock sector companies. Investment in securities was no longer the
monopoly of any particular class or of a small group of people. It attracted the
attention of a large number of small and middle class individuals. It was
observed that a large proportion of savings went in the first instance into
purchase of securities already issued.

Gupta (1981) in an extensive study titled `Return on New Equity Issues' states
that the investment performance of new issues of equity shares, especially those
of new companies, deserves separate analysis. The factor significantly
influencing the rate of return on new issues to the original buyers is the `fixed
price' at which they are issued. The return on equities includes dividends and
capital appreciation. This study presents sound estimates of rates of return on
equities, and examines the variability of such returns over time.

Jawahar Lal (1992) presents a profile of Indian investors and evaluates their
investment decisions. He made an effort to study their familiarity with, and
comprehension of financial information, and the extent to which this is put to
use. The information that the companies provide generally fails to meet the
needs of a variety of individual investors and there is a general impression that
the company's Annual Report and other statements are not well received by
them.

L.C.Gupta (1992) revealed the findings of his study that there is existence of
wild speculation in the Indian stock market. The over speculative character of
the Indian stock market is reflected in extremely high concentration of the
market activity in a handful of shares to the neglect of the remaining shares and
absolutely high trading velocities of the speculative counters. He opined that,
short- term speculation, if excessive, could lead to "artificial price". An artificial
price is one which is not justified by prospective earnings, dividends, financial
strength and assets or which is brought about by speculators through rumours,
manipulations, etc. He concluded that such artificial prices are bound to crash
sometime or other as history has repeated and proved.

Nabhi Kumar Jain (1992) specified certain tips for buying shares for holding
and also for selling shares. He advised the investors to buy shares of a growing
company of a growing industry. Buy shares by diversifying in a number of
growth companies operating in a different but equally fast growing sector of the
economy. He suggested selling the shares the moment company has or almost
reached the peak of its growth. Also, sell the shares the moment you realise you
have made a mistake in the initial selection of the shares. The only option to
decide when to buy and sell high priced shares is to identify the individual merit
or demerit of each of the shares in the portfolio and arrive at a decision.

Pyare Lal Singh (1993) in the study titled, Indian Capital Market - A
Functional Analysis, depicts the primary market as a perennial source of supply
of funds. It mobilises the savings from the different sectors of the economy like
households, public and private corporate sectors. The number of investors
increased from 20 lakhs in 1980 to 150 lakhs in 1990 (7. 5 times). In financing
of the project costs of the companies with different sources of financing, the
contribution of the securities has risen from 35.01% in 1981 to 52.94% in 1989.
In the total volume of the securities issued, the contribution of debentures /
bonds in recent years has increased significantly from 16. 21% to 30.14%.

Sunil Damodar (1993) evaluated the 'Derivatives' especially the 'futures' as a

tool for short-term risk control. He opined that derivatives have become an
indispensable tool for finance managers whose prime objective is to manage or
reduce the risk inherent in their portfolios. He disclosed that the over-riding
feature of 'financial futures' in risk management is that these instruments tend to
be most valuable when risk control is needed for a short- term, i.e., for a year or
less. They tend to be cheapest and easily available for protecting against or
benefiting from short term price. Their low execution costs also make them very
suitable for frequent and short term trading to manage risk, more effectively.

R.Venkataramani (l994) disclosed the uses and dangers of derivatives. The

derivative products can lead us to a dangerous position if its full implications
are not clearly understood. Being off balance sheet in nature, more and more
derivative products are traded than the cash market products and they suffer
heavily due to their sensitive nature. He brought to the notice of the investors
the 'Over the counter product' (OTC) which are traded across the counters of a
bank. OTC products (e.g. Options and futures) are tailor made for the particular
need of a customer and serve as a perfect hedge. He emphasised the use of
futures as an instrument of hedge, for it is of low cost.

Amanulla & Kamaiah (1995) conducted a study to examine the Indian stock
market efficiency by using Ravallion co integration and error correction market
integration approaches. The data used are the RBI monthly aggregate share
indices relating five regional stock exchanges in India, viz Bombay, Calcutta,
Madras, Delhi, Ahmedabad during 1980-1983. According to the authors, the co
integration results exhibited a long-run equilibrium relation between the price
indices of five stock exchanges and error correction models indicated short run
deviation between the five regional stock exchanges. The study found that there
is no evidence in favour of market efficiency of Bombay, Madras, and Calcutta
stock exchanges while contrary evidence is found in case of Delhi and
Ahmedabad.

