7-11 Franchising Paper PROPOSAL ONLY

CHAPTER I
COMPANY DESCRIPTION
7-eleven was one of the pioneering 24 hours convenient stores in the Philippines. The
Philippine Seven Corporation (PSC) acquired the license agreement to use the 7-eleven
Convenience store system in the Philippines on October 26, 1982. The chief mission was to
introduce an entirely new retailing concept to the Filipino consumers: operating a chain of
24-hours convenience store.
PSC has continually met and surpassed the expectation of the Filipino consumer
through constant improvement of its products and services, operating and business systems,
then eventually opened its doors to franchising in 1998.
Over 30 years of retail innovation handling the unchanged core values of Teamwork,
Integrity, Reliability, Customer focus, and data-driven. The corporation has its vision of
being the best retailer of convenience for emerging markets and a mission of making daily
life easier by providing modern convenience.
With a broad offering of everyday grocery items, fast food, telecom, bills payment,
and banking kiosks services, 7-eleven has been awarded numerous times by the Philippine
Franchise Association, as well as Entrepreneur Philippines. 7-eleven has won titles such as
Best Foreign Franchise, Best in Franchise Support, Marketing Campaign of the Year, and
Hall of Fame International Master Franchise Award.
7-eleven is known to be a place to buy goods, chill or hang out with friends, and a
Wi-Fi hotspot where everyone is welcome to experience it. The store is well known to its
signature products and services that make the life of its customer quite easy. It wanted to
Franchising Business Plan for 7-eleven Cotabato, S.Y. 2016-2017 Page 1

make its customer to feel that they have a neighborhood convenience store to rely on in terms
of their needs and wants.
The figure below will show the Board of Directors, Corporate Officers and the
Management team of the Philippine Seven Corporation, the holder of the license brand 7-
eleven in the Philippines.
BOARD OF DIRECTORS CORPORATE OFFICERS MANAGEMENT TEAM
Jose T. Pardo Chin-Yen Kao Jose Victor P. Paterno

Chairman of the Board & Honorary Chairman President & CEO
Independent Director
Wen-Chi Wu Jose T. Pardo Ying-Jung Lee

Vice-Chairman & Director Chairman of the Board & Vice President for Supply
Independent Director Chain
Jose Victor P. Paterno Wen-Chi Wu Jose C. Ang Jr.

President/CEO & Director Vice Chairman Head, General Merchandise
Division
Jui-Tang Chen Jose Victor P. Paterno Ping-Hung Chen

Director President/CEO & Director Treasurer/CFO & Vice
President,
Finance and Administration
Chi-Chang Lin Ping-Hung Chen Chao-Shun Tseng

Director Treasurer/CFO&Vice Head, Corporate Planning
President for Finance and
Administration
Shui-Huang Ho Atty. Evelyn S. Enriquez Armi A. Cagasan

Director Corporate Secretary Head, Strategic Merchandise
Division
Lien-Tang Hsieh Lawrence M. De Leon

Director Head, Finance and Accounting
Services Division

Jorge L. Araneta Liwayway T. Fernandez
Director Head, Operations Division
Maria Cristina P. Paterno Emmanuel Lee Esguerra

Director Head, Marketing
Communications Division
Antonio Jose U. Periquet, Atty. Evelyn S. Enriquez

Jr. Head, Legal & Corporate
Independent Director Services
Division /Compliance
Officer
Michael B. Zalamea Eduardo P. Bataclan

Independent Director Head, Procurement
Resources
Division
Jason Jan G. Ngo

Head, Information
Technology
Division
Francis S. Medina
Head, Business Development
Division
Violeta B. Apolinario
Head, Human Resources and
Administration Division
Maria Celina D. De
Guzman
Manager, Internal Audit
Figure 1.1 Board of Directors, Corporate officers and Management team

The figure below will show the organizational chart of the Philippine Seven
Corporation starting from the president down to the division heads.
Figure 1.2 Organizational Chart

