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April 2, 2010
• Pricing Approach
20
• Executive Summary
2 Phase 1 Workshop
20
.
• About ACED
3
ACED Prescription Platform ™
21
.
• Learner Needs Analysis
4
• Return on Investment
25
• Training Analysis
6
Consistent and Effective Learning
25
.
Content Development
6
Meeting the Needs of your Geographically Dispersed Work-
Advantages of a Modular Design
8
. force
25
Technical Solutions
11
. Key Personnel
27
.
Commitment to Quality 13
Usability 13
• Project Plan 14
Scheduling
15
.
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 1
Executive Summary
• An improved communication platform
• Collaborative tools
• Training that allows HCC to share valuable ethics training
more widely and efficiently
• Alternative training sessions for new employees
• Refresher training
• Training for all employees, not just managers
ACED recognizes HCC’s need to maintain its reputation as
an industry leader in its unique field by providing training that
ACED’s solution will be efficient, scalable, and provide a pre-
solidifies its serious commitment to conducting business ethi-
scribed standard set of ethics training.
cally and complying with all laws that govern operations.
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 2
About ACED
acquisition by Alsevier in 2008, we broadened our network of
resources, including content experts and thought leaders,
giving us the most current information.
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 3
Learner Needs
analysis will identify Strengths, Weaknesses, Opportunities
and Threats to your current program.
Analysis
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 4
Figure 2. Learner Needs Analysis & Profile
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 5
Training Analysis
and maintaining an ethical culture. And, training developed
by ACED, Inc. in collaboration with HCC will help put HCC at
the forefront of industry ethics education.
Content Development
Our approach to content development will be flexible and
HCC has a strong record of business ethics in the health-
collaborative. As we meet with key stakeholders in the proc-
care arena. ACED’s goal is to implement training that contin-
ess, including members of HR and IT, we will rely on their
ues to build on the company’s spotless record in ethics viola-
guidance and support in customization of content that will be
tions. HCC is choosing to put this training in place as a pre-
relevant, practical, and effective.
cautionary measure to ensure that its employees act ethically
and in character in all business affairs. ACED, Inc. is commit-
The needs assessment and analysis of the current training
ted to helping HCC detect, prevent, and correct fraud, waste,
content will determine which training methods we use, and to
and abuse. We want to make sure that the company is also
what extent. Initial analysis will also examine your existing
in compliance with all federal laws including the Federal
ethics program and other relevant policies and factors such
False Claims Act and the Federal Sentencing Guidelines,
as geography and location.
state rules, laws and regulations, Medicare Parts A, B, C, D,
Medicaid requirements, and other requirements as they per-
We are making an assumption that HCC thinks that there
tain to providing services to your clients.
was value in the previous training model, and that some of its
content should be incorporated into a training model that will
More and more, health-care related companies run the risk of
be supported by technology. A blended e-Learning approach
ethical violations occurring, contributing to the rise of hidden
can combine both instructor-led training (ILT), essentially the
costs that put a burden on the company. Effective ethics
“train the trainer” approach, in conjunction with web-based
training helps reinforce the message that HCC does not ap-
training (WBT) that will help standardize and organize the
prove of ethics violations in any workplace. It allows HCC to
content. ACED will then develop course learning objectives
show that the company is serious about enforcing ethics
policies. Such training is thus a critical element in creating
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 6
Figure 3. ACED's Design Process
using a time-tested design process cycle of analyze, design, • Reporting and Investigation of Violations
develop, and deploy. • Compliance with Federal and State Laws
• Anti-Kickback Laws
HCC has specified two content areas to be covered in initial • Antitrust Laws
training: Employee Personal Conduct and Appropriate Use
• Fraud, Waste and Abuse
of Company Assets. Through ACED’s past experience with
• Integrity of Company Information
ethics training for the health-care industry, we suggest the
• Doing Business with the Government
following titles for content areas:
• Conflicts of Interest
• Gifts to Health Care Professionals, Entities and Vendors
• The Key to Integrity
• Getting Answers to Business Ethics Questions
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 7
Instructional System Design ties. Short and interruptible, learning segments can then be
followed up by face-to-face interactions, allowing for collabo-
A variety of instructional strategies, including a range of rative opportunities within the intranet and company-wide.