Pattabhi Ram.V. (1995) emphasised the need for doing fundamental analysis
and doing Equity Research (ER) before selecting shares for investment. He
opined that the investor should look for value with a margin of safety in relation
to price. The margin of safety is the gap between price and value. He revealed
that the Indian stock market is an inefficient market because of the absence of
good communication network, rampant price rigging, and the absence of free
and instantaneous flow of information, professional broking and so on. He
concluded that in such inefficient market, equity research will produce better
results as there will be frequent mismatch between price and value that provides
opportunities to the long-term value oriented investor. He added that in the
Indian stock market investment returns would improve only through quality
equity research.

Karajazyk (1995) investigated one measure of financial integration between

equity markets. He used a multifactor equilibrium Arbitrage pricing theory to
define risk and to measure deviations from the “Law of one price”. He applied
the integration measure to equities traded in 24 countries (four developed and
20 emerging). He found that the measure of market segmentation tends to be
much larger for emerging markets than for developed markets, which flows into
or out of the emerging markets. The measure tends to decrease over time, which
is consistent with growing levels of integration. Large values of adjusted mis-
pricing occur around periods in which capital controls change significantly.
Finally, he found asymmetric integration relationship; stock markets of
developed nations are more integrated than those of emerging nations.

Debjit Chakraborty (1997) in his study attempts to establish a relationship

between major economic indicators and stock market behaviour. It also analyses
the stock market reactions to changes in the economic climate. The factors
considered are inflation, money supply, and growth in GDP, fiscal deficit and
credit deposit ratio. To find the trend in the stock markets, the BSE National
Index of Equity Prices (Natex) which comprises 100 companies was taken as
the index. The study shows that stock market movements are largely influenced
by, broad money supply, inflation, C/D ratio and fiscal deficit apart from
political stability.

Redel (1997) concentrated on the capital market integration in developing Asia

during the period 1970 to 1994 taking into variables such as net capital flows,
FDI, portfolio equity flows and bond flows. He observed that capital market
integration in Asian developing countries in the 1990‟s was a consequence of
broad-based economic reforms, especially in the trade and financial sectors,
which is the critical reason for economic crises which followed the increased
capital market integration in the 1970s in many countries will not be repeated in
the 1990s.

He concluded that deepening and strengthening the process of economic

liberalization in the Asian developing countries is essential for minimizing the
risks and maximizing the benefits from increased international capital market
integration.

Avijit Banerjee (1998) reviewed Fundamental Analysis and Technical Analysis

to analyse the worthiness of the individual securities needed to be acquired for
portfolio construction. The Fundamental Analysis aims to compare the Intrinsic
Value (I.V.) with the prevailing market price (M.P) and to take decisions
whether to buy, sell or hold the investments. The fundamentals of the economy,
industry and company determine the value of a security. If the 1.V is greater
than the M.P., the stock is under priced and should be purchased. He observed
that the Fundamental Analysis could never forecast the M.P. of a stock at any
particular point of time. Technical Analysis removes this weakness. Technical
Analysis detects the most appropriate time to buy or sell the stock. It aims to
avoid the pitfalls of wrong timing in the investment decisions. He also stated
that the modern portfolio literature suggests 'beta' value p as the most acceptable
measure of risk of scrip. The securities having low P should be selected for
constructing a portfolio in order to minimise the risks.

Madhusudan (1998) found that BSE sensitivity and national indices did not
follow random walk by using correlation analysis on monthly stock returns data
over the period January 1981 to December 1992.

Arun Jethmalani (1999) reviewed the existence and measurement of risk

involved in investing in corporate securities of shares and debentures. He
commended that risk is usually determined, based on the likely variance of
returns. It is more difficult to compare 80 risks within the same class of
investments. He is of the opinion that the investors accept the risk measurement
made by the credit rating agencies, but it was questioned after the Asian crisis.
Historically, stocks have been considered the most risky of financial
instruments. He revealed that the stocks have always outperformed bonds over
the long term. He also commented on the 'diversification theory' concluding that
holding a small number of non-correlated stocks can provide adequate risk
reduction. A debt-oriented portfolio may reduce short term uncertainty, but will
definitely reduce long-term returns. He argued that the 'safe debt related
investments' would never make an investor rich. He also revealed that too many
diversifications tend to reduce the chances of big gains, while doing little to
reduce risk. Equity investing is risky, if the money will be needed a few months
down the line. He concluded his article by commenting that risk is not
measurable or quantifiable. But risk is calculated on the basis of historic
volatility. Returns are proportional to the risks, and investments should be based
on the investors' ability to bear the risks, he advised.