CHAPTER II
PRODUCT DESCRIPTION
7-eleven Cotabato is a franchised business that sells different products that can be
found in a typical convenient store merged with the 7-eleven specialty products and services.
Since 7-eleven is a franchised business, all of its branches sell uniform products and services
at the same price. 7-eleven offers different kinds of products that are essential for living. It
sells different basic products from food to toiletries distributed by the local suppliers in the
country. The business aims to provide the customer needs anytime of the day with
convenience and service quality.
7-eleven offers different brands in terms food, beverages, and toiletries. These brands
were approved by the franchisor and some of the brands are Jack and Jill, Universal Robina,
San Miguel, Uniliver and others. The business also serves different specialty products by 7-
eleven and these were Slurpee, City Blend, Gulp, Big Bite, 7-fresh Siopao, Fundae, 7-fresh,
Big Time meals, Busog Meals, 7-fresh Rice Meals, Chef Creations, Hotta! Rice, Hot Pot, and
Soft Bites.
The store also transacts e-services or paying bills with ease. Some of the paying
services were related to the selected airline companies, cable and internet, credit cards,
electric cooperatives, government agencies, loans and insurances, telecommunications, water
utilities, and other collection agencies. Some of the services may not be available due to the
location of the business and at the same time the availability of the specific company to the
area.

Tto attract customers, the 7-eleven added CLiQQ Wi-Fi to its vicinity where its
customers can have 50MB surf while having their food and drinks. The business conducts
different promos especially when there is a special occasion to its selected products offered.
They also have different product launches that can be seen first to the store coming from the
local brands. 7-eleven also introduces the CLiQQ where its customers will earn points in
every purchase they made to its prroducts and services. There will be a corresponding reward
in depending on the total accumulated points. The business will not use cards for the
customers to accumulate points but instead android phones through the CLiQQ application.
The business also conducts different kinds of events to maintain its corporate social
responsibility and at the same time to promote the brand. The Philippine Seven Corporation
established the PhilSeven Foundation Incorporated (PFI), donee institution in order to help
the locals in need. Each year the foundation formulates an annual plan for projects to be
implemented for the local community in need. The PFI will continue to pursue corporate
social responsibility mainly for the benefit of communities served by the 7-eleven stores.
The products to be sold in the store are coming directly from the franchisor’s
supplier. There is no burden to the part of the franchisee since there is already a direct
supplier of the products to offer. To maintain the consistency of the brand the PSC made
uniformity in all branches coming from the products to be sold down to the interior of the
branch. The franchisor will not allow the franchisees to make adjustments especially to the
products to be offered.

CHAPTER III
MANAGEMENT STRUCTURE
The 7 eleven Cotabato City branch will be a Sole Proprietorship business. There will
only one franchisee who will invest to franchise the 7eleven in the city. The proponent will
consider the personal liable for debts and individually gain profit or loss. The decision
making of the business will be agreed by the franchisor and franchisee. The franchisee will
receive rights and power to run the business individually grant by the franchisor. The detailed
responsibility of the franchisee will be seen in the Franchising manual given by the 7 eleven
franchisor. The Franchising manual will contain all the necessary details that will be needed
by the franchisee in order to make the business run successfully. From the daily operation
down to the possible uncertainties that will occur to the business. In case of a certain
circumstances cannot be found in the Franchising manual, the field manager of 7 eleven in
Mindanao is ready and willing to help in resolving that certain issue without letting the
franchisee be stressed out.
7-eleven Cotabato will be having 1 supervisor, who is also the owner of the
franchised business in order to supervise the entire system and will have the knowledge to
the status of the daily operations, 1 human resource personnel, the one who is assigned to
interview and hire employees to the business, 1 manager who will be responsible in operating
the business and checks the day to day operation of the business, and a bookkeeper but only a
part timer, he or she will only come to store once a month to check the financial records of
the business. 7 eleven Cotabato will also need store staffs that will composed of 3 cashiers in
receiving and totals the daily sales, 3 sales crews who will be assisting the customers, and 1

utility worker, assigned to janitorial services. Each of the three cashiers and sales crews will
be assigned in a specific schedule or shift. Since the store is 24 hours open each employee
will have 8 hours of duty to the store.

