1.

Release
Release Order Online Promotion tool

Description This tool will allow m.Paani’s retailers to promote online ordering from
their stores. Message types include Push & In-app. Retailers will be able to
segment audiences based on the loyalty points that they earned when
they shopped from their stores, distance from the store and order
frequency. Views and Clicks of current and previous campaigns will be
visible to every retailer.

Date 6th September 2019

Features 1. Promotions Overview (Ongoing & Previous, Stats for Stopped

campaigns)
2. Create New Promotion
a) Push (Text Only & Text+Image) /In-app Message (Image &
Video) setup
b) Audience selection/New Audience creation:
Allow Retailers to Segment m.Paani user base by
 Loyalty points earned when they shopped from their
store
 Order history (Minimum no. of orders placed & Last
Order Placed from retailer’s store)
 Distance: Customer within x km from store

2. User flow and design

The 13 mockups in the next page illustrate the features of this release and the workflow:

1. Promotions Page showing Ongoing Promo views & clicks

2. Stopped Promotion Stats
3. Create New Promotion: One -time Push Campaign
4. Create New Promotion: Recurring Push Campaign (Audiences keep qualifying for the promo message,
and the campaign runs between start and end dates)
5. Create New Promo: In-App Campaign
6. Create Push Message - Text Only
7. Create Push Message - Text & Image
8. Create In-app Message: Image
9. Create In-app Message: Video
10. Choose Audience: Choose from existing
11. Choose Audience: Create New Audience Page1
12. Choose Audience: Create New Audience Page2
13. Choose Audience: Promo Summary
 1. Promotions Page 2. Stopped Promotion Stats

3. Create New Promotion: One -time Push Campaign 4. Create New Promotion: Recurring Push Campaign
5. Create New Promo: In-App Campaign 6. Create Push Message - Text Only

7. Create Push Message - Text & Image 8. Create In-app Message: Image
 9. Create In-app Message: Video 10. Choose Audience: Choose from existing

11. Choose Audience: Create New Audience1 12. Choose Audience: Create New Audience2
13. Choose Audience: Promo Summary

3. Analytics
Key performance indicator Significance Target Timeframe

Funnel: Percentage of people who went from Number of successful Should be 1 month post
Step 1 to Step 2 checkouts by end less than 50% release
customers means in the
Notification Clicked/Viewed (Step 1)  that more people are timeframe
Checkout Successful (Step 2) adding products mentioned
after viewing/clicking
the notifications

Promotions created by Retailers (First time Will help us For the 1 month post
& Repeat Users) understand how feature to be release
many new people successful, at
are using this tool & least 20% of
whether people are starting
likely to use it again retailer base
and again should have
created a
promo
campaign

Message types (Push/In-app) breakdown We want to know if 1 month post

retailers prefer to release
 use one kind of tactic
over the other

Stats Viewed Number of people 1 month post

who viewed stats of release
current and ongoing.
This helps us
understand whether
people are finding
this feature useful

4. Future Work

Future features Purpose Priority

Expand targeting criteria for audience More options for retailers to High
selection. Can include criteria such as: reach customers
1) No. of overall orders placed on
m.Paani by customer instead of his
own store that the retailer will see in
this release
2) Overall loyalty points: People who
have certain loyalty points across all
the retailers they shop from
3) Total overall Spend of customer on
m.Paani
4) Category Specific Targeting: To
target spenders in specific
categories

Tutorial to explain how the Promo tool Will give them a good High
works understanding of the UI and
the features involved

Audience Size Approximate Audience size Medium

helps retailers understand
how many people they can
reach with present campaign
settings

Include SMS along with Push/In-app as Allow retailers to promote Medium

promo tactics online ordering via sms,
based on credits that they
can buy

Previews for Push before the retailer Allow retailers to preview Low
makes the campaign live their campaigns before
making live