learning experiences, can adapt to best meet your business
HCC is searching for a standardized approach to content
needs. ACED will create content, test items, and strategies to
design that improves how managers share content with em-
deliver content specific to training goals. We suggest a
ployees at all levels of the company. Content will be in modu-
modular approach to learning, allowing learners to access
lar format using an LMS platform. If training is segmented,
the content 24/7, whether it is OJT or self-paced learning with
then it is not a quick fix solution, but becomes a company’s
an ability to “chunk” learning for immediate application.
way of operating, allowing for easy management to meet
Through the design process, we will determine the best way emerging business needs. The modules can then be easily
to measure the effectiveness of the dissemination of content re-segmented, keeping courses current with changing com-
to employees to make certain that HCC’s devotion to ethics pany requirements and federal and state laws and rules.
compliance is solid and unquestionable. If employee per- Given HCC’s unique situation, and ACED’s experience with
formance is the sole indicator of training results, then man- similar situations experienced by our other health-care cli-
agement should have options to communicate their training ents, we would bring additional learning tools, depending on
knowledge within the instructional design. Our design proc- our analysis, such as an Ethics Training Toolkit for Managers.
ess will include storyboarding that clearly explains every step
in the process. Ethics Training Tool Kit
Advantages of a Modular Design For this solution, we are training senior- and mid-level man-
agers and have some expectation that they would be able to
disseminate this information to their subordinates. So, in
Learning modules can build on one another, which has many
effect, by training the target audience, we will be, by proxy,
advantages. Training can expand on what the managers
conducting a form of “train-the-trainer” programming. It’s im-
have learned previously, allowing them to make connections
perative that managers develop an expert knowledge of
with the content on a more personal, meaningful level. This
saves HCC time and money by not re-teaching topics that business ethics.
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 8
The tool kits will gain the attention of the learners by using Meditation activities that help broaden the focus
connect activities that will close the gap between learning and emphasize context, getting learners to step back
and the rest of their lives. They prepare learners to apply and see how a subject fits into a broader scheme.
learning in situations they encounter at work. It will include
Cite-example activities that challenge learners to
real-life work situations developed from our initial analysis
identify existing instances of a concept being de-
working with HCC’s experts. These connect activities will
also help managers to recall prior knowledge about work- scribed and illustrated.
place ethics, and show them how to apply that knowledge Summary activities that ask learners to recap what
when training other employees. Managers will also be in- they have learned. They must review a subject area,
formed of the course objectives that describe learner out-
select what is important, organize the selection logi-
comes, and will help them better understand the final goal of
cally, and express it clearly in their own words.
building strong workplace ethics at HCC.
Knowledge assessments will be given for each learning
ACED’s goal is to create effective and efficient instruction module that provides feedback to learners. If the needs
that meets the learners’ needs and is meaningful and perti- analysis findings necessitate, ACED will design more rigor-
nent to their work lives. Managers first must learn the princi- ous testing activities that provide quantitative data for each
ples of workplace ethics before they can competently com- learner. This data can be stored easily, and reports can be
municate them to staff. The following are connect strategies generated from the assessment.
that will present information and provide guided practice:
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Collaboration Tools
HCC sees peer collaboration as one of the strengths of its
previous approaches to ethics training and wants to continue
the collaboration between managers, both in the same and in
different locations across the company. ACED can create a
unique community environment with the latest social media
technologies to help managers more quickly participate in
discussions, search for information, connect with colleagues,
and share documents and files. These collaboration tools can
be created specifically for your organization, or set up
through open-source media such as Google Groups, de-
pending on the cost package you choose.