The figure below will show the people behind the 7-eleven Cotabato. They are the
one who is responsible in the daily operations of the business from the franchisor down to the
sales staff.
Franchisee /
Supervisor
Human Resource
personnel
Manager
Bookkeeper
Sales Crews Utility worker Cashiers

-Shiftee 1 -Shiftee 1
Figure 3.1 Organizational Chart

The table below will discuss the different task delegated to an employee and the
specifications in hiring employees.
Table 3.1 Job descriptions and Job specifications
POSITION JOB DESCRIPTIONS JOB SPECIFICATIONS

Supervisor - Supervises the daily - Knows the daily operation
operation of the business of the business
- First line in decision making - Devoted in managing the
- Overall responsible for the overall process of the
business operations business
- Establish and implement - Creative sales person
departmental policies, goals, - Willing to work under the
objectives, and procedures franchisor’s supervision
- Supervises the overall - Must be friendly and
process of business from cheerful person
ordering down to selling
Human - Interviews the prospected - Graduate of 4 years business
Resource employees in the business related course
Personnel - Hires and fires employees - Active listener
- Monitors and evaluates - Must be hard working and
employees performance can work under pressure
- In change of paying taxes - Have sufficient knowledge
and the benefits of the in handling employees to the
employees business
- In charge of giving salaries - Honest and trustworthy
to employees - Must be friendly and
cheerful person
Manager - Monitor and evaluates - Graduate of 4 years business
employees performance related course
- Assist the supervisor in - Active listener
supervising the operation of - Must have decision-making
business skills.
- Second line in decision - Have leadership skills
making - Must be hard working and
- Prepares government reports can work under pressure
and procure/renew - Have sufficient knowledge
necessary licenses and to operate the business
permit - Honest and trustworthy
- Assigned in accepting and - Must be friendly and
order payments cheerful person

- Responsible in checking the
monthly supplies and
inventory of the business
- Resolves customer
complaints
Bookkeeper - Prepare financial statements - College graduate of

- Prepare trial balances of Bachelor Degree in
books Accounting or any related
- Compile budget data and course
documents, based on - Must be a certified
estimated revenues and bookkeeper
expenses and previous - At least one year experience
budgets working in accounts payable
- Processing the sales and receivable, general
invoices, receipts and ledger, payroll and payroll
payments reports
- Calculates the cost of - Strong understanding of
materials, overhead and business and income tax
other expenses worksheets and
computations
- Proficiency in Microsoft
Office and Excel
- Strong knowledge of
generally accepted
accounting principles
Cashier - Handle customer’s payment - Must be at least high school
transaction. graduate
- Computes and records the - At least 18 years old.
totals of transactions. - Honest, hardworking and
- Issues receipt, refund, trustworthy
credits, or change due to - Knows simple mathematical
customers equation
- Assist customers - Knows little about business
- Helps the sales crew in related topics
arranging the products - Must be a friendly and
cheerful person
Sales Crew - Assists the customers who - Must be at least high school
needs assistance graduate
- In charge to put each - Have good communication
product in specific place skills
- Putting each product’s price - At least 18 years old
- Furnish customers with - Honest, hardworking and
helpful information trustworthy
regarding service time and - Has customer service skills
special deal offers - Knows proper hygiene

- Knows little about business
related topics
- Must be a friendly and
cheerful person
Utility worker - Maintains the cleanliness of - Must be at least high school
the vicinity graduate
- Assist the sales crew in - At least 18 years old
arranging the products - Honest, hardworking and
trustworthy
- Knows proper hygiene
- Must be a friendly and
cheerful person