Suresh G Lalwani (1999) emphasised the need for risk management in the
securities market with particular emphasis on the price risk. He commented that
the securities market is a 'vicious animal' and there is more than a fair chance
that far from improving, the situation could deteriorate.

Bhanu Pant and Dr. T.R.Bishnoy (2001) analyzed the behaviour of the daily
and weekly returns of five Indian stock market indices for random walk during
April 1996 to June 2001.They found that Indian Stock Market Indices did not
follow random walk.
Nath and Verma (2003) examine the interdependence of the three major stock
markets in south Asia stock market indices namely India (NSE-Nifty) Taiwan
(Taiex) and Singapore (STI) by employing bivariate and multivariate co
integration analysis to model the linkages among the stock markets, No co -
integration was found for the entire period (daily data from January 1994 to
November 2002).They concluded that there is no long run equilibrium.

Debjiban Mukherjee (2007) made a comparative Analysis of Indian stock

market with International markets. His study covers New York Stock Exchange
(NYSE), Hong Kong Stock exchange (HSE), Tokyo Stock exchange (TSE),
Russian Stock exchange (RSE), Korean Stock exchange (KSE) from various
socio- politico-economic backgrounds. Both the Bombay Stock exchange (BSE)
and the National Stock Exchange of Indian Limited (NSE) have been used in
the study as a part of Indian Stock Market. The main objective of this study is to
capture the trends, similarities and patterns in the activities and movements of
the Indian Stock Market in comparison to its international counterparts. The
time period has been divided into various eras to test the correlation between the
various exchanges to prove that the Indian markets have become more
integrated with its global counterparts and its reaction are in tandem with that
are seen globally. The various stock exchanges have been compared on the
basis of Market Capitalization, number of listed securities, listing agreements,
circuit filters, and settlement. It can safely be said that the markets do react to
global cues and any happening in the global scenario be it macroeconomic or
country specific (foreign trade channel) affect the various markets.

Juhi Ahuja (2012) presents a review of Indian Capital Market & its structure. In
last decade or so, it has been observed that there has been a paradigm shift in
Indian capital market. The application of many reforms & developments in
Indian capital market has made the Indian capital market comparable with the
international capital markets. Now, the market features a developed regulatory
mechanism and a modern market infrastructure with growing market
capitalization, market liquidity, and mobilization of resources. The emergence
of Private Corporate Debt market is also a good innovation replacing the
banking mode of corporate finance. However, the market has witnessed its
worst time with the recent global financial crisis that originated from the US
sub-prime mortgage market and spread over to the entire world as a contagion.
The capital market of India delivered a sluggish performance.
RESEARCH METHODOLOGY
INTRODUCTION
Research Methodology refers to search of knowledge .one can al. define
research methodology as a scientific and systematic search for required
information on a specific topic. The word research methodology comes from the
word wadvance learner 's dictionary meaning a research as a careful
investigation or inquiry especially through research for new facts in my branch
of knowledge for example .me author have define research methodology as
systematized effort to gain new Icnowledge. Methodology of the project starts
with —

 In the first phase we are trained and they teach us different things about
market
 After that they conduct a mock viva, in this they ask about the real life
problem faced by the customers.
 They provide leads and after that we malce calls.
 Then after that we have to provide details of product and convince diem.
 Then we have to visit them and get the formed filled from them.
 Maintaining dairy of clients and contacting them at regular basis.
 Get the knowledge of technical as well as fundamental methods.
 Observe the patterns of die scripts.

Exploratory Research
Exploratory research is a type of research conducted beceause a problem has not
been clearly defined. Exploratory research helps determine the best research
design , data collection method and selection of subjects. Given its fundamental
measure exploratory research often concludes that a perceived problem does not
actually exist.

Exploratory research often relies on secondary research such as reviewing

available literature and/or data , or qualitative approaches such as informal
discussion with consumers, employees, management or competitors, and more
formal approaches yhrough in – depth interview , focus groups, projective
methods , case studies or pilot studies.
The results of exploratory research are not usually useful for decision making
by themselves, but they can provide significant insight into a given situation.
Although the results of qualitative research can give some indication as to the
“why” , “how” and “when” something occurs, it cannot tell us “how often” or
“how many.”

Exploratory research is not typically generalizable to the population at large.

