The Beginning of Imtiaz Super Market was in the year 1955 by

Mr.Hakim Khan Abbasi, father of Mr.Imtiaz Hussain Abbasi. The initial

step was to start with a small store which contained general items of
day to day use. At that stage the sale was approx 3000/- per day with
a turnover of 50-60 per day customers. This store was in a small
commercial area in Bahadurabad, Karachi and main customer source
was the people residing in the neighborhood.

Mr.Imtiaz Hussain also joined his father as a helping hand in very early
stage of life. Then a striking moment came in 1978 when Mr.Imtiaz
Hussain went to Singapore and he came across a super store named as
‘Mustafa Store’ over there. At that time he made his mind to develop
his store into a proper super store. He also planned to launch his own
brands as well. At that time the brand ‘Ponam’ was introduced and all
the major products such as Rice, Spices, Sugar, Beans etc., for which
he had maintained his own quality were brought in with this brand and
came famous in the locality very soon. Mr.Imtiaz Hussain has a very
versatile personality, he always looked into things at different angle as
we may also know from this brand name ‘Ponum’ which basically is a
name of an Indian flower.

The Rice Processing Mill was another need of the store as the
quality had to be maintained in huge volume due to high customer
demand and in the year 1997 this vital step was taken and a rice
processing unit was started in the Korangi Industrial Area, Karachi.

As the time went on the volume of customers increased due the

recognition of store amongst many people for its quality and very low
prices. To facilitate the customers there was a need of further
extension in the store which begun in the year 1998. Simultaneously
launching of a new store was also taken into action.

The Second branch named as IMTIAZ II came into being in the year
2003 at a very key location in the city on Main Shahrah-e-Faisal, in a
project known as Awami Markaz. Not only the residing people in the
area but many more cherished the availability of this store and a huge
response was given which helped a lot in boosting up the sales and
growth of Imtiaz Super Market in upcoming years.

Now there was a stage when the business was upgraded at an extent
where Mr.Imtiaz Hussain himself needed a helping hand so he brought
his both sons into the business. His elder son Mr.Umer Imtiaz joined
his legendary father in 2002 at Main Branch in Bahadurabad and
produced a big support to the store. On the other hand Mr.Kashif
Imtiaz the younger brother of Mr.Umer took the responsibilities of
Imtiaz II at Shahrah-e-Faisal in the year 2003. Both of them gave the
store a new direction by introducing the use of newer computerized
technology in the retail industry with installations of very sophisticated
equipments like Product Scanners, Computerised Receipt Printers,
Credit Card Machines, Retail Selling Software and implementing of
proper Inventory and Accounting procedures.
The story of Imtiaz Super Market does not end here, all of the three
minds, Mr.Imtiaz, Mr.Umer and Mr.Kashif are always dedicated to
improvement.

Again in the year 2008 to provide yet another facility to the customers
Imtiaz Super Market launched a Free Home Delivery Service and in this
regard a Call Center was organized which is working till day and a
number of citizens of Karachi are enjoying this services and getting
there major necessities just on a phone call, fax or email.

Today in the year 2009 Imtiaz Super Market is carrying its business in
2 branches with free home delivery services but still keeping in mind
many customers enjoy shopping in their own presence and due to long
distance can not come to visit these branches Imtiaz Super Market has
planned to launch more stores in the city covering major areas like
Clifton, North Nazimabad and Gulistan-e-Jauher etc. Out of which the
branch in North Nazimabad is expected to commence its business in
the current year and the Clifton branch is scheduled in the of 2010.

Furthermore Imtiaz Super Market is focusing on launching more and

more branches all over the Pakistan to facilitate all the countrymen.

Company Overview

We are one of the Karachi's leading retailers, with over 60,000 to 70,000 people visiting
our stores each week.
We offer good quality products, vide range of medicines, huge variety of house hold
items and many more, as well as outstanding quality foods, responsibly sourced from
around 2,000 suppliers globally.
We employ over 500 people in the city, and currently have 2 stores, plus plans for
expanding business.
Our Plans

Now more than ever, we're also known for our rice and in house blend of spices as a
Our plan is to grow Imtiaz Super Market into a world-class retailer that's customer-
focused, fast-moving and flexible.
We work hard to ensure we offer only the highest quality products, service and shopping
environments in all of our stores.
We will focus on five key growth areas:
1. Continue to invest in and grow our core Pakistan retail business, by introducing new
goods and services.
2. Strengthen our Pakistan property portfolio.
3. Drive our Imtiaz Super Market Direct business.
4. Expand our business nationwide.
5. Integrate our Plans into every aspect of how we do business, so that we grow in a
sustainable way.

Our brand values - quality, value, service, innovation and trust - are more important than
ever.
Our commitment to these values sets us apart from our competitors, and enables us to
offer our customers something truly special.
Imtiaz Super Market has a setup having high standard shelving, eye catching display and
sophisticated shopping environment and
maintain high standards.

Our Variety

Imtiaz Super Market maintains a huge range of variety of all items according to customer
needs. Our main categories are :
All Food stuff - Local & Imported
Our in house range of products which is very popular in customers, such as Imtiaz Rice
and our own blend of spices.
Modern bakery
Fresh vegetables and fruits
Frozen Meat & Chicken
High quality Crockery - Local & Imported
All range of general house hold, kitchen and bath items
Average to high range Cosmetics & Perfumes
Vide range of medicines
Kitchen & house hold apparel
House hold electronic equipments, Mobile & mobile accessories.

Special Timings

Imtiaz Super Market has planned to give 16 hours a day, 7 days a week and 365 days a
year services to the customers with
timing from 10:00 am till 02:00 am to facilitate its customers upto maximum level. In this
way every person related to any
profession, can do the shopping according to his own schedule.

Special Services
Imtiaz Super Market is the only retailer in the city which is providing home delivery
services to its customers with very economical
transaction amount and without applying any distance condition.
We have our own magazine Imtiaz Savings which is published twice a month and
250,000 copies are distributed through the main
news papers on Sundays and we will include publicity material to encourage the people
of the city to visit the mall.

Free Home DeliveryKeeping in mind the current traffic condition, extensively busy life, political
situations of the city Imtiaz Super Market sensed the immense need of home delivery system for
its customers.
We have the privilege to be the initiator in home delivery in retail sector. More than 5000
customers are availing this facility and enjoying shopping from home with the help of our online
support and call center. Furthermore there are no delivery charges at all and the goods supplied
to the home delivery customers are of the same price as in our stores. The minimum purchase
value is also very economical Pak Rs.4000/- to support our valued customers at the maximum
level.