CHAPTER IV
MARKET ANALYSIS
Cotabato City is one of the independent component cities located in Mindanao Island
Philippines. The majority of the inhabitants of Cotabato City are Maguindanaoan, comprising
about 66% of the city's population. There are sizable ethnic populations of Maranaos (8%),
Tagalog (9%), Cebuano (8%) and Ilonggo (6%). The remainder of the population belongs to
other ethnicities (e.g. Iranon, Binisaya, Tausug, Chavacano). The city serves as the center for
economic support activities, trade and finance, education and other support services such as
social, physical, cultural and other basic services of Central Mindanao. The population of
Cotabato City as of 2015 from the Philippine Statistics Authority (PSA) was about 299, 438.
The growing economy of Cotabato City lead to have more potential investors and
opening of new establishments like malls, department stores, food chains, and other local
small businesses but still the market need a place where it is more convenient that is ready to
entertain customers anytime of the day. The city is gradually changing as the years go on and
the current local government adapt to those changes. Currently, there is a high support given
by the local government to the new business entrants in the city since it will not only make
the city beautiful but also it will help to convert the poor economy the city experienced from
the past. Many Cotabateños wanted to try something new and at the same time fully
recognized in other urbanized cities in the country. They wanted to experience what they
heard from others who already experienced that certain brand in order to fully fulfill their
certain desire and at the same time to critic if the descriptions given are true.

The Cotabato city already acquired some of the businesses that other places have. As
of 2015, Cotabato city is one of the finalists in the most business friendly cities in Philippines
Chamber of Commerce and Industry (PCCI). These businesses may be franchised or
company owned, some of the well-known businesses are City mall, Watsons, Expressions,
Puregold, Centro and others. The city also has homegrown businesses that recently opened
and these businesses are making its way to compete with the well-known businesses like
Mall of Alnor, Superama hypermarket and others. The new businesses are not enough to
comply with the changing demands of the market of Cotabato city. The city is still in need of
something new and fresh in the market that can make it comparable with the other places.
The opening of 7 eleven in Cotabato city can be the lacking business that the market
is longing for. 7 eleven is a franchised business that offers their products and services in 24
hours. The franchised business is committed to pursue its mission and vision guided by their
core values of Teamwork, Integrity, Reliability, Customer focus, and Data-driven. The
business wanted to make the daily life of Cotabateños easier by providing modern
convenience. The business is ready in all the customers need from food to paying bills with
ease. Since the business offers the basic needs and wants of a person and it is open 24 hours,
the business will make all of the Cotabateños as the target market and the potential market
are those people who works or go to the city and lived to the nearby municipalities.
The 7 eleven franchise do not grant an exclusive territorial rights to its franchisee in
which that there can be a high rate of direct competitors that may arise. The business will still
focus on serving the needs and wants of its customers and at the same time without
neglecting the possibility that certain circumstances may arise. What the business can do is to

surpass what a customer is expecting from the business. With the proper training and
guidance from the field staff managers can lead to be successful business.

CHAPTER V
MARKETING PLAN
7-eleven Philippines, the Philippine’s largest franchisor of convenience stores that has
always emphasized in ensuring its brand identity, brand image, brand positioning, brand
promotion, and brand distribution to be consistent throughout its well strategized brand
alignment. The great holistic branding approach of 7-eleven has established optimum brand
consistency for its brand, contributing to its status as one of the most wanted and trusted
convenience store brands in the Philippines.
7-eleven Philippines was designed to entertain and accommodate all types of market
in the country. The franchised business already considered the different situations that should
be noted from the type of products to offer down to services. To maintain the service quality,
the franchisor conducts an ocular inspection and sometimes conducts a secret inspection.
Positioning strategy
The 7-eleven aims to provide its customer’s needs anytime of the day. It aims to be a
continuous leading 24-hours convenient store worldwide by providing friendly and homely
brand image that many have grown to love. The purpose of 7-eleven is to make life easier for
its guests by being there wherever or whenever they need it. 7-eleven’s strong commitment
in providing their distinguished brand promise by offering fast, efficient, and friendly
services as well as great convenience are set to create a one-of-a-kind and positive brand
experience to its customers.

The business is driven by its vision, to be the best retailer of convenience for
emerging markets, and mission, to make daily life easier by providing modern convenience
guided by its core values of Teamwork, Integrity, Reliability, Customer focus, and Data-
driven.
Pricing strategy
The Philippine Seven Corporation (PSC) acquired the license agreement to use the 7-
eleven Convenience stores in the Philippines. The PSC already set the prices of the products
to be offered in all 7-eleven outlets in the Philippines. Since it is a franchise business there
will be no burden to the part of the franchisee in making pricing decisions. The franchisor
has all the rights in implementing the prices of the products offered. He or she is authorized
to make changes if necessary with the prices of the products.

