The role that technology plays in human life is becoming an increasingly urgent ...

in their impact to
other big revolutions in communications and .... narrow forms of AI like the one that drives the
Google car or helps the doctor

Solving problems. Every professional runs into problems in the workplace,

and some jobs are all about problem solving. Communication is central to
many business problems and challenges, whether it’s part of the problem or
part of the solution.

1. Selling ideas, proposals, and products. The business world is littered

with great ideas and well-designed products that never caught on
because the people behind them didn’t know how to promote
themselves or their marvelous creations. Even professionals who never
come close to working in marketing or sales need to know how to
persuade—a valuable skill students will learn in this course.
2. Understanding audiences. Whether it’s the other person in a one-on-
one conversation or a global audience on digital media, knowing how
to assess someone else’s information needs and emotional state
improves every form of communication.
3. Developing digital information fluency. Finding, evaluating, and
using digital information in an age of data overload is a make-or-break
skill in many careers.
4. Developing visual literacy. From infographics to online video, visual
media have become a fundamental part of business communication, not
to mention the charts, graphs, diagrams, and other tools that have been
in use for decades. A well-rounded business communication course can
help students understand the power of visual communication, interpret
business visuals, and make intelligent design choices in their own
documents and presentations.
5. . Enable the student to recognize the relationship of effective communications skills to success in academic,
work and social environments.
6. B. Challenge the student to understand how to plan and develop messages that achieve the message
objective and maintain goodwill by using the CBO approach, an appropriate message strategy, and basic
message qualities.
7. C. Develop both written and oral communication skills to produce clear, complete, accurate messages.
8. D. Understand message strategies and formats appropriate for professional communication situations.
9. E. Develop and apply critical thinking skills when determining solutions for communication-related problems.