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PROJECT A

RESEARCH PROPOSAL

Customer Satisfaction through


Package Solutions

Presented By: - K.G.Shanaka Yapa


ID Number: - 842681260v
Instructor: - Dr. R.U.Kuruppu.
Bachelor of Applied Science (Textile Technology)
RMIT University, Australia.

Introduction
Sri Lankan garment industry has experienced phenomenal growth during the past twenty-
five years and has emerged as a major sector of the economy in terms of its contribution
to industrial production, foreign exchange earnings and employment generation.

With the deactivation of MFA apparel manufactures in the world has faced a very high
competition of retaining their customers. Massive price reductions and shipping lead-
times pushed China and Eastern Europe ahead of the other countries.

In order to secure a sustainable growth of Sri Lankan apparel industry we should have a
clear vision and a strategy on what to do, when and how. For a better and efficient
approach first of all we should identify our abilities and inabilities very well. With a
SWOT analysis this can be fulfilled.

Customers have different requirements and better we know about the customer better we
can serve and satisfy our customer. With the project we will analyze the bellow
mentioned points in detail
How to identify customer needs?
What is the impact of CRM? (Customer Relationship Management)
How can we satisfy our customers most?

Package solution is providing all the design, development, sourcing and delivering
solutions. With the data we collected so far for the analysis we can see a great potential
for a package solution provider in the world apparel market.

As a base point for the project we will use a hypothesis.

Hypothesis
Customers could be satisfied through innovative product development?
Method
Ccollecting qualitative and quantitative data with questioners and in-depth interviews
Finding the customer perception and sales on new technology innovative products
. e.g. VS Secret Embrace bra

Database analysis on the repeat order patterns for innovative products verses existing
products.

4 factories covering all product types will be selected for the survey.

Merchandising and Product development and Senior management will be interviewed to


identify the customer needs.

Limitations
Difficult to get direct comment from customer as most of these new product are not sold
in SL
Qualitative and quantitative data can be biased
Our databases may not have record on sufficient number of new technology products

References

Kuruppu, R.U (2006). Facts of the clothing industry of Sri Lanka. (1st ed), Nugegoda:
The modern book company.

www.emraldinsight.com
www.wekipedia.com