Distribution Strategy
The figures below will show the location for the proposed franchising business.
Figure 5.1 Location of the business
The location fits with the standards made by the franchisor and it will be located
along Sinsuat Avenue in front of Villa Funeral Homes, the building where the Hop and Shop
was formerly located. It is the chosen location since it is located in a strategic setting where
many well-known establishments reside.
It is a strategic location because it is near to the places where many people go in both
daytime and nighttime. The location was near to the intersection going to the public offices,
public hospital, malls, hypermarket, school, church, a well-known food chain and in front of
a funeral parlor. Many passersby also pass to the location since it is near to a Jeepney stop
where many of them wait in order to have a ride.
In terms of security it is quite an advantage since there is a 24 hours establishment
near the location and the building is in between of two financial intermediaries, a pawnshop
and a money changer. As we all know the financial intermediaries have a direct access to the
police and the place can be easily located by the authorities since it is alongside of the road.

Promotion Strategy
There will be no issue regarding the promotion since it is a well-known franchise
business in the country. It was already part of the investment requirement required by the
franchise business to pay. The materials needed in promoting the opening of the business in
the local area, like tarpaulins and paraphernalia, will be provided by the main office. In terms
of advertising, the business already spread its name in different mass media like newspapers,
magazines, and television advertisement. In the World Wide Web, it has already established
its own website where you can locate all the places of that the business outlet available.
Facebook, Instagram, and Twitter is utilized for reaching the local market. The franchisee
should be dedicated to the business in order to maintain the reputation of the franchise
business keeping for decades.

CHAPTER VI
FINANCIALS
This section will present the projected financial statements of 7-eleven for the years
of 2017 to 2021.The franchised business is going to be a Sole Proprietorship. The owner will
be using all of his/her personal savings in paying all the expenses that will incur in
establishing the business.
The table below will show the sales of 7-eleven in daily, weekly, monthly, and
annually basis to its products and services.
Table 6.1 Sales of 7-eleven
Year Daily sales Weekly Sales Monthly Sales Annual Sales

2017 P 13,500.00 P 94,500.00 P 378, 000.00 P 2, 268,000.00
2018 P 15, 795.00 P 110, 565.00 P 442, 260.00 P 5, 307, 120.00
2019 P 16,848.00 P 117, 936.00 P 471, 744.00 P 5, 660, 928.00
2020 P 17,703.00 P 123, 921.00 P 495, 684.00 P 5, 948, 208.00
2021 P 21,231.00 P 148, 617.00 P 594, 468.00 P 7, 133, 616.00

The table below will show the projected Income Statement of 7-eleven Cotabato for
the five year operation.
Table 6.2 Income Statement
Projected Income Statement

2017 2018 2019 2020 2021
Sales P 2,268,000.00 P 5,307,120.00 P 5,660,928.00 P 5,948,208.00 P 7,133,616.00

Less: Cost of
Sales P 975,000.00 P 1,989,000.00 P 2,028,780.00 P 2,069,355.60 P 2,110,742.71
Gross Profit P 1,293,000.00 P 3,318,120.00 P 3,632,148.00 P 3,878,852.00 P 5,022,873.29

Less:
Expenses P 425,000.00 P 935,000.00 P 953,700.00 P 972,774.00 P 992,229.00
Income
Before Tax P 868,000 P 2,383,120.00 P 2,678,448.00 P 2,906,078.40 P 4,030,643.81
Income Tax
30% P 260,400.00 P 714,936.00 P 803,534.40 P 871,823.52 P 1,209,193.14
Net Profit P 607,600.00 P 1,668,184.00 P 1,874,913.60 P 2,034,254.88 P 2,821,450.67

The table below will project the Statement of Cash flow of 7-eleven Cotabato for the
years of 2017 to 2021
Table 6.3 Statement of Cash Flows
Projected Statement of Cash Flows