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 10
Technical Solutions
Technical Solution Our process for delivering e-Learning will take a systemic
approach to address your training needs. Our technical solu-
tions, first and foremost, will support the instructional system
design process. Additional features include:
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 11
tion that the solution provides increased communicative and
collaborative opportunities. Internal support from both HR
and IT departments would be required to address security,
compatibility, and maintenance issues. ACED, Inc. and HCC
would need to work together to establish e-Learning specifi-
cations and guidelines. A partnership could enable the con-
tent to be routinely updated, with new learning activities and
training expanded to address long-term business needs.
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 12
Meeting Standards Commitment to Quality
ACED Prescription Plan would use open acceptable stan- To manage concerns and issues before deployment, we
dards within the industry. All of our technical solutions would would meet with HCC’s IT department to communicate our
be compatible and comparable to other e-Learning solutions. technical needs before the design phase. Our review process
With a learning management system, LMS, our learning would focus on quality. We would apply client feedback to all
modules would be able to operate on multiple systems. Our stages of our model as well as to our deliverables. We would
Prescription Plan would be compatible with IBM PC- include any focus groups used for the prototype also in us-
compatible desktop computers and would run on Windows ability tests to get feedback and make any necessary
software (XP or Version 7) with Internet connection. The Pre- changes prior to final deployment. With assistance from your
scription Plan would be effective on all browsers currently HR and IT departments, we would also perform the following
utilized within HCC: Microsoft Internet Explorer (version 8), quality assurance checks: network stress tests, browser
Mozilla Firefox (version 3.5 or higher), and Google Chrome. compatibility tests, platform tests, and reliability stress tests.
All content would be developed in accordance with ADA We want to develop e-Learning that will best meet not just
compliance. Our goal is to offer you a simple interface to help your technological needs but will also meet your business
you maintain training and content needs with a way to update and training needs.
content if you choose.
Usability
Our designs undergo rigorous internal usability reviews to
ensure compliance to industry best practices regarding ease
of use. Because we use prototypes to convey our designs to
clients, product use flow can be measured early and our cli-
ents can be assured of the quality underlying our solutions.
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 13
Project Plan
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Working Relationship Scheduling
Core Project Team Upon being awarded the contract, we will also delineate the
course deliverables at the kick-off meeting (see Figure 5
ACED will meet with HCC and then carefully select members
above). Following the kick-off meeting, ACED will begin ana-
of the core project team who are best suited to collaborate
lyzing the design and development of each course. Delivery
with HCC. The subject matter expert(s) that will be provided
cycle meetings with HCC will be set up by the project man-
by HCC will become part of the core project team. ACED will
ager.
rely on this expertise to make certain that we are meeting
HCC’s needs.
ACED will be able to start as early as May 11, 2010, and de-
liver both modules of the Ethics Training Program by Sep-
Members of the ACED team will demonstrate multiple expert
tember 7, 2010.
capabilities throughout the course life cycle. The core project
team, headed by the project manager, supports a positive
working relationship with HCC. At our kick-off meeting, we
will firm-up lines of communication, including telephone, con-
ference calls, email, FTP sites, as well as scheduled face-to-
face meetings. ACED and HCC will also negotiate the ap-
propriate staffing needs for each project phase, including the
beta testing and usability testing groups, as part of our qual-
ity assurance. ACED assumes that this program will target
management, so managers would be the primary members
of these groups, although we recommend that other key
stakeholders be involved.
