Resume- Heidi Wolfenden

Address 20 Blackwood Ave Mentone 3194

Contact M 0403 859 117
E heidi_pete@optusnet.com.au
W: heidiwolfenden.weebly.com

Interests • People • Design • Art • Creativity • Sculpture

• Yoga • Wellbeing • Architecture • Social issues

Educational History

1991
Firbank Girls’ Grammar School
Successful completion of V.C.E.

1992-1994
R.M.I.T. Bachelor of Arts in Visual Communication
(Golden Key Recipient- Academic Excellence. Top 15%)
Subjects included: Graphic Design, Illustration, Photography, 3-D Design, Drawing,
Rendering, History of Art, Film Studies, Marketing, Advertising.

1996
Award School Certificate
This course is run by professionals within the Advertising industry, with a
clear focus on creative thinking and idea generation.

1999
Advanced Computer Graphics Certificate
QuarkXPress, Photoshop and Illustrator.

2005
Adobe InDesign Certificate. Swinburne

2011
Graduate Certificate in Learning and Teaching
Swinburne Professional Learning
Module One: The Practice of Teaching and Learning.

2015- Oct./Nov. 2017

Graduate Diploma in Education (Secondary)
Australian Catholic University
Majoring in Art/Visual Communication/Media Arts.

2018- present
• VIT registered
• Current working with Children Check.
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 Employment History

1995-1997 US Advertising/HSJ Advertising

Position: Art Director/Graphic Designer

Key skills: Conceiving and developing print advertising, brochure design,

logo & letterhead design and direct mail.

Clients included:
Bioglan Vitamins, Gastrolyte, Vic Health, 4 Legs Dog Food,
Auto Fashions, TuckerTime Snack Foods, Wilbro Fabrics,
Buxton Real Estate,The Hotel Como and The Museum of Victoria.

1998-1999 Artistcare Art Supplies

Position: Sales and Marketing Representative

My responsibilities included:
• Liaising with current and prospective clients, including Advertising Agencies,
Graphic Design Studios, Architects and Interior Designers.
• Overseeing all advertising and promotional material.

1999-2005 JWT - Advertising and Communications

Position: Art Director

My responsibilities included:
• Conceiving, developing and producing Advertising campaigns.
• Collaborating with colleagues and sharing ideas in a studio environment.
• Preparing and presenting visual ideas directly to clients.
• Directing still photography shoots.
• Briefing illustrators, photographers and storyboard artists.
• Overseeing the pre-production, filming and post-production of
television commercials.

I gained broad experience with a large variety of media including:

TV, outdoor, ambient media, press, radio, brochure design, direct mail
and point of sale material.

Clients included:
Kraft, Ford, Nestle, Herald Sun, Red Cross, The Oaktree Foundation, Shell,
GE Finance, Vodafone, Sustainable Energy Authority, State Government
Victoria and Green Power.

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2005-2015 Heidi Wolfenden Creative
Position: Director/Creative Director

‘Heidi Wolfenden Creative’ offered the following services:

Graphic Design, Copywriting, Branding, Advertising and Marketing.

Key Clients:
Bayside Sculpture Group, Place Architects, Victorian Quality Council, Profast
Constructions, HSJ Advertising and Moss Advertising & Communication.

2006-2008 LCI Melbourne (Formerly Australian Academy of Design)

Position- Sessional Tutor

•Teaching within a studio-based learning environment across three disciplines:

Graphic Design, Advertising & Visual Arts.
• Planning and designing lessons and assessment tasks.
• Developing students skills, knowledge and understanding.
• Formative and summative assessment.
• Curriculum Development. (Advertising Degree)

2010-2013 Swinburne University

Position: Sessional Lecturer- Communication Design

Subjects taught: Advertising Design, Branding & Identity, Packaging Design

and Design Strategy.
• Teaching within a studio-based learning environment.
• Formative and summative assessment
• Catering to the needs of students from culturally diverse backgrounds.
• Reflecting and critically evaluating my teaching practice.
• Developing engaging and relevant learning resources.
• Incorporating a variety of teaching resources into the lessons (including ICT)

Hampton Community Centre & Beaumaris Art Group

2015
Position: Art teacher/Creative Facilitator

Developed a variety of 10 week Art Classes for adults, involving:

• Course planning
• Lesson planning
• Running classes and art workshops.
• Demonstrating how to use art materials.
• Demonstrating a variety of techniques.

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2017 The Salvation Army Southern Territory
Voluntary Position: Creative Arts Project Researcher & Developer

Collaborated with The Salvation Army staff to assist in the development of a

‘Creative Arts Youth Engagement Program’ for children. (12-17yrs)

This program is designed to enable young people, from a variety of cultural

backgrounds and economic circumstances, to work together to express
themselves creatively through performing arts, music and visual arts.

My contribution included:
• Partaking in discussions as to how The Salvos could best engage young
people and attract them to the new program.
• Gathering and analysing research, to establish the need for such a program
in the local community.
• Gathering evidence to support the notion that Community Arts participation
makes a positive contribution to the health and well being of young people.
• Writing and submitting a funding application.

2018 King David School

Secondary Art Teacher ( Contract- Term 1 & 2 )

Year 10 Art and relief teaching at King David School.

• Delivery of the Victorian Curriculum F-10. Practical tasks and Art Theory.
• Course planning
• Lesson planning
• Assessment Criteria/ Marking
• Parent Teacher interviews
• Strong written, visual and verbal communication skills.
• Engaging, enthusiastic teaching style
• The ability to create a positive classroom culture and build rapport with a
diverse group of students.

2018 St Bedes College

Secondary Visual Communication/Art Teacher ( Term 3-4 )

Contract work:
Teaching load included:
• VCE Visual Communication Design
• Year 10 Visual Communication Design
• Year 7-8 Art

Ongoing Relief Teaching:

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• ALL subjects
2019 Kingswood College
Secondary Visual Communication/Art/Media/Photography Teacher

Teaching load included:

• Year 7 Wellbeing Mentor
• Year 7 Art & Media
• Year 9 Visual Art & Visual Communication Design
• Year 10 Photography (Analogue & Digital)

Involvement in co-curricular activities:

• Year 7 Camp
• Kingswood College Art Show- Set up & attendance
• Global Citizens Project
• Kingswood College/The Knox School Workshop- developing team building skills.
• PYP Inquiry Project Grade 5- Mentoring role

Professional Learning:
‘English as an additional language (EAL) for Mainstream Classes’
BE YOU/Beyond Blue: ‘Growing a mentally healthy generation.’

ICT Skills

Proficient skills in Indesign, Photoshop, Illustrator, Microsoft Word, PowerPoint,

Outlook, Excel, Stop-motion Studio App, Procreate Digital Drawing & Painting App,
Weebly Website Builder, Google Slides, Online Learning Platforms.

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Professional Referees

Brenda Macintosh
Precinct Leader (The Arts)
Kingswood College, Boxhill
mackintosh.b@kingswoodcollege.vic.edu.au
Contact Number: 0435 597 360

Saji Anil
Year 7 Coordinator
Kingswood College, Boxhill
anil.s@kingswoodcollege.vic.edu.au
Contact Number: 0438 309 059

Deborah Cohen
PhD researcher (RMIT), and Education Consultant
Previous Lecturer-in-charge of Graduate Dip. Education & Masters (Secondary)
Visual Arts/Visual Communication/Media Arts
Australian Catholic University
Contact Number: 0417 781 504

Jacklyn Roberts
Secondary School Teacher- Visual Arts
King David School, Armadale.
Contact Number: 0423 442 223

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