2017 2018 2019 2020 2021
Inflows
Investment - - - -
P 5,000,000.00
Sales
P 2,268,000.00 P 5,307,120.00 P 5,660,928.00 P 5,948,208.00 P 7,133,616.00
Total Inflow
P 7,268,000.00 P 5,307,120.00 P 5,660,928.00 P 5,948,208.00 P 7,133,616.00
Outflows
Equipment - - - -
P 1,050,000.00
Purchases
P 975,000.00 P 1,989,000.00 P 2,028,780.00 P 2,069,355.60 P 2,110,742.71
Expenses
P 425,000.00 P 935,000.00 P 953,700.00 P 972,774.00 P 992,229.48
Total outflow
P 2,450,000.00 P 2,924,000.00 P 2,982,480.00 P 3,042,129.60 P 3,102,972.19
Net Cash
Flow P 4,818,000.00 P 2,383,120.00 P 2,678,448.00 P 2,906,078.40 P 4,030,643.81
Cash Balance,
Beg. - P 4,818,000.00 P 7,201,120.00 P 9,879,568.00 P12,785,646.40
Cash Balance,
End P 4,818,000.00 P 7,201,120.00 P 9,879,568.00 P12,785,646.40 P16,816,290.21

The table below will show the projected Balance Sheet of 7-eleven Cotabato for the
next five years.
Table 6.4 Balance Sheet
Projected Balance Sheet

2017 2018 2019 2020 2021
Asset
Current Assets
Cash
P5,000,000.00 P7,201,120.00 P9,879,568.00 P12,785,646.40 P16,816,290.21
Inventory -
P 19,500.00 P 19,890.00 P 20,287.80 P 20,693.56
Non-current Assets
Equipment - - - -
P1,050,000.00
Accumulated
depreciation P 52,500.00 P 105,000.00 P 105,000.00 P 105,000.00 P 105,000.00
Intangible Assets
P 300,000.00 P 300,000.00 P 300,000.00 P 300,000.00 P 300,000.00
Total Assets
P6,402,500.00 P7,625,620.00 P10,304,458.00 P13,210,934.20 P17,241,983.76
Liabilities
Income Tax
Payable P 260,400.00 P 714,936.00 P 803,534.40 P 871,823.52 P 1,209,193.14
Total Liabilities
and equity P 260,400.00 P 714,936.00 P 803,534.40 P 871,823.52 P 1,209,193.14
Equity
7’s Capital
P6,142,100.00 P6,910,684.00 P 9,500,923.60 P 12,339,110.68 P16,032,790.62
Total Liabilities
and equity P6,402,500.00 P7,625,620.00 P10,304,458.00 P 13,210,934.20 P17,241,983.76

The table below will project the Owner’s Equity of 7-eleven Cotabato for five year
operation.
Table 6.5 Statement of Changes in Owner’s Equity
Projected Changes in Owner’s Equity

7-eleven
Capital Beg. 2017 P 5,000,000.00
Net Income P 607,600.00
Capital End 2017 P 5,607,600.00
Capital Beg. 2018 P 5,607,600.00
Net Income P 1,668,184.00
Capital End 2018 P 7,275,784.00
Capital Beg. 2019 P 7,275,784.00
Capital End 2019 P 9,150,697.60
Capital Beg. 2020 P 9,150,697.60
Capital End 2020 P 11,184,952.48
Capital Beg. 2021 P 11,184,952.48
Capital End 2021 P 14,006,403.15

APPENDICES
This section will provide the necessary detail that will be needed in order to justify
this business plan.
Appendix A. Examples of products, services, promos, events and product launches
PRODUCTS
DRINKS
Slurpee City Blend Coffee Big Gulp
FOOD
Big Bite 7-fresh Siopao Fundae

7-fresh Big Time Meals Busog Meals
Chef Creations Hotta Rice Hot Pot
Soft Bites

SERVICES
Airlines Cable and Internet Credit Cards
Electric cooperatives Government agencies Loans and Insurances
Other collection Agencies Telecommunications Water Utilities