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 15
Resource and Deliverables Schedule Module 1 – Appropriate 6/4/10 – IT Director
Use of Company Assets 6/11/10
User Interface and Taxon-
omy Design HCC Sign Off
Module 1 – Appropriate 6/11/10 – HCC Stakeholders
Deliverable Date HCC Resources ACED Resources Use of Company Assets 6/16/10
Workshop Meeting 5/11/10 Project Manager CEO Legal Review and Sign Off
Subject Matter Dir of Technology HCC
Expert Sr. Mgr Prog Mgr. Module 2 – Employee Per- 7/1/10 – IT Director
Other stakeholders Sr. Mgr Inst Design sonal Conduct 7/8/10
as deemed by User Interface and Taxon-
HCC omy Design HCC Sign Off
Analysis Phase -- Program 5/12/10 – Sr. Mgr Prog Mgr Module 2 – Employee Per- 7/8/10 – HCC Stakeholders
Management (Meetings, 5/25/10 Dir of Technology sonal Conduct 7/9/10
project plans, deliverable Sr. Mgr Inst Design Legal Review and Sign Off
coordination, client rela- HCC
tionship) Development Phase -- 7/23/10 – Sr. Mgr Prog Mgr.
Technology Kick-Off 5/12/10 Project Manager Director of Tech Program Management 10/18/10 Sr. Mgr Inst. Design,
Meeting IT Director Mgr. IT (Meetings, project plans, Sr. Mgr Content De-
Technology Initial Re- 5/12/10 – IT Director deliverable coordination, veloper, Dir of Tech-
quirements HCC Sign-Off 5/31/10 client relationship and roll- nology
Establish Vision 5/12/10 – Sr. Mgr Prog Mgr. out plan)
5/21/10 Sr. Mgr Inst Design Release of UAT to HCC for 10/11/10 – HCC Stakeholders
User Profile Documents 5/14/10 Sr. Mgr Inst Design Sign Off 10/18/10
Deployment Phase 10/18/10 – IT Director
Learning Scenarios and 5/18/10 – Project Manager Sr. Mgr Inst Design
10/25/10 Project Manager
Task Analysis Document 5/19/10
Beta Testers
HCC Sign Off
HCC Project Sign Off 10/25/10 HCC Stakeholders
Vision Document HCC 5/19/10 – Project Manager Sr. Mgr Inst. Design
Sign Off 5/21/10 Stakeholders Sr. Mgr Prog Mgr
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 16
Risk Mitigation &
Analysis
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 17
Throughout the project, ACED will act in accordance with To mitigate overstaffing or understaffing concerns, we will
HCC’s five foundational principles: accountability, honesty, include a determination of ACED vs. HCC resources early in
integrity, openness, and respect. the development phase. Additionally, we will update our staff-
ing plan, communicating changes to HCC, as additional re-
ACED takes pride in our collaborative communication model. sources are warranted.
Drawing from our vast development experience, we plan
mitigation of the risks of budget and schedule overruns From a budget perspective, risk mitigation also guarantees
throughout our project delivery cycle to make certain that we that we are able to keep our projects on track. Any changes
are meeting HCC’s vision of the ethics-training program. to the initial requirements by HCC will be determined by
To ensure on-target staffing and budgeting, we use proto- ACED; if these changes require additional cost, then a fully
types to provide our clients with a clear understanding prior executed change order form and authorization to proceed will
to entering the most costly phase of development. be required. If ACED were to anticipate a cost overrun during
the course of the project, we would contact HCC immediately
We build our staffing needs to peak throughout the design to discuss an order to quickly solve the issue.
and development phases. During the analysis and deploy-
ment phases, we will rely more on HCC’s resources to limit
costs and to avoid inefficiencies. If HCC does not have the
resources, or if HCC needs to allocate resources elsewhere,
then ACED will make necessary adjustments to the staffing
plan.
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 18
Quality Assurance
ACED’s evaluation and quality assurance program emphasizes five pillars of quality with customer satisfaction in mind.
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 19
Pricing Approach
Phase 1 Workshop
The first activities of this project will be initiated by a facili-
ACED’s approach is aligned along the project phases identi-
tated planning workshop that will develop a shared under-
fied in the Initial Learning Plan.
standing of the project including:
The following sections provide additional details about the developing the initial project analysis, workshop planning,
execution of the workshop, and documentation of the results.
activities, resources, and costs for each phase.