Research is exploratory when you use no earlier model as a basis of your study.
The most usual reason for using this approach is that ypu have no other choice .
Normally you would like to take an earlier theory as a support, but there
perhaps is none, or all available models come from wrong contexts.

Exploratory research means that hardly anything anything is known about the
matter at the outset of the project. You then have to begin with a rather vague
impression of what you should study , and it is also impossible to make a
detailed work plan in advance.

Analysis in exploratory research is essentially abstraction and generalization.

Abstraction means that you translate the empirial observation, measurement etc.
into concepts; generalization means arranging the material so that it disengages
from single persons, occurrence etc. and focuss on thse structures (invariances)
that are common to all or most of the cases.

It will seldom be possible to divide exploratory study into clear phases as is

common in the case that the object has been studied earlier . According to
Alasuutari (1993 p.22), in qualitative analysis of empirical findings, you can
distinguish two phase but these two overlap:

 Simplification of observations
 Interpretation of results (or “ solving the enigma”)

In the simplification phase , the material is inspected from the theoretical

point of view of the study project , and only the points relevant from this
angle are noted. Details differing from one individual to another at random
are omitted or pushed aside so that the general lines of the data can be
discerned more easily.

Simplification continues by finding the relationships between separate

bservations or cases. Some tools for this work are comparison and
classification. The goal is to find the general rule or model that is valid in all
or most of the observations. This model can be , for example, development
or evolution , causality , or a conscious action to attain an outcome which is
typical in normative research . In any case the analysis starts from separate
cases and aspires to create one or a few general models.

“ solving the enigma” does not always mean answering exactly those
questions that were asked at the outset of the project . Sometimes the most
interesting questions are found at the end of the research , when the
researcher has become an expert on the subject. It often said that “ data teach
the researcher”.

The purpose of descriptive exploratory research is to extract a structure from

the source material which in the best case can be formed as a rule that
governs all the observations and is not known earlier (per the definition of
exploratory study). Finding the unknown structure may need some creative
innovation , because even the most sophisticated computerized analysis
methods cannot automatically uncover which type of structure is concealed
in data. Usually you first have to formulate a tentative pattern for the
assumed structure in the observations and then you can ask the computer to
estimate how well the data corresponds to model, cf.Tools for analysis
 Methods of data collection
In the project work primary data secondary data both sources of data has been
used.

Primary data collection

In dealing with real life problem it is often found that data at hand are
inadequate, and hence ,it becomes necessary to collect data that is appropriate .
There are several ways of collecting the appropriate data which differ
considerably in context of money costs, time and other resources at the disposal
of the researcher.

Primary data can be collected either through experiment or through survey.

The data collection for this study was done in the following manner:

Through personal interviews:

A rigid procedure was followed and we were seeking answers to many

preconceived questions through personal interviews.

Through questionnaire:

Information to find out the investment potential and goal was found out through
questionnaires.

Through tele-calling:

Information was also taken through telephone calls.

2. Secondary sources of data

In the secondary sources of data is used . (internet, magazine, books, journals)

In research , secondary data is data collected and possibly processed by people

other than the researcher in question .

Common sources of secondary data for social science include censuses, large
surveys, and organizational records. In sociology primary data is data you have
collected yourself and secondary data is data you have gathered from primary
sources to create new research. In terms of historical research, these two terms
have different meanings. A primary is a book or set of archival records. A
secondary source is a summary of a book or set of records.

Secondary data analysis:

There are two different types of sources that need to be established in order to
conduct a good analysis. The first type is a primary source which is the initial
material that is collected during the research process. Primary data is the data
that the researcher is collecting themselves using methods such as surveys,
direct observations, interviews, as well as logs (objectives data sources).
Primary data is a reliable way of collect data because the researcher will know
where it came from and how it will collected and analyzed since they did it
themselves. Secondary sources on the other hand are sources that are based
upon the data that was collected from the primary source.

Secondary sources take the role of analyzing, explaining , and combining the
information from the primary source with additional information. Secondary
data analysis is commonly known as second –hand analysis. It is simply the
analysis of pre-existing data in a different way or to answer a different question
than originally intended. Secondary data analysis utilizes the data that was
collected by someone else in order to further a study that you are interested in
completing . Common sources of secondary data are social science surveys and
data from government agencies , including the Bureau of the Census , the
Bureau of Labor Statistics and various other agencies. The data collected is
most often collected via survey research methods. Data from experimental
studies may also be used.