CLiQQ
PROMOS
Big Bite Combo Pal Sparkling Apple Promo Breakfast Juice Up!
City Blends Single Taken Promo Breakfast Wave 1 2017 Tanduay Signatures Take Home Pack

Rogue One: Cable Organizers Rogue One: Gulp E-raffle Every Day! Meal Deals
EVENTS
7-Eleven Trail 2017 7-Eleven Run 2017

PRODUCT LAUNCHES
Get It First: Pekish Rice Crisps Strawberry Festival Get It First: Bear Brand Yogu
Chef Creations: Big Time Meals: Get it First:
Pork Binagoongan Chicken Katsu Curry Season’s Juice with Nata De Coco
Sweet Pao! Rogue One: Gulp Cups Iced Coffee

Busog Meal: Busog Meal: Pinoy Favorites:
Sweat and Sour Meat Balls Pork Adobo with Egg Arroz Caldo and Champorado
7 Fresh: Bangusilog

Appendix B. Letter of Intent

Appendix C. Store operator’s information sheet

Appendix D. Business Application Form

REFERENCES
http://www.7-eleven.com.ph/corporate/our-company/management-team/
https://cliqq.net/
http://franchisephilippines.org/how-to-franchise-7-eleven-franchise-philippines/
https://www.pinoymoneytalk.com/how-to-franchise-7-11/
http://business.inquirer.net/212207/7-eleven-franchising-for-less-than-p1m
http://www.certifiedfoodies.com/tag/products-exclusively-sold-at-7-eleven-philippines/

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CHAPTER I

24-hours convenience store.

then eventually opened its doors to franchising in 1998.

life easier by providing modern convenience.

Hall of Fame International Master Franchise Award.

Franchising Business Plan for 7-eleven Cotabato, S.Y. 2016-2017 Page 1

of their needs and wants.

eleven in the Philippines.

BOARD OF DIRECTORS CORPORATE OFFICERS MANAGEMENT TEAM

Jose T. Pardo Chin-Yen Kao Jose Victor P. Paterno

Wen-Chi Wu Jose T. Pardo Ying-Jung Lee

Jose Victor P. Paterno Wen-Chi Wu Jose C. Ang Jr.

Jui-Tang Chen Jose Victor P. Paterno Ping-Hung Chen

Chi-Chang Lin Ping-Hung Chen Chao-Shun Tseng

Shui-Huang Ho Atty. Evelyn S. Enriquez Armi A. Cagasan

Lien-Tang Hsieh Lawrence M. De Leon

Franchising Business Plan for 7-eleven Cotabato, S.Y. 2016-2017 Page 2

Maria Cristina P. Paterno Emmanuel Lee Esguerra

Antonio Jose U. Periquet, Atty. Evelyn S. Enriquez

Michael B. Zalamea Eduardo P. Bataclan

Jason Jan G. Ngo

Figure 1.1 Board of Directors, Corporate officers and Management team

Franchising Business Plan for 7-eleven Cotabato, S.Y. 2016-2017 Page 3

Corporation starting from the president down to the division heads.

Figure 1.2 Organizational Chart

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convenience and service quality.

electric cooperatives, government agencies, loans and insurances, telecommunications, water

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franchisee be stressed out.

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will have 8 hours of duty to the store.

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Sales Crews Utility worker Cashiers

Figure 3.1 Organizational Chart

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specifications in hiring employees.

Table 3.1 Job descriptions and Job specifications

POSITION JOB DESCRIPTIONS JOB SPECIFICATIONS

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Bookkeeper - Prepare financial statements - College graduate of

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Chamber of Commerce and Industry (PCCI). These businesses may be franchised or

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convenience store brands in the Philippines.

experience to its customers.

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to make changes if necessary with the prices of the products.

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Figure 5.1 Location of the business

many well-known establishments reside.

where many of them wait in order to have a ride.

In terms of security it is quite an advantage since there is a 24 hours establishment

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There will be no issue regarding the promotion since it is a well-known franchise

business keeping for decades.

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establishing the business.

annually basis to its products and services.

Table 6.1 Sales of 7-eleven