BIG DATA PROOF OF CONCEPT

The RCG Big Data Proof of Concept demonstrates the business value of Big Data using your data in RCG’s Big Data
Lab with Big Data technologies and analytics. This requires no investment in Big Data hardware, software, or skills
in your IT or business units.

The primary objective for RCG’s Big Data PoC is to demonstrate the business value of Big Data analytics and
business insights using client data in RCG’s Big Data Lab. This provides clients with:

 Access to RCG’s skills, experience, and facilities to jump start the learning curve and application of Big
Data analytics
 The ability to apply a Big Data technology of interest
 A low-cost, easy way to demonstrate the value of Big Data analytics and business insights to enhance
business results

The Big Data PoC requires no investment in hardware, software, or skills in a client’s IT or business departments

Proof of Concept Process

1) Identify a Business Problem Area
To gain a useful insight, the PoC requires focus on an area of interest, such as sales lift through better product
recommendations or improving healthcare outcomes through personalized treatments. This provides scope for the
PoC.

2) Collect Data Related to the Problem Area

Data related to the business problem is collected, such as customer data, customer purchase history, customer
emails, demographics, product data, product sales history, and so forth. If required, sensitive data can be masked,
simulated, or removed. RCG can help with this technical data preparation, if desired.

3) Load Data into RCG’s Big Data Lab

The collected data is loaded into RCG’s Big Data Lab. Depending on the volume of data, this can be done over high
speed communications or through physical media. RCG has a wide range of Big Data technologies available in the
Big Data Lab to allow the PoC to apply a Big Data technology of interest to the client. More information on RCG’s
Lab is provided below.

4) Apply Big Data Analytics

Big Data analytics are all about finding statistical insights between data elements. RCG uses ‘R’ (open source
statistical software) and SAS to develop and refine statistical models and apply them to the client data provided.

5) Produce Results and Insights

The statistical models provide inferences that can be used by the business such as, sales lift from better product
recommendations, improved ROI on capital investments, better patient outcomes, data-driven personalized offers,
and more. The concept behind using Big Data technologies is to provide real-time business analytics, flexibility,
speed, and ease of implementation to all the data, not just transaction data, useful to the business.

RCG's Big Data Lab

The RCG Big Data Lab is a dedicated resource RCG uses to experiment with Big Data and other new or emerging
technologies.

The RCG Big Data PoC is a low-cost, easy way to demonstrate the value of Big Data technologies to your business
capabilities.
Big Data Strategy

Social network content, location and mobile data, video sensor data, enterprise application data and more are
being generated at phenomenal rates. If you can harness big data, it can dramatically improve decision-making
right across your business — from product design to supply chain management. But that's easier said than
done. Managing big data requires a transformation in both your business and IT.

Are you wondering if a thoughtful Big Data strategy could improve your business performance? Our consulting
service delivers a strategy and roadmap to understand and maximize the business value of big data within your
organization.

CSC Big Data Strategy prepares you to embrace big data with confidence.

What is CSC Big Data Strategy?

CSC Big Data Strategy helps you exploit large, diverse, fast-moving data to improve business performance through
new insights and enhanced intuition that improves business decision making and better predicts outcomes.
Big Data Strategy consulting engagement typically lasts 8-12 weeks — depending on the scale and complexity of
your organization and your goals for the project. Our experienced information specialists work with your experts
through a series of workshops across business, data, and solution domains to:
 Inventory available data, how it's structured, what value it offers, and how to validate it for use, so you
can prioritize your asset utilization.
 Document the opportunities available to you through big data and how they align to your strategic
priorities, helping you to build the business case.
 Show you how to make better, more informed business decisions in real time, using sophisticated analysis
of multiple data sources.
 Help the business become more flexible to market changes through real time data analysis.
 Demonstrate the potential value of big data investments through a proof of concept.

CSC's business led focus identifies organizational questions in conjunction with the business and develops a big
data strategy to align business objectives, data and technology requirements. The end result is a proof of concept
that lets you test the expected benefits of big data for yourself by generating actual results from real data.
How CSC Big Data Strategy Works

Together we'll work through several overlapping phases, including business assessment, data assessment, IT
assessment and an insight proof of concept.

 Put Business Value First: CSC Big Data Strategy engagements focus on business value: that's why we start
with your information needs, not with technology, and demonstrate the potential through a proof of
concept. The roadmap that we'll create for you will be prioritized based on demonstrable business value
and will give you a clear picture of the organizational, informational and technological changes needed to
embrace big data, plus a robust business case to support ongoing investments.
 Big Data to Inform Every Decision: There's data out there that could improve every decision your
organization makes, whether it's choosing a new market to enter, specifying a new product, targeting
your marketing, or re-engineering internal processes. But you can't do it all at once. The trick is to see the
big picture of what's available, prioritize data and data sources, and where new intelligence, insight and
intuition would really count. CSC Big Data Strategy can lead you through this process.
 Big Data Not Big Expense: We assess your existing IT capabilities to determine how well they support the
exploitation of big data. We aim to reuse whatever existing solutions and tools we can so your big data
strategy can be realized in an efficient manner.
Oracle Big Data Appliance Proof of Concept
The Oracle Big Data Appliance is an engineered system of hardware and software that acquires, organizes and
loads unstructured databases into Oracle. This gives organizations the benefit of having a scalable system, allowing
for the management of large quantities of data. This also means that IT costs can be controlled by pre-integrating
all hardware and software into a single solution, something of the utmost importance in today’s climate.

3sixty-analytics are able to deliver a two week proof of concept for the Oracle Big Data Appliance, allowing
organizations to experience the benefits of Big Data before committing to a purchase.

The Proof of Concept includes:

 Discovery / planning session

 Objectives outlined
 Pre-configuration of the chosen platform with requirements of customer
 Installation and implementation phase
 Skills transfer
 Analyze data
 Recommendations and report

The Oracle Big Data Appliance Proof of Concept allows organizations to experience the benefits of Oracle Big Data
Appliance, before commitment to purchase. This is ideal for companies who are hesitant to invest in Oracle Big
Data Appliance, as they are able to see the advantages before making a final decision.