Sources of secondary data :

Sources of secondary data may be classified into qualitative and quantitative .

Example of qualitative sources are biographies , memories , newspaper , etc.
Quantitave sources include published statistics (e.g.: census , survey ), data
archives, market research , etc. Today, with the aid of our internet capabilities ,
thousands of large scale data sets are the click of a mouse for secondary data
analyst.

Globally , there are many sources available . These sources can arrive from the
data arranged by governmental and private organizations, to data collected by
any social researcher.
Secondary data analysis is a growing tool in our modern day society . Social
scientists have the opportunity to explore massive amounts of secondary data .

Collecting , reviewing and analyzing secondary data

The Design and Purpose of Research

Secondary data analysis consists of collecting data that was compiled through
researcher by another person and using that data to get a better understanding of
a concept . A good way to begin your research using secondary data that you are
collecting to further support your concept is to clearly define the goals of your
research and the design that you anticipate using. An important thing to
remember when defining your plan is to ensure that you have established what
kind of data you plan on using for your research and the exact goal. Establishing
what type of research design is an important component . In terms of using
secondary data for research it helps to creats an outline of what the final product
will look like consisting of all the type of data to be used along with a list of
sources that were used to compile the research . I n order to use secondary data
three steps must be completed :

1. Locate the data

2. Evaluate the data
3. Verify the data

Locating the data can be easily done with the advancements of searching
sources online. However, people need to be aware of the details when searching
online since pages can be out of data or poorly put together.

Therefore , use caution and pay attention to whether it is a reliable data source
online and check when the last update was. To evaluate the data a researcher
must carefully examine the secondary data they are considering to ensure that it
meets their needs and purpose of study. The person must look at the population
and what the sample strategy and type were it is also important to look at when
the data was collected , how it was collected, how it was coded and edited ,
along with the operational definitions of measures that were used. Finally , the
data must be verified to ensure good quality material to be used in new research.
Determining the type of data and information needed to conduct analysis

Data and information collection for secondary data analysis will depend entirely
upon the subject that is central to the focal point of the study . The purpose of
conducting secondary data analysis is to further develop an improved
understanding of the subject matter at hand. Some important types of data and
information that should be collected and summarized include demographic
information , information gathered by government agencies (i.e. the census),
and social science surveys . There is also the possibility of reanalyzing data that
was collected in experimental studies or data collected with qualitative
measures that can be applied in secondary data analysis. The most important
components is to ensure that the information and data being collected needs to
relate to the subject of study .