ACED’s price for the Phase 1 workshop is $4,515.00. The
line item cost breakdown for this work is as follows:
ACED Prescription $163,177.70
Workshop Preparation and Hourly Hours Cost
Platform ™ Meeting Rate
CEO (No Charge)
Director of Technology $90.00 16 $1,440
Senior Manager, Program $73.85 24 $1,772
Management
Senior Manager, Instructional $54.17 24 $1,300
Design
Total Cost of Workshop $4,515
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 20
ACED Prescription Platform ™ ACED’s price for ACED Prescription Platform ™ Design Phase deliv-
ery is $38,931. The line item breakdown is as follows:
Amounts highlighted in yellow represent those fees that will go down
significantly with subsequent module development, due to the robust Design Phase Hourly Hours Cost
scalability features built into our software. Rate
Director of Technology $90.00 8 $720
ACED’s price for ACED Prescription Platform ™ Analysis Phase de- Manager Information Tech- $61.15 32 $1,957
livery is $24,683. The line item breakdown is as follows: nology
Senior Manager, Program $73.85 160 $11,815
Management
Analysis Phase Hourly Hours Cost Senior Manager, Instructional $54.17 160 $8,668
Rate Design
Director of Technology $90.00 20 $1,800 Senior Manager, Content De- $48.40 40 $1,936
sign
Manager Information Tech- $61.15 20 $1,223
Web UI Designer (HCC Tem- $62.88 160 $10,062
nology
plate Creation)
Senior Manager, Program $73.85 80 $5,908
Visual Designer (HCC Design $62.88 60 $3,773
Management
Pattern Creation)
Senior Manager, Instructional $54.17 80 $4,334
Total Cost of Design Phase $38,931
Design
Senior Manager, Content De- $48.40 80 $3,872
sign
Application Architect $62.88 120 $7,546
Total Cost of Analysis $24,683
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 21
ACED’s price for ACED Prescription Platform ™ development Phase ACED’s price for ACED Prescription Platform ™ Deployment Phase
delivery is $76,655. The line item breakdown is as follows: delivery is $2,397. The line item breakdown is as follows:
Development Phase Hourly Hours Cost Deployment Phase Hourly Hours Cost
Rate Rate
Director of Technology $90.00 40 $3,600 Director of Technology $90.00 5 $450
Manager Information Tech- $61.15 220 $13,454 Manager Information Tech- $61.15 8 $489
nology nology
Senior Manager, Program $73.85 400 $29,538 Senior Manager, Program $73.85 8 $591
Management Management
Deployment Administrator $54.17 120 $6,501 Deployment Administrator $54.17 16 $867
Application Architect $62.88 140 $8,804 Total Cost of Deployment $2,397
Web UI Developer $68.65 160 $10,985 Phase
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 22
On-going incremental costs of ACED Prescription Platform ™ would On-going incremental costs will be due by the 15th of each month,
include: with a 10% late fee to be assessed if payment is not received by the
Monthly Fees Fee 25th of each month. Cancellation of incremental services requires a
LMS Hosting $500.00 30-day notice.
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 23
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 24
Consistent and Effective Learning
Return on Past experience has shown us that our web-based training
Investment plans typically provide time savings of 35-45% over in- per-
son instruction, while obtaining equivalent or better gains in
learning retention and transfer. These findings are consistent
with research in the field.
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 25
ACED Prescription Plan TM
Three-Year Rate of Return
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 26
Staffing Resources
communications consultant and project manager when developing a
project plan. Our clients look forward to working with her on a daily
basis. She also has extensive writing and editing skills.
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 27
ACED Organizational Chart
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 28
Contact Information
Ellen Reeder
10488 Main Street
Denver, Colorado 80222
Ethics Training Program PrescriptionTM Prepared for Health Care Cooperative Page 29