Determine the quality of sources of data

In secondary data analysis , most individuals who do not have much experience
in research training or technical expertise can be trained accordingly. However ,
this advantage is not without difficulty as the individual must be able to judge
the quality of the data or information that has been gathered . These key tips
will assist you in assessing the quality of the data : Determine the original
purpose of the data collection , attempt to discover the credential of sources or
authors of the information , consider if the document is a primary or secondary
sources , verify that the source well – referenced , and finally find out the : data
of the publication ; the intended audience , and coverage of the report or
document.
LIMITATIONS
Chapter 2 :
Profile Of the Organization (Sharekhan Limited)
Sharekhan is one of the top retail brokerage houses in India with a strong online
trading platform. The company provides equity based products (research,
equities,derivatives, depository, margin funding, etc.). It has one of the largest
networks in the country with 1200+ share shops in 400 cities and India‟s
premier online trading portal www.sharekhan.com. With their research
expertise, customer commitment and superior technology, they provide
investors with end-to-end solutions in investments.
They provide trade execution services through multiple channels - an Internet
platform, telephone and retail outlets.
Sharekhan was established by Morakhia family in 1999-2000 and Morakhia
family,continues to remain the largest shareholder. It is the retail broking arm of
the Mumbai-based SSKI [SHRIPAL SHEWANTILAL KANTILAL
ISWARNATH LIMITED] Group. SSKI which is established in 1930 is the
parent company of Sharekhan ltd. With a legacy of more than 80 years in the
stock markets, the SSKI group ventured into institutional broking and corporate
finance over a decade ago.
Presently SSKI is one of the leading players in institutional broking and
corporate finance activities. Sharekhan offers its customers a wide range of
equity related services including trade execution on BSE, NSE, and Derivatives.
Depository services, online trading, Investment advice, Commodities, etc.
Sharekhan Ltd. is a brokerage firm which is established on 8th February 2000
and now it is having all the rights of SSKI. The company was awarded the 2005
Most Preferred Stock Broking Brand by Awaaz Consumer Vote. It is first
brokerage Company to go online. The Company's online trading and investment
site -www.Sharekhan.com - was also launched on Feb 8, 2000. This site gives
access to superior content and transaction facility to retail customers across the
country. Known for its jargon-free, investor friendly language and high quality
research, the contentrich and research oriented portal has stood out among its
contemporaries because of its steadfast dedication to offering customers best-of-
breed technology and superior market information.
Sharekhan has one of the best states of art web portal providing fundamental
and statistical information across equity, mutual funds and IPOs. One can surf
across 5,500 companies for in-depth information, details about more than 1,500
mutual fund schemes and IPO data. One can also access other market related
details such as board meetings, result announcements, FII transactions,
buying/selling by mutual funds and much more.
Sharekhan's management team is one of the strongest in the sector and has
positioned Sharekhan to take advantage of the growing consumer demand for
financial services products in India through investments in research, pan-Indian
branch network and an outstanding technology platform. Further, Sharekhan's
lineage and relationship with SSKI Group provide it a unique position to
understand and leverage the growth of the financial services sector. We look
forward to providing strategic counsel to Sharekhan's management as they
continue their expansion for the benefit of all shareholders.
SSKI Corporate Finance Private Limited (SSKI) is a leading India-based
investment bank with strong research-driven focus. Their team members are
widely respected for their commitment to transactions and their specialized
knowledge in their areas of strength. The team has completed over US$5 billion
worth of deals in the last 5 years - making it among the most significant players
raising equity in the Indian market.
SSKI, a veteran equities solutions company has over 8 decades of experience in
the Indian stock markets.
If we experience their language, presentation style, content or for that matter the
online trading facility, we'll find a common thread; one that helps us make
informed decisions and simplifies investing in stocks. The common thread of
empowerment is what Sharekhan's all about.
"Sharekhan has always believed in collaborating with like-minded Corporate
into forming strategic associations for mutual benefit relationships" says Jaideep
Arora,Director - Sharekhan Limited.
Sharekhan is also about focus. Sharekhan does not claim expertise in too many
things.
Sharekhan's expertise lies in stocks and that's what he talks about with authority.
So when he says that investing in stocks should not be confused with trading in
stocks or a portfolio-based strategy is better than betting on a single horse, it is
something that is spoken with years of focused learning and experience in the‟
stock markets. And these beliefs are reflected in everything Sharekhan does for
us! Sharekhan is a part of the SSKI group, an Indian financial services power
house, with strong presence in Retail equities Institutional equities Investment
banking.
In Ahmedabad, It is having the branch at Dynamic house, opp. Child care
hospital, Navrangpura road and over 40 franchisees in Ahmedabad. We have
been given the centre at Navrangpura road, Ahmedabad.
Chapter 3: Analysis and Interpretation of Data
Chapter 4 : Conclusion and Recommendations
On the basis of the study it is found that Sharekhan Ltd is better services
provider than the other stockbrokers because of their timely research and
personalized advice on what stocks to buy and sell. Sharekhan Ltd provide the
facility of trade tiger as well as relationship manager facility for
encouragement and protect the interest of the investors. It also provides the
information through the internet and mobile alerts that what IPO’s are coming
in the market and it also provides its research on the future prospects of the
IPO.

Study also concludes that people are not much aware of commodity market
and while its going to be biggest market in India.

The company should also organize seminars and similar activities to enhance
the knowledge of prospective and existing customers , so that they feel more
comfortable while investing in the stock market.
Recommendations
MORE BRANCHES

Need to open more branches to be a topper in market Because it has a low

distribution network.

LESS TIME

They should try to make some arrangements to reduce account opening time by
verifying documents at branch it selves.

LINK-BANK A/Cs

Linked as many accounts as client wants to its online account.

NEW BANKS IN THE KITTY

Need to tie up with major banks like SBI ,Allahabadh bank , BOI etc.

CUSTOMER SATISFACTION

The company should focus on the customer satisfaction not on just taking
money from their pocket.

CONTROLLED BRANCHES

The company would have to make some arrangements to control branches and
make standardized procedures for all of them for their better control and
performance appraisal.

Commitment should be equalized for every person.

Provide the facility of free demonstrations for all.

Improvement in the opening of De-mat and contract notice procedure is

required.

There should be a limited number of clients under the relationship manager . So

that he can handle new as well as old customer properly.

Some promotional activities are required for the awareness of the customer
Bibliography
https://www.google.com

Sharekhan - Wikipedia